Honda launches new advertising campaign that includes planes, bikes, cars, F1 and more (& the new NSX)

Honda’s latest brand campaign, entitled Ignition, is set to launch this Friday on Channel 4 during Eight out of Ten Cats Does Countdown.

The 90 second film, which is available on Honda’s YouTube channel, pays homage to space flight and opens on ASIMO, the camera reveals the new 2015 Honda fleet on a runway which when viewed from above mimics the shape of a space shuttle or rocket, and as the film unfolds more of the fleet and drivers is revealed.

  

Honda’s rich heritage is woven throughout the film, with the driver of the new NSX captured looking at a picture of the original 1990 NSX held in his hand. Keen viewers will also spot a very special cameo from McLaren-Honda driver, Jenson Button and the voice of the late, great Ayrton Senna.

As the film, which was shot on location in Ukraine, reaches its crescendo the Honda fleet looks set to take off, with smoke, mist and frost billowing from the rear of the rocket formation, symbolising the current position the Honda brand currently occupies, with the entire range refreshed or new since the start of the year.

The brand campaign is supported by 10 second teasers on TV that will build excitement ahead of the premiere.  On social, five to ten second teasers have been rolling out in the week building up to the campaign launch, while on mobile, smart phone users will feel the vibration of the rocket, with phones vibrating in sync with sound and vision.

The creation, delivery and implementation of the Ignition marketing campaign has been led by Kate Barrett, the Honda UK Marketing Communications Manager.  Planning started at the tail end of 2014, with Barrett briefing in Wieden + Kennedy and Starcom MediaVest to deliver a highly impactful campaign which signifies the importance of 2015 for Honda.

Philip Crossman, Honda UK Managing Director commented: “In March we had the oldest product line up in the industry but come the start of September we will have the newest.  This Ignition campaign is the perfect representation of where the brand currently sits and what we are about to experience.  We have a rich heritage in creating unique and memorable advertising campaigns which engage and excite, and Ignition is the perfect platform to build on this.”

MG say "#MGTHANKS" as the staff thanks owners, Old, new and future for their continued support.

In light of the latest new car registration figures being released, MG Motor UK is taking this opportunity to thank past, present and future customers for supporting the company and giving it its best June to date.

Figures, released yesterday (6 June) from the Society of Motor Manufacturers and Traders Limited (SMMT), highlighted another successful half year for MG.

MG felt it was important to take the time to thank customers for their support and for putting faith in a brand that is continuing to grow because of them. In a series of videos, employees from across the company, from the designers to those who test the vehicles on the bumpy road route, will be taking the chance to thank customers for their backing.

MG Motor UK has registered 21 more cars in the last six months than in the whole of 2011, 2012 and 2013 combined. More than 100 of which are the newly launched MG6. Figures for June alone are up by 19 per cent from last year, and the year-to-date figures are 39 per cent more than in 2014.

Matthew Cheyne, MG’s Head of Sales and Marketing, said: “We’re so grateful for the support our customers give. Without them, we wouldn’t be making the progress we are. Each month we’re watching our sales figures improve and it is fantastic to see.

“Every time a customer drives off in their new MG, we obviously say thanks and wish them all the best; however, those who don’t get a chance to meet the customers, but play a fundamental part in producing their new car, also want to have the opportunity to give their thanks.”

The first video as part of the campaign ‘#MGthanks’ comes from David, who works in the exterior design team.

Head to https://www.youtube.com/watch?v=xYTGH0y4_tw to watch the video. We want to hear from you too, so if you want to say thanks, upload your message with #MGthanks to our Facebook or Twitter page.

Renault to use Knight Rider to launch new Trafic commercial vans.

• New web video campaign to promote the recently launched Trafic
• Remake of the title sequence to the cult TV show ‘Knight Rider’ was filmed for the occasion and available to view on Renault’s YouTube channel.
• ‘Trafic Rider’ video features a modern version of the knight and his trusty companion and shows how van drivers and tradespeople are today’s everyday heroes.

Following on the back of the launch of All-New Trafic, Renault’s best-selling Light Commercial Vehicle with 1.6 million units sold, the brand has launched a video for the Web, produced in with the social media agency We Are Social. The film is a remake of the famous opening sequence of Knight Rider, the cult TV show featuring Michael Knight, a modern-day hero working for a philanthropic foundation, and his high-tech car equipped with a built-in, artificially intelligent computer.

In Renault’s ‘Trafic Rider’ film ( http://youtu.be/GYifPHX0qh8 ), available on the brand’s YouTube channel, the new van plays the role of K.I.T.T. and Michael Knight has been replaced by everyday hero Michael Craftsman. The aim is to creatively communicate the special bond that artisan business owners have with the Renault vehicles they use for their businesses and to showcase the performance of our LCVs.

Caroline Mechaï, Global Advertising & Media Director at Renault, says, “This is an unprecedented initiative for a Renault LCV. The intention is to give Trafic a more dynamic image and reach out to a broader audience than simply business users.”

Sandrine Plasseraud, Managing Director, We Are Social, said:

“We have been working with Renault for several years now, particularly in France and, more recently, worldwide. This campaign shows off our creativity and our ability to come up with new, inventive ideas while remaining true to the brand’s DNA and remaining grounded in the everyday experience of its customers.”

The All-New Renault Trafic went on sale in the UK in the summer with a choice of bodystyles – Short Wheel Base and Long Wheel Base – a choice of roof types, a range of four efficient diesel engines and a choice of three trim levels.  All-New Trafic is priced from £18,245 (ex VAT) and is available for customer deliveries now

Range Rover Sport conquers Empty Quarter Desert - Exclusive Land Rover video

• New documentary film shows the new Range Rover Sport’s 800km dawn to dusk drive across the Empty Quarter desert – setting the fastest recorded time for the crossing of 10 hours and 22 minutes
• Film live on Land Rover’s YouTube channel from today
• Features behind-the-scenes footage with off-road racer Moi Torrallardona as he pilots the standard production vehicle to victory
• Second installment of the Driven Challenges - follows the new Range Rover Sport setting the production SUV speed record at Pikes Peak back in June

Land Rover has today revealed an exclusive new documentary film charting the new Range Rover Sport’s challenge to complete the fastest recorded crossing of the Empty Quarter desert, which it achieved last month.

The video, which can be seen on Land Rover’s YouTube channel here tracks the team’s 849km journey from Wadi Adda Wasir in Saudi Arabia to the border of the United Arab Emirates. The team completed the challenge on November 3rd 2013, finishing in 10 hours and 22 minutes at an average speed of 51.87 mph (81.87 km/h), and the documentary charts the journey from beginning to end.

The short film features spectacular footage from inside and outside the vehicle, as well as epic shots of the barren environment that the team faced as they tackled the largest sand desert in the world.  Viewers will see the new Range Rover Sport pummel the desert flats at full speed, tip toe down the steepest sand dunes and navigate the myriad of obstacles that the desert threw up – including rogue camels appearing from nowhere. Sand storms, immense heat and punishing jumps are just some of the challenges that pushed man and machine to the limit.

Behind-the-scenes footage shows the man behind the drive - 47 year-old Spanish off-road racer Moi Torrallardona – and charts the physical and mental endurance that led to his success. Torrallardona said: “The Empty Quarter was an incredible challenge and one that will live with me for the rest of my life. The Range Rover Sport was the ideal tool for conquering the desert and it is great to be able to relive the challenge through this short documentary. The Empty Quarter provided a unique test for a standard production vehicle and thanks to the ability of the Range Rover Sport we came out victorious.”

The challenge was completed in a standard production new Range Rover Sport with a 510PS 5.0-litre supercharged V8 petrol engine, running standard tyres. The only modification to the vehicle was the fitment of an underbody protection plate. This vehicle was displayed at the Dubai Motor Show on the 5th November, just two days after completing the desert crossing.

The class-leading, genuine Land Rover all-terrain capability, breakthrough lightweight suspension design and innovative dynamic chassis technologies all helped the new Range Rover Sport conquer one of its toughest challenges yet.

The challenge is the second that the new Range Rover Sport has completed in recent months, following its record hill climb for a production SUV at Pikes Peak back in June, the short documentary of which can be viewed here – http://www.youtube.com/watch?v=BaPiM_mish4

These feats are part of a series of global driving challenges in which the Range Rover Sport is pushed to new limits.

The video and further shots can be downloaded from www.uk.media.landrover.com

The Empty Quarter

The Empty Quarter spans four countries in the Arabic Peninsula: Saudi Arabia, Oman, the United Arab Emirates and Yemen. Temperatures regularly rise above 50°C and any crossing, no matter how well organised, must be approached with extreme caution.

All-new Range Rover Sport

Developed alongside the highly-acclaimed Range Rover, the new Range Rover Sport delivers the brand’s best-ever on-road dynamics together with class-leading, genuine Land Rover all-terrain capability. It presents customers with a more assertive and muscular exterior, more luxurious interior and the flexibility provided by the option of occasional third row seating.

Exploiting Land Rover’s breakthrough lightweight suspension design and innovative dynamic chassis technologies, the all-new Range Rover Sport’s first-in-class aluminium architecture achieves a weight saving of more than 420kg.

Designed and engineered at Land Rover’s development centres in the UK, the new model is produced in a state-of-the-art low-energy manufacturing facility at Solihull, UK.