IRELAND - Citroen announces the latest special edition to hit the streets, the Rip Curl C4 Cactus.

Citroën’s New C4 Cactus Rip Curl Special Edition has arrived in Irish showrooms and is available to order now with pricing starting at €23,995. The new Special Edition introduces Grip Control to the C4 Cactus range for the very first time and features RipCurl inspired styling elements to emphasise the adventurous character of the multi-award-winning model.

Citroën and the world famous surf brand, Rip Curl, have joined forces to create the C4 Cactus Rip Curl Special Edition, which will arrive in Ireland this October and is available to order now.

Featuring unique interior and exterior styling elements to complement the adventurous nature of  the model, the new C4 Cactus Special Edition boasts Rip Curl graphics on the wings and rear quarter-lights; white roof rails and door mirrors; orange seatbelts; orange detailing on the audio speakers; and orange-trimmed carpet mats.

Embodying both brands’ values of innovation, creativity and spirit of adventure, the Special Edition also introduces Grip Control to the C4 Cactus range for the first time. This intelligent traction system allows drivers to select different modes to deal with the types of surfaces encountered as part of an adventurous outdoor lifestyle, such as snow, mud and sand. The Special Edition also features 17-inch diamond cut ‘Cross’ alloy wheels with Goodyear 4 seasons Mud+Snow tyres.

The C4 Cactus Rip Curl Special Edition will offer customers a choice of two engines, the award-winning PureTech 110 S&S and the Blue HDi 100.

Revealed for the first time at the 2016 Geneva Motor Show, this new Special Edition features a panoramic glass roof, as standard, and will be available with five striking body colours – Obsidian Black (metallic), Arctic Steel (metallic), Pearl White (pearlescent), Sport Red and Tapenade Grey. All versions come complete with Citroën’s innovative Airbump® technology, which is designed to avoid scrapes and scratches to the bodywork.

Standard equipment also includes alumnium-effect front and rear bumper protectors; rear parking sensors; a colour reversing camera; automatic air conditioning; automatic headlights and wipers; satellite navigation; a 6-speaker MP3 audio system; cruise control/speed limiter; and tinted rear windows, Panoramic Sunroof.

Pricing details is as follows:

VERSION	CO2	RETAL
C4 Cactus Rip Curl PureTech 110 S&S	107	€23,995
C4 Cactus Rip Curl Blue Hdi 100	92	€25,045

Citroen takes over the Westfield Stratford City Link Bridge to make it one of the biggest adverts in the UK.

Citroën has taken over the Westfield Stratford City link bridge from 3 September to 1 October to create one of the brand’s largest public installations in the UK to date. The second only brand to take over the bridge since the London 2012 Olympics, Citroën will display artwork created by Havas London, emphasising the brand’s rich heritage and visions of the future. 

On 3 September, Citroën took over the Westfield Stratford City link bridge for one month and unveiled one of the largest display installations to celebrate a partnership with Westfield Stratford City.

Designed by Havas London, and covering the entire length of the pedestrian bridge which links Stratford rail station to Westfield Stratford City shopping centre, the installation highlights Citroën’smost important historic moments and popular models.

Citroën is a brand recognised for its creativity and advanced technologies. The artwork, which took 4 nights to install and is 120 metres long and 4.4metres high, had to be carefully constructed to take into account the bridge dimensions, curves and numerous panel sizes, making it a particularly challenging task. 

Four teams worked from the middle out, so that both sides were covered simultaneously.

Covering the inside walls of the structure, the artwork takes the viewer through a journey of the French marque. Starting  with the manufacturer’s founder André Citroën, passers-by will continue to learn about groundbreaking Citroën moments such as writing the marque’s name with 30m high letters on the side of the Eiffel Tower, using 250,000 light bulbs and 600 kilometres of cable. 

The biggest advert at the time, set the pace for the brand’s bold attitude that is still part of its DNA today.

Showcasing the marque’s innovative roots, the bridge display uncovers archive images of the 1948 Type H, the first mass-produced front-wheel drive van, and the 2CV, the first front wheel drive small car in the world.

Creating cars that make people feel good has always been Citroën’s goal. Moving on from the historic images, the bridge artwork takes the viewer to present times, showing the brand’s new models such as New C3, and features dedicated to ultimate comfort and personalisation. 

The Airbump® technology, Citroën Advanced Comfort®, reversing camera and key-less entry, bi-tone body colour combinations and PureTech Petrol engines (International Engine of the Year in 2015 and 2016) are just some of the Citroën hallmarks presented.

“This is a fantastic opportunity for Citroën to use the bridge space to tell the Citroën story in an innovative, bold and spirited way. With an ‘Opportunity To See’ reach of over 665,000 visitors per week, this is a valuable advertising platform for Citroën”, Chris Cheetham, Marketing Director of Citroën UK.

“Westfield is very proud to partner with global brand Citroën in the first of what will be a series of events, installations and UK-first customer experiences”, Paul Buttigieg, Director of Shopping Centre Management Westfield Europe.

The takeover of the bridge marks Citroën’s 15-month partnership with the Westfield Stratford City shopping mall.

Citroën’s new C4 Cactus Rip Curl Special Edition stars in an adventurous new TV advert.

Citroën’s new C4 Cactus Rip Curl Special Edition stars in an adventurous new advert, which hits TV screens in the UK on 30 July 2016. The new special edition, introduces Grip Control to the C4 Cactus range for the very first time.

First unveiled at the 2016 Geneva Motor Show, the new C4 Cactus Rip Curl Special Edition is on sale now in the UK, priced from just £18,840 OTR.

To celebrate the adventurous and fun nature of the car, which is the result of a collaboration between Citroën and world famous surf brand Rip Curl, Citroën has created a new TV advert entitled ‘The road is your new spot’, which is a surfing term for the best place to catch a wave.

Starring professional surfer, Vincent Duvignac, and with music by French singer/songwriter, Gaspard Royant, the TV commercial sees Vincent float through the city on his board before jumping behind the wheel of the special edition.

Featuring unique interior and exterior styling elements, the new Rip Curl Special Edition introduces Grip Control to the C4 Cactus range for the first time. The intelligent traction system enables drivers to tackle the different types of terrain encountered as part of an adventurous outdoor lifestyle, such as snow, mud and sand.

The new C4 Cactus Rip Curl Special Edition is on sale now and, to celebrate the launch of the car, Citroën will give the public an opportunity to get closer to the action during August by hosting a special auction on eBay. Participants can own one of the unique surfboards that have been designed especially to help showcase the special edition and to reinforce Citroën’s ‘feel good’ philosophy. All proceeds will be donated to The Wave Project, an award-winning charity that uses surfing as a form of therapy for young people.

Citroen and Rip Curl the world Famous Surfing brand combine to produce the C4 Cactus Rip Curl Special Edition.

Citroën’s New C4 Cactus Rip Curl Special Edition will go on sale in the UK on 1 June 2016, priced from just £18,480 MRRP OTR. 

The new Special Edition introduces Grip Control to the C4 Cactus range for the very first time and features Rip Curl inspired styling elements to emphasise the adventurous character of the multi-award-winning model.

Citroën and the world famous surf brand, Rip Curl, have joined forces to create the C4 Cactus Rip Curl Special Edition, which will be available in the UK from 1 June 2016.

Featuring unique interior and exterior styling elements to complement the adventurous nature of the model, the new C4 Cactus Special Edition boasts Rip Curl graphics on the wings and rear quarter-lights; white roof rails and door mirrors; orange seatbelts; orange detailing on the audio speakers; and orange-trimmed carpet mats.

Embodying both brands’ values of innovation, creativity and spirit of adventure, the Special Edition also introduces Grip Control to the C4 Cactus range for the first time. This intelligent traction system allows drivers to select different modes to deal with the types of surfaces encountered as part of an adventurous outdoor lifestyle, such as snow, mud and sand. The Special Edition also features 17-inch diamond cut ‘Cross’ alloy wheels with Goodyear 4 seasons Mud+Snow tyres.

The C4 Cactus Rip Curl Special Edition will offer customers a choice of two engines, the award-winning PureTech 110 S&S and the Blue HDi 100.

Revealed for the first time at the 2016 Geneva Motor Show, this new Special Edition features a panoramic glass roof, as standard, and will be available with five striking body colours – Obsidian Black (metallic), Arctic Steel (metallic), Pearl White (pearlescent), Sport Red and Tapenade Grey. All versions come complete with Citroën’s innovative Airbump® technology, which is designed to avoid scrapes and scratches to the bodywork.

Standard equipment also includes alumnium-effect front and rear bumper protectors; rear parking sensors; a colour reversing camera; automatic air conditioning; automatic headlights and wipers; satellite navigation; a 6-speaker MP3 audio system; cruise control/speed limiter; and tinted rear windows.

The New Citroën C4 Cactus Rip Curl Special Edition will be available in the UK from 1 June, with prices starting from £18,480 OTR.

C4 CACTUS RIP CURL	CO2 (g/km)	MRR OTR PRICE
PureTech 110 S&S manual	100	£18,480
BlueHDi 100 manual	95	£19,210

Citroen uses the Geneva Show as a base for the world premiere of the new Citroen C4 Cactus Rip Curl Edition.

New Citroën C4 Cactus Rip Curl Special Edition to be unveiled at the Geneva Motor Show. A unique and fun crossover, this special edition C4 Cactus introduces Grip Control for improved traction, along with new styling elements that emphasise its outdoor character.

A new type of crossover designed to shake up the sector, the C4 Cactus is continuing to expand its range with the World Premiere of a new special edition at the Geneva Motor Show. The Citroën C4 Cactus Rip Curl is born from the collaboration between Citroën and Rip Curl, the legendary brand from the world of surfing.

Through the association with Rip Curl – whose name alone has symbolised surfing since 1969  – Citroën is boosting the outdoor spirit of C4 Cactus through the introduction of an even more radical and adventurous version.

Citroën is providing C4 Cactus fans with a special edition that is more technologically advanced, with a higher level of all-road performance. This car is ideal for lifestyles focused on leisure and well-being. This philosophy is totally in tune with Rip Curl, a brand founded in Torquay, Australia, only a few hours’ drive from the mythical Cactus Bay surfing hotspot.

Sharing values such as innovation and creativity, both brands also share a taste for adventure. Rip Curl calls this “The Search”, meaning the search for the perfect wave. Now, the C4 Cactus Rip Curl encourages drivers to hit the road anytime, anywhere. The partnership is perfectly aligned and compliments the launch of Grip Control in the C4 Cactus range.

Grip Control – more traction, to help you get away

The Citroën C4 Cactus Rip Curl's major innovation is enhanced traction. Associated with the more powerful C4 Cactus engines, each mated to a manual gearbox (PureTech 110 S&S manual and BlueHDi 100 manual). Citroën’s C4 Cactus Rip Curl Special Edition is the only version to come with Grip Control. The car also features special Mud & Snow tyres to help keep it moving on difficult surfaces (Goodyear 205/50 R17 89V – Vector 4Seasons tyres).

The Grip Control system provides the benefit of intelligent traction in ‘off-road’ mode. It uses an advanced anti-skid function built into the ESP computer, which manages the traction from the driven front wheels, and has various other modes for different types of terrain. The Grip Control selector, set in the centre of the dashboard, provides access to five operating modes:

• STANDARD: to drive along sun-drenched coast roads, through sweeping mountain bends, long stretches of motorway or trendy city-centre avenues. This mode is intended for usual road conditions and normal driving use. It also lets the Grip Control system adapt automatically to the current state of the road.
• SAND: to help you get as close as you can to the most beautiful surfing spots. This mode keeps you moving on loose ground or sand, and limits the risk of the car getting bogged down.
• OFF-ROAD: allows you to drive safely on all types of slippery surfaces (mud, wet grass, dirt tracks). Acting as a limited-slip differential, this mode transfers the maximum amount of torque to the wheel with the most grip.
• SNOW: to get you to the most beautiful ski resorts. This mode instantly adapts the traction of each driven wheel to the prevailing grip conditions, letting you move calmly and securely on snowy roads.
• ESP OFF: to deactivate the ESP.

Each of the last 4 modes is operational up to a pre-set speed limit and then automatically reverts to ‘Standard’ mode.

The new Citroën C4 Cactus Rip Curl's increased traction promises a unique driving experience for both drivers and passengers alike, irrespective of the season or destination. It also stands apart from the crowd with its trendy compact SUV looks.

Modern, functional design

The new Citroën C4 Cactus Rip Curl can count on its unique design for usability and style. This special edition is both modern and dynamic, reflecting the surfer ethos. Its looks stand out, with exclusive attributes both inside and out. Citroën C4 Cactus Rip Curl's specific look includes: white door mirrors, white roof-bars and a white vertical strip on the wings blending geometric patterns and the Rip Curl logo. The rear quarter-lights feature the same pattern, applied horizontally, with the Rip Curl signature in white lettering. This graphic firmly places the car in the surfing world.

The Citroën C4 Cactus Rip Curl also features front and rear aluminium-coloured protection plates that reinforce its ‘adventurer’ identity. The functional and stylish Airbump® technology enhances the personality of the C4 Cactus and protects its bodywork. Specified with black Airbump® panels as standard, a range of optional colours (Dune, Chocolate and Grey) allows customers to personalise their C4 Cactus Rip Curl. Five body colours will be available to order at launch: Tapenade Grey, Obsidian Black, Sport Red, Arctic Steel and Pearl White. By the end of the year, Citroën intends to offer a new and unique blue body colour to further enhance the Citroën C4 Cactus Rip Curl’s special edition status.

The C4 Cactus Rip Curl's cabin features dynamic, energising orange detailing. The orange safety belts contrast with the interior finish of the Mica Grey fabric seats (standard specification) or the black part-leather upholstery (optional). The same colour schemes appear elsewhere in the cabin. The protective floor mats feature orange stitching and a label bearing the surfing brand's logo. To carry on the theme of contrasts with the Stone Grey ambiance on-board, the Citroën C4 Cactus Rip Curl's loudspeakers are also finished with an orange flourish.

With its high level of equipment, the new Special Edition C4 Cactus Rip Curl is based on the Citroën C4 Cactus Flair trim. Standard equipment includes: rear parking sensors and camera, automatic climate control, automatic headlamps and front wipers, navigation system, 6-speaker MP3 audio system, cruise control/speed limiter and tinted windows. So you can remain at one with nature, the Citroën C4 Cactus Rip Curl is fitted as standard with a panoramic glass roof, complete with thermal protection.

On sale in the first half of 2016, the Citroën C4 Cactus Rip Curl will be exhibited on the Citroën stand in Hall 6 at the Geneva Motor Show from 1 March, 2016.

Giant Mosaic of Norev Citroen Diecast models has been made into a giant C4 Cactus at the Bull Ring Birmingham.

• Mosaic measuring 5m by 2.5m made of 2,677 miniature Citroën models will be in Birmingham’s Bull Ring shopping centre between 19 – 21 February.
• Visitors to the centre can take one of the toy cars and win additional prizes, including a family trip to France.
• Installation pays homage to Citroën’s founder, André Citroën, who made toy replicas of his cars for children in the 1920s.

A mosaic of a Citroën C4 Cactus, made of toy models of the Citroën range, will be unveiled in Birmingham’s Bull Ring shopping centre between 19 – 21 February.

Shoppers at the centre this weekend will be able to claim a free miniature toy car and enter a draw to be in with the chance of winning a multitude of prizes, ranging from vouchers to a family trip to France.

The mosaic installation pays homage to Citroën’s founder, André Citroën who, in the 1920s, began creating toy versions of his automobiles – which he named ‘dad’s car’ – for the children of his customers. The first such car to be turned into a toy was the Torpedo B2 10HP, of which more than 30,000 were purchased over a 10-year span. 

Measuring 5m by 2.5m, the mosaic has been built in collaboration with final-year students from the University of Creative Arts in Surrey and will be joined at the shopping centre by a real Citroën C4 Cactus on display.

Those visiting the installation can walk away with one of the 2,677 toy cars that make up the mosaic. The toys are offered free of charge. By doing so, participants will be in with a chance of winning a number of prizes such as cinema tickets, vouchers and radios.

The grand prize is a family trip to France, which includes a day trip to Disneyland Paris and the opportunity to visit C_42, Citroen’s Brand Experience on the Champs-Élysées. Shoppers will also have the chance to learn more about the Citroën C4 Cactus, which is best-known for for its innovative Airbump® technology that protects the car from everyday bumps and scrapes.

The car combines simplicity and efficiency with practicality and low ownership costs, equipping the Citroën C4 Cactus to take on the challenges of modern life.

Powered by the latest generation PureTech and BlueHDi engines, fuel economy is up to 91.1mpg with CO₂emissions from just 82g/km and overall running costs 20% lower than the benchmark in the compact hatchback segment.

To see the mosaic and be in with a chance of winning one of the prizes, visit the Bull Ring shopping centre in Birmingham between 19 – 21 February.