Peugeot to advertise the 308 with a new campaign to promote the car, so, "Take A Closer Look"

• New UK campaign draws attention to the real benefits of buying a new PEUGEOT vehicle
• Its products – like the new 308 – have so many attributes contained within its stylish design
• The new campaign goes live on Friday and features the ‘Confidence. Built In’ messaging

A new combined TV / Radio / Press / Outdoor and Social Media campaign has been created by PEUGEOT UK that goes live this Friday to promote the confidence experienced by its customers, and this is fully justified with numerous product attributes that place it best-in-class, well-equipped, of high quality and high operational efficiency. 

Promoted under a core ‘Built In’ messaging, the campaign encourages potential customers to take a ‘closer look’, as PEUGEOT has confidence in its products that make them worthy of scrutiny.

The UK campaign promotes the award-winning PEUGEOT 308 in GT Line specification – launched in 2015, it accounts for a fifth of range take-up. 308 is a car with numerous attributes; by being the lowest CO₂ car in its sector, thus with the latest and best-in-class engines it is also the most economical, while other performance models feature the most-powerful engine of its size too, in a body design that is lightest and class-leading in capability and size. 

The Brand uniquely features the innovative PEUGEOT i-Cockpit, well-liked by its 2.2-million customers of car thus equipped, for it combines agile handling response with a compact steering wheel, high-positioned instrumentation and a colour touchscreen – all within the view looking forward. Its standard specification is comprehensive and provides allure for its many advanced features and rewarding driving experience.  

The centre-piece of this campaign is a new TV advert, produced specifically for the UK market, which challenges buyers to consider the new 308 and PEUGEOT as a brand. Filmed in Scotland, the advert has been produced by the UK team, to specifically address local requirements for customers buying a 308. The TV advert first goes on air on Friday evening.

Mark Pickles, Marketing director at PEUGEOT UK, commented “We have enjoyed formulating this UK campaign as we are entirely confident in the excellence of our products and simply wish to convey this sentiment to our prospective customers. PEUGEOT is a highly trustworthy brand and with so many virtues on offer. 

We are looking at ways to bring our products to the scrutiny of people who might otherwise be distracted by the promises of other brands when the values of what we offer are in fact better, more valued and of higher quality. The new ad is provocative intentionally.”

This campaign also sees the launch of PEUGEOT UK’s new creative format, where a new visual layout and tone of voice is employed, together with the line “Confidence. Built In”. Future campaigns will also feature the “Built In” tagline, in order to provide a consistent means of putting across the strengths of each vehicle, in a consistent and coherent manner.

Accompanying Outdoor, Radio and Press campaigns challenge prospective buyers to share the confidence we have for the 308 by taking a closer look with a 48 Hour Test Drive, giving customers the opportunity to drive and become more acquainted by the cars numerous attributes, and to see for themselves why the new 308 is such a compelling car.

The overall vision for this campaign, which spans all major communication channels, is to challenge prospective buyers on how they choose their next car. 

By highlighting the key product attributes of 308, we demonstrate that the beauty of this car is in the detail. However, thanks to some stunning driving footage and new photography, we demonstrate that in 308 we have a car which marries image with detail. 

The campaign runs from today until 30^th June, and will be reprised later in the Autumn to maximise awareness. More details of each element of the campaign are provided below.

The TV campaign is on prime-time slots and runs for five-weeks and will feature both the standard 30-second version plus an extended 60-second version which showcases the message in even greater detail.

In order to lend gravitas to the film, which takes a very direct approach to questioning how people choose their next car, we have used a recognisable and highly acclaimed actor – Peter Mullan is a Scottish actor, filmmaker and socialist, known for his acting role in My Name Is Joe, winning a Best Actor Award at 1998 Cannes Film Festival. Mullan has also appeared as supporting or guest actor in numerous cult movies, including Riff-Raff, Braveheart, Trainspotting, Children of Men, War Horse and the Harry Potter film series.

The result is a TV advert which is arresting, thought provoking, and ultimately designed to highlight the strengths of 308 versus its competitors. ‘Take a closer look’.

Classic Car #2 : Getting things sorted

It is just so annoying when you buy something, only to find that there are far more issues with it that you were led to believe, whether it is by the previous owner being unaware or some other reason, but the fact remains that the new owner has to spend both time, effort and some large amounts of money to rectify those issues, over and above the ones that you were aware of.

That beings me nicely to the next set of issues, if you have read my first post, you will see that i was a but unhappy with the previous seller, to which i was threatened with legal action from him, I, in turn asked for him to supply me with the details of his solicitor so that i could sent them the emails, where he admitted it was his fault the relevant part was missing, and that he would send me details to arrange collection, to which I am STILL awaiting.

Anyway, to the car, these were the items I listed below that I thought were needed to be done to get the car in good order

• Get dents sorted (Had a quote, laughed a lot, then asked for them to redo it properly)
• Get paintwork done-Bumpers and NSR Quarter and rear door
• Get dash woodwork trim replaced or repaired
• Replace bulbs for hazard light switch and air circulation switch HAZARD LIGHT SWITCH DONE
• Locate and replace passenger side rear seat belt EVL10026 (ARG Code)
• Either repair or replace wheel trims, I THINK WE WILL LEAVE THEM AS IS, CLEAN THEM UP AND LACQUER THEM
• Get radio code DONE

I now have to add to this list, 

• Locate and obtain missing screws and fixings for dashboard (it seems that who ever replaced it, did not think to put all the screws back in, and some of the wiring in the back has been bodged)
• Fix the fans for air into the car, when we removed the facia to see what bulbs were needed, the fans have since stopped working.. LOL... 
• Rattle on the exhaust, Kwik Fit says there is no hole, but i am not so sure.

Other than that, the car runs as smoothly as a new car, it is far more comfortable and equally as poo on the fuel consumption as my previous brand new car, but we love it.

We attended our first classic car event this last weekend, at Knebworth, it was a reasonably early start, well, for a Sunday it was, and with a pic-nic made, a blurb to put on the car for people to read, and a few other bits in the back, off we went.

There were not that many cars there where we arrived, it looked like a 70's and 80's Ford Event, with Capri's, Granada's, Escorts and Sierra's all over the place, but as time went on, other cars arrived, from my single 800, a couple of P6's, a couple of SD1's and a mint P5, to loads of US cars, one HB Viva, some Mondeo's that have been Max Powered to death, dome Porsches, loads of Mini's and many many more.

There was a distinct lack of BL cars, and not that many Rover's, so i suspect that there was another event, that had them all there, but we have another this weekend, locally, and that one we are looking forward too, the following weekend is Goodwood, and we will be there, but not in Simon, he will remain at home.

Classic Car #1 - Buying the Classic. click for first report

Classic Car #1 - Buying the classic.

Well, after some tooing and froing and working out funds etc, we decided to get rid of our 2012 MINI Countryman and put our pennies into something a little, umm, Older, 24 years older in fact, and going back to a brand that i really loved, so we welcome a 1990 Rover 827Si, fastback.

A long and tiring journey was planned to go from Cambridge to Southern Scotland, we planned on doing the entire journey in one day, and possibly we may well have been able to, but the weather was atrocious, it was heavy rain for the majority of the journey, it only stopped about 40 miles from our destination.

However, leading up to the journey i had a number of emails, texts and calls to the owner confirming various things, just to ensure we were not wasting our time, on a very long and tiring journey, and as we were chatting an agreement was made to include a number of spares, a genuine boot liner and some gearbox oil, ready for when we do a change.

So with all this in mind, we arranged to meet our seller at 2:30, on Saturday, this was then pushed back and hour, and then another chunk of time and yet another, as the weather got worse, and traffic was built up  en route, but we did eventually arrive at 5:30 and spent a while going over the car, there were a number of issues that we were not aware of, and, to be honest we should have been told about, like large dents and damage, which was causing surface rust.

the rust item, I was told was NOT through to the body work, where is quite clearly is, and upon looking, at the car, there were other dinks and dents that we were not told of, but once we had a drive, and Andy, my partner, had checked over the cars, underneath and engine, we spend a short while alone looking at some paperwork and chatting about the car.

The seller blamed the damage on the previous owner, but as you can clearly see above here, from the pictures that HE took on delivery of the car when he purchased it, there was NO damage to the rear quarter or bumper, whereas when I took delivery there was significant damage, so it looks like the damage was not caused by his previous owner at all.

Anyway, after some chatting we decided that we would get the car, as Andy can do a number of the jobs, making it not so costly, and a deal was struck, the pennies changed hands and off we went, to fill the car with petrol, something i have not done for a long while, as my previous three cars were diesel, we had already booked a stay a Premier Inn in Carlisle, as there was no way i would be able to drive back at that late hour in the dark.

We had a nice restful evening and set off early the next day for our journey home, we had agreed to keep at about 60mph, and stop every hour and half, or 100 miles, just so I could have a stretch and the car could have a rest, but I needn't of worried, the car performed faultlessly, and for the first time in years, i have been able to drive a car without being in enormous pain, i was overjoyed at that.

The car was amazing, i was aware that the mpg was not too good on the Rover, but then it is a 2.7 litre V6 auto, i was hoping to get about 27mpg, but once i filled up on arrival at home, and then worked it out, i was thrilled to get 36mpg, but the proof of how poor it will be is the around town figures which will be interesting.

On the Sunday afternoon, we had a poke about the spares, and what a load of old crap there was in there, 75% of it was not relevant to the car, some items were un-salvageable, others we had no idea whether they worked or not, so had to go, just to be on the safe side, the replacement seat belt on the passenger side rear, had a full set of the same wrong coloured belts in the boot, so off they went too.

And there was NO boot liner, which i was not too happy about, so i messaged the seller and mentioned it, only to be greeted with "oh i forgot to put it in".

following on from the journey, i was aware that the wheels needed to be balanced as there was a wobble when the car got up to 70mph, so on Tuesday the car went into Kwik-Fit for a balance, and £13.99 later it came away and seemed to be OK. 

During the rest of the week i spent time looking through the paperwork, and what a load of rubbish there was there, nothing to really be of interest, old receipts for batteries, and other spares, but nothing that is of importance, like full MOT history, or service history, yes the service book was filled in, until it was full, but then after that, it was very patchy, but i have sorted out what was there and placed it in a book.

A number of texts and emails sent to the seller about the boot liner have been ignored, until i asked for the dimension of it so i can arrange to have it collected, he did messag me back to say he would send them the next day, I have yet to receive them, so it looks like a county court judgement against him will have to be made.

So, what needs to be done, well a few bits.

• Get dents sorted
• Get paintwork done-Bumpers and NSR Quarter and rear door
• Get dash woodwork trim replaced or repaired
• Replace bulbs for hazard light switch and air circulation switch
• Locate and replace passengerside rear seatbelt EVL10026 (ARG Code)
• Either repair or replace wheel trims
• Get radio code

I have had the car into a local repairer with a good reputation for a quote on the repairs, so hopefully that will arrive soon, the bulbs should be a simple fix, and the dash trim might be able to be repaired, we will try, locating a seatbelt is nigh on impossible, i have checked online every day to see if one appears on eBay, but with no luck yet, the wheel trims are not damaged, they have just delaminated, so maybe we can sort that out ourselves too !

So Really there is not much to do, 

 The car is in a very good order, for a Rover of that era, and one that must be saved, a check on the "how many left" website, show that there are only 9 1990 827 Si models left on the road, 11 SORN, how many of them are fastbacks, i dont know, but i know of one saloon, this rare beast deserves to be saved, for the future, the car is in awseome condition, drives like a new car, the engine is sweet, as is the gearbox, and where ever we have been people have commented on it.

I just hope that the issues with the seller will resolve it's self soon, and then i can get on with getting her back into good order, we have our first classic car show coming up at Knebworth, so we are looking forward to that, and if anyone can help me with ANY bits and pieces please let me know.