Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.
Showing posts with label design concept. Show all posts
Showing posts with label design concept. Show all posts

Thursday, 16 April 2015

Audi delivers third Iteration of the acclaimed Audi Prologue Design Concept at Shanghai.

Third iteration of the acclaimed Audi Prologue design concept with rugged allroad theme and hybrid drive is unveiled in China
  • Third member of the Audi prologue family for all types of roads
  • Innovative display and operating concept for digital interaction
  • Powerful and efficient with plug-in hybrid technology
  • 734 PS of system power with 33-mile electric range
High-end technology and unrestricted everyday practicality, plus alluring elegance: The Audi prologue allroad is making its world premiere at Auto Shanghai. The five-door show car with its raised body and tougher stance provides a new emphasis in the conceptual 
Audi prologue family. Its operating concept enables digital interaction between driver and passengers; the plug-in hybrid drive impresses with 734 PS, yet low consumption.
Like all allroad models from Audi, the Audi prologue allroad makes no compromises. 15 years ago, a new class of automobile debuted with the Audi allroad quattro: a car combining the comfort and dynamics of the luxury class with maximum variability and masterful off-road capability. 
Audi is now presenting a study in China that reflects a fresh interpretation of the typical allroad themes, providing a clear glimpse into the brand’s design future. 
The design of the Audi allroad prologue accentuates the elegance and uniqueness of the allroad concept.

Powerful and elegant: the side view
Viewed from the side, the 5.13 metre Audi prologue allroad displays the new, dynamic interpretation of the Audi allroad philosophy. A long front-end, a roofline that quickly begins to drop again and extremely flat D-pillars give it an athletic profile and emphasise the elegance and dynamics of the allroad concept in a fresh way.
The prominent bumpers and the widely flared wheel wells, which house 22‑inch wheels with a five-arm design, make the all-around talents of the Audi prologue allroad abundantly clear at the very first glance. The proportions emphasise the front and rear wheel equally.
The show car, finished in Dehua White, is a stage for progressive elegance in every detail. The window capping strips include sensor surfaces for the door locks; the covers for the charging port and fuel tank are also electric. Aluminium accents are present on the roof rails, the mirror housings, the area around the windows and both the front and rear of the car. 
An extension offset in grey runs along the wheel wheels and the entire bottom edge of the raised body. It expresses the power and robustness of the car and makes it seem even wider.
Progressive: the front end
A flat and wide Singleframe grille dominates the front. It is flushly integrated into the body. With their cohesive appearance, its brushed aluminium crossbars create a new variant of the Audi e-tron look. 
The show car’s wedge-shaped headlights feature Matrix laser technology, an innovation that further extends the Audi lead in lighting technology. The light is broken down into countless tiny pixels, and the possibilities for distributing this light are virtually boundless. LED light guides sketch a new e-tron light signature at the upper and outer edges of the air inlets, which are bisected by the bumper blade.
Dynamic: the rear
The rear of the Audi prologue allroad is strongly drawn-in laterally and as with a yacht is tilted in the direction of travel, giving the show car a dynamic appearance even when standing still. A narrow strip of lights connects the LED rear lights. Their housings are made of 3D glass producing three-dimensional, sculpted effects. 
The rear apron includes flat, horizontally split openings on both sides that graphically integrate the exhaust system into the rear-end design. This detail symbolises the drive concept of the Audi prologue allroad – the efficient interplay of combustion engine and electric motor.
Spacious and airy: the interior
With its elegant and highly variable interior, the Audi prologue allroad is the perfect car for everyday driving and recreation. Driver and passengers experience the spacious interior of the show car as a luxurious lounge. Graceful lines and slender geometric bodies convey the impression of expanse, serenity and lightness. 
The continuous centre console and the front seats appear to float. The instrument panel features a strictly horizontal orientation. Its upper level is part of the wraparound – the arc encircling the cabin and the luggage compartment. A perforated trim panel covers the broad air vent; it retracts as soon as the air-conditioning is set higher.
Glimpse into the future: the instrument panel
The interior architecture of the Audi prologue allroad merges with a groundbreaking new display and operating concept. Across its full width, the front of the instrument panel is designed to be a display surface which integrates three touch displays. 
Aluminium frames surround the driver displays to the right and left of the steering wheel. The front passenger can configure infotainment options using a widescreen display fully integrated into the instrument panel. He or she can swipe to send these to the right driver display or to the Audi virtual cockpit future behind the steering wheel.
The centre console tunnel houses an additional driver display for climate control system, infotainment and text input. Featuring innovative OLED technology with an extremely thin, flexible film, it displays brilliant, high-contrast images. When inactive, the display is in a flat retracted position; as soon as the car is started, it moves up at an angle. 
The brand with the four rings is also breaking new ground with the Audi virtual cockpit future, which lies in the driver’s field of view. High-resolution displays and three semi-transparent mirrors generate a virtual visual stage with three levels. Thanks to this staggered approach, information is structured better and is easier to grasp.
Innovation in the rear
Rear passengers in the Audi prologue allroad sit in individual seats. They use an additional OLED display on the centre console to adjust the seats, the climate control system and the infotainment for their area or to exchange data with the driver. When the audio system is switched on, a sound spoiler moves out of the rear wheelhouse panelings, homogeneously distributing music in the interior in top quality. Two Audi tablets, which can be mounted in the backs of the front seats, also use OLED technology. They are extremely thin and slightly curved.
The show car offers its driver and passengers superior comfort before the car even begins to move. The “butler” – an innovative, intelligent software program – identifies the passengers as they get in based on their smartphones and adjusts the seats and climate control system according to their preferences. The system also makes suggestions for music and route planning according to the owner’s preferences. The Easy Slot system in the centre console connects the phones with the onboard infotainment system and charges them inductively.
Novel: the materials and colours
The upper section of the instrument panel is finished in Lifestyle Blue, while the lower zone, the seats and the carpeting are Sard Brown. Bezels of open-pored, dark fine-grain ash veneer adorn the wraparound, the doors and the centre tunnel console. Aluminium elements set powerful accents.
Natural-looking Unicum leather is in large sections of the instrument panel, on the centre console tunnel and on the seats. Artfully designed perforations in the seat centre lines are evocative of the Singleframe grille bars. A generous band of Alcantara runs from the door inserts over the arm rests to the luggage compartment.
Powerful efficiency
Powerful on the road, superior in light terrain, always efficient: the technology in the Audi prologue allroad offers the ultimate in automotive freedom.
The 4.0 TFSI engine – a V8 with twin turbochargers – and the electric motor integrated into the eight-speed tiptronic produce 734 PS of system power and 900 Nm (663.8 lb-ft) of system torque. The quattro all-wheel drive system utilises the power of the Audi prologue allroad perfectly in every situation.
The show car rockets from 0 to 62mph in 3.5 seconds, yet is capable of achieving up to 117mpg according to the NEDC standard for plug-in hybrids, which corresponds to 56 grams CO2 per km. The lithium-ion battery mounted in the rear of the car has a capacity of 14.1 kWh for a purely electric range of 33 miles. With its AWC (Audi wireless charging) technology which the brand is developing for series production, the Audi prologue allroad can also be charged inductively.
The body of the Audi prologue allroad is 77 mm higher than that of the Audi prologue Avant. The chassis is state-of-the-art. The front and wheel axles are lightweight, five-link constructions. The 20-inch brake discs are made of weight-saving carbon-fibre ceramic. 
The adaptive air suspension sport – an air suspension system with controlled damping – offers a wide range between extremely comfortable cruising and tight handling. The dynamic all-wheel steering combines a variable-ratio, dynamic steering unit with an additional steering unit for the rear wheels to harmoniously resolve the conflict between dynamic driving and stability.

Friday, 12 December 2014

MG wins GOLD at London design awards

  • MG3 Design Concept awarded Gold at London Design Awards
  • Created by young British MG designer Louise Thorburn
  • Automotive personalisation inspired by British textile, fashion and jewellery design
  • Concept also previews three new MG3 exterior personalisation packs

MG scooped the Gold award in the Product Design Concept category for its MG3 Design Concept. The award was announced by Mark Bergin, Founder and CEO of design100 at the prestigious London Design Awards held at the Truman Brewery in London. 

MG exhibited a concept for future personalisation of its successful new MG3 supermini at Superbrands, part of the London Design Festival, where more than 280 companies from 29 countries showcased their design talent. The Design Concept was created by 24 year-old Louise Thorburn, Colour and Trim designer at MG and drew inspiration from her degree dissertation in textile design for a future in which we would develop second skins as body adornment. This vision was then translated into an automotive context on the MG3.






Alongside the Design Concept, MG also launched three new exterior personalisation packs for the MG3, created by the Louise and her colleagues in the UK design centre, inspired by the latest trends in British fashion. They are now on sale as part of the new MG3 collection.

Speaking at the event, Louise said: “I am delighted to have had the opportunity with MG to develop from my graduate collection in such a unique way, exploring my vision of the future of automotive personalisation. People are increasingly looking to personalise small cars like the MG3 to match their personality, in the same way as they do with their home or fashion style. Having looked at how jewellery and fashion is used as a means of self expression, I wanted translate this theme in an automotive context.”

Martin Uhlarik, head of the UK Design Centre, said: “Vehicle personalisation has traditionally been a male dominated process, but with women often accounting for more than half of the buyers for products in this sector, we wanted to explore the future from a female perspective.

“Louise was given free reign in this project, without the influence of the male designers, to show how she sees personalisation developing. The result is something really quite different from historical designs and we are delighted at the reaction we have had to the concept, the process and the new designs that have just gone on sale.”

The latest collection of MG3 personalisation graphics, includes the three new designs previewed at Superbrands, called Boutique, Candy and Waves. These new additions join the existing range of more than one million options currently available in the MG3 range, starting from just £39.00 fitted.

MG3 personalisation options have already been phenomenally successful for the Midland’s based manufacturer since the supermini’s launch last year and the range now offers an even wider range of choices. All options can been seen on the MG3 configurator at www.mg.co.uk/mg3/configurator

Launched in September 2013, the MG3 benefits from an ultra low 4E insurance group, strong residuals of up to 61 per cent, exceptional interior and boot space, class leading chassis and driving dynamics and high levels of equipment on all specifications as standard. There are also more than one million personalisation options as well as exceptional value for money aftercare packages to choose from. The MG3 is priced from only £8,399 to £9,999, or on PCP with zero percent deposit or from only £99 a month.

The MG3 was recently selected by Autocar as one of its Best 50 Cars on Sale Today, ranking alongside exotic models from the likes of Ferrari, Aston Martin and Porsche. Leading motoring guru Andrew Frankel ranked the MG3 ahead of cars such as the Audit TT and Vauxhall VXR8 GTS.

Since it was launched the MG3 has played a key role in the incredible sales success of MG, which is now Britain’s fastest growing brand. Official figures from the Society of Motor Manufacturers and Traders (SMMT) show that MG sales have increased by 472 per cent so far this year. The industry average is 9.4 per cent.

Friday, 25 July 2014

The McLAREN P1™ GTR design concept previewed ahead of the Pebble Beach global debut.

McLaren will use its presence at the 2014 Pebble Beach Concours d’Elegance to showcase its ultimate track-focused model, the McLaren P1™GTR,  in design concept form.
Conceived in response to requests from buyers of the road legal McLaren P1™ for a track focused edition of their car, and available for purchase only to this group as a fully comprehensive programme to include driving events, training and vehicle support, the McLaren P1™ GTR will go into production in June 2015 when the 375th and final example of the road car has been completed - two decades on from the famous 24 Hours of Le Mans win by the legendary McLaren F1 GTR.


The McLaren P1™GTR is being designed and developed using five decades of race-winning knowledge from the pinnacle of motorsport.  Participants in the programme will have unprecedented access to the technologies, resources and expertise which have helped develop and train Formula 1™ champions.
The McLaren P1™ GTR design concept will be unveiled during an exclusive preview at the McLaren Brand Centre on the 18th Fairway at the Pebble Beach Lodge at 18.00 EST on Friday 15 August (02.00 BST Saturday 16 August), and will make its public debut on the Pebble Beach Concept Lawn over the course of the weekend.

Friday, 3 January 2014

Infiniti to launch Q50 design "Eau Rouge" concept at Detroit


  • Q50 Eau Rouge represents design vision for high-performance products
  • Design of Q50 Eau Rouge features dramatic aerodynamic styling influenced by Infiniti’s involvement in Formula One
  • Q50 Eau Rouge features complex carbon composite bodywork

Hong Kong – Infiniti has revealed the first image of the Q50 Eau Rouge concept which will have its world premiere at the 2014 North American International Auto Show in Detroit on January 13.

The Q50 Eau Rouge, a high-performance design concept based on Infiniti’s Q50 premium sports saloon, draws inspiration for aerodynamic design from the technical collaboration between Infiniti and four-time Formula One World Champions Infiniti Red Bull Racing.


Major bodywork components have been redesigned with aerodynamics in mind and manufactured carbon fibre, Q50 Eau Rouge is lower and wider – only the roof and door profiles remain unchanged from the production Q50. This striking design is inspired by muscularity, refinement, and understated performance intent.

Infiniti Q50 Eau Rouge highlights include deep and detailed carbon fibre front splitter, rear diffuser and side sill skirts; carbon fibre roof and door mirror casings; 21-inch lightweight forged alloy wheels and a dual-exit exhaust sports system below a large integrated rear spoiler.

The Infiniti design team, led by Executive Design Director Alfonso Albaisa, was influenced by the aerodynamic styling approach taken by their colleagues at Infiniti Red Bull Racing.

“From our shared passion for performance with Infiniti Red Bull Racing grew a collective desire to produce a vision of what a high-performance Infiniti Q50 could look like,” said Albaisa.

“The design has a number of distinctive Formula One inspired touches.  In particular, the sculpted front wing assembly and the rear aerodynamic packaging take their cues from the RB9 race car,” added Albaisa.

Infiniti is also empowering social fans to unveil the all-new Q50 Eau Rouge concept car ahead of the official launch at the Detroit Motor Show on January 13. Starting from today, online advocates can drive the reveal of Infiniti’s latest concept car.  By sharing their views and comments through social media channels like Twitter (hashtag #F1Q50), Facebook and Weibo, fans will build the image of the concept in a virtual garage. Each ‘share’ will help build individual Q50 components and as more fans share, the quicker the car will be ‘built’.