New Rolls-Royce SUV must stay true to brand.

The challenge for designers working on the upcoming Rolls-Royce SUV is to find a design theme that is neither ‘sporty’ nor ‘utility’, the two words that often define models in this category, according to a company official. 

“Sports and utility are not two words you normally associate with Rolls-Royce,” Jolyon Nash, global sales and marketing chief, revealed. “The challenge we have given to our designers is a concept that fits Rolls-Royce. 

“If we don’t come up with something that is truly a Rolls-Royce, then we won’t be entering the segment.”

Rolls announced early this year that it was looking at the revolutionary idea of a vehicle to compete in a segment that has attracted ever-more upmarket models since the Range Rover L322 ratcheted up luxury levels in 2002. That car was designed and engineered under BMW guidance, when it still owned Land Rover.

“For us it is more ‘where is the opportunity?’” added Nash. “We’ve said we are certainly investigating it, because it is an attractive segment to be in.

“It’s a sector that has shown pretty strong growth, and the top end is showing a lot of potential.”

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Rolls Royce plans an SUV, please dont !!!!!!!!!

Our friends over on Auto Express have today released an artists impression of what could be a new Rolls Royce SUV, as a personal comment, I feel that if BMW do decide to go down this route would be a really bad mistake, neither the Bentley or Lamborghini SUV's are pretty, and this is equally as ungainly, I feel that Rolls Royce would be better off heading down the grand tourer route, like a Mercedes SL, now that, I feel would be better than this monster.

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Rolls-Royce CEO confirms designers are already working on SUV - and our exclusive image shows how car could look

Rolls-Royce has given the clearest indication yet that it will build an SUV - and our exclusive image show how the amazing model could look.

Built at its Goodwood factory, and going on sale by 2017 at the earliest, the Rolls-Royce SUV will take on a rash of luxury 4x4s due over the next few years.

Rolls CEO Torsten Muller-Otvos has just put the successful launch of the Rolls-Royce Wraith coupe behind him. Now he’s desperate to develop new products for an increasingly important, fresher, younger breed of super-rich buyers – from high-profile sports, music and film stars to dot com billionaires. Despite their wealth, many are in their thirties or even twenties, could well be Chinese, and have a desire to own a Rolls – but not necessarily a ‘traditional’ limousine.

“The SUV segment is an interesting one,” Muller-Otvos told Auto Express. “There’s growth in the SUV sector and such a vehicle is thinkable. I'm open to that. Our design director, Giles Taylor, is already doing the first sketches.”

Our images show how Rolls’ latest design language – as seen on the Ghost and Wraith – could translate into a higher-riding SUV. The traditional chrome grille sits proud at the front, topped off by the signature Spirit of Ecstasy. Meanwhile, the graceful lines and rear-hinged doors both provide plenty of Rolls-Royce class.

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More record sales at Rolls Royce means more jobs

Rolls-Royce Motor Cars, the leading manufacturer of super-luxury motor cars, today announced the creation of more than 100 new jobs. This announcement follows record sales over the last three years, significant expansion of the manufacturing plant and the launch of the Company’s latest model, Wraith. Half-year sales figures announced last week show that Rolls‑Royce is on track for another record year in 2013.

Many of the roles are based at the Home of Rolls-Royce at Goodwood, with around half in Marketing, Sales, After Sales, Public Relations and the Company’s Bespoke business. The remainder will be based in Engineering and Manufacturing and are directly linked to the production of Wraith, which is currently in pre-production with the first cars available to customers in the Autumn. A number of new positions have also been created in Rolls-Royce regional offices around the world.

“I am delighted to announce this recruitment programme, made possible by the continuing success of our company,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Our cautious optimism at the beginning of the year has proven to be correct and our goal for the business remains the same: consistent, sustainable growth. This process continues through the creation of a significant number of new roles and our ability to attract the very best talent in the manufacturing and luxury sectors.” He continued, “Rolls-Royce is a Great British manufacturing success story. We now enter the next chapter of this company’s history and can look forward with confidence to a bright future.”

Business Secretary Vince Cable said: “Last week’s automotive industrial strategy underlined the government’s commitment to work with world-class companies like Rolls-Royce Motor Cars on the future of the sector. Today’s announcement shows how well the industry continues to grow. With the right investment, skills and R&D, we will help it grow even more. I met some Rolls‑Royce apprentices and graduates last week who all told me how much they enjoyed working in the sector so I’m sure these jobs will be highly sought after.”