Ready for the new plate change on 1st September, Peugeot launches two new special edition 208's to tempt the buyer,

• Two new retail Special Editions are now available: 208 ‘Active Design’ and 208 ‘Allure Premium'
• Available for order in August ready for September registrations
• £1,200 customer saving on the PEUGEOT 208 in August and September (£600 on Access A/C)

PEUGEOT has released two new Special Editions in time for the all-important ’66-plate’ September market and are available to order now.  The 208 ‘Active Design’ and 208 ‘Allure Premium’ both offer excellent levels of specification and value, with additional customer savings on offer making the PEUGEOT 208 the perfect choice.

The first of the two Special Editions, the PEUGEOT 208 ‘Active Design’ is available with the 1.2-litre 3-cylinder PureTech petrol engine in both 3 & 5 door variants.  Derived from the popular Active model, the ‘Active Design’ has 16” Technical Grey alloy wheels, fog lights and exterior personalisation which includes; Equaliser grille, gloss black door mirrors, door mirror accents and fog light finishers.

Two exterior personalisation packs are available: the ‘Menthol White’ pack complements Hurricane Grey, Orange Power and Virtual Blue paint finishes, while the ‘Lime Yellow’ pack is available on Bianca White, Hurricane Grey, and Nera Black versions.

The PEUGEOT 208 ‘Allure Premium’ is also available with the 1.2-litre PureTech petrol engine in a 5 door variant only, and uses the high specification Allure model with excellent levels of specification: 16” Titane Matt Black alloy wheels, satellite navigation, reversing camera and a Cielo panoramic glass roof.  Available in two solid colours: Hurricane Grey and Bianca White with three metallic colour choices: Rioja Red, Twilight Blue and Aluminium.

Both Special Editions benefit from the customer saving of £1,200 plus, if the customer chooses to finance with PEUGEOT Passport or Just Add Fuel^® they will benefit from an additional £1,040 Dealer and Manufacturer deposit contribution during the period.

A highly competitive 4.9% APR is available on PEUGEOT Passport across all 108, 208 and new 2008 SUV models during August and September and, a customer placing a £750 deposit on a PEUGEOT 208 PureTech 82hp 5dr will see monthly payments starting from £211 for an Active version and £235 for an Allure.  Customers choosing PEUGEOT’s all-encompassing, 3-year, Just Add Fuel^® package, placing the same £750 deposit will see payments start from £241 for an Active version and £265 for an Allure. The ‘Just Add Fuel^® Telematics’ finance package is also available for those from just 18 years of age.

Just Add Fuel^® includes:

A single monthly payment to cover all motoring costs

No need to budget for insurance, servicing, road fund licence*, and roadside assistance costs – they are all included

No need to search for cheaper insurance each year

Fixed price motoring for three years means peace of mind

A completely transparent motoring package with no hidden costs

The opportunity to drive a new car every three years, so no MOT costs

*where applicable

Peugeot 2008 tops 100,000 sales in less than one year, and sales are increasing.

• Peugeot 2008 reaches manufacturing milestone in under 12 months
• More than 5,000 already sold in the UK - demand is 35% above target
• Strong January means Dealers on target to sell 18,000 this year
• Peugeot 2008 on sale from only £12,995

There’s no arguing with the success of the Peugeot 2008. Less than a year after its launch, the urban crossover has passed the magic 100,000 barrier in production.

The car in question was taken direct from the plant in Mulhouse, France, where it’s built, and handed over to its delighted new owner. The ceremony was witnessed by Corinne Spilios, Director of the Mulhouse production centre, and Xavier Duchemin, Director of Peugeot France.

Another measure of the Peugeot 2008’s success is the awards it has won. Prestigious honours have come from numerous markets, including Ireland, Italy, Spain, France, Poland and Turkey. Evidence of the Brand’s move up-market in the B-segment is illustrated by the fact that 68% of sales are for the two highest trim levels, Allure and Feline.

Built exclusively at the Mulhouse site for all countries except China and those in Latin America, the impressive level of customer demand has already led to three increases in production. Output currently stands at 680 vehicles per day, double the rate at launch.

In the UK, more than 5,000 examples of the 2008 have been sold, with an astonishing level of conquest sales – currently 70%. Dealers have been asked to sell another 18,000 during 2014 and 1,194 registrations in January means that ambition is achievable.

2008 is the only vehicle in its category to offer Grip Control technology, a system that improves traction, and received the maximum five stars in the independent Euro NCAP safety tests. Priced from only £12,995 and also available via Peugeot’s innovative and unique Just Add Fuel™ personal lease scheme, the 2008 Urban Crossover is like no other.

Peugeot Surpasses January sales, and with great offers, comes more sales !

• Fantastic Q1 offers across the Peugeot range, including Just Add Fuel™
• January retail sales up 22.4% on same month last year
• High specification and competitive price proving popular with buyers

Peugeot Dealers have made an excellent start to 2014, and with a range of value-for-money retail offers running through this quarter, that success is expected to continue.

Using Peugeot Passport personal lease, the popular 107 city car in Access trim is available for an amazing £139 per month. That includes a £355 deposit contribution and an initial payment of only £139!

Buyers can also drive away a new Peugeot 208 Access supermini for £155. That includes a £750 deposit contribution and an initial payment of just £155.

Peugeot’s latest new model, the critically acclaimed New 308, has proved hugely popular with retail customers during January. Showcasing a stunning and contemporary design inside and out, it’s packed with desirable comfort and convenience features and available from only £14,495.

For customers who want the simplicity of a single monthly motoring cost, Peugeot’s innovative and unique Just Add Fuel™(JAF) scheme continues to prove extremely popular with buyers. In January it accounted for a quarter of all retail sales. JAF is available on 107, 208, 2008 and New 308, includes three years’ comprehensive insurance and is priced from only £135 per month.

Peugeot’s Spring offers echo the current ‘New Peugeot, Still Affordable’ advertising campaign, which January’s registration figures prove is really hitting home with new car buyers.

Peugeot’s performance in the retail sector stood at 3,553 units, which is a rise of 22.4% and the fourth largest increase of any volume automotive brand. New retail orders taken in January also were exceptionally strong, up more than 30% on last year.

Neil Moscrop, Director of Sales, Peugeot UK, commented: “In a retail market that is up 16% and an overall market that’s up just under 8%, our result is very impressive and we’re delighted by it.”

Moscrop said the most exciting element was the level of conquest sales from other brands. The 2008 currently stands at 70%, with 208 maintaining the 65% figure that it averaged throughout last year. Peugeot’s internal analysis of the registration figures also reveals a higher proportion of young male buyers than before.

Leading the Peugeot sales offensive is the brand’s latest new cars, including the critically acclaimed 2008. Dealers have been tasked with selling 18,000 this year, 10,000 of which will be in the retail segment. January’s result was a flying start for that ambition.

Moscrop continued: “On New 308 we’re looking to do 16,000 units this year and we’re ahead of that already in January, including more than doubling our retail objective.”

He added: “Our strategy for retail sales is very simple. We have a very competitive list price, one that’s lower than the sector average for each of our models. We also have a higher specification than the sector average and we try to be transparent in the way we treat our customers.”