I hope you can read quickly, the new TV Ad from Honda requires it, watch it here, its fun.

A new campaign from Honda (UK) launches on Thursday 19th February, challenging viewers to echo the brand’s thirst for relentless improvement by pushing themselves to new limits.

Honda believes that by pushing themselves, everyone can surpass their own perceived limits. This philosophy is the foundation behind the brand, and has been fundamental in the development of Honda’s new range of products and continuing innovations: Honda is committed to finding out what its products are capable of by continually pushing its vehicles and technology to the limit. 

During 2015 Honda will launch several new products, each developed with this very spirit. Featured in the advert alongside ASIMO and Honda Jet are the new Honda Jazz, HR-V, Civic Type R and NSX, offering a glimpse into the exciting range of models set to join the marque’s fleet.

Rather than just telling the story of Honda’s pioneering spirit and commitment to progress, the campaign challenges viewers’ reading speed, allowing them to feel the joy of improvement for themselves. A manifesto is delivered one word at a time, with the pace increasing throughout the film, intercut with glimpses of the new Honda fleet, which are all born from the company’s challenging spirit.

A 40” TV spot directed by Man Vs Machine, which will air on Sky Sports on Thursday 19^th February during the UEFA Europa League match between Liverpool vs Beşiktaş, invites viewers to “keep up” with a message on screen, becoming increasingly difficult as the pace of the words increases to a crescendo. At approximately 500 words per minute, the fast-paced message proves that everyone is capable of achieving more than they initially thought. The energetic soundtrack, composed by Wah Wah with sound design by Factory, was created to further encourage the viewer to keep up.

Viewers are challenged to push themselves even further online through shorter – and even faster – executions of the film, and in cinemas, custom film-themed ads will run in partnership with Pearl & Dean. 

Martin Moll, Honda Motor Europe Head of Marketing said “Since day one, Honda has been fuelled by a relentless desire for improvement and constant drive for innovation. This year is a special one, with the launch of several key new products. With this campaign, we wanted to bring this to life in a way that our consumers could really engage with, by experiencing the feeling for themselves.”

Olivia Dunn, Honda UK, Head of Marketing commented “Normal speech is on average 120 words per minute, viewers will need to read at speeds up to 1000 words per minute in our faster shorter online films, which is definitely going to be a challenge whilst at the same time being fun.  These films echo the Honda ethos in all areas of business: challenging and pushing boundaries whilst being fun - the elements required to design and build the exciting new Honda product line-up for 2015.”

Scott Dungate, Creative Director at W+K London says “When you push and push yourself and reach a new level, it feels good. We wanted to give people that same feeling when they read our manifesto about Honda’s relentless improvement. So we challenged them to ‘keep up.’"

USA- - Jaguar announces three renowned actors to appear in its first super bowl commercial launching “British Villains” campaign for new F-Type coupe

• Renowned British actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong to star in Jaguar’s cinematic “Rendezvous” spot, filmed by Oscar-winning British director Tom Hooper
• The 60-second ad will debut during Super Bowl XLVIII, February 2 on Fox
• Spot launches “British Villains” campaign, running through July, and raises the bar of automotive advertising to cinematic caliber for the introduction of the F-TYPE Coupe, Jaguar’s all-new, high-performance sports car
• Robust, multi-channel campaign includes broadcast, digital, print, OOH and innovative Super Bowl week activations
• Jaguar grows U.S. sales by 41 percent in 2013 on power of F-TYPE convertible and new all-wheel drive XF and XJ models

Today, Jaguar North America announced the three renowned actors to appear in “Rendezvous,” its 60-second television advertisement to debut during the second half of Super Bowl XLVIII, and revealed details of its largest-ever brand and product marketing campaign, called “British Villains,” which introduces the Jaguar F-TYPE Coupe (on sale spring, 2014). “Rendezvous” stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong, and was filmed by Oscar-winning British director, Tom Hooper, in London. It is Jaguar’s first Super Bowl TV advertisement.

“With ‘British Villains,’ Jaguar will present itself on the Super Bowl stage as a challenger to the usual luxury car suspects, with a unique cinematic expression of our modern British style,” said Jeff Curry, Brand Vice President, Jaguar North America. “With the three renowned actors, Sir Ben, Tom and Mark, who have all played memorable film rogues, we have brought together the best of British film to star in a major motion picture caliber campaign that addresses the simple cultural observation that Brits often play the best villains in film. This talent, coupled with the direction of Academy Award-winner director Tom Hooper, enables us to launch our campaign for the F-TYPE Coupe in a manner that captures the new spirit of the entire brand inspired by our latest sports car.”

“Jaguar is truly a beloved British brand and it’s exciting to help them make some noise as they debut in a beloved American event, the Super Bowl,” said Sir Ben Kingsley. “As for being known for playing the roles of renowned villains, I’ll have to ponder that one – I think I’m flattered?!”

The campaign creative, developed with a cinematic vision, centers around the new “Rendezvous” television commercial. In addition to the 60-second spot to air in the Super Bowl, a 30-second preview of “Rendezvous” will debut online on January 28 and run on high-profile, digital channels throughout February. Jaguar also previewed its Super Bowl spot with “The Setup,” staring Sir Ben Kingsley, during the CBS and FOX NFL Divisional Playoff games, January 11 and 12. At the end of the commercial, viewers were invited to view “The Setup” on the campaign’s dedicated landing page, www.BritishVillains.com, and use the unique hashtag, #GoodToBeBad to engage with the brand throughout the campaign. The original score for “Rendezvous” was composed and conducted by Alexandre Desplat, who worked with Tom Hooper on The King’s Speech and recorded by The London Symphony Orchestra at the iconic Abbey Road studios.

The “British Villains” campaign and its many supporting assets were produced specifically for the launch of the F-TYPE Coupe around the broadcast of the 2014 Super Bowl and builds on the momentum of Jaguar following the successful launch of the F-TYPE convertible and a 41 percent sales increase in 2013.

“2014 will continue a very significant period in the growth of the Jaguar brand, marked by quickly rising sales, and new beautifully designed products coming to market, like the F-TYPE Coupe this year, and in the future, an all-new compact sports sedan,” added Curry. “This is perhaps the brand’s most memorable marketing campaign and deserves to appear in one of the most-watched sporting events, the Super Bowl.”

“British Villains” captures the premise that Brits have long made the best villains in landmark films, combining intelligence with charm, restlessness with calm, and always confident. In the world of pop culture, villains disrupt the status quo and challenge the establishment, while living one step ahead of, and better than, the pack. The campaign asks the question, ‘Have you ever noticed how in Hollywood movies, all the villains are played by Brits?’ It was filmed by Hooper in London in a creative partnership with his Smuggler Films production house.

“This is one of those jobs that can really be a lot of fun, so I was quite happy to oblige when Jaguar asked me to be a part of their first Super Bowl commercial,” said Hooper. “To work with the caliber of great actors we cast in this project is a truly special experience on its own and reflects the cinematic approach that we took in the production with Jaguar.”

SPARK44, the lead strategic communications partner for Jaguar, was responsible for the creative positioning and strategy behind the campaign, while Mindshare managed the communications planning and buying. In addition to broadcast, the multi-channel campaign will feature unique outdoor creative throughout New York City, print, digital and consumer activations hosted with a wide array of media partners, and special events in the week leading up to the Super Bowl.

During the game, Jaguar aims to be the most real-time engaged advertiser during the Super Bowl through a unique physical space called “The Loop,” developed by Mindshare, where multiple screens will monitor real-time consumer data and translate it into actionable insights, and ultimately, rapid marketing decisions, or “Adaptive Marketing.”

“The Loop” is the first real-time marketing tool to impact paid media – whereby media dollars can be quickly shifted and redeployed to leverage opportunities uncovered by the data. Rapid, relevant and responsive, “The Loop” puts data at the center and creates a channel-agnostic, holistic approach to real-time marketing in an unprecedented manner.

Other marketing assets from Jaguar’s “British Villains” campaign include:

• New York City out-of-home placements, including an innovative F-TYPE wrap of 10 subway cars on the F-Train line (CBSOutdoor) and 20 street level wild postings in New York City, January 13 through February 9
• Cable TV run of the 30-second “Rendezvous” spot on networks such as BBC America, IFC and ESPN, February 3 through February 23
• Print ads break in early February (March/April books) in top national lifestyle and auto enthusiast publications such as Motor Trend, Car and Driver and Sports Illustrated
• Digital Advertising (banner ads) breaks on January 20
• A BritishVillains.com landing page will launch on JaguarUSA.com, hosting “in-character” five-second sound bites from Sir Ben, Tom and Mark, that speak to capabilities of Jaguar’s high-performance R models and an in-depth behind-the-scenes making of “Rendezvous;” it also will allow users to view additional content, share content on social media sites and gather information about the F-TYPE Coupe and the R line of performance cars
• Media buys with BBC America.com for their “Anglophenia” blog, and with NFL.com for “The 6 Borough Experience
• Integrated partnerships with IFC, Gawker, Sports Illustrated and Pandora that includes:
• IFC to present “Villains on Villains” Double Feature Film Night on February 10, featuring Silence of the Lambs and A Clockwork Orange, iconic films starring British villains
• Gawker Media is producing and publishing a themed kinja page, http://goodtobebad.kinja.com/, and is hosting a co-sponsored event in the week leading up to the Super Bowl
• Sports Illustrated will host British Villains advertising on SI.com, while Jaguar will sponsor an original video series about infamous sports villains
• Jaguar will team up with Pandora Radio to invite subscribers to contribute to the GoodToBeBad Mixtape – a crowdsourced compilation of the best of British music for release on January 20.

The new all-aluminum F-TYPE Coupe, including the first F-TYPE R model, expands the Jaguar lineup beginning in spring 2014 and starting at $65,0001. Available in three versions, the F-TYPE R Coupe is powered by a 550hp 5-liter supercharged V8 engine and will reach 60 mph in 4.0 seconds, and a top speed of 186 mph (electronically limited)2. The F-TYPE S Coupe and F-TYPE Coupe are powered by 3-liter supercharged V6 engines in 380hp and 340hp forms respectively, going 0-60 mph in 4.8/5.1 seconds and top speeds of 171/161 mph2.

Biographies of Jaguar’s “British Villains” campaign stars:

Sir Ben Kingsley is recognized as one of the finest British actors and first earned international fame for his performance in the 1982 movie, Gandhi. His performance as "Mahatma Gandhi" earned him international fame. He has won multiple awards, including an Oscar for Best Actor, a Golden Globe, BAFTA and London Film Critics' Circle Awards. Kingsley has appeared in countless other acclaimed films, including Schindler's List, The Tale of Sweeney Todd and Anne Frank: The Whole Story, for which he won a Screen Actors' Guild Award. Throughout his career, Kingsley has played many “villainous” roles, including those in the films Sexy Beast and Iron Man 3. He was awarded Knight Bachelor in the Queen's New Year's Honors List in 2002. In 2010, Kingsley was awarded a star on the Hollywood Walk of Fame.

Tom Hiddleston is a young British actor and is best known for playing the character of Loki in the Marvel Studios films Thor, The Avengers and Thor: The Dark World. Other notable roles have included Steven Spielberg's World War I film War Horse, Jim Jarmusch's Only Lovers Left Alive, the British drama The Deep Blue Sea, Woody Allen's romantic comedy Midnight in Paris, the 2012 BBC series Henry IV and Henry V. He is currently playing Coriolanus at the Donmar Warehouse at Covent Garden theatre in London's West End. Tom won the MTV Movie Award for ‘Best Fight’ and ‘Best Villain’ in 2013 for his role in The Avengers.

Mark Strong is a British actor who is best known for his roles in Sherlock Holmes, Body of Lies, The Young Victoria, Syriana, Kick-Ass, Green Lantern, Zero Dark Thirty, Robin Hood, and John Carter. He often portrays villains or antagonists. Strong is also a familiar face on British television, where he has had starring roles in two BBC drama series, including Our Friends in the North and The Long Firm, for which he earned a BAFTA nomination.

Tom Hooper is an Academy Award-winning British film and television director best known for his work in The King's Speech (2010), Les Miserables (2012) and The Damned United (2009) and TV mini-series John Adams.

MG launches new advert for MG3 - god its crap

• National TV advert goes live this Friday 01 November
• Exclusive online preview available from today at: http://youtu.be/8lzhpAcyAOU
• MG3 Top model available from only £9,999 OTR
• Configurator featuring over one million personalisation options now live www.mg.co.uk
• A series of short brand films highlighting the personality and key features of the MG3, and Interactive E-Brochure coming soon
• Follow MG on Facebook www.facebook.com/mgmotor or twitter @mgmotor for campaign updates.

The culmination of marketing activity for MG’s latest offering, the MG3, is reached with a national TV advert coming to screens this Friday.

Marketing activity for the historic marque’s supermini includes an interactive E-Brochure which will shortly be available on the manufacturer’s website: www.mg.co.uk. As well as highlighting the trim levels, costs and the many key features of the MG3, the online brochure will feature short films giving brand insight as well as the showroom experience to those taking their first steps towards MG3 ownership.

The MG3 offers over one million personalisation options, all of which are available to view using the online configurator, which allows customers to explore trim levels and colour options as well as personalising their vehicle with a range of wheel options, coloured wing mirrors and roof, body and bonnet decal kits; available from just £29 factory fitted.

The MG3 is available in four trim lines, with the top of the range, 3STYLE priced at only £9,999, moving down to the entry level trim; 3TIME, for just £8,399.

Entry level 3TIME features a CD player with MP3 compatibility, LED daytime running lights, hill hold control and a sporty VTi 106 PS petrol engine as standard. Next is 3FORM, available for £9,299 with 3TIME specification, plus Bluetooth and Audio streaming, DAB radio and Climate control.  For those customers who prefer a sportier look the 3FORM SPORT is available for £9,549 and adds 16” “Carousel” Alloy Wheels and sporty Side skirts to its already impressive kit list. At the top of the range is the 3STYLE which takes things one step further with 16” “Diamond cut” Alloy wheels, reverse parking sensors, cruise control and automatic lights and windscreen wipers for only £9,999.

Also available is a range of warranty and servicing packages created to ensure customers drive away happy. Three year warranty is included as standard but this can be extended to suit customer needs; up to five years and 100,000 miles.  Three years servicing is also available for only an additional £550, including parts, labour and VAT.

MG3 Finance plans are available to suit all budgets as all specifications are available on PCP for just £99 a month or with zero, 10, 20% or more deposits. Customers who do not have a deposit to put down can still benefit from fantastic value for money offers. No retailer in your area? No problem, MG2U brings an MG3 to your door

Skoda's ‘King Size’ buggy is the ultimate accessory for new dads

• All terrain ‘ vRS Mega Man-Pram’ is the ultimate baby carrier and ‘fit for a king’
• 76% of dads would spend more time pushing baby if their pram had a higher design spec’
• Pram features in new advert which debuts on YouTube today

ŠKODA has unveiled the ultimate baby buggy, dubbed the ‘vRS Mega Man-Pram’ – a high performance vehicle that has been designed to provide the ultimate baby transportation experience.

To celebrate the launch of the Octavia vRS – the fastest ŠKODA ever – the company gave a team of engineers the task of bringing the same qualities that go into the car to other everyday objects.  These included the vRS Man-Pram and were highlighted in a new ad launching the third-generation Octavia vRS.

The pram’s vRS style makeover fits perfectly with a ŠKODA-commissioned survey of 1,000 dads which found that two thirds (76%) admitted they would spend more time pushing baby if they had access to a higher spec and more stylish buggy.

The result is a remarkable baby carriage: standing two metres high, the buggy comes complete with wing mirrors, hydraulic suspension, 20 inch alloy wheels, oversized brake callipers, anti-stress grips and a headlamp beam for night walks. Tots lucky enough to be carried on board can look forward to “sports-style upholstery” and “adjustable lumbar support”.

Heidi Cartledge, Head of Marketing at ŠKODA UK comments: ‘The ‘vRS Mega Man-Pram’ proves what you can do when you take the vRS vision off road and drive it straight into the nursery.  We used it in the new Octavia vRS TV ad because we wanted to bring to life the idea of enhancing the performance of everyday objects. The high tech-buggy gives a tongue in cheek sense of what you could experience if you vRS’d your life’.

The ŠKODA survey of British dads uncovered the most desirable additions to a high tech stroller which were reflected in the ‘vRS Mega Man-Pram’ design.

The full spec includes;

• Wing mirrors
• High spec brakes including brake lights
• High-beam headlamp
• Hydraulic suspension
• 20 inch alloy wheels
• All terrain tyres
• Oversized brake callipers
• Anti-stress push-bar grips
• Sports-style upholstery

The ‘vRS Mega Man-Pram’ features in the new advert for the Octavia vRS, which debuts exclusively on YouTube today http://youtu.be/BgZluCEBS6w.

Survey findings:

1,000 dads were surveyed revealing the following:

• 76% would be more inclined to spend more time pushing baby if they had access to a stylish, high spec buggy.
• The top five additions they would like to see were listed as: muscular design (25%), large alloy wheels to give enhanced height (22%), hydraulic suspension system (16%), high spec brakes including brake lights (15%) and wing mirrors (12%).
• A third of British dads (33%) admitted they sometimes feel embarrassed pushing conventional prams whilst one in four (25%) always insist that their partner pushes the pram when out for walks together.
• British dads use baby buggies for an average of 1 hour each week.