USA - JLR takes two awards, one for the Jaguar I-Pace and Range Rover Velar.

• Land Rover takes two prizes at Car Design Awards 2017, hosted during the Turin Motor Show
• Land Rover brand wins Best Brand Design Language
• Groundbreaking Jaguar I-PACE Concept wins Best Concept Car award
• Range Rover Velar on sale later this fall, priced from $49,900

 Land Rover has won the Best Brand Design Language award at the 2017 Car Design Awards for its family of vehicles, recently joined by the new Range Rover Velar. The Jaguar I-PACE Concept electric performance SUV brought more success to Britain’s biggest car manufacturer, winning the Concept Car category award.

The awards, held at the Turin Motor Show by Auto&Design magazine, celebrate brands and models that have contributed significantly to the evolution of automotive design. An international panel of journalists chooses winners in three categories: Concept Cars, Production Cars and Brand Design Language (new for 2017).

The jury of experts felt the Land Rover design team achieved the best interpretation of a formal brand design language across an entire product range, most recently displayed in the new Range Rover Velar with its unprecedented glamour, modernity and elegance.

Gerry McGovern, Land Rover Chief Design Officer, accepted the inaugural Best Brand Design Language award. He said, “It’s great to be recognized for the hard work and creative endeavour of the whole Land Rover team. This is a true team effort and one that will continue the transformation of our business.”

The Range Rover Velar took second place in the Production Cars category. Designed to fill the white space between the Range Rover Sport and the Range Rover Evoque, Velar offers levels of luxury, refinement and all-terrain capability never before seen in the mid-size SUV segment. It goes on sale later this fall, priced from $49,900.

The Jaguar I-PACE Concept won the Best Concept Car category. One of the most visually arresting concepts ever produced by Jaguar, the electric performance SUV takes full advantage of the packaging freedom offered by electrification. It previews Jaguar’s first electric vehicle, the Jaguar I-PACE, which will be on the road in the second half of 2018.

Ian Callum, Jaguar Director of Design, said, “This award recognizes that the Jaguar I-PACE Concept is a radical departure for electric vehicles. It represents the next generation of battery electric vehicle design. It’s a dramatic, future-facing design – the product of authentic Jaguar DNA matched with beautiful, premium details and British craftsmanship.”

Alfa Giulietta winner just pays a 1954 price for her 2014 new car.

• The Alfa Romeo Giulietta Sprint was unveiled in Turin in April 1954 and to commemorate Alfa Romeo UK created a unique offer and prize draw*
• Mrs. Mitchell of Falkirk purchased her Alfa Romeo Giulietta at Western Alfa Romeo Edinburgh and was automatically entered in this special draw
• Alfa Romeo Giulietta has been comprehensively revised for 2014, with new technologies, revised interiors, improved specification and new engines

Alfa Romeo UK has named the lucky motorist who will drive away their brand new Alfa Romeo Giulietta for the 1954 price tag of the original Alfa Romeo Giulietta Sprint - the princely sum of just £1,250*!

The original Alfa Romeo Giulietta Sprint was first unveiled to the public on April 19 1954 at the Turin Motor Show.

To celebrate the iconic model’s 60th anniversary, Alfa Romeo UK entered all customers who ordered a new Alfa Romeo Giulietta during the 60th anniversary event (April 7-22, 2014) into a prize draw, offering one customer the chance to be refunded the difference between the 1954 and 2014 OTR prices.

Mrs. Mitchell of Falkirk, who had ordered her car from Western Alfa Romeo Edinburgh, can now look forward to collecting the keys to her brand new Alfa Romeo Giulietta 1.4 TB MultiAir 170 hp Exclusive.

Ivan Gibson, Head of Brand, Alfa Romeo UK, said: “We would like to congratulate Mrs Mitchell on her wonderful win. When the iconic Alfa Romeo Giulietta was revealed to the world for the first time, it was a vehicle that epitomised the style of the era. We are incredibly proud of the heritage that the Alfa Romeo Giulietta carries with it and what better way to celebrate this landmark anniversary than with fond recognition of where it all began?”

The Alfa Romeo Giulietta has been extensively revised for 2014 and now benefits from new interiors with redesigned seats, new fabric and leather upholsteries, new engines, improved standard specification across the range plus new technologies such as the Uconnect™ colour touch screen infotainment system and DAB radio as standard across the models.

The cheque was presented by Craig McKenzie, Sales Manager for Western Alfa Romeo, which stocks the latest models in the Alfa Romeo range and offers full aftersales facilities.

Craig McKenzie commented: “Alfa Romeo is an iconic and hugely passionate brand. We are very pleased to be able to present Mrs Mitchell with her new Alfa Romeo Giulietta 1.4 TB MultiAir 170hp Exclusive at such an amazing price in celebration of the anniversary. We are sure she will have many happy miles of motoring ahead of her.”