Peugeot continues to push forward with an increasing presence in world tennis, more sponsorship's & brand ambassadors

• PEUGEOT is increasing its support for world tennis in a coordinated approach
• Strong commitment to the sport evidenced by 32-year sponsorship of the French Open
• World No.1 Novak Djokovic has been a PEUGEOT brand ambassador since 2013
• World Doubles No.2 Jamie Murray is a PEUGEOT UK brand ambassador since January 2016

With the Davis Cup in British hands for the first time in decades, the profile of UK tennis has never been higher. The growth in popularity is being echoed by PEUGEOT, which has increased its commitment over three-decades with a program of support with a raft of new initiatives for 2016.

At the heart of the brand’s commitment is its sponsorship of the French Open Tennis Championships at the legendary Roland Garros venue, which dates back to 1984. PEUGEOT is privileged and delighted to count world No.1 Novak Djokovic among its brand ambassadors, a relationship now into its third year.

The 2016 tennis season started in spectacular fashion at the Australian Open, with PEUGEOT in the thick of the action. The brand has increased its support in partnership with the Association of Tennis Professionals (ATP) World Tour – and in the UK with British Tennis (LTA) – as its Official Car. These agreements see PEUGEOT providing transportation for both players and officials.

For 2016 PEUGEOT becomes a Platinum Partner of the ATP World Tour as well as the Official Car at more than 20 ATP World Tour tournaments. Some 500 vehicles, including the 308 SW, 3008, 5008 and MPV people-carriers will provide top class transport for players, officials and VIPs.

PEUGEOT UK has also signed a two-year sponsorship arrangement with Jamie Murray - Britain’s No.1 doubles tennis player and doubles world No.2 and winner of two grand slams.

Andrew Didlick, PEUGEOT UK Director of Brand Partnerships, commented: “As a brand with a very rich history, a broad product range and competitively well-specified vehicles, PEUGEOT is keen to play a key role in the growing appeal of tennis. Our new initiatives for 2016 are timely when there is so much focus on the sport. Our product range is perfectly positioned to support the LTA and ATP in their endeavours to go ever further with tennis and get more people involved in this great sport.”

The three year brand partnership between PEUGEOT UK and British Tennis (LTA) has the shared mission to help get more people playing tennis more often.  PEUGEOT UK plans to support this at a grass roots level and to build upon its tennis association by giving support at a local level in the UK. 

As part of the partnership with British Tennis, PEUGEOT will be the Official Car, supplying cars during the ATP tournaments to players and officials.

Peugeot extends sponsorship deal with the ATP to include a personal deal with Brit Doubles ace Jamie Murray.

• PEUGEOT is supporting the sporting efforts of champion tennis player Jamie Murray as his Official sponsor for the next two years
• News follows the recent PEUGEOT global partnership announcement with the ATP (Association of Tennis Professionals)
• PEUGEOT has had long associations with the sport of tennis

PEUGEOT is proud to announce its new two year sponsorship deal with Jamie Murray, Britain's No. 1 doubles tennis player. The sponsorship starts with immediate effect and will support Murray in his competition efforts to the end of 2017.

Elder brother of two-time Grand Slam singles champion, Andy Murray, Jamie specialises in doubles tennis and is currently ranked as Britain’s No 1 men’s double player. Jamie claimed victory in the Grand Slam mixed doubles final at Wimbledon in 2007. He has also appeared in three other Grand Slam finals in both men’s and mixed doubles. He has won a total of 13 ATP titles throughout his career.

PEUGEOT is supporting Jamie with his competitive efforts for the next two years which will hopefully see Jamie achieve further victories around the world.It is the latest development from PEUGEOT, which has had an involvement in tennis for more than three decades, recently announcing a new partnership deal with Association of Tennis Professionals (ATP).

From 2016, PEUGEOT will also become a Platinum partner of the ATP World Tour as well as the Official Car supplier at more than 20 ATP World Tour tournaments, with some 500 vehicles – 508, 3008, 5008, and the Expert Tepee – providing first class transportation services for players, officials, VIPs and special guests to the events.

“PEUGEOT shares tennis’ values of performance, innovation and elegance,” said Maxime Picat, Peugeot CEO. “These are the same values that we aim to share with our customers. This new sponsorship of Jamie Murray is an expression of the support PEUGEOT provides tennis as a sport, its sports men and women and the parallels between these and the PEUGEOT brand and products.

Jamie Murray added; “This new sponsorship is fantastic news and will prove invaluable in my competition efforts. I’ll be very proud to sport the PEUGEOT lion on my sleeve at competitions all over the world over the next two years.  It’s great to see PEUGEOT extending their involvement with tennis and I am delighted to be a part of their team going forward’