USA SALES JANUARY - Mitsubishi has reached it's peak ! sales are down for the month, that's a shame.

• Outlander sales continue to be strong in the new year with sales up 53.8 percent
• Outlander Sport posts strong sales of 2,233

While frigid weather swept across the country in January, Mitsubishi Motors North America, Inc. (MMNA) CUV sales were hot. The Mitsubishi Outlander led the way recording its best January since 2007 with sales of 1,543, an increase of 53.8 percent over January 2015. 

This marks the 11th consecutive month of year-over-year sales increases for Outlander. Total January 2016 sales for Mitsubishi were 6,264, down 3.5 percent year-over-year.

	January		YTD
	2016	2015	2016	2015
i‐MiEV	2	3	2	3
Mirage	963	1705	963	1705
Lancer	1523	1515	1523	1515
Outlander Sport	2233	2267	2233	2267
Outlander	1543	1003	1543	1003
Total	6264	6493	6264	6493

USA SALES JANUARY - Mercedes follows the rest with record sales in the first month of the year.

Mercedes-Benz USA (MBUSA) today reported record January sales of 24,664, topping last January's record volume of 24,619 units sold. Adding 1,899 units for Vans and 399 units for smart, MBUSA achieved its highest January to date with a grand total of 26,962 vehicles, up 1.3% from a year ago.

"On the heels of our highest volume sales year in MBUSA's history, January is continuing the momentum into 2016," said Dietmar Exler, president and CEO of MBUSA. "Our new product offerings, including the new E-Class will continue to bring our customers the best in experience and innovation."

Mercedes-Benz volume leaders in January included the C-Class, GLE and CLA model lines. The C-Class took the lead at 5,079, followed by the new GLE sales of 3,515. The CLA rounded out the top three with an increase of 27.2% to 3,168 units sold.

Mercedes-Benz AMG high-performance models sold 1,904 units in January, up 141% from last year (790), while the brand's BlueTEC diesel lineup finished the month at 334.

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models recorded their best January ever with sales of 9,934, up 5.1% from the 9,456 units sold the same month last year.

USA SALES JANUARY - Kia sets an all time record sales number for the start of the year.

• Double Digit Gains for Soul, Sportage and Sedona Despite Severe Winter Weather

After setting an all-time annual sales record in 2015, Kia Motors America (KMA) recorded best-ever January sales of 38,305 vehicles. Kia’s ninth consecutive monthly sales record was driven by sharp increases over the same period last year for the Soul urban passenger vehicle, Sportage CUV and Sedona minivan.

“Despite fewer selling days and record snowfall up and down the East Coast, our dealers worked diligently with customers who continue to discover the world-class products and ownership experience that encompasses the ‘New Kia,’” said Michael Sprague, chief operating officer and EVP, KMA.        

	MONTH OF JANUARY		YEAR-TO-DATE
Model	2016	2015	2016	2015
Rio	1,430	1,572	1,430	1,572
Forte	5,329	6,422	5,329	6,422
Optima	8,413	9,394	8,413	9,394
Cadenza	374	383	374	383
K900	68	119	68	119
Sportage	4,803	3,054	4,803	3,054
Sorento	6,695	7,543	6,695	7,543
Sedona	2,002	1,670	2,002	1,670
Soul	9,191	8,142	9,191	8,142
Total	38,305	38,299	38,305	38,299

USA SALES JANUARY - Subaru continue to grow for the 50th month, and with new cars due, this will continue.

• Record January - monthly sales increase 1 percent over January 2015
• 50th consecutive month of month-over-month growth
• Best January ever for Crosstrek, Forester and Legacy
• 23rd consecutive months of more than 10,000 Outbacks sold
• 30th consecutive months of more than 10,000 Foresters sold

Subaru of America, Inc. today reported 41,101 vehicle sales for January 2016, a one (1) percent increase over January 2015. These results continue the company’s sales momentum from 2015 where Subaru achieved seven consecutive years of record sales and exceeded 580,000 annual sales – a first in company history.

January marked the 23rd consecutive month of 40,000+ vehicle sales for the company. Forester, Legacy and Crosstrek sales were notably strong as each model line achieved its best January ever. Legacy sales for January 2016 increased 15 percent over the same month in 2015. BRZ also enjoyed gains over January 2015.

Six 2016 Subaru models, the Legacy, Outback, Forester, Impreza, WRX and Crosstrek, recently earned Top Safety Pick+ honors from the Insurance Institute for Highway Safety (IIHS) when equipped with optional EyeSight® Driver Assist Technology. 

Subaru also earned Kelley Blue Book’s prestigious Best Resale Value Brand Award for the second consecutive year and four vehicle segment awards – Compact Car Category: 2016 Subaru Impreza; Sporty Compact Car Category: 2016 Subaru WRX; Mid-Size Car Category: 2016 Subaru Legacy; and Best Resale Value Top 10 Category: 2016 Subaru Forester.

“Subaru of America closed calendar year 2015 strongly and recorded our seventh consecutive year of record sales so it is fantastic that our sales momentum is continuing into 2016 with the best January sales in our franchise’s history,” said Thomas J. Doll, president and chief operating officer. “Subaru is experiencing tight supply in the first quarter of 2016 and we expect this situation to improve as the year progresses.”

“Our retailers are doing a great job of welcoming more new customers to our brand along with supporting our industry-leading loyalty,” said Jeff Walters, senior vice president of sales. “Providing a great purchase and ownership experience is key to our growth and they continue to do just that.”

Carline	Jan-16	Jan-15	% Chg
	MTD	MTD	MTD
Forester	11,904	11,210	6.2%
Impreza	4,382	5,096	-14.0%
WRX/STI	2,336	2,431	-3.9%
Legacy	4,473	3,881	15.3%
Outback	11,197	11,351	-1.4%
BRZ	361	330	9.4%
Crosstrek	6,448	6,513	-1.0%
TOTAL	41,101	40,812	0.7%