CANADA SALES JANUARY - FCA see's a number of record sales across it's ranges

• 18,156 vehicles sold, an increase of 1 per cent
• Best January sales month since 2002
• January sales records set for Jeep® and Ram brands, as well as Jeep Cherokee and Ram truck
• Jeep brand marks 75th anniversary in 2016

Canada today reported a total of 18,156 vehicles sold in January 2016, representing a 1 per cent sales lift compared with January 2015 sales of 18,054. Jeep® brand vehicles posted the largest gains in the month. FCA Canada remains the top-selling automaker in the country.

“The Ram and Jeep brands had a phenomenal sales month in January. The Jeep brand set a new January sales record led by record-setting sales from Cherokee,” said Dave Buckingham, Chief Operating Officer, FCA Canada. “In addition, the Ram brand set a January sales record as Ram pickup trucks continue to be our number one seller. These results help us maintain our position as the top-selling automaker in Canada."

Sales Highlights

The Jeep brand set an all-time worldwide record in 2015 with sales exceeding one million units. In Canada, Jeep brand sales were up 13 per cent for the 2015 calendar year. 

Strong momentum continues for the Jeep brand in the first month of 2016 with a January sales record of 5,352, compared with 4,003 Jeep products sold in January 2015. These results represent a 34 per cent increase. Within the brand, Jeep Cherokee stands out with a record-setting 2,428 units sold, up 73 per cent from 1,403 sold in January 2015.       

2016 marks the 75th anniversary of the Jeep brand. As a tribute to this rare diamond anniversary, Jeep has created distinctive 75th Anniversary special-edition models of each vehicle in its lineup – Cherokee, Compass, Grand Cherokee, Patriot, Renegade, Wrangler and Wrangler Unlimited - a selection of which will be on display at the upcoming Canadian International Auto Show in Toronto. Each model will be available in Jeep dealer showrooms in the first quarter of 2016.

The Ram brand did not let up from its record-breaking 2015 calendar year and posted an 11 per cent increase in January 2016 with 7,223 copies sold compared with 6,517 sold in the prior year. 

These results set a January sales record. Looking specifically at Ram pickup truck sales within the full Ram brand line-up, a January record was set with sales of 6,842 trucks, which is an increase of 18 per cent over January 2015 sales.

Claiming the top spot in the 2016 Canadian Truck King Challenge, the 2016 Ram 1500 EcoDiesel out-scored 13 other pickup trucks and mid- and full-size vans in a competition to prove that Ram 1500 EcoDiesel is the perfect truck for Canadian consumers.

Sales Chart

FCA Canada - January Highlights
MONTH
January	January 2016	January 2015	% Change
Total Volume	18,156	18,054	1%
Model Highlights	January 2016	January 2015	% Change
Ram Pick-up	6,842	5,810	18%	Record January Sales
Jeep Cherokee	2,428	1,403	73%	Record January Sales
Jeep Grand Cherokee	1,140	769	48%
Ram  Brand	7,223	6,517	11%	Record January Sales
Jeep  Brand	5,352	4,003	34%	Record January Sales

USA SALES JANUARY - BMW Group sees a decline in sales mainly due to BMW, MINI sells 10 cars more, bikes down.

• BMW brand sales decrease 7 percent
• MINI brand sales increase 0 .3 percent
• BMW Motorcycle sales decrease 9 percent

Sales of BMW brand vehicles decreased 4.7 percent in January for a total of 18,082 compared to 18,981 vehicles sold in January, 2015. 

“As expected, January suffered a bit from the strong storms that froze large parts of the country,” said Ludwig Willisch, President and CEO, BMW of North America.

  

“In spite of the obstacles, the new BMW X1 showed extraordinary growth and our 7 Series and X3 set the momentum we expect to continue in the year ahead.”

Sales of BMW Sports Activity Vehicles gave a boost to January with the new BMW X1 leading the way, increasing 274.0 percent and the BMW X3 increasing 49.3 percent. In its third full month of sales, the new BMW 7 Series continued its upward momentum increasing 33.0 percent from January a year ago.

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported January sales of 21,320 vehicles, a decrease of 4.0 percent from the 22,209 vehicles sold in the same month a year ago.

MINI Brand Sales

For January, MINI USA reports 3,238 automobiles sold, an increase of 0.3 percent from the 3,228 sold in the same month a year ago.

Table 1: New Vehicle Sales BMW of North America, LLC , January 2016

	Jan. 2016	Jan.  2015	%	YTD Jan. 2016	YTD Jan.  2015	%
BMW brand	18,082	18,981	-4.7	18,082	18,981	-4.7
BMW passenger cars	12,849	13,597	-5.5	12,849	13,597	-5.5
BMW light trucks	5,233	5,384	-2.8	5,233	5,384	-2.8
MINI brand	3,238	3,228	0.3	3,238	3,228	0.3
TOTAL Group	21,320	22,209	-4.0	21,320	22,209	-4.0

BMW Pre-Owned Vehicles

• In January, BMW Certified Pre-Owned sold 8,212 vehicles, down 6.1 percent from January 2015.
• Total BMW Pre-Owned sold 13,743 vehicles in January 2016, a 5.6 percent decrease from January 2015.

MINI Pre-Owned Vehicles

• Sales of MINI NEXT (certified pre-owned) set a January record with 855 vehicles, up 0.7 percent over January 2015.
• Total MINI Pre-Owned sales for January were 1,853 cars, an increase of 1.9 percent from January 2015.

BMW Motorrad Sales

With business heavily impacted by inclement weather, sales of BMW motorcycles in January decreased 31.9 percent, to 450 motorcycles compared to the 661 sold in January 2015.

Table 2: Motorcycle Sales BMW of North America, LLC, January 2016

	Jan.  2016	Jan.  2015	%	YTD Jan. 2016	YTD Jan. 2015	%
BMW Motorcycles	450	661	-31.9	450	661	-31.9