Latest Brand Ambassador joins JEEP, Andrew Cotton, Big wave surfer joins Jeep to promote the brand.

• Andrew Cotton signs as ambassador for Jeep
• Latest in a line of extreme sports stars already associated with Jeep including Olympic snowboarder, Aimee Fuller, and downhill mountain bike champions Rachel, Gee and Dan Atherton
• Cotton will appear alongside his Jeep in a three-part web series that explores hidden surf spots along the west coast of Ireland

Extreme big wave surfer, Andrew Cotton, has been announced as the latest ambassador to join automotive giant, Jeep.

Cotton is now part of an impressive roster of adventure and extreme sports athletes including Olympic snowboarder, Aimee Fuller, downhill mountain bike champion, Rachel Atherton, and her brothers, Gee and Dan, who compete in the same sport.

“I’m really excited to have signed with Jeep,” said Cotton, 36, from Braunton, North Devon.

“I spend a lot of time driving my Jeep Renegade on coastal roads, finding the perfect place to pitch up and surf. The car’s off-road capability allows me to go anywhere and hunt out the best surf. I can stick the surfboard on top, fill the car with family or friends, and still have plenty of room for surfboards and other kit.”

Cotton and his Jeep Renegade are set to appear in a new web series called Andrew Cotton: Wild Atlantic Way.

The three-part series will see Cotton explore the epic coastal road – Wild Atlantic Way – which runs the length of Ireland’s western coast, in his Jeep, taking in some of the country’s finest scenery.

“Signing one of the world’s bravest surfers embodies Jeep’s spirit of: Go Anywhere, Do Anything – he is certainly pushing the boundaries in his sport,” said Damien Dally, head of brand, Jeep UK.

“The Andrew Cotton: Wild Atlantic Way series demonstrates the off-road driving ability of the Renegade.

“With surfing becoming one of the fastest growing sports in the UK, Jeep's global sponsorship of the World Surf League and now Andrew coming on board, it’s an exciting time for Jeep and our involvement in the world of surfing.”