Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.
Showing posts with label craftsmanship. Show all posts
Showing posts with label craftsmanship. Show all posts

Thursday, 21 August 2014

Bentley looks to the future with skills development programme.

  • Growing workforce skills and craftsmanship expertise
  • Training islands launched for ‘near the job’ training
  • Skills passed on through use of training mentors
Bentley Motors has announced it will launch a new Upskilling programme, strengthening its focus on training and development, a significant step in the company’s people and development strategy.
The new programme will broaden, develop and enhance the skills of Bentley colleagues. The luxury car brand is investing in new training tools and facilities to grow its current workforce, recruiting people to focus on core competencies within the business – Wood, Body and Trim and Engine – and redesigning its apprenticeship scheme.        
Bentley’s member of the board for Human Resources, Dr Ariane Reinhart, said: “The automotive industry moves at such a fast pace it’s vital that we not only bring fresh thinking into the business, but we continually develop our own talent. We are working on the next generation of Bentleys and it’s important that our colleagues share the same commitment to performance, quality, and engineering excellence that our cars possess.  
      
“That’s exactly why we are investing in our new Upskilling programme, to ensure we help our colleagues be as good as they can be, with every opportunity to develop their skills. The introduction of training islands, taking advantage of the expertise of master trainers and adopting a dual education approach are just some of the tools we will use to ensure a strong skills base continues throughout the business.”       
Ten uniquely designed training islands will be introduced within Bentley’s main production facility, which last year manufactured a record 10,120 cars, to provide ‘near the job’ training.  These islands will take colleagues away from the usual ‘on the job’ process, with training undertaken by a number of training mentors, experts in their field.  
In addition to mentors, Bentley will introduce master trainers, skilled colleagues who will develop and deliver training curriculum to the company’s latest apprentice intake, passing on skills to the next generation, keeping competencies within the business. 
51 apprentices will join Bentley in September, the largest intake in a decade. 40 of these will be part of a new dedicated manufacturing scheme focused on strengthening core skills as Bentley builds up to the introduction of the Bentley SUV, in 2016.
Bentley’s new manufacturing apprentice approach sees the application of dual education; a tailored practical and theoretical method to vocational training based on competence profiles and dedicated placements within chosen professional areas in Manufacturing.           
Looking ahead even further, Bentley is playing a crucial role in bringing a University Technical College (UTC) to Crewe in 2016. This new college will offer an exciting and inspiring education for young people seeking a pathway to employment and further education.        
The collaboration with UTC Crewe forms the next step in Bentley’s focus on talent development and continuous improvement. Bentley already offers trainee programmes, including apprenticeships and graduate schemes, around 150 work experience placements each year and has an established school liaison programme providing workshops in local schools.  
Bentley was also recently named as one of Britain’s Top Employers for the third year running by the Top Employers Institute. Highlighted was Bentley’s dedication to the personal development, working environment and employee culture of the 3,700 colleagues who work at the Crewe headquarters.  

Friday, 18 April 2014

Beijing gets the full Rolls Royce bespoke treatment, with a stunning Phantom.

“Bespoke is Rolls-Royce and our Chinese customers know it. To celebrate China’s love of travel and the success of Bespoke in China, I am proud to unveil Pinnacle Travel Phantom. This car is a showcase of Rolls-Royce’s pre-eminence in Bespoke design seen through the prism of luxury travel.”    



Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.

Rolls-Royce Motor Cars has unveiled the Pinnacle Travel Phantom, a new Bespoke Collection motor car, at the Beijing Motor Show. The car has been conceived both to celebrate the Chinese love of travel and the success of the Bespoke programme in China. Pinnacle Travel Phantom serves as a showcase for the imaginative heights of craftsmanship, design and excellence that emanate from the Bespoke design studios at the Home of Rolls-Royce in Goodwood, England, seen through the prism of modern luxury travel.  

According to the World Tourism Barometer published by the United Nations World Tourism Organisation, China continues to be the largest outbound travel market for the second year in a row, spending an estimated $125 billion on travel in 2013.

Answering this growing interest in luxury travel, the Rolls-Royce Pinnacle Travel Phantom offers a luxuriant colour palette, opulent, sumptuous materials and the most complex, beautifully hand-crafted marquetry ever seen in a Rolls-Royce, evoking the experience of travelling on luxurious cross-continental trains.

A true showcase of Bespoke artistry
Pinnacle Travel Phantom is a true showcase of the Rolls-Royce Bespoke team’s expertise. The richness of its two-tone exterior colour scheme of Madeira Red complemented by Silver Sand on the lower side panels, hints at the luxury awaiting the traveller inside. Whilst a unique Madeira Red coach line, with an abstract motif of a streamlined train travelling at speed, invites you onboard for a journey of discovery. Infinity Black combined with Silver Haze or Melanite combined with Palladium are also offered as colour schemes.

The opulent colour scheme continues inside with a number of Morello Red and Seashell leather combinations for seats, roofliner, pillars and door cards plus specifically developed Morello Red lambs wool floor mats to produce a cosseting interior in which to travel, no matter how long the journey. A further motif in Smoke Grey thread evoking luxury travel and showcasing the craftsmanship of Rolls-Royce is stitched into the seat flutes and is echoed in individual fabric cushions which heighten the comfort for both rear travellers.

The pièce de la resistance, however, is the most complex and intricate marquetry ever seen inside a Rolls-Royce. Using methods akin to the artistry of fine furniture makers, Rolls-Royce creates perfection through a process that marries cutting-edge technology with traditional craftsmanship. Individual pieces of wood veneer are laser-cut to ensure precision. Then, a craftsperson painstakingly assembles the sections, ensuring they perfectly express the vision of the marque’s Bespoke design team. A fastidious process of quality control follows, utilising the world’s most accurate measuring tool – the human eye.

In the case of Pinnacle Travel Phantom, 230 individual pieces of marquetry combine to create the incredibly striking motif of a cross-continental train speeding across a landscape with plumes of steam left in its wake. This motif flows across the front-fascia pieces of glove box and passenger panel to the rear picnic tables and door cappings. The same motif bleeds onto the door cards through 24,633 individual stitches, emphasising the painstaking craftsmanship required to perfectly match the two details.