Enterprise Rent-A-Car, has launched its new Exotic Car Collection in the heart of Switzerland.

Enterprise Rent-A-Car, part of the world’s largest car hire company, Enterprise Holdings, has launched its new Exotic Car Collection in Switzerland,  giving locals and visitors the opportunity to rent high-end, luxury vehicles in the heart of Zurich.

Whether it’s a Maserati, Mercedes, Porsche, or Ferrari, customers can now rent a supercar from the specialist Enterprise Exotic Car Collection branch perfectly situated to serve Zurich’s financial district, and just a short distance away from high-end shops, restaurants and hotels.

One such hotel is the renowned, five-star Park-Hyatt, where a selection of the luxury cars will be located to provide guests with the opportunity to rent prestige vehicles directly through the hotel’s concierge.

The Enterprise Exotic Car Collection offers the excellent customer service known to the Enterprise brand while delivering a “white-glove” experience to discerning customers looking for the thrill and excitement of driving through the city in a luxurious, high-end vehicle.

The opening of the Zurich branch is the latest in what has been a period of rapid expansion for the Enterprise Exotic Car Collection, which has seen a branch open at London’s Heathrow airport and seven in North America in the last six months.

The Exotic Car Collection will be operated by AIL Autovermietung AG (AIL), the Enterprise-branded franchisee for Switzerland. AIL is part of a family-owned business dating back over 80 years and is one of Switzerland’s largest fleet management and dealership companies.

AIL began operating the Enterprise brand in 2014 with just 20 cars. It now has a fleet of more than 800 vehicles and 10 branches with airport locations in Zurich, Geneva and Basel. The company continues to grow its operations throughout Switzerland, with a branch in Bern set to open mid-January and plans to expand further in the coming year.

Stefan Baumann, managing director of AIL/Enterprise Rent-A-Car Switzerland said: “The launch of the Enterprise Exotic Car Collection in Switzerland is a testament to our strong partnership with Enterprise. This high-end rental service cannot be found anywhere else in the city. It’s not only available to Swiss customers who enjoy high value vehicles, but to any customer looking for a luxurious experience in the center of Zurich.”

Peter A. Smith, vice president of global franchising at Enterprise, said:  “Switzerland is home to a large number of multinational corporations and banks, while its scenic natural environment and cosmopolitan cities make it an important leisure destination as well.  The expansion of Enterprise Exotic Car Collection in Zurich demonstrates the success of our efforts to grow the Enterprise brand, provide opportunity and support to our franchisee partners, and continue to deliver high level service to customers.”

“There is significant market demand within this segment of the business. Our Exotic Car Collection has been hugely successful in the United States, with similar demand in London as well. We are thrilled to bring this unique offering of prestige vehicles and supercars in Zurich.”