MG opens another new dealership to expand it's portfolio and expand sales further in 2017.

Beaver Garages, the family-run motor dealer based in Minehead, Somerset, has been appointed an MG Motor UK franchise, expanding the resurgent car brand’s network in the South East.

Established in 1981 as Richard Beaver Garages, the business operates from three locations in Taunton and Minehead, providing retail, servicing and used car solutions to drivers in the region. 

The move to MG is a major development for Beaver Garages, which chose the marque due to the growing reputation of its new models and the strong culture of collaboration from the manufacturer’s Longbridge team.

Group sales manager at Beaver Garages, Wayne Johnson, said: “Having talked to several other car manufacturers looking to expand their network, we found the team at MG to be very approachable, business-like and easy to deal with. Unlike many other big car brands, the team based in Birmingham was always easy to contact and very proactive when it came to setting up the franchise.”

Beaver Garages will begin actively retailing the MG3 supermini and all-new SUV, the MG GS, before Christmas.

Johnson continued: “While we were really impressed with the style, build quality and sheer value for money that the new MG range offered, we were also pleasantly surprised by the proactive way the company provides sales support for its models. For instance, MG’s current 0% finance offer on new models is an incredible incentive for new drivers to get behind the wheel of the funky supermini or bigger GS.”

Matthew Cheyne, Head of Sales & Marketing at MG Motor UK, added: “Beaver Garages is one of the most respected dealers in the South West. It has been offering great customer service for more than 30 years now and are very active in supporting local sports clubs and other community activities. Beaver Garages a great family team and we’re delighted to have them on board as an MG Motor franchisee.”

While MG sales will initially be conducted at Beaver Garage’s existing premises in Minehead, the business is planning to open a dedicated MG showroom in the summer of 2017.

Another dealership joins MG to push the brand further, as new models and derivatives are becoming imminent.

MG Motor UK has continued to grow its national dealer network with the appointment of Fred Henderson Ltd. The family-run business, based in Durham City, has more than 43 years’ experience in the motor industry.

Established in 1973 by successful rally driver, Fred Henderson, the business was originally situated in a disused workshop underneath the Durham City railway bridge. Fred quickly built up the business, developing a strong reputation for great customer service and excellent value-for-money.

Fred’s son David, who is also a keen racer, joined the business in 2004 to concentrate on the workshop element and now holds the title of Dealer Principal. A used car division was acquired in 2011, which now retails more than 600 used vehicles every year.

Now located in Langley Moor, the franchise dealership is known throughout Durham and the surrounding areas for car sales, breakdown service and a strong workshop customer base. The company has also recently acquired a bodyshop. Going forward, Fred Henderson Ltd will retail MG’s latest model range, including the MG3 supermini and all-new SUV, the MG GS.

David Henderson, Dealer Principal, commented: “Joining the MG dealer network is a big step forward for our business. The latest models are fantastic value for money and will be well received by our loyal customer base.

“Both the MG3 and MG GS are the perfect blend of style, substance and performance. Each model is fitted with the latest driving technologies, yet remains surprisingly affordable. Whether a new or experienced driver, both models offer an unintimidating, yet engaging drive – two real stand-out cars in their respective classes.”

Matthew Cheyne, Head of Sales and Marketing at MG Motor UK, added: “With an excellent reputation for friendly service and expert advice, we’re delighted to welcome Fred Henderson Ltd to our national dealer network. 

“The latest in a long line of UK dealer appointments, the Durham-based dealer will play a key role in providing customers across the region with access to our latest model range.”