Peugeot to advertise the 308 with a new campaign to promote the car, so, "Take A Closer Look"

• New UK campaign draws attention to the real benefits of buying a new PEUGEOT vehicle
• Its products – like the new 308 – have so many attributes contained within its stylish design
• The new campaign goes live on Friday and features the ‘Confidence. Built In’ messaging

A new combined TV / Radio / Press / Outdoor and Social Media campaign has been created by PEUGEOT UK that goes live this Friday to promote the confidence experienced by its customers, and this is fully justified with numerous product attributes that place it best-in-class, well-equipped, of high quality and high operational efficiency. 

Promoted under a core ‘Built In’ messaging, the campaign encourages potential customers to take a ‘closer look’, as PEUGEOT has confidence in its products that make them worthy of scrutiny.

The UK campaign promotes the award-winning PEUGEOT 308 in GT Line specification – launched in 2015, it accounts for a fifth of range take-up. 308 is a car with numerous attributes; by being the lowest CO₂ car in its sector, thus with the latest and best-in-class engines it is also the most economical, while other performance models feature the most-powerful engine of its size too, in a body design that is lightest and class-leading in capability and size. 

The Brand uniquely features the innovative PEUGEOT i-Cockpit, well-liked by its 2.2-million customers of car thus equipped, for it combines agile handling response with a compact steering wheel, high-positioned instrumentation and a colour touchscreen – all within the view looking forward. Its standard specification is comprehensive and provides allure for its many advanced features and rewarding driving experience.  

The centre-piece of this campaign is a new TV advert, produced specifically for the UK market, which challenges buyers to consider the new 308 and PEUGEOT as a brand. Filmed in Scotland, the advert has been produced by the UK team, to specifically address local requirements for customers buying a 308. The TV advert first goes on air on Friday evening.

Mark Pickles, Marketing director at PEUGEOT UK, commented “We have enjoyed formulating this UK campaign as we are entirely confident in the excellence of our products and simply wish to convey this sentiment to our prospective customers. PEUGEOT is a highly trustworthy brand and with so many virtues on offer. 

We are looking at ways to bring our products to the scrutiny of people who might otherwise be distracted by the promises of other brands when the values of what we offer are in fact better, more valued and of higher quality. The new ad is provocative intentionally.”

This campaign also sees the launch of PEUGEOT UK’s new creative format, where a new visual layout and tone of voice is employed, together with the line “Confidence. Built In”. Future campaigns will also feature the “Built In” tagline, in order to provide a consistent means of putting across the strengths of each vehicle, in a consistent and coherent manner.

Accompanying Outdoor, Radio and Press campaigns challenge prospective buyers to share the confidence we have for the 308 by taking a closer look with a 48 Hour Test Drive, giving customers the opportunity to drive and become more acquainted by the cars numerous attributes, and to see for themselves why the new 308 is such a compelling car.

The overall vision for this campaign, which spans all major communication channels, is to challenge prospective buyers on how they choose their next car. 

By highlighting the key product attributes of 308, we demonstrate that the beauty of this car is in the detail. However, thanks to some stunning driving footage and new photography, we demonstrate that in 308 we have a car which marries image with detail. 

The campaign runs from today until 30^th June, and will be reprised later in the Autumn to maximise awareness. More details of each element of the campaign are provided below.

The TV campaign is on prime-time slots and runs for five-weeks and will feature both the standard 30-second version plus an extended 60-second version which showcases the message in even greater detail.

In order to lend gravitas to the film, which takes a very direct approach to questioning how people choose their next car, we have used a recognisable and highly acclaimed actor – Peter Mullan is a Scottish actor, filmmaker and socialist, known for his acting role in My Name Is Joe, winning a Best Actor Award at 1998 Cannes Film Festival. Mullan has also appeared as supporting or guest actor in numerous cult movies, including Riff-Raff, Braveheart, Trainspotting, Children of Men, War Horse and the Harry Potter film series.

The result is a TV advert which is arresting, thought provoking, and ultimately designed to highlight the strengths of 308 versus its competitors. ‘Take a closer look’.

The Skoda Yeti has hit the Half Million Milestone at the Kvasiny production facility in the Czech Republic.

• 500,000 Yetis produced at ŠKODA’s Kvasiny plant in the Czech Republic
• Available in two and four-wheel-drive versions
• Yeti and Yeti Outdoor: five trim grades including new Monte Carlo
• ŠKODA continues programme of expansion at the Kvasiny plant
• ŠKODA Yeti production in Europe, China, Russia and India

The 500,000 ŠKODA Yeti has rolled off the ŠKODA production line in Kvasiny. The milestone vehicle – a Yeti Monte Carlo in Corrida Red – was photographed with production line employees as it completed its journey through the plant.

“Achieving a production figure of half a million ŠKODA Yetis is yet another milestone for the Kvasiny plant”, says Michael Oeljeklaus, ŠKODA Board Member for Production and Logistics. “Since its introduction, the Yeti has delighted customers in Europe and the international markets. 

We owe this success not least to the team in Kvasiny. It is with their technical skills, their expertise and the highest commitment that they essentially shape the excellent reputation of the plant. Over the next few years, Kvasiny’s production volume will increase significantly. SUV production is going to play an important role in this.”

The Czech car manufacturer celebrated its premiere in the SUV segment in 2009 with the ŠKODA Yeti. The Yeti quickly became one of the most successful vehicles in its class.

In 2013, the ŠKODA Yeti was completely redesigned, and has since been available in two individual design versions: the smart ŠKODA Yeti for the city, and the adventurous ŠKODA Yeti for the great outdoors. Both versions of the ŠKODA Yeti score with expressive designs, fresh interiors, attractive 'Simply Clever' ideas, highest functionality and enhanced engine/gearbox combinations.

Both versions of the Yeti are available with front- and all-wheel drive. The modern 4x4 version has outstanding off-road characteristics, offering maximum all-wheel functionality in combination with the Yeti’s proven qualities. The ŠKODA Yeti Monte Carlo has been available since 2014, extending the Yeti range with a sporty version.

In addition to the production in Kvasiny, the ŠKODA Yeti runs off the production lines in China and Russia. In China, the Yeti is produced locally at the Shanghai Volkswagen plant as an extended version for the Chinese market. In Russia, production of the compact SUV is carried out in corporation with the Russian manufacturer GAZ Group at the Nizhniy Novgorod plant.

Kvasiny is one of ŠKODA’s three production plants in the Czech Republic. In addition to the ŠKODA Yeti, the ŠKODA Superb and Superb Combi models currently run off the assembly lines here. In 2014, 166,200 ŠKODA vehicles were produced at Kvasiny. 

Around 4,500 employees are currently employed here, making it one of the largest industrial employers in the Hradec Králové region. The automobile factory was founded some 81 years ago, and ŠKODA cars have been manufactured there since 1947.

The Kvasiny plant is currently undergoing the most extensive modernisation and expansion project in the history of the site. Over the next few years, the production capacity of the East-Bohemian region is set to increase by up to 280,000 vehicles per year. There are also plans to create up to 1,300 additional jobs. ŠKODA will be investing around seven billion Czech crowns into the development project.

• 500,000 Yetis produced at ŠKODA’s Kvasiny plant in the Czech Republic
• Available in two and four-wheel-drive versions
• Yeti and Yeti Outdoor: five trim grades including new Monte Carlo
• ŠKODA continues programme of expansion at the Kvasiny plant
• ŠKODA Yeti production in Europe, China, Russia and India

Milton Keynes, 30 October 2015 The 500,000 ŠKODA Yeti has rolled off the ŠKODA production line in Kvasiny. The milestone vehicle – a Yeti Monte Carlo in Corrida Red – was photographed with production line employees as it completed its journey through the plant.

“Achieving a production figure of half a million ŠKODA Yetis is yet another milestone for the Kvasiny plant”, says Michael Oeljeklaus, ŠKODA Board Member for Production and Logistics. “Since its introduction, the Yeti has delighted customers in Europe and the international markets. We owe this success not least to the team in Kvasiny. It is with their technical skills, their expertise and the highest commitment that they essentially shape the excellent reputation of the plant. Over the next few years, Kvasiny’s production volume will increase significantly. SUV production is going to play an important role in this.”

The Czech car manufacturer celebrated its premiere in the SUV segment in 2009 with the ŠKODA Yeti. The Yeti quickly became one of the most successful vehicles in its class.

In 2013, the ŠKODA Yeti was completely redesigned, and has since been available in two individual design versions: the smart ŠKODA Yeti for the city, and the adventurous ŠKODA Yeti for the great outdoors. Both versions of the ŠKODA Yeti score with expressive designs, fresh interiors, attractive 'Simply Clever' ideas, highest functionality and enhanced engine/gearbox combinations.

Both versions of the Yeti are available with front- and all-wheel drive. The modern 4x4 version has outstanding off-road characteristics, offering maximum all-wheel functionality in combination with the Yeti’s proven qualities. The ŠKODA Yeti Monte Carlo has been available since 2014, extending the Yeti range with a sporty version.

In addition to the production in Kvasiny, the ŠKODA Yeti runs off the production lines in China and Russia. In China, the Yeti is produced locally at the Shanghai Volkswagen plant as an extended version for the Chinese market. In Russia, production of the compact SUV is carried out in corporation with the Russian manufacturer GAZ Group at the Nizhniy Novgorod plant.

Kvasiny is one of ŠKODA’s three production plants in the Czech Republic. In addition to the ŠKODA Yeti, the ŠKODA Superb and Superb Combi models currently run off the assembly lines here. In 2014, 166,200 ŠKODA vehicles were produced at Kvasiny. Around 4,500 employees

are currently employed here, making it one of the largest industrial employers in the Hradec Králové region. The automobile factory was founded some 81 years ago, and ŠKODA cars have been manufactured there since 1947.

The Kvasiny plant is currently undergoing the most extensive modernisation and expansion project in the history of the site. Over the next few years, the production capacity of the East-Bohemian region is set to increase by up to 280,000 vehicles per year. There are also plans to create up to 1,300 additional jobs. ŠKODA will be investing around seven billion Czech crowns into the development project.

Skoda annouces sales, revenue and profits for first nine months of 2014.

• ŠKODA deliveries up by 13 per cent to 774,100 vehicles
• Sales revenue increases by 19.3 per cent to 8.8 billion euros to end of September
• Operating profit up by 75.5 per cent to 651 million euros
• New ŠKODA Fabia is advancing the biggest model campaign in ŠKODA history

The Czech manufacturer ŠKODA remains on the right track and continues to show profitable growth. In the first nine months of 2014, deliveries to customers worldwide increased by 13 per cent to 774,100 vehicles. Over the same period, sales revenue went up by 19.3 per cent to 8.8 billion euros. Operating profit rose to 651 million euros; a growth of 75.5 per cent compared to the same period last year. 

"ŠKODA has continued to successfully implement its growth programme over the course of the year so far," says ŠKODA CEO Prof. Dr. h.c. Winfried Vahland. "The double-figure increase in deliveries and the significant growth of sales revenue and results show that our new, attractive model range is going down well in the international markets. Over the coming years, we want to grow further still and convert new customer groups to the brand. From November, the new ŠKODA Fabia will ignite the next stage of our model campaign," says Prof. Dr. Vahland.

In the first nine months of this year, ŠKODA achieved revenues amounting to 8.8 billion euros; an increase of 19.3 per cent compared to last year. Over the same period, operating profit rose by 75.5 per cent to 651 million euros (January to September 2013: 371 million euros). 
Alongside increased deliveries, the effects of mixes as well as improved product costs contributed to the better profit. In addition, the first nine months of 2013 were influenced by the start of production of the new ŠKODA Octavia. 

With 7.4 per cent, the operating margin at the end of September was considerably higher than last year’s 5 per cent. Net liquidity rose by 40.6 per cent to 2.278 billion euros. Investments reached 362 million euros (January to September 2013: 458 million euros). 

"ŠKODA is experiencing profitable growth," says ŠKODA member of the Board of Management for Commercial Affairs Winfried Krause. "The growth of both operating profit and net liquidity is proof of our financial solidity and strength. In light of high demands from the markets, cost discipline remains our top priority," says Krause. 

ŠKODA AUTO Group operating figures as of 30 September 2014:

		2014	Jan-Sept 2013	2014/2013 % change
Deliveries to customers	vehicles	774,100	685,000	+13.0
Deliveries to customers, excluding China	vehicles	575,800	507,300	+13.5
Production	vehicles	574,300	472,100	+21.7
Sales	vehicles	612,100	524,400	+16.7
Sales revenue	million EUR	8,784	7,365	+19.3
Operating profit	million EUR	651	371	+75.5
Operating profit in % of sales revenue	%	7.4	5.0	-
Investments (w/o capitalized development costs)	million EUR	362	458	-21.0
Net liquidity	million EUR	2,278	1,620	+40.6

And the Yeti makes three - thats three Monte Carlo Special Editions.

• ŠKODA Yeti Monte Carlo is available now, priced from £24,390
• Standard features include signature black roof, black detailing on spoiler and front grille and black door mirrors
• ŠKODA Monte Carlo range now comprises Fabia, Citigo and Yeti models

ŠKODA has announced full specification and prices for the eagerly anticipated Yeti Monte Carlo. It’s a distinctive and sophisticated addition to the compact SUV range, and packed with desirable extras.

Lining up alongside popular Monte Carlo models of the ŠKODA Fabia and Citigo, the name badge celebrates the Czech brand’s long and successful heritage in global stage rallies.

The ŠKODA Yeti Monte Carlo is based on the equipment levels of SE trim level, but offers customers a long list of added design, comfort and convenience features. The generous additional spec includes the striking Monte Carlo signature black roof with black detailing on the front grille and spoiler, rear diffuser, door mirrors and 17-inch ‘Origami’ alloy wheels.

Black-tinted front fog lights are also included, as are bi-xenon headlights with cornering function and dynamic angle control. Inside, cars come with a three-spoke leather ‘Supersport’ multi-function steering wheel, sports seats with unique Monte Carlo upholstery and exclusive design detailing on the door sills, instrument cluster and floor mats.

TheŠKODA YetiMonte Carlo is available with a 2.0-litre TDI CR 170PS DPF diesel engine, with 4x4 transmission as standard. Customers can choose between a six-speed manual or DSG sequential automatic gearbox, priced £24,390 and £25,490 respectively.

The manual version returns fuel economy of 49.6mpg, with 149 g/km of CO₂ emissions and a 0-62mph time of 8.4 seconds. Figures for the DSG are 44.8 mpg, 164 g/km and 8.6 seconds.

The ŠKODA Yeti Monte Carlo is available in black, red, white, silver or grey.

Skoda posts significant gains in profits, income and revenues.

• Record half year: 522,500 deliveries; up 12.5%
• Sales up 20.3% to six billion euros by the end of June
• Operating profit increases 74.9% to 425 million euros
• The most comprehensive model campaign in ŠKODA’s history continues

ŠKODA has significantly increased deliveries, sales revenue and operating profit in the first half of 2014. Selling 522,500 vehicles, this was the first time that the Czech carmaker has delivered more than half a million vehicles worldwide in the first half of a year (January to June 2013: 464,600; up 12.5%). Sales revenue also increased in the same period, setting a new record for the first half of a year of six billion euros (5.974 billion euros). This is an increase of 20.3% over the first half of 2013 (4.966 billion euros). Operating profit increased compared to the same period last year by 74.9% to 425 million euros.

“ŠKODA did very well in the first half of the year and continues on a stable path of growth,” says ŠKODA CEO Prof. Dr. h.c. Winfried Vahland. “The brand’s strength has been demonstrated through the best first-half sales year in corporate history and the significant increases in sales and revenue. Our model campaign is now showing its full power, and we are even conquering new consumer groups. The new Octavia, the heart of the brand, has been a great hit in every respect, and has exceeded our expectations. We plan to continue along this path of growth and energetically continue the most comprehensive product campaign in our corporate history.”

ŠKODA’s sales revenue reached 5.974 billion euros in the first half of the year – 20.3% higher than the first six months of 2013 (4.966 billion euros). Over the same period, operating profit increased 74.9% to 425 million euros (first half of 2013: 243 million euros). The operating margin, at 7.1%, was above the previous year's figure of 4.9%. The increased profit was due in part to the higher number of deliveries and also to the enhanced model line-up and more favourable product costs. Net liquidity rose by 41.9% to 1.855 billion euros. Investments amounted to 149 million euros (January to June 2013: 265 million euros).

“ŠKODA has grown profitably in the first half of the year,” says ŠKODA CFO Winfried Krause. “The investments we made into the new models are paying off. Besides the higher profit, the increase in net liquidity also demonstrates the company's financial strength. ŠKODA also expects increases in sales, sales revenue and profit for the full year. In light of the fiercely competitive environment, strict cost discipline remains our central concern.”

ŠKODA AUTO Group – Sales figures in the first half of 2014/2013

		Units		2014	2013	Change in %
Deliveries to customers (DTC)		Cars		522,500	464,600	+12.5
DTC without China		Cars		391,800	344,400	+13.8
Production		Cars		397,400	322,000	+23.4
Sales		Cars		425,500	362,200	+17.5
Sales revenue		Million EUR		5,974	4,966	+20.3
Operating profit		Million EUR		425	243	+74.9
Operating profit as % of sales		Percent		7.1	4.9	-
Investments (w/o capitalised development costs)		Million EUR		149	265	-43.8
Net liquidity		Million EUR		1,855	1,307	+41.9