Eddie The Eagle becomes a brand Ambassador for Mitsubishi and aims to produce a host of challenges on Video.

The world famous ski jumper – known for his inspirational performances at the Calgary Games in 1988 – has partnered with the brand to promote its ASX crossover; a model that reflects his own adventurous spirit.

As part of the partnership, Eddie will appear in a series of ASX Adventure Advanced social media videos in which he will put his daredevil reputation to the test in a range of adventure sports challenges. The series starts with a teaser which can be found here: 

As the series progresses though, the challenges Eddie must face will take him far outside his comfort zone and into unfamiliar territory.

Launching the partnership, Eddie, whose life story was told in a blockbuster Hollywood movie released earlier this year, said:

“I’m absolutely delighted to be working with a brand like Mitsubishi that shares my own sense of fun and excitement. I’m really looking forward to giving some thrilling adventure sports a go as we shoot this series of videos. It should be great fun.”

Toby Marshall, Sales and Marketing Director for Mitsubishi Motors, said:

“I met with Eddie earlier this year and was captivated as he shared his fascinating life story. He’s a great character with an indomitable spirit and he’s the perfect fit for our brand and, in particular, the ASX.”

Priced from just £15,249 RRP, the Mitsubishi ASX delivers Mitsubishi’s trademark quality and all-round performance at the heart of the crossover segment.

Available with a choice of powerful, yet efficient, petrol and diesel engines, it offers impressive fuel economy but still packs plenty of pulling power. It also boasts a five-star Euro-NCAP safety rating and is available as a four-wheel drive.

MINI UK is proud to announce British racing driver, Charlie Butler-Henderson, 37, as a new brand ambassador.

MINI UK is proud to announce British racing driver, Charlie Butler-Henderson, 37, as a new brand ambassador. 

2016 will represent the first time Butler-Henderson competes as a MINI ambassador but he is in no way new to the track. He has driven in the British Touring Car Championship, MINI CHALLENGE 2015, Ginetta G50 Cup and the Trofeo Abarth 500 Great Britain.

Butler-Henderson has racing in his blood, coming from a long line of motorsport heritage. His father, Guy, was a member of the British karting team; his Grandfather, Lionel, raced cars for racing legend Fraser Nash, and his sister Vicki, TV presenter on 5th gear and Top Gear, is known as the first woman to win a Maserati race at age 30 in the Maserati Trofeo support race at the British F1 GP in 2002.

Butler-Henderson joins the MINI racing team, participating in seven MINI CHALLENGE events this season, starting on 23rd April at Donington Park. The MINI CHALLENGE is a series of races held at some of the UK’s most iconic tracks - Brands Hatch GP, Donington, Oulton Park, Silverstone and Snetterton - where fans of MINI and can tear around the circuits in the newest specially developed MINI John Cooper Works race cars. Charlie currently holds the 2015 MINI CHALLENGE Championship title, crossing the finishing line within two seconds of his competitors.

Catch Charlie and all the action on Channel 4 next month when the MINI CHALLENGE series makes its debut with a thirty minute programme offering petrol heads some of the most exciting and thrill-a-minute racing in the UK.

Commenting on the new partnership, Butler-Henderson says, “This is a very exciting year for me and I am honoured to be working with MINI; it is a dream come true. I am looking forward to putting my Union Jack MINI JCW to the test at Donington Park in two weeks and hope to retain my title.”

Nicolas Griebner, MINI UK Head of Product, “MINI has racing in its DNA so we are really excited to be supporting such a fantastic and charismatic racing driver – I’m looking forward to seeing him in action defending his title throughout the season.”

Charlie will be among the motorsport legends at Goodwood Festival of Speed from 23rd – 26th June, racing up the famous Hillclimb in the MINI CHALLENGE car (twice daily on Friday, Saturday and Sunday.)

When Butler-Henderson is not racing, he has a MINI John Cooper Works Hatch to drive around the UK (pictured above). Launched in 2015, the MINI John Cooper Works Hatch offers premium performance for the road. With a 2.0 litre 4-cylinder engine and TwinPower Turbo Technology, the MINI John Cooper Works achieves top speeds of 153mph and reaches 62mph in 6.3 seconds.

Latest Brand Ambassador joins JEEP, Andrew Cotton, Big wave surfer joins Jeep to promote the brand.

• Andrew Cotton signs as ambassador for Jeep
• Latest in a line of extreme sports stars already associated with Jeep including Olympic snowboarder, Aimee Fuller, and downhill mountain bike champions Rachel, Gee and Dan Atherton
• Cotton will appear alongside his Jeep in a three-part web series that explores hidden surf spots along the west coast of Ireland

Extreme big wave surfer, Andrew Cotton, has been announced as the latest ambassador to join automotive giant, Jeep.

Cotton is now part of an impressive roster of adventure and extreme sports athletes including Olympic snowboarder, Aimee Fuller, downhill mountain bike champion, Rachel Atherton, and her brothers, Gee and Dan, who compete in the same sport.

“I’m really excited to have signed with Jeep,” said Cotton, 36, from Braunton, North Devon.

“I spend a lot of time driving my Jeep Renegade on coastal roads, finding the perfect place to pitch up and surf. The car’s off-road capability allows me to go anywhere and hunt out the best surf. I can stick the surfboard on top, fill the car with family or friends, and still have plenty of room for surfboards and other kit.”

Cotton and his Jeep Renegade are set to appear in a new web series called Andrew Cotton: Wild Atlantic Way.

The three-part series will see Cotton explore the epic coastal road – Wild Atlantic Way – which runs the length of Ireland’s western coast, in his Jeep, taking in some of the country’s finest scenery.

“Signing one of the world’s bravest surfers embodies Jeep’s spirit of: Go Anywhere, Do Anything – he is certainly pushing the boundaries in his sport,” said Damien Dally, head of brand, Jeep UK.

“The Andrew Cotton: Wild Atlantic Way series demonstrates the off-road driving ability of the Renegade.

“With surfing becoming one of the fastest growing sports in the UK, Jeep's global sponsorship of the World Surf League and now Andrew coming on board, it’s an exciting time for Jeep and our involvement in the world of surfing.”

Peugeot continues to push forward with an increasing presence in world tennis, more sponsorship's & brand ambassadors

• PEUGEOT is increasing its support for world tennis in a coordinated approach
• Strong commitment to the sport evidenced by 32-year sponsorship of the French Open
• World No.1 Novak Djokovic has been a PEUGEOT brand ambassador since 2013
• World Doubles No.2 Jamie Murray is a PEUGEOT UK brand ambassador since January 2016

With the Davis Cup in British hands for the first time in decades, the profile of UK tennis has never been higher. The growth in popularity is being echoed by PEUGEOT, which has increased its commitment over three-decades with a program of support with a raft of new initiatives for 2016.

At the heart of the brand’s commitment is its sponsorship of the French Open Tennis Championships at the legendary Roland Garros venue, which dates back to 1984. PEUGEOT is privileged and delighted to count world No.1 Novak Djokovic among its brand ambassadors, a relationship now into its third year.

The 2016 tennis season started in spectacular fashion at the Australian Open, with PEUGEOT in the thick of the action. The brand has increased its support in partnership with the Association of Tennis Professionals (ATP) World Tour – and in the UK with British Tennis (LTA) – as its Official Car. These agreements see PEUGEOT providing transportation for both players and officials.

For 2016 PEUGEOT becomes a Platinum Partner of the ATP World Tour as well as the Official Car at more than 20 ATP World Tour tournaments. Some 500 vehicles, including the 308 SW, 3008, 5008 and MPV people-carriers will provide top class transport for players, officials and VIPs.

PEUGEOT UK has also signed a two-year sponsorship arrangement with Jamie Murray - Britain’s No.1 doubles tennis player and doubles world No.2 and winner of two grand slams.

Andrew Didlick, PEUGEOT UK Director of Brand Partnerships, commented: “As a brand with a very rich history, a broad product range and competitively well-specified vehicles, PEUGEOT is keen to play a key role in the growing appeal of tennis. Our new initiatives for 2016 are timely when there is so much focus on the sport. Our product range is perfectly positioned to support the LTA and ATP in their endeavours to go ever further with tennis and get more people involved in this great sport.”

The three year brand partnership between PEUGEOT UK and British Tennis (LTA) has the shared mission to help get more people playing tennis more often.  PEUGEOT UK plans to support this at a grass roots level and to build upon its tennis association by giving support at a local level in the UK. 

As part of the partnership with British Tennis, PEUGEOT will be the Official Car, supplying cars during the ATP tournaments to players and officials.

Leading British polo player, Max Charlton signed as Land Rover UK’s first polo ambassador.

• Leading British polo player, Max Charlton signed as Land Rover UK’s first polo ambassador
• Charlton joins existing equestrian ambassadors Zara Phillips, Ben Maher, Harry Meade and Laura Tomlinson
• Charlton’s appointment, along with Land Rover’s sponsorship of Guards Polo Club announced earlier this year, further strengthens Land Rover’s long term support of equestrian sport in the UK and worldwide

Land Rover UK has today announced leading British polo player, Max Charlton as its first polo ambassador. Charlton joins Land Rover’s illustrious stable of equestrian ambassadors, which includes Olympic gold medallists, show jumper Ben Maher and dressage rider Laura Tomlinson, and World Championship team silver medallists, eventers Zara Phillips and Harry Meade.

At just 25 years old, Charlton has risen through the polo ranks at spectacular speed since first picking up a polo mallet at the age of 11. Now playing off a handicap of seven goal, he is regarded as one of the most exciting home-grown polo talents that the sport has seen for some time.

Charlton has played in most of the world’s major polo tournaments and has won notable silverware at every level. He has represented England on several occasions, most recently in the Coronation Cup against South America where he was awarded ‘Most Valuable Player’. He has been awarded ‘Most Outstanding British Polo Professional’ for the last two seasons.

Charlton, who is based in Windsor during the UK polo season, said: “To be a Land Rover ambassador is an amazing opportunity for me. Land Rover has such a unique and long associated heritage within equestrian sports. I am really looking forward to working with them in the future.”

Land Rover UK has been a long term supporter of equestrian sport for over 25 years, and the ambassador appointment comes off the back of a successful first season for Land Rover as Official Vehicle Partner of Guards Polo Club.

Jeremy Hicks, Managing Director, Jaguar Land Rover UK, said: “It is really exciting to have Max join the Land Rover stable of equestrian ambassadors. His sporting CV at such a young age is truly remarkable – we are proud to be supporting such a wonderfully talented sportsman.”

Storming SEAT Leon ST Cupra 280 to attend the GTI Worthersee event later this week.

• SEAT Leon ST CUPRA 280: only 7:58.12 minutes through the Green Hell
• Makes its world debut at GTI Wörthersee Treffen from 13 to 16 May 2015
• Pure emotion and dynamics – impressive Leon range at Reifnitz

With a record-breaking time of 7:58.12 minutes, the SEAT Leon ST CUPRA 280 is the fastest estate car around the Nürburgring Nordschleife. Making its world debut at this year's Wörthersee Treffen in Austria, the latest addition to the CUPRA stable is set to make the hearts of the expected 200,000 car fans and tuners from a host of different countries beat that little bit faster. 

Showcasing a total of five impressive variants from the Leon range, SEAT will travel from Martorell in Spain to Reifnitz, some 1,515 kilometres away.

An approachable star – the SEAT Leon ST Cupra

On 13^th May, there will be 280 PS rolling through the small town, where the SEAT Leon ST CUPRA 280 will celebrate its debut at the legendary meeting. Speaking about the record which he set, using the standard front-wheel-drive production estate with manual transmission and Performance Pack, Spanish racing driver and SEAT brand ambassador Jordi Gené, said, “

It was an indescribable feeling to get the best out of this car and to be the first to achieve this record,” said Jordi Gené. The sports tourer benefits significantly from the Limited Front Slip Differential (VAQ) of the SEAT Leon CUPRA 280 and the six-speed manual gearbox – systems that enable it to ensure a secure grip on the road, even under difficult conditions. 

“The Leon ST CUPRA reinforces that an estate car doesn’t have to be a compromise. This record time is not only another symbol of our claim ‘Technology to Enjoy’, but also sets new standards. The SEAT Leon ST CUPRA is a sports car for the whole family,” said Dr. Matthias Rabe, SEAT Vice President for Research and Development.

At this year’s cult event, the the Leon ST CUPRA 280  will also be showcased with the “Black” Performance Pack. Painted in Dynamic Grey, it is sure to cut a sleek figure with its 19-inch alloy wheels, BREMBO high-performance braking system and body-colour side skirts. 

Through its sublime blend of power and comfort, the SEAT Leon ST CUPRA 280 achieves a perfect balance which appeals to both the heart and the head. Not only is there space for the whole family, the powerful 280 PS engine also delivers thrilling performance.

Traditionally, SEAT shows something extreme at the Wörthersee Treffen and this year is no exception. Austrian racing driver Mario Dablander, who is a touring car racing driver in the 2015 SEAT Leon Eurocup, will bring his SEAT Leon CUP RACER to the event after the race in Portugal.

The extraordinary in the ordinary – SEAT Leon SC Cupra and SEAT Leon Cupra

This year, SEAT is presenting two particularly attention-grabbing models in Dynamic Grey and Blanco Nevada paintwork. The SEAT Leon SC CUPRA 280 provides visual impact with an “Orange” Performance Pack. 

The three-door sets sporty accents with the orange front grille, colour-coordinated mirrors and orange rims against the flat grey paintwork. In addition, the high-performance brake system, along with the 19-inch high-performance tyres and side skirts likewise deliver a strong presence. The Leon five-door CUPRA 280 is no less impressive. 

The Blanco Nevada colour concept, in combination with the Black Line package, gives the model a mean look. Particularly eye-catching are the entry sills at the front, rear side spoilers and the 19-inch alloy wheels painted in high-gloss black. Beyond their sporty design and 280 PS performance, both model variants are also optionally equipped with the well-known highly innovative assistance systems.

Bear Grylls (what a stupid name) becomes global ambassador for Land Rover.

• World-renowned adventurer partners with pioneering Land Rover brand
• Partnership announced ahead of Bear Grylls’ first collaboration with the brand to launch the New Discovery Sport on September 2, 2014
• Bear Grylls to support Land Rover activity at global level, including mentoring of young British Explorer

British adventurer Bear Grylls (real name Micheal) has been announced as a long-term global ambassador for Land Rover.

One of the world’s most recognized faces of survival and adventure, Bear embodies Land Rover’s ‘Above and Beyond’ spirit, having climbed Mount Everest and led ground-breaking expeditions from Antarctica to the Arctic.

He will support Land Rover’s activity at a global level and will play an integral part in the global launch of the New Discovery Sport, which will be revealed to the world on September 2 via Land Rover USA’s newly redesigned website: www.landroverusa.com, which now features a more premium design, optimized viewing on desktop, tablet or smartphone and increased shopping tools.

On the announcement of his collaboration with Land Rover, Bear Grylls said, “I’ve used Land Rover vehicles throughout my life, during my military career, on countless expeditions and then while filming. From deserts and jungles to the highest mountains; they always deliver a rugged reliability that you can always count on when the chips are down in hostile environments.”

Grylls continues, “Land Rover is all about adventure, and adventure has always been in my DNA. For the toughest challenges, a Land Rover is always my vehicle of choice, which is why I’m so proud to be associated with the brand.”

In one of his first projects with Land Rover, Bear appears in a short video that alludes to the ultimate adventure. The teaser film, released today, leads up to the reveal of the New Discovery Sport on September 2 at 7:01 pm E.T. Click here to watch the clip, to download visit http://newsroom.jaguarlandrover.com/en-us/land-rover/

Bear joins an esteemed list of Land Rover adventure ambassadors that have included explorers such as Sir Ranulph Fiennes and Ben Saunders.

As part of his ambassador role, Bear will mentor Land Rover’s next generation explorer, 22-year-old Alex Woodford, during a high-adrenalin adventure later this year. In February, Alex triumphed in the snow-laden Discovery Adventure Challenge where she competed against four other young explorers in a series of testing challenges including a technically demanding slalom drive on the slopes, a test of strength and technique with a 396lb sled pull, and a fast and furious kayak race across Lake Geneva.

Mark Cameron, Brand Experience Director at Land Rover, explains, “There are not many people out there that live and breathe the Above and Beyond spirit more than Bear Grylls. He regularly tackles the biggest adventures on this planet, which is why he’s such a good fit with Land Rover. We look forward to working with him and taking our customers on the adventure of a lifetime with Bear.”

Bear’s TV show Man Vs Wild and Born Survivor became one of the most watched programs in the world with an estimated audience of 1.2 billion. He also hosts the hit adventure show Running Wild on NBC in America, as well as The Island with Bear Grylls for Channel 4 in the UK. His social media following is prolific with over 1.16 million Twitter followers and more than 4.8 million likes on Facebook.

Sir Ranulph Fiennes and Bear Grylls find next generation Explorer, in association with Land Rover.

• Young explorer Alex Woodford, 22, triumphs in snow laden adventure challenge which celebrates 25 years of Land Rover Discovery
• As Land Rover’s first Next Generation Explorer, young British winner to be mentored by daredevil adventurer Bear Grylls

Ahead of this year’s Geneva motor show and after 24 hours of snow, sweat and tears in the five-part Discovery Adventure Challenge, Sir Ranulph Fiennes hands over the baton of exploration to Alex Woodford, 22, from Leicestershire, as she is crowned Land Rover’s Next Generation Explorer.

Seasoned adventurer Bear Grylls will now mentor Alex, a member of the British Exploring Society, as her prize.  As the winner she will participate in an epic adventure where she will experience first-hand the survival skills made famous by Bear. 

Winner Alex showed true skill, stamina and determination as she battled through the epic competition which was held in the mountains of Megève, France and overseen by Ben Saunders, fresh from completing The Scott Expedition. Testing challenges included a technically demanding slalom drive on the slopes, a test of strength and technique with a 180kg sled pull, and a fast and furious kayak race across Lake Geneva.

Sir Ranulph Fiennes, Ben Saunders, Hannah White, Kenton Cool and Eric Loizeau all experienced the skills of each young explorer as they rotated amongst them during the Challenge. After a nail-biting finish, the ambassadors voted for the winner and crowned Land Rover’s Next Generation Explorer.

Alex was chosen unanimously by the judges after displaying strength, technique and courage throughout the challenges.

Sir Ranulph Fiennes commented, “Alex exhibited the true spirit of adventure. Throughout the competition she met each challenge head on, yet with a cool, calm and collected demeanor that eventually helped her win the title of Next Generation Explorer. I am extremely excited to see what lies ahead for Alex. With the guidance of Bear and Land Rover I predict she will go on to achieve great things.”

Alex said, “I can’t describe how incredibly excited I am to have received the accolade of Land Rover Next Generation Explorer. It was an honour just to tackle the challenges alongside such iconic adventurers as Ranulph and Ben, let alone be selected by them. I am incredibly proud and can’t wait to get started on my next challenge.”

Jaguar Land Rover Global Brand Experience Director Mark Cameron added, “I am delighted to announce Alex as the winner of our first ever Discovery Adventure Challenge.  All of the competitors showed the true spirit of going Above and Beyond, which lies at the heart of the Land Rover brand.  I believe that Alex will go on to join the impressive line-up of Sir Ranulph Fiennes, Ben Saunders, Eric Loizeau, Hannah White, Kenton Cool and Bear Gryllls, who have all achieved incredible feats across the globe.”