Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.
Showing posts with label logo. Show all posts
Showing posts with label logo. Show all posts

Tuesday, 4 March 2014

GENEVA - SEAT and MANGO bring is the special edition Mii.

  • Mii by Mango gets official debut at the 2014 Geneva Motor Show
  • Special edition designed in collaboration with Spanish fashion house MANGO
  • First UK deliveries of range-topping Mii expected August 2014
SEAT has demonstrated the ‘design-driven’ side of its character by unveiling the Mii by MANGO at the 2014 Geneva Motor Show.

The new model, which will sit at the top of the Mii range when it goes on sale, is the first fruit of a collaboration between SEAT and influential Spanish design company MANGO.
Unveiled alongside the stunning new Leon Cupra 280, which has smashed the Nürburgring Nordschleife circuit  lap record for a front-wheel drive production car, with a time of 7:58.44, the Mii by MANGO is a car for those that truly want to stand out from the crowd.

Features of the car include a new ‘Nude’ paint colour (or deep Deep Black is available), specific exterior side mouldings, dark grey 15-inch alloy wheels, heated electric door mirrors finished in grey or chrome, rear tinted windows, and “Mii by MANGO” badging on the rear hatch and the B-pillars.
The interior of the SEAT Mii by MANGO boasts the same practicality as every other Mii, but with specific design highlights designed to lift the cabin ambience even higher. The front and rear seats are trimmed in leather and grey Alcantara incorporating Nude elements, with “Mii by MANGO” lettering stitched onto the headrests. The steering wheel and gear knob are both wrapped in leather, while the floor mats, door sills and key fob are uniquely trimmed. 

A comprehensive standard equipment list includes ESC, ABS, front and lateral airbags for both driver and passenger, head-thorax airbags, passenger airbag deactivation, Isofix anchoring points with Top Tether on both rear seats, air conditioning, the SEAT Portable System Live, hill hold control, remote controlled central locking, a 12V socket in the centre console, and front electric windows, among much more.

The Mii by MANGO will be available in three- and five-door body styles; full UK pricing and specification details will be announced shortly, though order books will be opened in May and first deliveries are expected during August 2014. 

Wednesday, 29 January 2014

How much has FIAT/Chrysler's new logo cost - far too much, its awful !!!!!!!!!!!!!!!!!


Following an initial phase with the two corporate logos appearing side-by-side – symbolising the desire to respect the history, culture and industrial roots of the two groups – both Fiat and Chrysler now require a new corporate identity representative of an organisation that is much more than the sum of its two component parts, based on strong core values, that represents a unique corporate culture, a common vision and a Group with an international reach.


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Created by RobilantAssociati, this branding project began with definition of a distinct strategic concept that served as the basis for creation of the name, logo, house style and entire corporate identity, whose universal and essential forms are strongly expressive and evocative.

Use of an acronym helps create a transition from the past, without severing the roots, while at the same time reflecting the global scope of the Group’s activities. Easy to understand, pronounce and remember, it is a name well suited to a modern, international marketplace.

The three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolises concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolises harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution.

The logo’s design lends itself to an extraordinary range of symbolic interpretations. It uses a versatile, modern language capable of expressing continuous change without losing its core identity.

The new logo will be adopted by Fiat and Chrysler as soon as practicable and before completion of the reorganisation of the new Group.

Tuesday, 29 January 2013

New MG watch, yours for £1,405 inc VAT


With assistance from BMH and MGCC, MeisterSinger has produced a superb limited edition watch in celebration of the MG marque
The foresight and determination of an ardent German MG enthusiast, Ernst Graaf, have resulted in a unique trio of quality timepieces, the design of which echoes the distinctive shape and structure of a 1950s MG TD radiator grille. The watches have been superbly crafted by MeisterSinger and are available online from www.motoringclassics.co.uk for £1405, including VAT.

Graaf’s love affair with the MG marque began with an Olde English White 1964 MGB he ran as a student, and was later cemented by an inexpensive quartz watch modelled on the grille of an MG TD. When attempts to replace the worn timepiece with a newer, MG-branded one came to nought, he set about creating his own. The MG Car Club assisted the cause, as did British Motor Heritage, which was sufficiently impressed with the project to license the use of the MG logo.
The watches feature top quality Swiss movements housed in stainless steel cases that are water resistant to a depth of 5 bar. The dials are protected by hardened mineral glass and the Cordovan straps are crafted from smooth horse leather. There is a choice of three different face/strap combinations appropriately named: ‘Abingdon’, ‘Cecil Kimber’ and ‘Cream Cracker’, in celebration of the MG factory, the company’s founder, and the most famous of the Works MGs respectively. To ensure a suitable degree of exclusivity, production will be limited to around 100 watches per annum.
Said British Motor Heritage’s Managing Director John Yea: “We are delighted to be able offer these superb new timepieces for sale and to have played a small part in their development.”
Full details of the watches can be found at www.motoringclassics.co.uk and www.mg-watch.com.