Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.
Showing posts with label Micro Car. Show all posts
Showing posts with label Micro Car. Show all posts

Tuesday, 1 March 2016

Ford Confirms that the next gen KA, will be coming to Europe, they better hurry, as the currant car stops soon

Ford Motor will definitely replace its Ka minicar in Europe, a senior executive said.
Production of the current Ka is set to end in April at Fiat's plant in Tychy, Poland. The Ka sold in Europe is based on the Fiat 500, which is also built in Tychy. The model's new generation was developed in Brazil and is based on Ford’s global B platform that underpins the Fiesta subcompact. It was expected to launch in Europe by the end of last year.

Ford of Europe Chief Operating Officer Barb Samardzich wouldn’t give information on the timing of the new Ka’s launch. "It's coming, I can say that," she said on the sidelines of the Mobile World Congress tech event here.
Samardzich also wouldn't comment on reports that Ford will add production of the Ka and the EcoSport subcompact SUV at the automaker’s factory in Craiova, Romania, where the slow-selling B-Max subcompact minivan is built. The EcoSport is imported into Europe from India, where Ford also builds the Brazilian-developed Ka under the Figo name.
The new Ka is expected to be larger than the current model sold in Europe, Ford has said it has made "significant" enhancements to adapt the Brazilian-developed Ka for European markets.
Samardzich also declined comment on reports that the company will axe the B-Max. But she said Ford plans to concentrate on selling models in fast-growing segments such as SUV/crossovers.
Ford is launching five upgraded or new SUV/crossovers in Europe in the next three years, including the Edge large SUV and a face-lifted Kuga compact model, both of which are due this year.
Ford sold 48,603 Ka models in Europe last year, down 8.2 percent, according to figures from JATO Dynamics market analysts, making it the No. 12 seller in a segment whose volume grew by 7.5 percent to 1.2 million. The top-selling model was the Fiat 500, followed by the Fiat Panda, VW Up and Renault Twingo.
European sales of the B-Max fell 14 percent to 46,315 in 2015.
Ford of Europe's announcement on Feb. 3 that the company is refocusing its product strategy in the region to improve profitability raised doubts that it would replace the Ka in the low-margin minicar segment. Ford aims for a 6 percent to 8 percent operating margin in the long term in Europe, up from 0.9 percent last year.
NICK GIBBS
AUTOMOTIVE NEWS EUROPE

Wednesday, 25 November 2015

USA - Five models from FCA are classed as Most Loved by owners according to Strategic Vision.

  • Dodge Charger and Durango ‘most loved’ in their respective segments for second consecutive year
  • Jeep® Renegade leads Entry SUV segment in 2015 Most Loved Vehicles in America survey by Strategic Vision
  • FIAT captures most segment wins among small cars with 500 and 500e
  • FCA US ranked highest overall in Strategic Vision’s 20th annual Total Quality Index™ this past July
Strategic Vision has named five FCA US LLC vehicles to its “Most Loved Vehicles in America” list, including:
  • Dodge Charger (Full-size car)
  • Dodge Durango (Mid-size SUV)
  • Jeep® Renegade (Entry SUV)
  • Fiat 500 (Micro Car)
  • Fiat 500e (Small Alternative Powertrain Car)



“FCA continues to establish a strong foundation of vehicle finish, pride and excitement among owners of FIAT, Jeep and Dodge,” said Christopher Chaney, Senior Vice President – Strategic Vision. “All of this, combined with increasing trust from the overall ownership experience, is causing buyers to absolutely love the choice they made, and love always leads to loyalty.”
 
Strategic Vision’s research shows that true advocacy and brand loyalty begin not when buyers are simply “satisfied,” but when they truly love their experience. With this in mind, Strategic Vision has created the Customer Love Index (CLI). This new metric continues the company’s rich tradition of cutting-edge research, reveals which vehicles are doing the best at creating love and shows why they can be more successful than their competition.
 
Based on Strategic Vision's quantitative New Vehicle Experience Study (NVES) of more than 44,000 owners, the CLI results represent the Most Loved Vehicles in their segments as rated by new vehicle buyers.