The All-New Bugatti Chiron had it's Asian Unveiling at last weekends Singapore Formula One Grand Prix.

• Ceremonial unveiling of the world’s most powerful, fastest, most exclusive and most luxurious production super sports car in Singapore
• Bugatti partner in South-East Asia, Wearnes Automotive, invites customers to exclusive private appointments
• Fans admired the Chiron¹at the Formula 1 Grand Prix last weekend
• Singapore is Bugatti’s hub in South-East Asia

On its world tour, the Bugatti Chiron is now visiting South-East Asia. Following its debuts in Europe and North America, the world’s most powerful, fastest, most exclusive and most luxurious production super sports car was ceremonially unveiled in Singapore today. 

Over the past few days, Bugatti and Wearnes Automotive, Bugatti’s dealer in South-East Asia, had presented the Chiron to customers at exclusive private appointments. 

The French super sports car will also be on display this weekend at the Formula 1 Singapore Grand Prix. Singapore is Bugatti’s hub in South-East Asia. 

“With the presentation of the Chiron here in Singapore, Bugatti is honouring the special importance of the South-East Asia region for the brand,” said Dr. Stefan Brungs, Member of the Board of Bugatti Automobiles S.A.S. for Sales, Marketing and Customer Service. 

“Especially here in South-East Asia, there are a large number of super sports car collectors as well as Bugatti owners and brand ambassadors. Here, people show fantastic levels of appreciation and passion for groundbreaking performance and exclusive brilliance as well as enthusiasm for the Chiron. For us, it is a special pleasure to celebrate the premiere of the Chiron in South-East Asia with our highly esteemed customers and loyal fans who follow the Bugatti brand with such passion.”

“In Wearnes Automotive, we have a partner with the capabilities, the network and the passion we need to bring our business in South-Asia forward,” Brungs added. Wearnes Automotive has been the official dealer of Bugatti South-East Asia since 2006. The two partners recently agreed to continue this cooperation.

Pang Cheong Yan, Managing Director of the Prestige Division of Wearnes Automotive Pte Ltd, said: “Having officially renewed our dealership appointment with Bugatti, we are thrilled that the Bugatti Chiron has made its way to Singapore. It is truly the world’s most powerful, fastest, most luxurious and most exclusive production super sports car, and we are honoured to showcase the actual car for the very first time in Asia to an exclusive group of customers and guests here.”

For this special occasion, Bugatti and Wearnes Automotive have created a stylish and elegant Bugatti world in Singapore. In an ambience of Bugatti blue, not only the Chiron finds the perfect scenery. The presentation also focuses on exhibits and animations highlighting the extraordinary technical achievements and the elegant and aggressive design of the super sports car as well as the history of the brand.

This weekend, which will probably be the most eventful weekend in the Singapore calendar this year, the Chiron will be on show to fans and potential customers in the renowned Amber Lounge at the Singapore F1 Grand Prix. After that, the super sports car will be on display for a short time at the Bugatti Singapore showroom.

¹ Near-production vehicle without type approval – Directive 1999/94/EEC does not apply

Bugatti has confirmed that the next Hyper car will be called the Chiron, after Louis Chiron a works driver in the 20's

• Louis Chiron was the most successful Bugatti works driver and the best racing driver in the world in his time
• Bugatti Chiron to make its world debut at the 2016 Geneva Motor Show
• Bugatti Chiron will be the world’s most powerful, fastest, most luxurious and most exclusive production super sports car
• Bugatti President Wolfgang Dürheimer: “With the Chiron, we will make the best significantly better.”
• Exclusive pre-marketing of the Chiron produces outstanding feedback from customers – more than 100 orders already received

The next Bugatti is to be called Chiron. It will be named after Louis Chiron, a legendary racing driver who won virtually all the major grands prix for the brand in the 1920s and 1930s. 

His name is more closely connected with the history of Bugatti than any other racing driver. The world premiere of the new super sports car from Molsheim in France is planned for the 86^th Geneva Motor Show in 2016. 

With the Chiron, Bugatti will continue to produce the world’s most powerful, fastest, most luxurious and most exclusive production super sports car. The Bugatti Chiron is currently being shown to selected customers and the feedback is outstanding; more than 100 orders have already been received. 

“The development brief for the Chiron can be summarised in one sentence and is probably the shortest in the history of the automobile: we want to make the best significantly better,” says Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S. “The Chiron will set new standards in every respect. We will continue to produce the world’s most powerful, fastest, most luxurious and most exclusive production super sports car. This is the claim of Bugatti and our customers.”

“In Louis Chiron, we found a worthy patron for a new model in the history of our brand,” Dürheimer continues. “The name of the best racing driver and the most successful Bugatti driver of his time for the best super sports car of the present day – that is the ideal combination.”

Currently, the Chiron is undergoing final testing. A number of prototypes are on the road in several continents for the fine tuning of the vehicle – right down to the last detail under a variety of road and climate conditions. No other production super sports car of this calibre will be subjected to such a stringent, comprehensive test programme.

At the same time, pre-marketing of the Chiron is now underway. Bugatti has invited selected customers in the brand’s key markets to private previews. “The feedback from our customers concerning the Chiron is outstanding,” says the Bugatti President. “Our order book is steadily filling up. More than 100 customers have already ordered the Chiron despite the fact that they have had no opportunity so far to experience the fantastic driving properties of the Chiron.“

Lydie Barre-Chiron, descendant and biographer of Louis Chiron, recently visited the Bugatti’s headquarters in Molsheim to inspect the vehicle that will bear the name of her famous forebear. “The Chiron is a modern super sports car that is instantly recognisable as a Bugatti,” says Lydie Barre-Chiron. “It looks fantastic, just magnificent. The design already indicates that this car will be very powerful and very fast. If Louis Chiron were alive today, I’m sure he would be proud that such an extraordinary sports car is to bear his name and is to represent the brand with which he achieved his greatest successes.”