UK MG Dealer wins the a prestigious award from SAIC Motor Global MG Dealer Awards.

Nathaniel Cars, a leading MG dealership based in South Wales, is celebrating after taking home the highly-prestigious Four Star Award for Excellence at the SAIC Motor Global MG Dealer Awards. The ceremony, which took place at the Shanghai International Motor Show last month (21st April), recognises outstanding performance from across the manufacturer’s global dealer network. 

Commended for outstanding passion, commitment to the brand and dedication to delivering customer service excellence, Nathaniel Cars was the only UK dealer to receive an award. 

The silverware adds to a growing list of accolades for the Bridgend-based business, which include being named MG UK Dealer of The Year 2016 and featuring within the top 5% of all British dealerships in the Auto Express Driver Power Best Car Dealers report 2017. 

Nathan Griffiths, sales manager at Nathaniel Cars, commented: “Providing outstanding service and delighting customers are two of our key priorities. To be awarded – not just on a national level, but across the world – for our continued successes and performance is a significant accolade and one that the entire team is humbled to have received. 

“With a growing range of stylish, family-friendly vehicles that offer fun, functionality and practical performance at a highly affordable price point, MG continues to drive forward as one of the fastest-growing automotive manufacturers. We’re proud to be part of such an exciting global network and see huge potential for future growth.” 

Matthew Cheyne, Head of Sales and Marketing at MG Motor UK, added: “As a top performer in the MG dealer network, Nathaniel Cars is renowned for delivering outstanding service for motorists. We’d like to offer our congratulations to Nathan and the team for taking home the Four Star Award – a true reflection of the team’s drive, determination, commitment and outstanding performance.”

Based in Bridgend, South Wales, Nathaniel Cars is one of the UK’s leading MG dealerships. Retailing both the stylish MG3 Supermini (available from £8,695) and family-friendly SUV, the MG GS (starting at just £15,095), motorists are promised a warm welcome, in-depth product knowledge and affordable prices.

Family loved the MG3 so much they bought three, and then an MG6 on top of that.

A chance moment hearing an MG advert on the radio led to the Dyer family buying not only one, but three MG3s – and they have just added an MG6 to the collection.

Earlier this year, Danielle Shearing (nee Dyer) was on her way out with her parents, Mark and Kath, to buy a new car. 

Just at that moment, an advert from local dealer Nathaniel Cars came on the radio advertising the MG3. 

After hearing the low price, Danielle headed straight to the MG dealer and took a test drive. After falling head over heels, it wasn’t long before she was signing the paperwork.

Kath Dyer, mum of the family, decided at that moment she wanted one too. Kath, who is a bit of a local hero in South Wales, is a Senior Sister in the A&E department at the Heath Hospital in Cardiff and is a Major in the Army Reserves – touring to Afghanistan in 2008 and 2012.

Opting for something a little comfier than the convoy vehicles she’s been used to, Kath signed the paperwork alongside her daughter for their brand new MG3s.

Danielle said: “I absolutely love my MG3! It’s the first new car I’ve owned and it’s really great. What’s so good about it is the affordability, when Nathan at Nathaniels worked up the quote for me I was shocked but so happy that I could afford it.

“My friends and I are planning a fun day out soon and I’ve already volunteered to drive. Although one of them has literally just bought an MG3 herself, so I think we’ll be fighting over who actually gets to drive!”

Danielle and her mum had barely clocked up any miles in their new cars before Kayleigh Dyer decided she wanted one too – adding a third MG3 to the driveway. Feeling somewhat left out dad, Mark, decided to go out and treat himself to an MG6!

Matthew Cheyne, Head of Sales and Marketing for MG, said: “As far as we’re aware, this is the most new MGs in one household. This fantastic story certainly reinforces our affordable family fun message.”

New dealership added to MG's portfolio, however, they need to KEEP them, they need new metal now.

Nathaniel Cars, known locally in Bridgend as the ‘House of Cars’, is the latest dealer to join the MG franchise. The Wales based family-run garage, which was established by Wayne Griffiths 35 years ago, is now run by him and his son Nathan. 

With a strong local presence, the company will be a great addition to MG’s growing dealer network when it goes live next week (1st October). Both Wayne and Nathan Griffiths are very excited to be adding MG to their existing three franchises.

Nathan said: “We can’t wait to start selling MGs. We think the model range offers exceptional value for money and has a huge potential. It’s also great to be selling such an iconic British brand; something I’m sure our customers will feel a sense of pride in too.”

“We’re really excited about the range and love the MG3 because you’re getting so much for a car. There are so many different combinations and we think our customers are going to enjoy playing around with the options available.”

Nathaniel Cars currently sells around 1,200 units a year through its other franchises. The company’s ethos is all about putting the customer first. They offer a children’s play area to keep the kids entertained while parents browse, a specialist new parts sales counter is available for any technical queries and there is also a service and MOT centre on site.

Matthew Cheyne, Head of Sales and Marketing for MG, said: “We’re really pleased to welcome Nathaniel Cars to our dealer network. We have been looking, and continue to look, for family-run companies like Nathaniels as they are often well known in their area at the grass roots level and are not afraid to get out into their local community to put the product in front of customers.

“We look forward to a long and prosperous relationship with Nathaniel Cars.”