MG opens another new dealership to expand it's portfolio and expand sales further in 2017.

Beaver Garages, the family-run motor dealer based in Minehead, Somerset, has been appointed an MG Motor UK franchise, expanding the resurgent car brand’s network in the South East.

Established in 1981 as Richard Beaver Garages, the business operates from three locations in Taunton and Minehead, providing retail, servicing and used car solutions to drivers in the region. 

The move to MG is a major development for Beaver Garages, which chose the marque due to the growing reputation of its new models and the strong culture of collaboration from the manufacturer’s Longbridge team.

Group sales manager at Beaver Garages, Wayne Johnson, said: “Having talked to several other car manufacturers looking to expand their network, we found the team at MG to be very approachable, business-like and easy to deal with. Unlike many other big car brands, the team based in Birmingham was always easy to contact and very proactive when it came to setting up the franchise.”

Beaver Garages will begin actively retailing the MG3 supermini and all-new SUV, the MG GS, before Christmas.

Johnson continued: “While we were really impressed with the style, build quality and sheer value for money that the new MG range offered, we were also pleasantly surprised by the proactive way the company provides sales support for its models. For instance, MG’s current 0% finance offer on new models is an incredible incentive for new drivers to get behind the wheel of the funky supermini or bigger GS.”

Matthew Cheyne, Head of Sales & Marketing at MG Motor UK, added: “Beaver Garages is one of the most respected dealers in the South West. It has been offering great customer service for more than 30 years now and are very active in supporting local sports clubs and other community activities. Beaver Garages a great family team and we’re delighted to have them on board as an MG Motor franchisee.”

While MG sales will initially be conducted at Beaver Garage’s existing premises in Minehead, the business is planning to open a dedicated MG showroom in the summer of 2017.

MG 4 - Latest MG dealership opens with an MG rally Driver behind the new business.

Leading amateur rally ace Karl Broad is back in the driving seat – but this time he’s behind Britain’s latest MG dealership.

Karl successfully campaigned a famous MG 6R4 Group B fireball for many years while also growing several automotive businesses. Now he’s the Dealer Principal of K&R MG in Taunton, Somerset, the latest firm to join the expanding MG dealer network.  

Last year MG appointed a record 24 new dealers. K&R MG is the second appointment this year as MG continues to rapidly expand as Britain’s fastest growing brand. 

Karl has invested more than £2-million in the K&R MG dealership complex on a 1.3 acre site just outside Taunton town centre. The business employs 17 staff and Karl is already advertising for an additional MG sales executive and is confident more jobs will be created in the future with the MG franchise.

The new dealership will cover a wide area of Somerset including Taunton and  Bridgwater. The eight-car showroom is on Cook Way, Bindon Road.

Karl said: “MG is in my blood, especially with all the MG 6R4 rallying behind me. The brand is closely associated with motor sport and it was great to see MG lift the British Touring Car Championship manufacturer title last year.

“Who knows, I might even take a look at rallying one of the modern MGs. Certainly the cars are very well built and have great dynamic qualities. I’ve been really impressed with them and I think my customers will be attracted by the brilliant value for money they offer.”

Karl has invested heavily in his state-of-the-art workshops and the large K&R site gives the company plenty of space to look at further expansion of the MG business in the future.

He added: “MG is very firmly back on the map now and I know there’s a large potential market for MG here. Modern MGs offer all the values of the iconic MG models, but probably offer even better value for money. That’s a big appeal to people these days.”