Citroën’s new C4 Cactus Rip Curl Special Edition stars in an adventurous new TV advert.

Citroën’s new C4 Cactus Rip Curl Special Edition stars in an adventurous new advert, which hits TV screens in the UK on 30 July 2016. The new special edition, introduces Grip Control to the C4 Cactus range for the very first time.

First unveiled at the 2016 Geneva Motor Show, the new C4 Cactus Rip Curl Special Edition is on sale now in the UK, priced from just £18,840 OTR.

To celebrate the adventurous and fun nature of the car, which is the result of a collaboration between Citroën and world famous surf brand Rip Curl, Citroën has created a new TV advert entitled ‘The road is your new spot’, which is a surfing term for the best place to catch a wave.

Starring professional surfer, Vincent Duvignac, and with music by French singer/songwriter, Gaspard Royant, the TV commercial sees Vincent float through the city on his board before jumping behind the wheel of the special edition.

Featuring unique interior and exterior styling elements, the new Rip Curl Special Edition introduces Grip Control to the C4 Cactus range for the first time. The intelligent traction system enables drivers to tackle the different types of terrain encountered as part of an adventurous outdoor lifestyle, such as snow, mud and sand.

The new C4 Cactus Rip Curl Special Edition is on sale now and, to celebrate the launch of the car, Citroën will give the public an opportunity to get closer to the action during August by hosting a special auction on eBay. Participants can own one of the unique surfboards that have been designed especially to help showcase the special edition and to reinforce Citroën’s ‘feel good’ philosophy. All proceeds will be donated to The Wave Project, an award-winning charity that uses surfing as a form of therapy for young people.

Get Ready the Storming Focus RS is about to be launched onto British TV, the countdown begins.

Focus RS: A People’s Supercar will make its television debut on Eurosport in the UK on Friday, April 8^th at 10.05pm. The hour long documentary charts the development of the new Ford Focus RS from concept to production. 

The programme, produced by Gaucho Productions, has been more than two years in the making as the documentary crew followed the Ford Performance team across the world.

Granted unprecedented access to every part of the car’s development, the show takes the audience on a journey from the design studio to the crash lab and from the heat of Arizona to the frozen wastes of the Arctic. The triumphs and the traumas are laid bare as the team strives to transform the Focus into an all-wheel drive performance machine. Along the journey, we also spend time with rally superstar and Internet sensation Ken Block as he joins the Focus RS team.

The television documentary builds on the success of Focus RS: Rebirth of an Icon, the eight-part short form series launched on YouTube in September, 2015. To date, the series has achieved over 3M views. A People’s Supercar continues the story, featuring an exclusive insight into the global press launch in Spain. For the first time, independent experts from across the world drive the Focus RS on the road and track before delivering their verdict.

The documentary was written and directed by Alistair Weaver (Touring Car Legends, Dakar Rally: Frontline to Finish Line). “Focus RS: A People’s Supercar takes the viewer inside a development team as never before,” says Weaver. “There’s plenty here to delight the enthusiast, but the show will also appeal to anyone interested in a great human story of talent and teamwork. It’s really a buddy movie posing as a car show.”

“Developing any new car is never easy,” says Tyrone Johnson, Ford Performance Engineering Manager. “There were definitely times when we wished a film crew wasn’t capturing every moment as we dealt with a variety of technical challenges, but the show offers a unique insight into the daily lives of the Ford Performance team.  It’s an accurate reflection of what it took to develop the new Focus RS.”

Managing Director of Eurosport in the UK, David Kerr added, “Focus RS: A People’s Supercar is great documentary content that will complement our existing live motorsport offering in the UK, including ERC and WTCC.”