PARIS - The Mitsubishi ASX gets the more corporate look with the new “Dynamic Shield” visual identity.

Just a few weeks prior to its market introduction in Europe, the revised ASX will be featured at the 2016 Paris Motor Show, sporting another interpretation of Mitsubishi Motors Corporation’s (MMC) new “Dynamic Shield” visual identity.

With over 1,100,000 units produced since its launch in 2010, ASX ^[1] has proved to be a global success for Mitsubishi Motors Corporation (MMC), as well as a timely development against the ever growing crowd of C-Segment SUV market.

In Europe ^[2], it is the second global market with 237,564 units sold since launch ^[3], where it remains Mitsubishi Motors’ number two seller behind Outlander.

Building on this solid foundation, Mitsubishi Motors continues to improve on this success with steady freshening to keep up with market trends and customers’ demand as well as the Brand’s own evolution.

Visual Identity

For a smooth transition towards the next generation of Mitsubishi Motors vehicles, the 2017 ASX boasts Mitsubishi’s “Dynamic Shield” – MMC’s new visual identity.

Previewed with the 2014 Outlander PHEV Concept-S show car, Dynamic Shield is meant to symbolise the functionality and reassuring safety inherent to Mitsubishi Motors’ SUVs, with bold chromed streaks on either side of the grille shielding the Three-Diamond mark to create a 3D suggestion of motion.

In the case of ASX, the front bumper was altered to accommodate the chrome streaks while the central section was blacked-out to mimic New Outlander (see above sketch) or eX-Concept. Above, the upper grille is now made of thin black horizontal slats and connects with the headlamps for an integrated look.

This new front face pays respect to both MMC’s past and “Form follows Function” philosophy. It is inherited from the bumper side protection seen historically with Shogun, providing a unique feeling of protection for the people and the car itself. In that sense, this new front face design expresses design heritage and evolution from that heritage.

In addition to this new front face, the European specifications 2017 ASX will also feature a shark fin antenna, a more supportive rear seat padding as well as a new seat material.

These cosmetic changes come on top of the most recent improvements brought to ASX for Europe, such as:

• New 1.6 Turbo Diesel 114 ps engine (w/ Auto Stop & Go, 6 M/T, either 2WD or 4WD)
• Extended service intervals
• New features such as 18” multi-spoke alloy wheels, piano black accent on steering wheel, auto-dimming rear view mirror ^[4]

[1] RVR or Outlander Sport outside of Europe

[2] ”MME34” area, i.e.:34 markets – excl. RU & UA

[3] 21,079 units for CY16

[4] Availability according to market & model.