USA SALES JUNE - TOYOTA/LEXUS - the company saw sales dip on the month by 3.6%

• TMNA, Toyota and Lexus divisions set June light truck sales record
• RAV4, Highlander post best-ever June
• Lexus NX posts best-ever June

Toyota Motor North America (TMNA) Inc., today reported June 2017 sales of 202,376 units. With the same number of selling days in June 2017 compared to June 2016, sales were up 2.1 percent on both a volume and daily selling rate (DSR) basis. 

For the first half of the year, TMNA reported sales of 1,155,165 units, down 3.6 percent versus the same period in 2016 on a DSR basis.  With the same number of selling days in the first half of 2017 compared to 2016, sales were down 3.6 percent on an unadjusted raw-volume basis. 

Toyota division posted June 2017 sales of 177,981 units, up 3.2 percent on a volume and DSR basis.   

“The auto industry has cooled off compared to last year’s record-breaking pace,” said Jack Hollis, group vice president and general manager, Toyota division. “In the first half, however, Toyota held its No. 1 retail brand status, as we were able to outperform the industry, thanks to our incredible dealers gaining momentum in the 2nd quarter, especially in light trucks and SUVs. We aim to carry that momentum for a strong second half, as we lead the charge back into the mid-size segment with the all-new Camry, and continue to benefit from improved inventory in our light trucks, including the new C-HR.” 

Lexus posted June sales of 24,395 units, down 5.4 percent on a volume and DSR basis. 

“It's no surprise that our luxury utility vehicles are driving Lexus sales, and our NX is on fire," said Jeff Bracken, Lexus group vice president and general manager.  "Looking forward, our dealers run even faster the second half of the year, and with great availability, we're in a very healthy position to meet our customer needs. 2017 will see a strong close to another great year for the industry."

 
June 2017 and First Half Highlights:

• Camry records June sales of 29,463 units
• Corolla sedan posts sales of 29,432 units for the month
• TMNA posts best-ever light truck in first half
• RAV4 increases by 24.7 percent; best-ever June and best-ever first half
• Highlander posts sales of 17,237 units for best-ever June; best-ever first half
• 4Runner sales of 10,423 units in June; up 16.6 percent in the first half
• Tacoma and Tundra June sales rise by 4 and 4.3 percent respectively, combined sales over 25,000
• NX up 13 percent for best-ever June, up 11.7 percent year-to-date
• LX up nearly 5 percent in the first half
• RX sees gain of 4.5 percent in June

 *Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

USA SALES MAY - TOYOTA/LEXUS - Up, up and away for sales for the brands.

• Total TMNA, Toyota and Lexus divisions set May sales record light trucks
• Toyota division SUVs up nearly 20 percent
• Lexus NX sees new best-ever May, up 24.3 percent

Toyota Motor North America (TMNA) Inc., today reported its U.S. May 2017 sales of 218,248 units, a decrease of 0.5 percent from May 2016 on a volume basis. With one more selling day in May 2017 compared to May 2016, sales were down 4.5 percent on a daily selling rate (DSR) basis. 

Toyota division posted May 2017 sales of 192,847 units, up 0.1 percent on a volume basis, and down 3.9 percent on a DSR basis. 

“Although down from last year, the auto industry is still enjoying a solid year in 2017, with light trucks continuing to shine,” said Jack Hollis, group vice president and general manager, Toyota division. “We continue to see the SUV segment leading the way, with a best-ever May for RAV4, Highlander, and overall light truck for the Toyota division, where inventory remains at healthy levels for our customers during the summer buying season. 

We are also thrilled at how well the market is accepting our newest model, the C-HR, with its first full month of sales in May, as our dealers have started to build some inventory. So far, we are seeing strong interest from a younger demographic for the C-HR, which is exciting.”

Lexus posted sales of 25,401 vehicles in May 2017, down 4.8 percent on a volume basis, and down 8.6 percent on a DSR basis. 

“As we press further into 2017, Luxury Utility Vehicles continue to lead Lexus sales, with a best-ever May for the NX and our total LUV lineup,” said Jeff Bracken, Lexus group vice president and general manager. “But continued interest in utility vehicles is not our only news—sales of the LC 500 and LC 500h kicked-off in May to a great start, exceeding our expectations and allowing our new LC owners to experience amazing.” 

May 2017 Highlights:

• Camry posts sales of 32,547 units
• Total TMNA, Toyota, and Lexus divisions all post new May record for light truck sales
• TMNA light trucks sales up 12.4 percent
• Toyota division light truck up more than 13 percent
• C-HR posts first full month of sales with 1,848 units
• RAV4 sales rise nearly 19 percent; a best-ever May
• Highlander up 22.5; a best-ever May
• 4Runner up more than 6 percent
• Tacoma up nearly 7 percent
• Tundra up 9.6 percent
• Lexus division LUV sales up 7.5 percent
• NX sets new best-ever May, volume up 24.3 percent, and up 19.3 on DSR basis
• LX up almost 38 percent on volume, and up 32.4 percent on a DSR basis

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

USA - The gas powered Toyota RAV4 for 2017 comes in at prices lower than before.

Priced to please.  The wildly popular 2017 Toyota RAV4 Crossover just got better with new value-driven pricing that lowers the base Manufacturer’s Suggested Retail Price (MSRP) up to 5.0 percent on select gas models. 

The new price savings include the following price reductions:

• $500 on all LE models;
• $925 on all Limited models;
• $1,195 on all SE models;
• $1,330 on all XLE models. 

Base MSRP’s for RAV4 gas Platinum and all hybrid models remain unchanged.

In addition, RAV4’s value has been further enhanced with the launch of several new Value Packages, offering up great equipment at a discount through the end of the 2017 model year.

With more than 20 years under its belt, Toyota’s popular RAV4 continues to set the stage for the compact sport-utility segment, bringing high doses of value, style, and safety to discerning drivers.  

The 2017 RAV4 offers a bevy of standard-issue safety technologies with its Toyota Safety Sense™ P active safety package, and is the only vehicle in its (class/segment) to have a standard pre-collision system with pedestrian detection.

The Toyota Safety Sense P (TSS-P) driver assist system bundles cutting edge active safety technologies including:

• Pre-Collision with Pedestrian Detection function (PCS w/PD) featuring forward collision warning and Automatic Emergency Braking,
• Lane Departure Alert with Steering Assist function (LDA w/SA),
• Automatic High Beams (AHB),
• Dynamic Radar Cruise Control (DRCC).

The MSRP for the 2017 RAV4 does not include the delivery, processing, and handling (DPH) fee of $960.  The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

The New priced for the 2017 Toyota RAV4 gas models are effective immediately.

Updated 2017 RAV4 Gas MSRP

Model #	Grade	Drive		Current 17MY MSRP	New 17MY MSRP	MSRP Chg. ($)	MSRP Chg. (%)
4430	LE	FWD		$24,910	$24,410	($500)	-2.0%
4440	XLE	FWD		$26,830	$25,500	($1,330)	-5.0%
4470	SE	FWD		$29,985	$28,790	($1,195)	-4.0%
4450	Limited	FWD		$31,830	$30,905	($925)	-2.9%
4474	Platinum	FWD		$34,750	$34,750	$0	0.0%
4432	LE	AWD		$26,310	$25,810	($500)	-1.9%
4442	XLE	AWD		$28,230	$26,900	($1,330)	-4.7%
4472	SE	AWD		$31,385	$30,190	($1,195)	-3.8%
4452	Limited	AWD		$33,230	$32,305	($925)	-2.8%
4476	Platinum	AWD		$36,150	$36,150	$0	0.0%

USA SALES APRIL - TOYOTA/LEXUS - Both the brands took a tumble in April.

• TMNA and Toyota division set April sales record in light trucks
• Toyota division SUVs up nearly 9 percent
• Lexus NX sees new best-ever April

Toyota Motor North America (TMNA) Inc., today reported its U.S. April 2017 sales of 201,926 units, a decrease of 4.4 percent from April 2016 on a volume basis. With one less selling day in April 2017 compared to April 2016, sales were down 0.7 percent on a daily selling rate (DSR) basis. 

Toyota division posted April 2017 sales of 179,810 units, down 3.5 percent on a volume basis, but up 0.3 percent on a DSR basis.    

“The industry’s appetite for SUV and light truck sales remains strong,” said Jack Hollis, group vice president and general manager of Toyota division. “Toyota continues to progress in aligning our mix with the industry, as seen by the exemplary month for our SUVs with Highlander, RAV4 and 4Runner all scoring an April best ever. Also, during the month we launched the C-HR subcompact SUV crossover, and we’re already hearing positive feedback on its performance and style.”

Lexus posted sales of 22,116 units, down 11.1 percent on a volume, and down 7.7 percent on a DSR basis. 

“Thanks to continued consumer interest in luxury utility vehicles and a healthy inventory, NX achieved its best April yet,” said Jeff Bracken, Lexus group vice president and general manager.  “Moving into May, we’re excited to launch our stunning new flagship coupe, the LC 500 and LC 500h.” 

April 2017 Highlights:

• Camry posts sales of 31,428 units
• TMNA and Toyota division all post new April record for light truck sales
• RAV4 sales rise 5.3 percent on a volume basis, up 9.4 percent on a DSR basis; a best-ever April
• Highlander up 19.6 on a volume basis, up 24.2 on a DSR basis; a best-ever April
• 4Runner up nearly 3 percent on volume; posts best-ever April
• C-HR launched in April
• NX sets new best-ever April, volume up 13.2 percent, and up 17.6 on a DSR basis

USA SALES MARCH - TOYOTA/LEXUS - The two brands records a decrease in sales for the month

• Toyota division set March and first quarter sales record in light trucks 
• Toyota division SUVs up over 15 percent 
• Lexus division light trucks, Total NX sales set new March best ever

Toyota Motor North America (TMNA) Inc., today reported its U.S. March 2017 sales of 215,224 units, a decrease of 2.1 percent from March 2016 on a volume basis. With the same number of selling days in March 2017 compared to March 2016, sales were down 2.1 percent on a daily selling rate (DSR) basis. 

Toyota division posted March 2017 sales of 187,289 units, down 1.2 percent on a volume and DSR basis.   

“The industry might see its first dip below a 17 million SAAR since June 2016, although it will likely be nearly flat to last March,” said Jack Hollis, group vice president and general manager, Toyota division. 

“The Toyota division set a new light truck record for the month and quarter as we saw SUV sales sizzle with a best-ever March for RAV4, Highlander, and 4Runner, all up double digits.”

Lexus posted sales of 27,935 units, down 7.5 percent on a volume and DSR basis. 

“In March, luxury utility vehicles continued to move off dealer lots,” said Jeff Bracken, Lexus group vice president and general manager. “NX posted sales up 24 percent, and GX rose by 31 percent as our dealers met customer’s needs with better inventory during our Command Performance Sales Event.” 

March 2017 Highlights:

• Camry posts sales of 35,648 units
• Corolla records sales of over 30,000 units
• TMNA, Toyota, and Lexus divisions all post new March record for light truck sales
• RAV4 sales rise 10.3 percent; a best-ever March and first quarter
• Highlander up 20.8 percent; a best-ever March and first quarter
• 4Runner up 25.5 percent; posts best-ever March and first quarter
• Tacoma sales of 16,728
• Lexus luxury utility vehicles up 9.5 percent for the month
• NX up 24 percent for the month, sets new best ever March
• RX posts sales of 9,445 units
• GX gains 31 percent in March, up 5.7 percent in first quarter
• LX up almost 21 percent for the month

USA SALES FEBRUARY - TOYOTA/LEXUS - The combined brands saw sales drop in the month.

• TMS posts best-ever February light truck
• Toyota division posts best-ever February light truck, SUV sales
• Toyota division posts best-ever February in RAV4, 4Runner, Highlander
• L/Certified by Lexus achieves best-ever February sales

Toyota Motor North America (TMNA), Inc., today reported its US February 2017 sales of 174,339 vehicles, a decrease of 7.2 percent from February 2016 on a volume basis. With the same number of selling days in February 2017 compared to February 2016, sales were down 7.2 percent on a daily selling rate (DSR) basis.

Toyota division posted February sales of 156,001 units, down 5.4 percent on a volume basis and DSR basis.

“Industry sales in February topped a 17 million unit pace for the eighth straight month,” said Bill Fay, group vice president and general manager of the Toyota division. “Led by best-ever February sales of RAV4, 4Runner, and Highlander the Toyota division also set a new light truck record for the month.”

Lexus posted February sales of 18,338 vehicles, down 20.6 percent on a volume basis and DSR basis.

“February saw continued demand for utility vehicles, and as we move into March, our healthy luxury utility vehicle inventory puts us in an excellent position to kick off our Command Performance Sales Event,” said Jeff Bracken, group vice president and general manager of the Lexus division. 

“In addition, February was a bright spot for L/Certified, with our dealers seeing another best-ever month in sales. This marks the 15th consecutive month of L/Certified record sales and growth.” 

February 2017 Highlights

• Camry posts February sales of 27,498 units
• Toyota division SUV posts best-ever February with sales of 54,623, up 14.3 percent
• Highlander posts best-ever February, up 27.8 percent
• RAV4 posts best-ever February with sales of 26,351 units, up 3.2 percent
• 4Runner posts best-ever February, up 28.7 percent
• Sequoia records 23.6 percent increase
• RX posts sales of 6,676
• L/Certified by Lexus posts best-ever February sales of 7,762

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

Toyota hits the ten million hybrid milestone less than a year after hitting 9 million.

• Over Three Million Hybrids Sold in the U.S.

Toyota announced today that it has achieved more than 10 million cumulative units of hybrid vehicle (HV) sales, including plug-in hybrids, as of January 31. The latest milestone was achieved just nine months after total sales reached 9 million units at the end of April 2016.

Toyota Motor North America also saw its sales of hybrids and plug-in hybrids reach a cumulative total, exceeding three million units as of December 31, 2016.

“The Prius stands as an icon for sustainability and efficiency, and is a shining example of what you can achieve when you have the right idea to help solve a problem,” said Bob Carter, senior vice president of automotive operations for Toyota Motor North America. 

“Hybrids remain an important part of our lineup of vehicles, with over 246,000 units sold last year, and we have seen continued demand with the release of the RAV4 Hybrid variant of the popular compact SUV, accounting for nearly 13 percent of its total sales volume in 2016.”

Takeshi Uchiyamada, known as the father of the Prius and co-chairman of the Board of Directors at Toyota said, “When we launched Prius, no one even knew what a hybrid was, but, thanks to early adopters, hybrids have ridden a wave of success into the mainstream.” He added, “We are grateful to each and every one of our customers who have helped us achieve this important [global] milestone.”

As of January 31, Toyota estimates that the use of Toyota’s hybrid vehicles, as an alternative to conventional gasoline-powered vehicles of similar size and driving performance has resulted in approximately 77 million fewer tons of CO2 emissions and has saved approximately 7.66 million gallons of gasoline (29 million kiloliters).

More than a numerical milestone, the results demonstrate the staying power of hybrid powertrain technology, which has emerged as a mainstream solution to help reduce greenhouse gas emissions and other pollutants. Toyota values activities to help reduce the environmental effects of automobiles.  This achievement builds on the belief that widespread adoption of more environmentally-friendly vehicles can make a significant positive impact worldwide.