PARIS - The Mitsubishi ASX gets the more corporate look with the new “Dynamic Shield” visual identity.

Just a few weeks prior to its market introduction in Europe, the revised ASX will be featured at the 2016 Paris Motor Show, sporting another interpretation of Mitsubishi Motors Corporation’s (MMC) new “Dynamic Shield” visual identity.

With over 1,100,000 units produced since its launch in 2010, ASX ^[1] has proved to be a global success for Mitsubishi Motors Corporation (MMC), as well as a timely development against the ever growing crowd of C-Segment SUV market.

In Europe ^[2], it is the second global market with 237,564 units sold since launch ^[3], where it remains Mitsubishi Motors’ number two seller behind Outlander.

Building on this solid foundation, Mitsubishi Motors continues to improve on this success with steady freshening to keep up with market trends and customers’ demand as well as the Brand’s own evolution.

Visual Identity

For a smooth transition towards the next generation of Mitsubishi Motors vehicles, the 2017 ASX boasts Mitsubishi’s “Dynamic Shield” – MMC’s new visual identity.

Previewed with the 2014 Outlander PHEV Concept-S show car, Dynamic Shield is meant to symbolise the functionality and reassuring safety inherent to Mitsubishi Motors’ SUVs, with bold chromed streaks on either side of the grille shielding the Three-Diamond mark to create a 3D suggestion of motion.

In the case of ASX, the front bumper was altered to accommodate the chrome streaks while the central section was blacked-out to mimic New Outlander (see above sketch) or eX-Concept. Above, the upper grille is now made of thin black horizontal slats and connects with the headlamps for an integrated look.

This new front face pays respect to both MMC’s past and “Form follows Function” philosophy. It is inherited from the bumper side protection seen historically with Shogun, providing a unique feeling of protection for the people and the car itself. In that sense, this new front face design expresses design heritage and evolution from that heritage.

In addition to this new front face, the European specifications 2017 ASX will also feature a shark fin antenna, a more supportive rear seat padding as well as a new seat material.

These cosmetic changes come on top of the most recent improvements brought to ASX for Europe, such as:

• New 1.6 Turbo Diesel 114 ps engine (w/ Auto Stop & Go, 6 M/T, either 2WD or 4WD)
• Extended service intervals
• New features such as 18” multi-spoke alloy wheels, piano black accent on steering wheel, auto-dimming rear view mirror ^[4]

[1] RVR or Outlander Sport outside of Europe

[2] ”MME34” area, i.e.:34 markets – excl. RU & UA

[3] 21,079 units for CY16

[4] Availability according to market & model.

USA RECALL #4 - Mitsubishi recalls over 45,000 Outlander Sport CVT models for a possible missing clamp.

RECALL Subject : Fluid may Leak from Transmission Hose

Report Receipt Date: JUL 22, 2016 

NHTSA Campaign Number: 16V548000 

Component(s): POWER TRAIN 

Potential Number of Units Affected: 45,731  

Manufacturer: Mitsubishi Motors North America, Inc.

SUMMARY:

Mitsubishi Motors North America, Inc. (MMNA) is recalling certain model year 2015 Mitsubishi Outlander Sport vehicles manufactured June 25, 2014, through November 25, 2015 and equipped with a 2.0L engine and a continuously variable transmission (CVT). During assembly, a clamp for a CVT hose may not have been properly secured, allowing the hose to detach and leak transmission fluid.

CONSEQUENCE:

If enough transmission fluid leaks out, the transmission may not function properly and the vehicle may become inoperable, increasing the risk of a crash. Additionally, if leaking transmission fluid contacts an a hot surface there is an increased risk of a fire.

REMEDY:

Mitsubishi will notify owners, and dealers will inspect the hose clamps, correcting their installation, as necessary, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Mitsubishi customer service at 1-888-648-7820. Mitsubishi's number for this recall is SR-16-005.

NOTES:

Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

USA SALES APRIL - Mistubishi has an aging range which is still selling really REALLY well, good for them !

• Outlander Sport and Outlander combined for sales of 5,343
• Mirage gains 37.2 percent over previous April with 3,302 sales reported
• Overall sales for the month report an increase of 17.7 percent over April of 2015

Mitsubishi Motors North America, Inc. (MMNA) today reported April 2016 sales of 9,674 up 17.7 percent from April of last year and is the best April sales since 2007. The Mitsubishi Outlander and Outlander Sport CUVs once again posted strong sales numbers with combined sales of 5,343 up 36 percent over April 2015. Outlander sales of 2,729 are up 118 percent over the previous April.

Mirage continued to post solid sales numbers again in April with total sales of 3,302 up 37.2 percent over the same period last year. Mirage was the volume sales leader for the month.

"Coming off the heels of a strong first quarter for the brand, the first month of the second quarter continued the momentum with April sales that we haven't seen since 2007," stated Don Swearingen, Chief Operating Officer, MMNA. "Our CUVs continue to be the sales workhorse for the lineup while the subcompact Mirage demonstrates the need for affordable, reliable, and economical, transportation."

	April		YTD
	2016	2015	2016	2015
i‐MiEV	6	16	14	31
Mirage	3302	2407	9534	8463
Lancer	1023	1865	6477	7904
Outlander Sport	2614	2674	10312	10561
Outlander	2729	1254	8549	5047
Total	9674	8216	34866	32006

USA SALES MARCH - Mitsubishi, considering how old their models are just keeps on selling.

• Total March sales of 11,078 is best since 2007
• Mirage posts its biggest sales month since 2001
• Outlander continues strong with sales up 33.5 percent

Mitsubishi Motors North America, Inc. (MMNA) today reported its best March sales since 2007 with sales of 11,078, an increase of 13.5 percent over March of 2015. The Mitsubishi Mirage proved to be the big winner for the month with sales totaling 4,113, the vehicle’s best sales month since 2001. 

Total sales for the year through the first quarter of 2016 are 25,212, up 6.0 percent compared to the same period last year.

Mirage’s sales momentum comes with great timing as the nameplate expands with the offering of the new G4 sedan this spring. "Mirage is on a roll that we expect to continue," said Don Swearingen, MMNA EVP. “The Mirage hatchback and the new 2017 Mirage G4 sedan will form a formidable one-two punch in the subcompact segment.”

Mitsubishi’s three-row crossover utility vehicle, the Outlander, also posted strong sales numbers for the month with 2,156 units sold, up 33.5 percent over March 2015.

For more information on Mitsubishi Motors, please visit media.mitsubishicars.com.

	March		YTD
	2016	2015	2016	2015
i‐MiEV	1	10	8	15
Mirage	4113	2488	6232	6056
Lancer	1934	2425	5454	6039
Outlander Sport	2874	3226	7698	7887
Outlander	2156	1615	5820	3793
Total	11078	9764	25212	23790

USA SALES NOVEMBER - MITSUBISHI - The limited and ageing range is still growing ahead of last year.

• Mitsubishi reports November sales of 6,772, an increase of 3.6 percent over last November
• November 2015 marks the 21st consecutive month of year-over-year sales increases
• Outlander remains a hot commodity with sales up 43 percent for the year
• Outlander Sport records best ever November with 2,955 sales

Mitsubishi Motors North America, Inc. (MMNA) continues its sales momentum with November 2015 sales of 6,722, an increase of 3.6 percent from November 2014. Mitsubishi has reported year-over-year sales increases for 21 consecutive months. Year-to-date sales are 87,455, up 23 percent over the same period in 2014.

"Mitsubishi's lineup of stylish, safe and fuel-efficient vehicles that offer value and an industry leading powertrain and new vehicle warranties is a product formula that is resonating with today's consumers," said Don Swearingen, executive vice president, MMNA. "Our dealers are reporting significantly increased customer traffic to the showrooms and demand for the vehicles is very strong."

The Mitsubishi Outlander and Outlander Sport CUVs remained the volume leaders for the brand. Outlander sales were up 69.3 percent over November 2014 with total sales of 1,717. Outlander Sport reports sales of 2,955, which represents a 10.3 percent increase year-over-year.

	November		YTD
	2015	2014	2015	2014
i‐MiEV	4	18	106	184
Mirage	1085	1333	20253	15573
Lancer	1011	1490	16367	14948
Outlander Sport	2955	2679	33610	28299
Outlander	1717	1014	17119	11972
Total	6772	6534	87455	71098

^{*2014 totals include sold Galant vehicles: CY2014 Year to Date Total (122 units)}