Mitsubishi to give away a Mirage at every dealer (for one year only though)

Mitsubishi Motors in the UK has launched a competition today that will see every one of its dealerships give away a brand new Mitsubishi Mirage to a lucky customer for a whole year.

The UK’s fastest growing car brand is running the competition throughout the summer to celebrate the success of the fantastic new super-mini.

Sales of the Mirage, which are already at 1,300 since its launch earlier this year, have given the company a great start to 2013.

And interest in the all-new Mirage, which combines great styling, excellent fuel economy and real-life practicality, is set to continue with the launch of this exciting competition.

Anyone who takes the Mirage for a test drive between 1st July and 30th November this year can enter into a prize draw for a chance to win[1].

Lance Bradley, Managing Director of Mitsubishi Motors in the UK, said:

“The new Mirage is the perfect car for its time and thanks to this competition people all over the country will be driving away from a Mitsubishi dealership with a vehicle that will be theirs for a whole year.

“The Mirage is a compact family car which delivers comfort, performance, excellent environmental credentials and superb fuel economy.

“The response to the car has already been fantastic and we’re sure this competition will prove popular.”

The light and nimble Mirage is Mitsubishi’s latest model and it has been engineered from the wheels up to offer a winning blend of chic styling, exceptional comfort and low running costs. It boasts exceptional fuel economy across the range of between 65.7 and 68.9mpg (combined). And with CO2 emission levels across the whole line-up equal to or lower than 100g/km, no Vehicle Excise Duty is payable.

Land Rover wins Carmaker of the year award.

• Land Rover named Carmaker of the Year for second consecutive year in the Motor Trader Awards
• Judges’ decision acknowledges the strength of the brand, its attractive product line-up and the investment made in its future, together with its status as the most valued brand in the UK retail motor industry

Land Rover has won Motor Trader’s Carmaker of the Year Award for a second year running, reflecting the success of its sustained investment, introduction of new products and securing its status as the British retail motor industry’s most valued brand.

Presented at a ceremony at London’s Grosvenor House Hotel last night, the award is further recognition of the transformation of Land Rover to become one of the world’s leading premium marques. Within the past year, this growth has been reinforced by the introduction of the all-new Range Rover and Range Rover Sport, and the continued international success of the ground-breaking Evoque.

Motor Trader’s judging panel was impressed by the strength of the Land Rover brand, its increasingly attractive product range and the investment that has been made to secure a healthy, long-term future for the business. It also took into account Land Rover’s position in the NFDA Dealer Attitude Survey as the British motor trade’s most valued brand in terms of profitability and overall attractiveness.

Curtis Hutchinson, Motor Trader Editor, said: “Land Rover is the brand and franchise that dealers want. It has come a long way in recent years and, in terms of profitability, it has to be Land Rover.

“It has delivered a succession of stylish new models, which are lighter and more environmentally friendly, while retaining the 4x4 qualities for which it is renowned. It broke new ground with the launch of the new Evoque, which has been an instant hit in the marketplace and a huge sales success. For Land Rover, it was exactly the right car at the right time.”

Jeremy Hicks, Managing Director Jaguar Land Rover UK, said: “This award is of special significance for Land Rover as it recognises the strength and depth of our strategy to secure lasting success for the business.

“Developing great vehicles is an important part of that, but it’s essential, too, that we make our brand one that the motor trade values and trusts. That’s of particular importance in the challenging marketplace we are working in. We have a great network of dealers in the UK and this award serves also as recognition of the faith they have in Land Rover and the great service they are delivering to our customers.”

Motor Trader's Carmaker of the Year Award, sponsored by Allianz Global Assistance, is given to the manufacturer which, in the opinion of a panel of judges, has excelled in producing new models, successfully marketing them and building close relationships with its dealer network.