UK SALES 2015 - Dacia see's it's third year of growth in the UK, "You Do The Maths" is definitely working.

• Dacia car sales up 10 per cent in 2015 to 26,228 vehicles
• 96 per cent of Dacias sold in 2015 were to private buyers
• Dacia market share of one per cent in 2015
• Renault Group UK records 127,343 vehicle sales in 2015 – up 17.4 per cent

Three years after launching in the UK, Dacia’s sales are going from strength-to-strength thanks to the brand’s no-nonsense approach to motoring. 

According to figures released by the Society of Motor Manufacturers and Traders today, Dacia recorded sales of 26,228 vehicles in 2015 – up 9.9 per cent on the previous year, outperforming the UK car market which grew by 6.3 per cent.

Market share for 2015 full-year stood at one per cent. Throughout 2015, 96 per cent of Dacias sold in the UK were to private buyers – giving the ‘shockingly affordable’ brand a retail market share of 1.9 per cent.

Continuing its place in the Top 10 best-selling five-door B-segment cars, 16,403 Dacia Sandero and Sandero Stepway hatchbacks were sold in 2015.

Commenting on the performance, Ken Ramirez, Renault Group UK Managing Director, said: “Dacia arrived in the UK less than three years ago and immediately gained popularity amongst UK car buyers thanks to the brand’s clear value for money and no-nonsense approach. 

This philosophy has attracted 18 per cent more retail buyers than 2014, proving the brand has an enduring appeal in the UK. We look ahead to further growth in 2016 and continuing the delivery of our GO5+ mid-term plan objectives.”

The Renault Group, which comprises Renault cars, vans and Dacia, significantly outpaced the UK vehicle market during 2015, with sales totalling 127,343 vehicles for a market share of 4.2 per cent – up 17.4 per cent from the year before and outpacing a total market growth of 7.4 per cent, making Renault Group the fastest growing volume franchise in the UK, outperforming the overall market for the third consecutive year. 

	Volume			Market share
	2014	2015	change	2014	2015	change
Renault cars	66,334	75,618	+14%	2.7%	2.9%	0.2
Renault LCV	18,244	25,458	+39.5%	5.5%	6.7%	1.2
Dacia	23,862	26,228	+9.9%	0.96%	1%	0.0
Total Renault Group	108,440	127,343	+17.4%	3.9%	4.2%	0.3

Dacia tempts buyers with a series of offers to make the brand even more affordable, You Do The Maths.

• Dacia offers typically no-nonsense offers for 65-reg launch
• Deposit contributions up to £750 further improve affordability
• 7.6% APR Representative
• 5-year/60,000 mile extended warranty offered as standard
• 7-year/100,000 mile warranty upgrade now just £395
• Offers reaffirm Dacia as UK’s number one value car brand
• Dacia ranked number one brand for value for money in 2015 Auto Express Driver Power survey
• Dacia rated first for overall brand satisfaction in Which? Car Guide 2015/16

Cost-conscious car buyers keen to get behind the wheel of a new 65-plate Dacia this autumn will find a typically straightforward offer at their local dealer…a generous manufacturer deposit contribution and an extended warranty on their favourite model.

The offer, which shaves up to £750 off the initial deposit payment and adds an automatic 5-year/60,000 mile warranty, makes owning a Dacia more ‘shockingly affordable’ than ever and delivers even greater value for money from a brand already voted the number one ‘bang for your buck’ brand by consumers.

Available across the range (excluding Access versions) the no-nonsense offer means customers choosing the Sandero supermini, still the UK’s most affordable car at £5,995 RRP, the nation’s lowest priced estate – the Logan MCV – priced from £6,995 RRP and the Sandero Stepway compact crossover, available from £8,395 RRP, will receive a £500 manufacturer deposit contribution towards their down payment.

Meanwhile, those opting for the Dacia Duster – the brand’s serial award-winning SUV priced from £9,495 RRP – will receive a £750 payment towards their deposit.

All eligible models will automatically come with the free 5-year/60,000 mile warranty but buyers can opt for the added protection and value of a 7-year/100,000 mile warranty for a one-off fee of just £395 RRP – a saving of £455 over the usual price.

As ever, Dacia’s supremely flexible and easy-to-understand finance options allow buyers to tailor a payment solution that’s right for them. Buyers are able to specify a deposit of between 0% and 90% and payments over anywhere from 12 to 60 months on Hire Purchase finance solutions.

The offers further strengthen Dacia’s position as the nation’s favourite value car brand, giving buyers yet more motorcar for their money.

This year, the brand was ranked number one of all car manufacturers for value for money in the hugely important Auto Express Driver Power 2015 survey and also came first for overall brand satisfaction in theWhich? Car Guide 2015/16. Both polls measured the opinions of real Dacia owners.

Offers not available on Access versions.

Dacia Duster Ambiance dCi 110 – Representative Example:

48 monthly payments of	£179
Customer deposit	£563
Cash price	£11,995
Dealer deposit contribution	£750
Total amount of credit	£10,682
Finance facility fee	£99
Optional final payment	£4,104
Option to purchase fee	£149
Total amount payable	£14,257
Duration	49m
Fixed interest rate p.a.	6.76%
7.6% APR representative

Offers cannot be used with other schemes or finance offers and are available on featured new vehicles when ordered and registered between 1 September and 30 September 2015. Participating dealers only.

You Do The Maths, has worked wonders for Dacia with 50,000 sold in the UK in just over two years.

• Dacia reaches 50,000 new car sales in UK
• Landmark firmly establishes Dacia as leading ‘value’ brand
• Milestone model is a Dacia Duster Lauréate
• Dacia was launched in the UK in January 2013

Dacia has clocked up its 50,000^th new car sale in the UK, confirming its position as the nation’s favourite value car brand. The smart-buy carmaker – known for its straight-talking approach and ‘shockingly affordable’ pricing – has reached the landmark despite only coming to the UK in 2013.

Dacia’s biggest seller in the UK has been the Sandero Stepway, with 16,834 sales, whilst the Duster, the UK’s most affordable SUV has accounted for 16,541 of the 50,000 total.

The Sandero, still the UK’s most affordable car, and Logan MCV have also proved very popular with cost-conscious car buyers, achieving 12,432 and 4,193 sales respectively.

According to the latest sales figures out today from the SMMT, Dacia has sold 9,849 new cars in the UK as at the end of April – a rise of 11.9 per cent on 2014 and representing a market share of 1.1 per cent. Sales in April were up 17.2 per cent on the same month last year at 2,320 vehicles with a market share for the month of 1.3 per cent.

Since landing in UK showrooms, Dacia has proved extremely popular with private buyers. So far in 2015, 96 per cent of Dacias sold in the UK have been retail sales.

The 50,000 milestone was reached just days after Dacia maintained its position as fifth best brand, ahead of many luxury and premium rivals, in the influential Auto Express Driver Power survey. 

Dacia drivers scored the brand highly for practicality, in-car technology and servicing costs and rated the brand number one for fuel economy and other running costs.

Commenting on Dacia’s performance, Andy Heiron, Dacia UK Brand Manager, said: “When Dacia arrived in the UK it immediately struck a chord with new car buyers looking for maximum value for money. And in a short space of time the brand has evolved and built a strong reputation that’s about much more than a low price point.

“We are now seeing lots of repeat business from customers moving into their second or even third Dacia, motorists moving up through the Dacia range and conquest business from other more established brands."

He added: “We’re absolutely delighted to have reached the 50,000 landmark so quickly and it gives us a very solid platform on which to build even further growth. There are exciting times ahead for Dacia in the UK.”

The 50,000^th Dacia sold was a Duster Lauréate dCi 110 4x2 in Khaki. It was sold by Westover Dacia in Corfe Mullen, Dorset, and was bought by Steve and Debbie Joy who part-exchanged another Duster they bought new when it was first launched.

After tens of thousands of miles of low cost fault-free motoring, the Joys, from Bournemouth, decided the time was right for a new car and the Duster was the only model on their radar.

To mark the occasion, the couple was presented by Dacia UK with a Dacia Service Plan – available on all Dacia models for a fee of £489 – which covers the cost of all routine servicing and maintenance for the first three years or 36,000 miles.

Steve Joy said: “I think for value for money and affordability, the Duster is top of its class. You just can’t beat it.”

“We couldn’t believe it when we were told our new car was the 50,000^th Dacia sold in the UK. Our original was one of the first to be delivered so it’s great,” he added.

Dacia is part of Renault Group (Renault cars, Renault vans and Dacia), which has experienced an unprecedented period of ahead-of-the-market growth over the last two years. 

This growth has continued into 2015 with 41,369 sales for the Group in the UK as at the end of April – up 17 per cent on the same period last year and representing a four per cent share of the UK car market.

New special Editions to celebrate the 10th anniversary of Dacia's re-birth.

• Dacia celebrates its 10^th anniversary with new ‘Lauréate Prime’ special editions
• Special edition adds styling and multimedia upgrades
• Available in the UK on Sandero, Duster and Logan MCV models
• On display at the Geneva Motor Show in March
• Full UK specification and pricing to be released in early Spring

Dacia will celebrate the 10th anniversary since its European re-launch in 2005 at the 85^th Geneva International Motor Show where new special edition versions of the Sandero, Duster and Logan MCV will be unveiled.

Ten years have passed since the Logan was launched in Europe in 2005, heralding the dawn of a bright new era for the Romanian brand Dacia, whose Renault-led rebirth proved to be the catalyst for unprecedented levels of success across the continent.

To celebrate these 10 glorious years, Dacia is producing a series of special edition versions across its range, including the Sandero, Duster and Logan MCV. In the UK, this special edition will be called ‘Lauréate Prime’. True to the brand’s ethos and image, these special edition vehicles will be well-equipped while remaining simple at heart, and will come in an exclusive metallic Cosmos Blue finish.

They will stand out through their distinctive styling trims and will be equipped with a new multimedia and navigation package as standard – Dacia MEDIA NAV Evolution.

Exclusive new Cosmos Blue finish

Blue is the colour traditionally associated with the Dacia brand, and these special edition versions will pay tribute to that by including exclusive metallic Cosmos Blue paintwork as standard.

Attention to detail for the exterior

The Lauréate Prime special edition versions stand out through a series of specific styling features, including ‘Dark Metal’ alloy wheels and door mirror housings.

A carefully-appointed interior

The standard Lauréate interior is enhanced by subtle touches of blue on the upholstery and seatbelts, complimenting the Cosmos Blue metallic exterior. Tasteful grey top-stitching for the seats and special front and rear blue-edged floor mats complete the look.

Generously equipped

The Lauréate Prime special edition versions benefit from a generous equipment specification, based on the existing top-of-the-range Lauréate trim. This includes the exclusive Cosmos Blue metallic finish, Dacia MEDIA NAV Evolution infotainment system, leather steering wheel, climate control for comfort, cruise control with speed limiter for safety and peace of mind, and electric front windows and remote central locking for convenience – all of which are ideal for motorists who use their vehicle on an everyday basis.

Dacia MEDIA NAV Evolution

Included as standard in the UK is the new-generation, user-friendly MEDIA NAV Evolution navigation system complete with a large seven-inch touch screen display. All the qualities from the original infotainment system are retained, including satellite navigation, multimedia capabilities that allow music streaming from devices through a USB, AUX or Bluetooth® connection and hands-free telephony capability.

In addition to this, Dacia MEDIA NAV Evolution adds TMC traffic information, access to social networks when connected to a smartphone via the main display and the ability to access Apple’s SIRI voice recognition function through steering wheel-mounted controls.

A special edition available with a choice of engines

The special edition versions will be available with engines from the current Dacia range and in both two- and four-wheel-drive configurations for the Duster.

Reassuring three-year/60,000 miles warranty

As with every model in the Dacia range, the Lauréate Prime special edition versions come with a three-year/60,000 miles warranty.

Full details on UK specification and pricing will be available in early Spring.