FIAT-Chrysler (FCA) announces THREE commercials during this years Superbowl.

Fiat Chrysler Automobiles said today it will broadcast three commercials during the Super Bowl on Sunday.

The spots will run in the first commercial break of the first quarter, during halftime and during the final commercial break of the third quarter. A Chrysler spokeswoman declined to elaborate.

The spots come after three years of memorable spots featuring Eminem, Clint Eastwood and radio personality Paul Harvey and give Chrysler more commercials during the game than any other automaker. General Motors and Hyundai will have two spots each, while Jaguar, Kia, Audi, Volkswagen and Toyota all have one spot planned for the game.

In typical fashion, Chrysler remained quiet about its Super Bowl plans in the lead-up to the game, while other brands released teaser ads and full commercials online this week.

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On Tuesday, Billboard magazine reported that singer-songwriter Bob Dylan would star in a Chrysler ad during the Super Bowl.

Though auto industry and ad-watchers alike expected the company to advertise during the Super Bowl, the first official word that Chrysler would have an ad during the game didn't come until the Detroit auto show this month, when Fiat Chrysler CEO Sergio Marchionne told Bloomberg, "I think we now have hopefully the right commercial and the right car."

Audi A3 number three million

Incredible success of Audi premium compact hatchback is highlighted by three millionth example to leave the line in Ingolstadt

• Audi A3 number three million – a Sportback 2.0 TDI quattro – left the production line in Ingolstadt, Germany this week
• Pioneer of the premium compact hatchback class started life 17 years ago and is now in its third generation
• Latest, all-new car is the first to be available in saloon form

17 years of enduring global appeal have just culminated in the production of the three-millionth Audi A3, the car which in 1996 stole a march on the German prestige ‘establishment’ by spearheading the creation of the now flourishing premium compact class. Car number three million is a 2.0 TDI quattro version in five-door Sportback form, one of three attractive body styles currently available in the all-new, third generation A3 range, which for the first time also includes a four-door saloon option. More variants are set to follow.

“Three million automobiles in the compact class is quite a performance,” said Dr. Frank Dreves, Board of Management Member for Production at AUDI AG. “This success is backed by a strong team and an efficient production system. With the Audi A3, we have created a new brand segment – we have been setting standards in the compact class with innovative technology and first-class quality for 17 years now.”

In 2012, Audi produced a total of 152,993 A3 series cars at its plant in Ingolstadt, Germany. This total included A3 and A3 Sportback models, as well as S derivatives. The new Audi A3 Sportback, launched in 2013, has accounted for the highest proportion of this production volume: Each day, about 700 examples of this immensely popular variant roll off the assembly line.

Approximately 913,000 examples of the first Audi A3 were sold. That worldwide success continued with the second generation (2003-2013), which underscored the Vorsprung durch Technik brand’s domination of this segment in terms of technology and quality. Nearly two million of these second generation cars were delivered to customers.

In late 2012, the completely new third generation car made its debut, and again set new benchmarks for quality, build integrity and technological sophistication at this level. Last month, the new A3 Saloon joined the three-door and Sportback variants, and later this year the new 300PS S3 and S3 Sportback will make their UK debuts, followed in early 2014 by the S3 Saloon.

All three A3 ranges offer a choice of exceptionally efficient, highly refined engines, including the 1.4 TFSI with Cylinder-on-Demand technology and 60.1mpg potential and the 1.6 TDI which pares CO2 output back to 99g/km. They combine these with fit, finish and equipment worthy of an executive class car, and also offer the opportunity to upgrade with sophisticated options such as Audi magnetic ride damper control, a ‘hands-free’ parking assistant, swivelling adaptive cornering lights, a 705-watt Bang & Olufsen audio system, MMI touch fingertip data entry and Audi connect, bringing internet-based services to the car. In the near future, high-tech all-LED headlights will also be added to this list as an alternative to the more familiar xenon units.

Next year the A3 range will also embrace the future with its first hybrid variant – the petrol-electric A3 e-tron, capable of covering up to 188mpg while emitting as little as 35g/km of CO2 (according to the NEDC test). In the meantime, prices for the existing A3 range start from £18,280 and rise to £29,160, with the S3 and S3 Sportback priced at £30,640 and £31,260.

Prius celebrates three million sales.

• Cumulative sales of the Toyota Prius passed three million in June
• Milestone achieved 16 years after debut of first generation model
• UK sales top 61,000 since market introduction in 2000
• Toyota investing more than £5 billion in R&D in hybrid and cleaner vehicle technologies

The Toyota Prius has reached three million global sales, confirming its status as one of the world’s best-selling cars. Since it first appeared as a quirky saloon in Japan back in 1997, it has progressed to become the undisputed standard-bearer for the high fuel and emissions efficiency of Toyota hybrid power technology.

In its progress through three generations, Prius has benefited from significant improvements and innovations that have made it kinder to the environment, cheaper to run and more practical to live with. Its official CO2 emissions figures have fallen from 114 to 89g/km and the cost of its hybrid powertrain has been reduced by two thirds. In its development of the current, third generation model, Toyota filed more than 1,200 patents, demonstrating its continued commitment to technology leadership.

In the past two years Prius has grown from being a single model to embrace a family of vehicles designed and engineered to meet the needs of a wider customer base. In Europe these include Prius+, the world’s first full hybrid seven-seat MPV, and Prius Plug-in, the first Toyota to embrace rechargeable lithium-ion battery technology for extended zero-emissions electric power capability. In North America and other world markets, the smaller Prius c/Toyota Aqua has also been launched – bringing hybrid to a market segment that’s covered in Europe by Yaris Hybrid.

Toyota has made hybrid a core technology for the developing more environmentally efficient vehicles and it continues to make significant investments that will help secure sustainable global growth. In the financial year ending in March 2014, it is expected to spend more than £5 billion (790 billion Yen) on research and development and facilities for developing hybrid and other cutting edge technologies, as well as strengthening development of new platforms and components.

Projects include a new 651-hectare R&D facility and a new 12-storey powertrain Development and Engineering building in Toyota City.