Mitsubishi showcases the bold new look of its ever popular Shogun range of off-roaders.

The Mitsubishi Shogun range has a bold new front end styling, as model year 2015 goes on sale, distinguished by a deeper more integrated grille and smart LED daytime running lights.

The styling changes represent a progressive evolution of Mitsubishi’s tough and authentic off-roader. It retains its go-anywhere bold and muscular presence, characterised by its short front overhang, upright windscreen, strong high flanks, flared wheel-arches and rear-mounted spare wheel – all key Shogun styling cues that underline off-road ability.

The Shogun range now features the following specification:

Shogun SWB Warrior & Barbarian

• New design front end
• Xenon lights with headlamps washers
• Integrated front fog lamps with LED daytime running lights
• USB Port – located in the glove box as per LWB SG3
• New audio unit on SG2
• Piano black gearshift and audio surround
• Centre air vents with silver decoration
• Improved sound deadening on auto derivatives
• Tyre pressure monitoring system (TPMS)

Shogun LWB SG2

• New design front and rear end
• Xenon lights with headlamps washers
• Integrated front fog lamps with LED daytime running lights
• USB Port – located in the glove box as per LWB SG3
• New audio unit – same unit as fitted to ASX3 and Outlander GX3
• Rear air-conditioning
•  Piano black gearshift and audio surround
• Centre air vents with silver decoration
• Improved sound deadening on auto derivatives
• Tyre pressure monitoring system (TPMS)

 Shogun LWB SG3 & SG4

• New design front and rear end
• LED daytime running lights
• Auto high-beam
• Improved sound deadening
• Wood trim will only be fitted to Granite Brown vehicles.
• Black leather interior will have piano black gearshift and audio surround
• Beige leather interior will have wood gearshift and audio surround
• Tyre pressure monitoring system (TPMS)

 Pricing:

• SWB Shogun 3.2 DI-D Warrior =  £29,369
• SWB Shogun 3.2 DI-D Warrior Auto = £31,054
• SWB Shogun 3.2 DI-D Barbarian Manual = £31,999
• SWB Shogun 3.2 DI-D Barbarian Auto = £33,684
• LWB Shogun 3.2 DI-D SG2 = £28,599
• LWB Shogun 3.2 DI-D SG2 Auto = £30,284
• LWB Shogun 3.2 DI-D SG3 Auto = £33,799
• LWB Shogun 3.2 DI-D SG4 Auto = £36,799

Colours:

• Cool Silver (Metallic)
• Diamond Black (Pearlescent)
• Frost White (Solid)
• Eiger Grey (Metallic)
• White Pearl (Pearlescent)
• Granite Brown (Metallic)

Servicing, Insurance and Maintenance:

The Mitsubishi Shogun has a 3-year / unlimited mileage warranty together with a pan-European roadside assistance package. Service intervals for all Shogun variants are 12,500 miles /12 months (whichever comes first) and Mitsubishi’s extremely competitive service plan (MSP), covering the first three scheduled services can be purchased for just £975 (Inc VAT).

Conclusion:

In 1982 Mitsubishi Motors Corporation launched a brand new breed of vehicle: a 4x4 which was tough enough to go where others feared to tread yet enjoyed the sort of sophisticated specification more normally associated with top end saloons. More than thirty years later the Shogun is an icon.

Away from the much commented luxury soft-roaders, heavy-duty workhorses such as the Shogun have carved out a very unique niche in the market where ability and dependability matter first and foremost.

Since the price decrease in July 2013 Shogun sales have gone from strength to strength. With a new vehicle design and improved specification across the range, Shogun now offers customer’s even better value for money verses its key competitors.

Renault to use Knight Rider to launch new Trafic commercial vans.

• New web video campaign to promote the recently launched Trafic
• Remake of the title sequence to the cult TV show ‘Knight Rider’ was filmed for the occasion and available to view on Renault’s YouTube channel.
• ‘Trafic Rider’ video features a modern version of the knight and his trusty companion and shows how van drivers and tradespeople are today’s everyday heroes.

Following on the back of the launch of All-New Trafic, Renault’s best-selling Light Commercial Vehicle with 1.6 million units sold, the brand has launched a video for the Web, produced in with the social media agency We Are Social. The film is a remake of the famous opening sequence of Knight Rider, the cult TV show featuring Michael Knight, a modern-day hero working for a philanthropic foundation, and his high-tech car equipped with a built-in, artificially intelligent computer.

In Renault’s ‘Trafic Rider’ film ( http://youtu.be/GYifPHX0qh8 ), available on the brand’s YouTube channel, the new van plays the role of K.I.T.T. and Michael Knight has been replaced by everyday hero Michael Craftsman. The aim is to creatively communicate the special bond that artisan business owners have with the Renault vehicles they use for their businesses and to showcase the performance of our LCVs.

Caroline Mechaï, Global Advertising & Media Director at Renault, says, “This is an unprecedented initiative for a Renault LCV. The intention is to give Trafic a more dynamic image and reach out to a broader audience than simply business users.”

Sandrine Plasseraud, Managing Director, We Are Social, said:

“We have been working with Renault for several years now, particularly in France and, more recently, worldwide. This campaign shows off our creativity and our ability to come up with new, inventive ideas while remaining true to the brand’s DNA and remaining grounded in the everyday experience of its customers.”

The All-New Renault Trafic went on sale in the UK in the summer with a choice of bodystyles – Short Wheel Base and Long Wheel Base – a choice of roof types, a range of four efficient diesel engines and a choice of three trim levels.  All-New Trafic is priced from £18,245 (ex VAT) and is available for customer deliveries now

Mitsubishi launches new Shogum SWB Barbarian

Mitsubishi Motors in the UK is pleased to announce a new addition to the Shogun line-up, the Shogun SWB (short wheel base) Barbarian. It is a progressive evolution of Mitsubishi’s classic off-roading status symbol that combines authentic four-wheel drive go-anywhere ability with bold, muscular styling.

The Mitsubishi Shogun is immediately distinguished by its bold front grille - incorporating a short front overhang, upright windscreen, strong high flanks, flared wheel-arches and rear-mounted spare wheel – all key Shogun styling cues that underline its tough, authentic, off-road ability.

This new derivative sits above the Shogun Warrior and features the following additional specification:

• 20” gloss black / silver dual colour Le Mans alloy wheels
• L200 Barbarian style leather interior with carbon inserts
• DAB digital radio
• Colour coded spare wheel cover
• Alloy pedal kit

Pricing:

• Shogun SWB Barbarian Manual = £31,999
• Shogun SWB Barbarian Auto = £33,684
• Shogun SWB Barbarian Commercial Manual = £33,449
• Shogun SWB Barbarian Commercial Auto = £35,134

Colours:

• Black Pearl (Pearlescent)
• Frost White (Solid)
• Eiger Grey (Metallic)
• Cool Silver (Metallic)

Servicing, Insurance and Maintenance

The legendary Mitsubishi Shogun has a 3-year / unlimited mileage warranty together with a pan-European roadside assistance package. Service intervals for all Shogun variants are 12,500 miles /12 months (whichever comes first) and Mitsubishi’s extremely competitive service plan (MSP), covering the first three scheduled services can be purchased for just £975 (Inc VAT). The Shogun SWB Barbarian manual and auto is insurance group 33A.

Conclusion:

Away from the much commented luxury soft-roaders, Heavy-duty workhorses such as the Shogun have carved out a very unique niche in the market where ability and dependability matter first and foremost.

The Shogun Barbarian is an exciting addition to the SWB range and will help to continue the strong sales momentum. Sales are up 78% on the Shogun LWB variants and an impressive 150% for the Shogun SWB variants year-on-year.