Peugeot, Judy Murray & the Lawn Tennis Association collaborate further to bring Tennis to more Scottish regions.

• PEUGEOT provides new 508 to grow Judy Murray’s Tennis on the Road programme
• Tennis on the Road, supported by the Lawn Tennis Association (LTA) established to increase involvement in tennis across the UK
• New PEUGEOT will travel with Judy across Scotland to help promote the sport

PEUGEOT UK has served up an ace for Judy Murray’s Tennis on the Road scheme as it delivered a new 508 car to help the initiative reach the far corners of Scotland in the coming months.

The 508 will be a dependable steed for Judy as she travels across the country, bringing tennis to communities with little or no access to the sport.

Tennis on the Road, supported by the Lawn Tennis Association (LTA) shows parents, teachers, coaches, students, volunteers and sports development teams how to deliver fun and engaging starter sessions to children and young teenagers.

 

Through partnership with PEUGEOT, Tennis on the Road now has increased activation opportunities thanks to even better transportation increasing the amount of equipment that can be carried.

The new car is destined to visit another seven outreach locations across Scotland before the end of 2016, adding to a growing list of 40 schools which have benefitted from the scheme.

Judy Murray commented: “Tennis on the Road is about inspiring and supporting parents, teachers, volunteers and coaches to increase participation and grow tennis in their local areas using whatever space they have. You don’t need a tennis court to get kids started!

“Being able to attend the sessions at the various schools and tennis clubs is really important to me and having the PEUGEOT 508 will get me, and all my equipment, to as many of these as possible.”

Andrew Didlick Director of Communications, Events & Brand Partnerships said: “Tennis is an important part of the PEUGEOT brand; our brand ambassadors are Novak Djokovic and Jamie Murray, and we also support the LTA and ATP by providing Official Cars.

“Now, the addition of a PEUGEOT 508 to the Tennis on the Road team will help take the sport and the opportunities it brings to even more communities across Scotland, inspiring a new generation of potential ambassadors.”  

The stylish 508 features a spacious boot and is well-equipped with in-car technology, meaning that Judy will be able to to transport all necessary equipment and  remain connected with the Tennis on the Road team when travelling to remote parts of the country. The 508 joins a stablemate from PEUGEOT’s range of Commercial Vehicles as the brand also supplied a Boxer van to Tennis on the Road earlier this year.

To learn more about Tennis on the Road or if you are interested in getting the FREE roadshow to your local community, please go to www.tennisontheroad.com.

PEUGEOT has provided Judy Murray with a Boxer van for her Tennis on the Road programme.

• PEUGEOT has provided Judy Murray with a Boxer van for her Tennis on the Road programme
• The van is part of a strategy by PEUGEOT to support and promote the sport of Tennis
• The launch in Edinburgh was attended by The Duchess of Cambridge

PEUGEOT UK has provided a Boxer van to Judy Murray’s Tennis on the Road programme designed to help grow the game of tennis, which is now supported by the Lawn Tennis Association.

The van will be the visual backdrop for the activity while also carrying the promotional equipment for the Tennis on the Road programme as it visits schools and tennis clubs around Scotland.

Kick-starting activity for 2016, Tennis on the Road welcomed The Duchess of Cambridge to Craigmount High School, Edinburgh, to experience a taster of the grassroots programme developed by Judy Murray. Tennis on the Road was delighted to unveil the new van, provided in partnership by Peugeot UK.

Judy Murray said: “Tennis on the Road is about inspiring and supporting parents, teachers, volunteers and coaches to increase participation and grow the game in their local areas using whatever space they have. You don’t need a tennis court to get kids started! Our new van from Peugeot is perfect for carrying our equipment and our team, and is a great way to show that tennis really is on the road!”

Andrew Didlick, PEUGEOT UK Director of Brand Partnerships, commented: “As a brand with a very rich history, a broad product range and competitively well-specified vehicles, PEUGEOT is keen to play a key role in the growing appeal of tennis. Our support for the sport comes with a coordinated approach; our brand ambassadors are Novak Djokovic and Jamie Murray, and our support for the LTA and ATP with their Official Car. The presence of the Peugeot Boxer van gives the Tennis on the Road programme operational support and a backdrop to its endeavours while on tour.”

Tennis on the Road was created to increase and improve the coaching workforce in Scotland, and its aim is to grow the game from the grassroots up. The programme shows parents, teachers, coaches, students, volunteers and sports development teams how to deliver fun and engaging starter sessions to children and young teenagers. Spearheaded by Judy Murray, much of the content is based on the types of games and skill building activities that Andy and Jamie loved to play when they were children.

As a keen sportsperson and tennis fan, The Duchess of Cambridge joined the group of parents, teachers, coaches and sports leaders, to help deliver a tennis themed session to a group of local primary school children. From a rackets warm up, to bean bag tennis, balloon rallies, and relay races, The Duchess got stuck into all of the fun activities which are designed to develop the skills needed to play a complex coordination sport like tennis.

Tennis on the Road specifically aims to bring tennis to communities that have limited existing activity, and builds a workforce of local people to ensure everyone has the opportunity to enjoy the sport.

To learn more about Tennis on the Road or if you are interested in getting the FREE roadshow to your local community, please go to www.tennisontheroad.com. More information can also be found on Twitter by following@TennisOnTheRoad. 

Peugeot continues to push forward with an increasing presence in world tennis, more sponsorship's & brand ambassadors

• PEUGEOT is increasing its support for world tennis in a coordinated approach
• Strong commitment to the sport evidenced by 32-year sponsorship of the French Open
• World No.1 Novak Djokovic has been a PEUGEOT brand ambassador since 2013
• World Doubles No.2 Jamie Murray is a PEUGEOT UK brand ambassador since January 2016

With the Davis Cup in British hands for the first time in decades, the profile of UK tennis has never been higher. The growth in popularity is being echoed by PEUGEOT, which has increased its commitment over three-decades with a program of support with a raft of new initiatives for 2016.

At the heart of the brand’s commitment is its sponsorship of the French Open Tennis Championships at the legendary Roland Garros venue, which dates back to 1984. PEUGEOT is privileged and delighted to count world No.1 Novak Djokovic among its brand ambassadors, a relationship now into its third year.

The 2016 tennis season started in spectacular fashion at the Australian Open, with PEUGEOT in the thick of the action. The brand has increased its support in partnership with the Association of Tennis Professionals (ATP) World Tour – and in the UK with British Tennis (LTA) – as its Official Car. These agreements see PEUGEOT providing transportation for both players and officials.

For 2016 PEUGEOT becomes a Platinum Partner of the ATP World Tour as well as the Official Car at more than 20 ATP World Tour tournaments. Some 500 vehicles, including the 308 SW, 3008, 5008 and MPV people-carriers will provide top class transport for players, officials and VIPs.

PEUGEOT UK has also signed a two-year sponsorship arrangement with Jamie Murray - Britain’s No.1 doubles tennis player and doubles world No.2 and winner of two grand slams.

Andrew Didlick, PEUGEOT UK Director of Brand Partnerships, commented: “As a brand with a very rich history, a broad product range and competitively well-specified vehicles, PEUGEOT is keen to play a key role in the growing appeal of tennis. Our new initiatives for 2016 are timely when there is so much focus on the sport. Our product range is perfectly positioned to support the LTA and ATP in their endeavours to go ever further with tennis and get more people involved in this great sport.”

The three year brand partnership between PEUGEOT UK and British Tennis (LTA) has the shared mission to help get more people playing tennis more often.  PEUGEOT UK plans to support this at a grass roots level and to build upon its tennis association by giving support at a local level in the UK. 

As part of the partnership with British Tennis, PEUGEOT will be the Official Car, supplying cars during the ATP tournaments to players and officials.