WORLDWIDE SALES APRIL - CADILLAC - The US luxury brand had a massive 40.9% growth.

• Growth in U.S. sales, market share and average transaction price
• Continued record growth in China

Substantial gains in both the U.S. and China drove Cadillac global sales to 28,163 units in April, an increase of 40.9 percent over the same period in 2016. April marked the 11th consecutive month of double-digit growth for Cadillac, and continued execution of the brand’s globalization strategy.

Cadillac sales have increased 31.6 percent globally year to date. In the midsize luxury crossover category – the industry’s strongest segment – Cadillac grew 92 percent in April, and 63.1 percent so far in 2017 due to the success of the XT5.  

The new luxury crossover was the brand’s best seller worldwide in April, totaling 11,530 units. In addition, sales of Cadillac’s ATS sport sedan and coupe models grew 46.7 percent for the month while the XTS luxury sedan rose 13.4 percent.

Cadillac achieved strong growth in the U.S. in April, with sales increasing 9.5 percent. According to Power Information Network, Cadillac gained 0.9 percentage points of luxury market share in the U.S. in April and 0.7 percentage points of retail share year-to-date. The average transaction price for a new Cadillac in the U.S. in April rose $1,000 to $55,174, approximately $5,000 above the luxury market average and second highest amongst major luxury brands.    

Sales in China grew 98.4 percent in April, following the all-time record set in 2016 in the world’s largest market. For the year-to-date, Cadillac sales in China are up 92.5 percent, and 32 percent globally.

“When we launched our strategy for the transformation of Cadillac almost three years ago, we announced that our focus would be on product substance, expansion of the portfolio, strengthening the quality of business, and an enhanced delivery experience,” said Cadillac President Johan de Nysschen.  “We knew it would take time, but that robust sales would eventually follow.  Our operational results are a vindication of the strategy, and new products like XT5 and CT6 provide a strong statement about our commitment to excellence in execution.” 

Cadillac sales in key regions appear in the table below.

SALES BY REGION
	April-17	April-16	% Change	YTD-17	YTD-16	% Change
United States	12,300	11,236	9.5	46,282	46,869	(1.3)
China*	13,903	7,007	98.4	53,317	27,698	92.5
Canada	1,247	980	27.2	3,870	3,423	13.1
Middle East	298	305	(2.3)	1,255	1,232	1.9
ROW	415	458	(9.4)	2,081	1,940	7.3
Total	28,163	19,986	40.9	106,805	81,162	31.6

*China retail sales

WORLDWIDE SALES MARCH - Cadillac - 10 months of growth is continued by a 22% March increase.

Cadillac sold 27,406 vehicles in March 2017 globally, an increase of 22.1 percent. March was the 10th consecutive month of double-digit percentage growth.

Cadillac sales in the rapidly expanding midsize luxury crossover segment grew 65 percent in March and 54.4 percent so far in 2017. Cadillac’s new XT5 luxury crossover continues to be one of the U.S. market’s best-selling luxury vehicles.

Cadillac’s growth in China, the world’s largest market, was a robust 63 percent in March. Cadillac remains the fastest-growing luxury automotive brand in China.

The brand continues its sustained trajectory of increasing transaction prices. According to Power Information Network, the average U.S. transaction price for a new Cadillac in March rose to $54,268, thousands more than luxury competitors such as BMW, Audi and Lexus.

“For ten consecutive months now, Cadillac’s disciplined strategy and strong product substance have produced double-digit gains of global sales growth,” said Cadillac President Johan de Nysschen. “Average transaction prices in the U.S market continue to increase, and the XT5 luxury crossover continues to grow the business in one of the most competitive segments.”

Cadillac sales in key regions appear in the table below.a

SALES BY REGION
	Mar-17	Mar-16	% Change	YTD-17	YTD-16	% Change
United States	12,861	13,053	(1.5)	33,982	35,633	(4.6)
China*	12,369	7,588	63	39,414	20,691	90.5
Canada	1,212	947	28	2,623	2,443	7.4
Middle East	325	309	5.2	957	927	3.2
ROW	639	547	16.8	1,673	1,482	12.9
Total	27,406	22,444	22.1	78,649	61,176	28.6

*China retail sales

**Europe sales do not include Chevrolet Corvette and Camaro (which are offered in some European Cadillac dealerships.)

Half the total production run of 500 units has been produced by Bugatti and its beautiful Chiron.

• Total production to remain strictly limited to 500 vehicles
• Europe in the lead as regards orders
• The first vehicles are delivered to customers at the same time as the Geneva International Motor Show
• Test drives for customers to start at the end of March
• Bugatti exhibits new exposed carbon fibre colour “Bleu Royal” at the Geneva International Motor Show

One year after the world premiere of the Chiron¹ in Geneva, Bugatti draws a positive balance. Half of the total series of 500 vehicles have already found a buyer – even without test drives. 

At the end of March, the French super sports car brand is inviting its customers to a central test drive event. With 37 percent of all sales, Europe is the strongest region, as was the case with the Veyron, followed by North America with 30 percent of orders to date. The Middle East, with 26 percent, is another key traditional market for Bugatti. 

Within the next few days, the first vehicles are to be delivered to customers. At this year’s Geneva International Motor Show (9 to 19 March 2017), Bugatti is showing a Chiron produced for a customer in the new exposed carbon fibre colour “Bleu Royal”. 

The luxury brand from Molsheim is a market leader in terms of the variety of colours and the quality of visible carbon. 

Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S., drew a positive balance concerning the past 12 months before the start of the motor show. “The Chiron got off to a fantastic start with its tremendous world premiere here in Geneva last year,” he said. “Over the months that followed, we kept our foot on the gas, started series production and are now delivering the first vehicles to our customers.”

“The fact that we have already taken orders for half of the Chiron series even without test drives so far bears witness to the great confidence of our customers in our brand and its strong aura,” Dürheimer added.

At this year’s Geneva International Motor Show, Bugatti is exhibiting a Chiron produced for a customer from the German-speaking region. The customer even spent one day in the Atelier in Molsheim working on his car.

The entire exterior features the new exposed carbon fibre colour “Bleu Royal“. Customers can now choose between a total of eight carbon colours for their Chiron: Black, Grey, Turquoise, Blue, Green, Brown, Red and now also Bleu Royal. For the interior of the Chiron on show in Geneva, the customer opted for a duotone variant. Leather in two different tones of blue, “Deep Blue” and “French Racing Blue”, was used.

Bugatti has booth no. 1159 in Hall 1.

¹ Fuel consumption, l/100km: urban 35.2 /extra urban 15.2 /combined 22.5; CO₂ emissions (combined), g/km: 516; efficiency class: G