USA - The all new Lincoln Navigator Extended Length, more room for more luxury and toys.

• All-new Lincoln Navigator debuting on the longest day of the year, is nearly a foot longer than the regular model, with best-in-class cargo volume behind the second-row seats
• Luxurious, spacious interior allows for first-class seating for every passenger, and is specially designed with below-floor storage behind the third row
• Destination, a new Lincoln Black Label interior design option that celebrates the art of travel, also is being unveiled

Today marks the first day of summer, the longest day of the year and the perfect time to debut the extended-length Navigator, Lincoln’s longest, most luxurious and spacious SUV.

This all-new Navigator, nearly a foot longer than the regular model, features increased cargo capacity*and is specially designed with a below-floor storage compartment behind the third row. In addition, the second-row door is larger, allowing for easier entry and exit.

It’s the definitive vehicle for getaways with family and friends – everyone travels in comfort and nothing is left behind. Both versions of the new Navigator go on sale this fall.

The longer Navigator provides best-in-class cargo volume behind the second-row seats. Also, the extra 15 cubic feet of storage behind the third row means while every passenger enjoys a comfortable ride, bags still fit and bulky cargo isn’t a hassle.

The roomier Lincoln Navigator comes standard with Lincoln’s signature personalized customer service, including Pickup and Delivery.

With the service, a Lincoln Service Valet picks up a client’s vehicle for any service need, at any location, provides the client with a complimentary Lincoln loaner vehicle, and returns the freshly washed vehicle to the client once service is complete.

Lincoln introduces Destination

With the new extended-length Navigator, Lincoln is unveiling Destination, a new Black Label interior theme that celebrates the art of travel.

Destination takes its inspiration from vintage luggage, hearkening back to a time when travel was rich with excitement and intrigue. Mahogany Red Venetian leather with an intricate diamond weave on the seats is complemented by khaya wood laser-etched appliqués that lightly echo the pattern.

“There’s so much fine detailing throughout this interior,” said David Woodhouse, Lincoln design director. “While it’s monochromatic, it is rich, warm and inviting through the use of color and textures. The look is truly indulgent and luxurious.” 

Navigator comes in two other Lincoln Black Label interior themes, as well – Chalet and Yacht Club.

Lincoln Black Label gaining in popularity

Lincoln Black Label offers the ultimate expression of Lincoln style and substance, providing clients personal service and a host of exclusive membership privileges. These range from premium service coverage to personalized vehicle shopping with dedicated personnel at home, in the showroom or online.

Every Lincoln Black Label Navigator comes standard with the best Lincoln has to offer in features and technology, including its award-winning Perfect Position Seats and Pre-Collision Assist with Pedestrian Detection. This system uses advanced radar and cameras to provide a collision warning to the driver. If the driver does not respond in time, it can automatically apply vehicle brakes. The system is designed to reduce the severity of and, in some cases, eliminate frontal collisions, including those involving pedestrians.

Lincoln Black Label continues to grow in popularity, according to Doug Hange, Lincoln Black Label brand and operations manager. “It’s our ultimate expression of design and personal service,” he said. “It offers an upgraded vehicle that’s appealing to many clients. And the member privileges open up a whole level of options.”

Lincoln Black Label members receive lifetime complimentary car washes, a complimentary culinary experience – with enhancements such as a champagne or wine toast, appetizers and a personalized menu. Membership allows them to qualify for the Avis® President’s Club – an exclusive, invitation-only program. Perks of the club include complimentary rentals in select locations and premiere savings.

*Cargo and load capacity limited by weight and weight distribution.

Lincoln is the only luxury automaker to provide standard pick up and delivery service for all it's vehicles.

Lincoln adds the luxury segment’s only standard Pickup and Delivery Service across all 2017 nameplates starting with the all-new Lincoln Continental. The exclusive standard service builds on the brand’s commitment to providing a human, warm and personal experience at all Lincoln dealerships. 

  

Lincoln Service Valet will pick up a client’s vehicle at an agreed location and, provide a complimentary Lincoln loaner vehicle, and then take the client’s vehicle to the dealership for service. Once complete, clients can arrange for their washed and serviced vehicle to be returned to them at the location of their choice.  

“Lincoln Pickup and Delivery service revolves around complementing our luxury vehicles with outstanding luxury experiences,” says Andrew Frick, Lincoln North American director of sales and services. “This kind of Quiet Luxury provides an exclusive and personally crafted service experience that enhances their lifestyle and saves them what is a true luxury item – their time.”

Lincoln has been piloting this program with a select group of dealers since May 2015 with overwhelming results:

• 98 percent of clients indicate they would be more likely to receive service from that Lincoln dealer in the future
• 98 percent would recommend Lincoln and the service to a friend
• 93 percent are likely to purchase another Lincoln vehicle

“Our dealers view this as a way to differentiate the client experience for Lincoln owners,” says Frick. “No matter what Lincoln vehicle clients have from our portfolio, they have the peace of mind of getting that vehicle to and from service at a location of their choice, with a complimentary Lincoln loaner in order to maintain their busy schedules.

“When nearly 100 percent of clients receiving this service say they would recommend Lincoln to a friend, it clearly indicates positive momentum for the brand and our dealers,” adds Frick.   

This exclusive Pickup and Delivery marks another milestone in Lincoln Motor Company commitment to merge great products, an outstanding experience and impeccable service – part of its original 2012 business plan. Since Lincoln began this journey, it has delivered four all-new products in four years, established a dealer network in China, built brand awareness, and increased volume for the brand and Lincoln products. 

As part of Lincoln’s ongoing client experience efforts, these successful programs have already been implemented:

• Lincoln Concierge: A trusted personal advisor – like the most attuned hotel concierge – assists clients 24/7 online at www.lincoln.com. While other luxury brands offer similar services, only Lincoln provides clients with an opportunity for video chat with a live person.
• Black Label: Started in 2015, the number of participating dealers has increased to more than 90 committed locations. Black Label provides personalized shopping with dedicated personnel in the showroom, online, or in locations convenient to clients. Specially trained Black Label experience liaisons meet prospective clients at their home, office, or anywhere within 30 miles of the showroom to begin the experience. Acting as a personal shopping assistant, the liaison helps clients identify their ideal vehicle by sharing paint and wood trim samples, as well as material swatches. Lincoln Black Label owners enjoy special privileges – ranging from extended premium service and maintenance coverage on wear items to Culinary Collection membership that provides access to a curated list of restaurants from coast to coast.
• Date Night:This extended test drive allows qualified buyers the chance to experience a Lincoln vehicle for up to 48 hours. In 2015, Date Night resulted in more than 11,000 sessions at select dealers, prompting nearly an 11 percent increase in Lincoln purchases. The program attracted nearly 70 percent of clients who had been with other luxury nameplates.
• Lincoln Institute: Training for key client-facing individuals is provided through Lincoln Institute. The program, which combines all of the brand’s training efforts under one umbrella, has been expanded to include all Lincoln dealers. Lincoln Institute includes not only hospitality training, but an all-new series of workshops that provide participants with tools to help local teams develop and execute processes consistently for luxury clients.

Pickup and Delivery is an important milestone in Lincoln’s commitment to providing personal client services to match its unique luxury products, coming at the perfect time as Lincoln prepares to launch the much-anticipated 2017 Lincoln Continental.

The all-new Lincoln Continental returns as the brand flagship this fall, offering first-class travel for clients in America and China through warm, human touches and a contemporary design. The full-size sedan is designed to appeal to culturally progressive clients who define luxury on their own terms – craving superior quality, craftsmanship and safety.

“Quiet Luxury is Lincoln’s unique approach to ensure impeccable service is consistent with our outstanding products for the ultimate client experience,” says Frick.

Note: Service is available for retail and warranty repairs. Mileage limitations may apply. See your dealer for details. Lincoln reserves the right to change program at any time without obligation.