Mercedes-Benz at long last sorts out is daft naming system, at least it looks easier now.

The Mercedes-Benz brand continues its dynamic progress. Two new arrivals in the Mercedes-Benz brand world were introduced today in Sindelfingen by Ola Källenius, member of the Divisional Board of Management of Mercedes-Benz Cars responsible for Marketing & Sales, and Dr Jens Thiemer, Head of Marketing Communications for Mercedes-Benz passenger cars. 

With the name Mercedes-Maybach, the brand represented by the three-pointed star is now broadening its offering in the exclusive top segment of the market with a new sub-brand, whose individual and prestigious exclusivity will appeal to status-conscious customers. 

Before the end of this November, the new Mercedes-Maybach S 600 will be celebrating its world premiere in Guangzhou and Los Angeles. 

The Mercedes-Maybach S-Class melds the perfection of the best automobile in the world, the S-Class, with the exclusivity of Maybach. In a further move, the Stuttgart-based manufacturer of premium automobiles will start 2015 by launching a new nomenclature, the system used for the designation of its various model series and engine types, so providing its customers with a simple and transparent way to find their bearings around its ever-growing portfolio of models.

"The Mercedes-Benz brand stands for the aspiration to deliver 'The best' in terms of products, technology and services. For us, this means that we offer our customers vehicles that, by virtue of their different characteristics and specific flair, are able to fit in with all sorts of individual lifestyles. In the S-Class segment in particular, customers have very high expectations with regard to exclusivity and individuality. Mercedes-Maybach enables us to fulfil these desires in the exclusive top segment of the market".

Mercedes-Maybach embodies "the best" in its most exclusive form

In 2013 Mercedes-Benz launched its new S-Class, the best car in the world. No other vehicle embodies the values of Mercedes-Benz in quite the same way as the S-Class. The scope offered by the S-Class model range is already considerable, even though its expansion from three to six model variants is not yet complete. 

The spectrum ranges from the sportiest S-Class of all time, the Mercedes-AMG S 63, the most efficient, the S 500 PLUG-IN HYBRID (in future S 500 e) and the most intelligent, the S 500 Intelligent Drive, through to the most beautiful S-Class of all time, the S-Class Coupé. When it comes to safety, assistance systems and partially autonomous driving, the S-Class is way ahead of the competition.

The S-Class is not only the best vehicle, but also the most successful car in its class. With more than 100,000 units sold in its first full year of availability, it is even the best-selling S-Class ever. This success has been accompanied by a desire expressed by many customers for yet more individuality and exclusivity. 

They would like to drive the Mercedes-Benz S-Class in a highly exclusive and individual version that will allow them to stand out even further in this top segment. In the same way as it did with the sporty positioning of Mercedes-AMG, Mercedes-Benz has now therefore established a new offering in the exclusive top segment by introducing a sub-brand with the name Mercedes-Maybach.

The Mercedes-Maybach S-Class, which will celebrate its world premiere before the end of November, marks the opening of a new chapter in the history of the brand known by its three-pointed star. The Mercedes-Maybach S-Class expands the current range of S-Class Saloons with the addition of a vehicle that sets a new benchmark for exclusivity and meets even the most discerning of requirements in terms of its appointments. 

Some of the features that distinguish it from the standard-production models include extra spaciousness, special seats and lavishly designed, prestigious interiors offering extensive scope for individualisation. As a result, Mercedes-Maybach vehicles meet the requirements of even the most discerning customers worldwide. Mercedes‑Maybach is not an equipment line – it is a sub-brand that in future will deliver Mercedes-Benz vehicles in an even more exclusive form.

Simple and transparent nomenclature to provide customers with better orientation

The Mercedes-Benz model portfolio has expanded rapidly in recent years and continues to grow. The comprehensive model initiative that is currently successfully under way means that, by 2020, the Stuttgart-based premium brand will have brought more than 30 models on to the market worldwide, among them at least eleven that have no precursor in the current product portfolio. 

On top of this come the different body variants and drive systems. This results in an increasingly complex situation when it comes to naming the various models. "After more than 20 years of continuity involving some of the most recognised and successful product names in the world, we are now making our system of vehicle nomenclature even more understandable. 

Bearing in mind the international appeal of our brand, our plan has been to devise an even simpler, more transparent and more logical system for the designations of our model series, with the aim of providing clear orientation for our customers", said Dr Jens Thiemer during the launch of the new nomenclature. "Now is the ideal time to do this, for in 2015 we will be updating virtually our whole SUV model range, providing us with the perfect starting point for renaming the whole family of vehicles."

The system behind the new nomenclature is simple, clear and transparent. The model designation is always an acronym made up of between one and three upper-case letters. The different types of engine are indicated by a lower-case letter. 

The system centres around the five core model series, A, B, C, E and S, which will continue to be used to provide orientation for our customers. In the case of the model designations for the SUVs, in a tribute to the legendary G‑Class, all SUV models will in the future have the first two letters "GL" in their name. The "G" here denotes the car's lineage. 

Mercedes-Benz. It is a linking letter that makes the model designations easier to remember and easier to pronounce; one that is familiar from the legendary SL, for example, or from the more recent CLS and CLA. It is followed by the third letter, which indicates the relationship to the relevant core model series. In specific terms:

GLA                 = GL A-Class

GLC                 = GL C-Class; previously GLK

GLE                 = GL E-Class; previously M-Class or ML

GLE Coupé    = GL E-Class Coupé

GLS                 = GL S-Class; previously GL

G                      unchanged

The system for the 4-door Coupés is constructed along similar lines. The first two letters, "CL", denote the origin, the third letter the link to one of the core model series: in other words CLA and CLA Shooting Brake, or CLS and CLS Shooting Brake.

From 2016 on the Roadsters will all include "SL" in their names to denote their origin, with the third letter again the link to one of the core model series. The SLK therefore becomes the new SLC. As in the case of the G, the SL retains its designation as hitherto, in recognition of its iconic status.

In a development paralleling that of the model series designations, the different types of engines will also be given new designations. These provide clear orientation and are also shorter than the designations used until now. The boot lids will in future feature lower-case letters, whose meaning is as follows:

c for "compressed natural gas"   (Natural Gas Drive until now)

d for "diesel"   (BlueTEC and CDI until now)

e for "electric"   (PLUG-IN HYBRID, BlueTEC PLUG-IN HYBRID and                                      Electric Drive until now)

f for "fuel cell"   (F-CELL until now)

h for "hybrid"   (HYBRID and BlueTEC HYBRID until now)

As has been the case until now, there will be no suffix for the petrol models. The defining and established designation 4MATIC for our all-wheel-drive vehicles will remain unchanged and, indeed, will be celebrating its thirtieth anniversary next year. Given the way that Mercedes-Benz has evolved into the leading brand for all-wheel drive, 4MATIC will in future play an even more important role in our model portfolio. As a result of a steadily growing demand, we will in future be adding further models to the all-wheel drive segment.

"More clarity, more transparency, more consistency for Mercedes-Benz customers – we are convinced that our new nomenclature will support us in achieving this objective. The logic built up on the basis of the core model series will enable our customers to find their way round our growing product portfolio far better", was the way Dr Jens Thiemer summarised the new nomenclature.

Expanded brand world of Mercedes-Benz offers more

The expanded brand world of Mercedes-Benz now comprises two sub-brands alongside Mercedes-Benz as the core brand, whereby Mercedes-Benz stands for "The best", in a unique combination of emotional fascination and intelligent persuasiveness. 

Mercedes-AMG and Mercedes-Maybach interpret "The best" from the perspective of performance and exclusivity-seeking customers respectively. In addition, since the spring of 2014 "Mercedes me" has been opening up a simplified and individualised way in to the overall world of Mercedes-Benz for all customers and prospects, under the central concept of "The best for me".

"By expanding our brand world we are able to offer our customers some new ideas about Mercedes-Benz", according to Ola Källenius. "Even more choice and individuality in terms of our products, and a transparent and logical structure around them in the form of our new nomenclature."

The All new Multi Talented Mercedes-Benz GLA250

Progressive design, serene day-to-day driving and offroad capability: easily handling various automotive applications, the all- new Mercedes-Benz GLA impressively reinterprets the compact SUV segment. It effortlessly masters day-to-day driving and is also robust enough for off-road excursions. The 2015 GLA will arrive in U.S. showrooms in Fall of 2014.

The first Mercedes-Benz in the fast-growing compact SUV segment is highly maneuverable around town (length 173.9” x width 71” x height 60”), lively on country roads and athletic and efficient on the highway. The high- quality appointments, developed with much attention to detail, and the versatile interior clearly position the GLA as a premium compact SUV.

The 2015 GLA is the first Mercedes-Benz SUV to be available with the new- generation all-wheel drive system 4MATIC, with fully variable torque distribution.

The new GLA rounds off the extensive SUV portfolio of Mercedes-Benz. With five model series (GLA, GLK, ML, GL and G), the company offers the widest range of any European premium manufacturer, and meets all the individual mobility wishes of its customers.

"With the compact GLA we add a fifth attractive SUV variant to the Mercedes-Benz model portfolio in this constantly growing segment. The GLA impresses mainly with its progressive character and agile handling," says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes-Benz Cars. "So I am very confident that the GLA with its fascinating design and high everyday practicality will fill many new customers with enthusiasm for the Mercedes-Benz brand."

As a serene day-to-day companion, the GLA has a flexible and variable interior. The rear seat backrests fold down completely, and the generous luggage compartment is well laid-out and can be loaded without difficulty thanks to the low loading sill and the wide tailgate, which opens automatically. The especially rigid body structure provides a reliable basis for the 2.0-liter 4- cylinder engine with 208 hp and 258 lb.-ft. of torque.

The all-new 2015 GLA celebrated its U.S. premiere at the Los Angeles Auto Show in November 2013.

Design: quality and self-assurance

Sensual clarity as an expression of modern luxury – this was the focus for the designers, and is the design philosophy of Mercedes-Benz. The goal is to create clear contours and smooth surfaces that communicate both high-tech sophistication as well as emotional appeal. The sensual clarity is reflected in the core design values of Tradition, Emotion and Progression. These are the guiding star, and are accentuated differently depending on the model. Mercedes-Benz creates a bridge between modernity and the avant-garde, between tradition and progression. Each model series has an assigned role and has a very specific character, depending on the attributes on which the design focuses. And yet a Mercedes-Benz is always recognizable as a Mercedes-Benz. Because in addition to incorporating new stylistic developments, and in the interests of keeping tradition alive, the designers draw from a gene-pool of styling features typical of the brand.

"With its striking features, the GLA embodies our progressive thinking and enthralls with its off-road proportions," says Gorden Wagener, Vice President Design at Daimler AG. "The clearly defined surfaces convey power and serenity, and we have managed to combine as much emotional appeal as possible with as much clarity as necessary."

As an SUV, the all-new GLA combines the design values of Progression and Tradition, and is the SUV of the future. It is a utility player with hallmark Mercedes-Benz SUV genes, but more youthful, sculptural and full of subtle drama.

The low greenhouse, raised vehicle body and large wheel arches give the GLA great appeal. The clearly defined surfaces are supplemented with sharp lines that provide definition and precision, varying the sculptured contours of the vehicle body which is sensitively modeled and subtly dramatic.

The prominent and self-assured, upright front end with a central star lends a muscular and superior impression to the GLA. Powerdomes grace the hood as sporty highlights, and the twin-louver grille accentuates the vehicle's width. An impressive front face has optional Bi-Xenon headlamps with LED daytime running lights. This iconic Mercedes-Benz design feature was developed further using tri-functional fiber-optics, and gives the vehicle its characteristic light signature. The standard fog lamps are integrated into the front bumper. A simulated skid plate and contrasting dark-grey sill panels all-around emphasize the SUV characteristics of the GLA. The panels begin low down at the front bumper and provide protection against stone impact.

The side view of the GLA likewise conveys power and serenity. Following the design philosophy, the "dropping line" emerges at the headlamp and extends to the rear wheel arch. The line of the beltline trim gradually rises from the rear door to the C-pillar. Together the light-catching contour on the curvature and the counter-line to the dropping line at side sill height create an interplay of lines that lends the car flowing power and subtle drama. The side panel has depressions shaped like an excavator's teeth to accentuate the SUV character. Chrome roof rails complete the side profile at the top as standard. The GLA features 18-inch wheels as standard equipment, with 19-inch wheels available as an option.

The muscular shoulders over the rear axle are emphasized even further by the inward taper of the C-pillars. In combination with the divided tail lights, this emphasizes the width of the rear end. Its shape is both dramatic and visually unified.

This impression is heightened by the curved rear window and the sweeping chrome handle between the tail lights. Thanks to the divided tail lights, the cargo opening is conveniently wide. The large roof spoiler is another eye- catching feature. It shares the structure of the rear roof trim and accommodates the third brake light. In the area of the rear bumper trim there are other SUV-specific features such as a robust external loading sill guard and a skid plate in silver-metallic.

Interior: attractive design features and high quality

The muscular and imposing appearance of the exterior is systematically continued into the interior. This has an especially high-quality feel that is achieved by the contours, choice and combinations of high-grade materials. All trim surfaces are galvanized in silver-shadow for material authenticity, resulting in a metallic finish with a "cool-touch" effect. The impression is one of perfect detail. The heavy emphasis on horizontals, the dynamic design and the highly attractive design features are other high quality attributes. The same applies to the great precision of joints and gap dimensions.

The dashboard consists of an upper and lower section, allowing surface structures that are different in look and feel. Matte and glossy 3D geometries (graining) create an attractive light effect. The three dimensional trim section of aluminum or wood lends a new, modern touch to the interior. The available matte satin finish of the wood trim is a further enhancement to the modernity, and makes the surface especially pleasant to the touch.

Five round air vents are integrated into the dashboard. As an exclusive GLA feature, the galvanized bezels around these circular vents echo the SUV-look of the skid plate and side sill panels. The direction of the airflow can be varied by butterfly-shaped inserts.

The large, free-standing display has a high-gloss facing in piano-black and a flush-fitting surround in silver-shadow. This gives the display an especially high-quality look. A 3-spoke steering wheel with 12 function keys and a galvanized chrome clasp is standard equipment. When at rest the needles are in the 6 o'clock position. The needle inlays are always in silver.

The choice of seat upholsteries (standard MB-Tex or optional leather) and color combinations allows plenty of scope for individualization. Sports seats with integrated head restraints are available as part of the optional Interior Package.

The premium quality of the sports seats is emphasized by the opening in the lower section of the head restraint. On the rear of the front seats this space is framed by silver-shadow trim and has ambient lighting as standard.

Set into a galvanized surround, the controls for the standard power driver’s seat adjustment with memory are arranged on the interior door panels in typical Mercedes style – a unique feature in this segment. The interior door panels are likewise of extremely high quality. The soft, matte surfaces extend right from the beltline to the door pocket. In combination with the equipment packages the door armrests have a high-quality chrome trim strip.

Aerodynamics: goodbye to box-shaped

The good air flow characteristics, which are a major factor in the vehicle's low fuel consumption in everyday conditions, result from numerous aerodynamic optimization measures. These include a low Apillar step with suitable geometry and aerodynamically optimized exterior mirror housings. The rear end is also streamlined. The measures here include the roof spoiler lip and the aerodynamically shaped tail lights. Rear spoilers at the sides ensure that the airflow breaks off for optimal aerodynamic efficiency. Seals in the front bumper (radiator area incl. around the headlamps) round off the aerodynamic measures.

Extensive underbody panelling, additional paneling in the middle area of the rear axle and an aerodynamically optimized rear silencer followed by a diffuser improve the flow of air beneath the underbody.

Numerous measures have also been taken to reduce wind noise in the GLA. These include a multi-level door sealing concept, additional sealing of the joint between the tailgate and the roof and side seals on the tailgate. Especially rigid window frames prevent the airflow from pulling on the doors at higher speeds, and reduce vibrations. External noise has also been minimized by the low A- pillar and exterior mirrors connected to the body by a stem.

Engine and transmission: dynamic claim to leadership

A modern four-cylinder engine with turbocharging and direct injection, as well as an ECO start/stop function as standard, make for superior efficiency. The new GLA also takes the lead in its segment with its dynamic performance figures.

The 2015 GLA250 4MATIC features a turbocharged 2.0-liter gasoline engine that generates 208 hp and 258 lb-ft. of torque. The GLA250 4MATIC sprints from zero to 60 mph in under an estimated 7.1 seconds, underlining the dynamic claim to leadership of the GLA. It has a top speed of 145 mph. The engine is mated to a 7-speed dual clutch automatic transmission which unites comfort and sportiness. The front-wheel drive GLA250 will be available in the U.S. in spring of 2015.

Suspension: for guaranteed recreational fun

With the new GLA Mercedes-Benz is adding a new member to the successful SUV family. This compact model reinterprets the SUV concept in a new, modern way, because the GLA is less imposing than previous SUVs, and therefore fits perfectly into the day-to-day urban lifestyle. At the same time the optional 4MATIC all wheel drive, the robust body structure and the variable interior concept guarantee plenty of recreational enjoyment. Motto: away from the daily routine. Rough terrain – the beach, loose ground, dirt roads, off the beaten path – all of these are no problem for the GLA.

The chassis of the GLA features a McPherson front axle and an independent multilink rear suspension. Three control arms and one trailing arm per wheel manage the incoming forces. This means that longitudinal and lateral dynamics are independent of one another. The wheel carriers and spring control arms are made of aluminum to reduce unsprung masses. In the version with 4MATIC, the rear axle carrier is isolated with rubber bushings for the benefit of ride comfort.

Compared to conventional systems, the electromechanical power steering provides better feedback to the driver and makes an important contribution to the vehicle's overall efficiency, as the servo assistance only requires energy when the vehicle is actually steered. It also allows various steering assistance functions that are initiated by the ESP® control unit. These include counter steering when the vehicle oversteers, steering corrections when braking on surfaces with different levels of grip, reducing the effects of front-wheel drive on the steering and compensation of cross-winds and road camber.

The GLA has an extremely rigid body, and therefore the basis for stable and safe handling characteristics both on and off the road, as well as a high level of NVH comfort. There are additional reinforcements to the Bpillars, front damper domes, side members and underbody.

Even more grip: 4MATIC all-wheel drive

The GLA from Mercedes-Benz is optionally available with a new generation of the 4MATIC all-wheel drive system, featuring fully variable torque distribution. This all-wheel drive system excels with even more grip and outstanding agility while also enhancing driving safety and energy efficiency.

The components of the 4MATIC system include the power take-off to the rear axle that is integrated into the 7-speed dual clutch automatic transmission, and the rear-axle gear with integrated, electrohydraulically controlled multi-disc clutch. This set-up allows fully variable distribution of the drive torque between front and rear axles. Additional benefits of this design are a lower weight than is available from the competition, and high efficiency.

Confident on light terrain: off-road functions

Models with 4MATIC are equipped with DSR (Downhill Speed Regulation) and an off-road transmission mode as standard. DSR is activated by a control button in the center console, and assists the driver on demanding downhill stretches by maintaining a slow, manually selected vehicle speed within the physical limits when negotiating downhill gradients. This is done with the help of the engine and transmission control systems, and by specific braking intervention.

When the off-road transmission mode is selected using the transmission mode switch, the gearshift points and accelerator characteristics are modified so that the requirements for driving on light off-road terrain and especially loose surfaces can be met. In combination with the standard CD audio system with USB Port, Bluetooth connectivity and HD Radio or optional COMAND system, the head unit can also be switched to an off-road display. The steering angle, the selected off-road transmission mode and a compass are displayed there. The roll angle in degrees, the gradient in percent and activation of Downhill Speed Regulation DSR are also indicated.

Smart safety: advanced assistance systems

Numerous driving assistance systems offer support in the GLA and reduce the driver's workload. Standard features for the SUV include ATTENTION ASSIST drowsiness detection and radar-based COLLISION PREVENTION ASSIST PLUS with autonomous braking, which now helps to protect against collisions from speeds of 5 - 65 mph when following a moving vehicle, and from speeds 5 – 31 mph when behind a standing vehicle.

When DISTRONIC PLUS (part of the Driver Assistance Package) is equipped this incorporates an additional function: If a danger of collision arises and the driver fails to respond, the system is able to carry out autonomous braking of up to 100% of braking power available and at speeds of up to 124 mph, thereby reducing the severity of collisions with slower or stopping vehicles.

Established assistance systems, such as Blind Spot and Lane Keeping Assist are also available for the GLA. PARKTRONIC w/ Park Assist (optional) allows automatic parking in parallel and perpendicular parking spaces.

"Always on": the multimedia systems

The latest multimedia generation deployed in the GLA boasts new functions and a modified graphic color scheme.

Like all models in the Mercedes-Benz lineup, the GLA comes with the brand’s acclaimed connectivity service mbrace2, providing users with an extensive range of online and concierge services and apps all linking seamlessly to smartphones for use inside and outside the car. By using cloud technology, mbrace2 is always up to date and offers users wideranging and flexible access to content.