GENEVA - Hyundai launches the all new Genesis, not for the UK, WHY NOT ?

• Executive sedan will come to Europe in limited numbers to play a key role in building the Hyundai brand
• Refined performance from powerful, smooth drivetrain
• HTRAC all-wheel drive system heightens driving pleasure and security (not available in UK)
• Flawless ergonomics and clean design make extensive levels of standard equipment immediately accessible
• A comprehensive suite of smart, discreet technologies enhances well-being
• Delivers true comfort courtesy of fine materials, caring features and serene ambience

All-New Genesis is a high-technology premium sedan that clearly demonstrates Hyundai’s capabilities in a number of key areas, including technology, style, comfort and driving pleasure. Limited numbers of All-New Genesis will be made available in Europe, providing a select number of customers with a highly-capable and luxuriously-equipped executive sedan that rewards with high levels of comfort and calm.

Though All-New Genesis is the biggest, most fully-equipped and technologically advanced Hyundai model available in Europe, it delivers fully on the brand’s promise to provide value beyond expectations. Previewing advanced comfort and safety equipment and technology, All-New Genesis offers European customers an exclusive purchase proposition that focuses on refined performance and occupant well-being.

Available in a single, high-specification form, All-New Genesis is powered by a potent 3.8-litre V6 GDI engine which delivers plentiful power and torque across a broad range of engine speeds, and works in harmony with a smooth 8-speed automatic transmission to deliver refined performance. Driving pleasure and security is ensured by the new, HTRAC all-wheel drive system, sophisticated multi-link front and rear suspension and near-equal weight distribution. (2WD only available in the UK)

The generous accommodation provided includes levels of space and comfort never before seen in a Hyundai vehicle in Europe, and cossets occupants in opulent comfort. The accommodation uses fine materials to present a serene ambience, supported by advanced architecture that delivers superior refinement under all conditions.

Extensive levels of standard comfort features are immediately and simply accessed, thanks to excellent ergonomics and easily comprehended design. Minimal interior details support the calm cabin ambience to leave occupants feeling fresh after even the longest of journeys.

Occupants of All-New Genesis are protected and cared-for by a full portfolio of features that are both intelligent and unobtrusive. These include Smart Cruise Control, Automatic Emergency Braking and the world’s first CO₂ cabin sensor to monitor the cabin’s environment and protect the driver from the dangers of drowsiness.

Showcasing the latest evolution of Hyundai’s design philosophy, fluidic sculpture, the sleek, sophisticated styling of All-New Genesis hints at its technical capabilities and conveys its assured road manners.

All-New Genesis is the result of a 500 billion Won (€342 million) investment by Hyundai over a four-year period. It has been designed primarily for markets such as the USA and Korea, where its predecessor enjoyed great success, underscoring Hyundai’s global policy of building the right cars for the right regions. The original Genesis won several prestigious industry awards in North America and played an important role in the rapid evolution of the Hyundai brand. In Europe, it will also help to raise brand awareness–and will play a different though equally well-defined role demonstrating the capabilities of Hyundai.

Global demand for All-New Genesis is being supplied from Hyundai’s Ulsan production plant in Korea.

Allan Rushforth, Senior Vice President and Chief Operating Officer, Hyundai Motor Europe, commented: “All-new Genesis offers a unique premium ownership experience that demonstrates the true breadth of our engineering and technological capabilities. There are a number of world and Hyundai-first technologies applied to this car, making it a true showcase of what we can achieve, and continuing Hyundai’s legacy of delivering value beyond expectations across a broadening number and variety of high-quality cars.”