Today, Kelley Blue Book named Chrysler the “Best Car Styling Brand” as part of its 2016 Kelley Blue Book Brand Image Awards.
“When it comes to design at FCA, it isn’t just a job; it’s passion and creativity that our designers live and breathe every day,” said Ralph Gilles, Head of Design, FCA - Global. “We are enjoying the process of redesigning and reimagining the brand quite literally from the inside out.”
Chrysler brand vehicles include the all-new Chrysler Pacifica, 200, 300 and Town & Country.
“Receiving this award from Kelley Blue Book reaffirms the Chrysler brand’s long reputation as a leader in design, performance and innovative technology, all at a great value,” said Tim Kuniskis, Head of Passenger Car Brands - Dodge, SRT, Chrysler and FIAT, FCA - North America. “This award is an honor for Chrysler as it is based on consumer perceptions of our brand.”
The 2016 Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of new-vehicle buyers. Brand Image Award winners are determined by evaluating annual new-car buyer perception data and award categories are calculated among luxury, non-luxury and truck shoppers.
According to the editors at Kelley Blue Book, “Chrysler won 2016 Best Car Styling Brand, driven by the 300.
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