SPAIN - Congratulations to IVECO, 40 years old and one of the best commercial brands around.

• The brand celebrates the 40th anniversary of its creation. A history of success, international recognition and vehicles that have become symbols of transport worldwide.
• The website www.iveco40.com allows all fans of the brand to participate in the anniversary, sharing stories in pictures or videos.

Iveco is 40 years old. An important event for a brand that has shaped the history of commercial shipping worldwide. It has been four decades of success but also 150 years of work alongside customers, great achievements and vehicles on roads around the world a message of technological innovation and sustainable transport. 

Today Iveco is a trademark of Industrial CNH, a world leader in the sector of capital goods. Through CNH Industrial Iveco vehicles are produced in factories in Europe, China, Australia, Argentina, Brazil and Africa and the brand has a commercial presence in more than 160 countries.

To celebrate this anniversary, Iveco has designed a special logo with stylized sketch of a truck in which the motto "40 years of Iveco, 150 years of experience", to be used in all communication material brand along insert 2015. 

The web www.iveco40.com , available in 14 different languages, concentrate part of the celebrations becoming a platform for all fans of the brand involved. 

This initiative will share pictures or videos that tell a company linked to the anniversary and history. 

Each week we will choose the best picture and with all virtual album dedicated to the birthday will be created. With this celebration has prepared a video https://youtu.be/XwSoJzxHoVs that tells in pictures, decade to decade, events Key Iveco's history from 1975 to the present. 

With the music of each decade the launch of new vehicles, technological innovations have been introduced in recent years and major sponsorship deals for the brand, which have become an inseparable part of the history of commercial vehicles are counted and trading in Europe and worldwide. 

Iveco, a brand focused on technology, total operating costs, sustainability and collaboration with customers. 

Iveco has shown, over the years, which is a brand capable of to take a bold approach to adapt to changes. 

He is now writing a new chapter in its history following their vocation of global and multicultural company, while continuing to focus on its core values: technological innovation, sustainability, reduction of total operating costs (Total Cost of Ownership, TCO) and collaboration with customers. 

With a constant concern for innovation and new technologies, Iveco has become a European leader in alternative propulsions, anticipating solutions that help reduce the impact of the transport sector environment and becoming the partner for sustainable mobility. 

So the maximum of the brand is now: Iveco, a partner for sustainable transport. From 1975 until today. A success story 

The company launched its challenge to the market in 1975, when it was created as a result of the union of five major European companies in Italy, France and Germany industry, with over 150 years experience in the design and manufacture industrial vehicles. 

An overview with international roots. Each of them had already made ​​its own important contribution to the history of commercial vehicles sector in Europe since the late nineteenth century. Vehicoli Industriali Italian Fiat (Turin), OM (Brescia) and Lancia Vehicoli Speciali (Bolzano), France, Unic (Puteaux) and Magirus-Deutz Germany (Ulm). 

In the following years, through various acquisitions, alliances and international joint ventures, Iveco was adding to some of the world road transport actors, becoming a group with a solid know-how, able to take full advantage of technology and a foothold in the industrial and commercial level innovations, both in more developed markets and emerging. 

Was established in 1986 Iveco Ford Truck Ltd, a joint venture (and eventually a merger) with the truck division of Ford Europe, and in 1990 the group bought the Spanish truck manufacturer Enasa Pegaso. 

Throughout its history, Iveco achieved international recognition and numerous awards, including three 'International Truck of the Year' receiving Eurocargo in 1992, Eurotech in 1993 and the Stralis in 2013. In addition, the New Daily has recently been voted 'International Van of the Year 2015 '. 

Iveco has always put its energy alongside the biggest names in international sport as the Scuderia Ferrari and the All Blacks national rugby team of New Zealand, as well as major initiatives that still continue remembering. An example is the famous Overland project, launched in 1995. 

An expedition from Rome to New York where Iveco technology helped spread a positive image of heavy commercial vehicles worldwide. 

The orange truck Iveco had an international following, which saw undertake dangerous adventures, overcoming the difficulties of the most extreme roads in the world and the weather without ever stopping, confirming its reliability and quality. 

The challenge remains in force today the Dakar Rally off-road world's most famous, which each year attracts millions of fans and that Iveco is the official sponsor. The brand participates in this extreme adventure on the slopes of South America with the Petronas De Rooy Iveco team. A team that won the Dakar in 2012, finishing first, second and sixth. A legendary adventure.

Translated by Google - Apologies for an errors caused.

Peugeot does have something to smile about

• Sales worldwide January – June 2013 - 808 000 units
• Sales of assembled vehicles stable compared to the 1st half of 2012, 12.4 % down in Europe but 21.2 % up outside Europe
• Acceleration of sales outside Europe
• 43 % of sales now outside Europe (+ 8 points), in line with the objective of 50 % by 2015. China, Argentina & Algeria now in the Top 5 (France number 1, United Kingdom, number 3)
• Sales in China rise sharply : + 35% (compared to + 16 % for the market)
• Sales in Argentina up by 25%
• Sales in Algeria up by 63%
• Success for Peugeot in the B (208, 2008) and C (301) segments
• Acceleration in the move up-market: high level model mix on 208, 2008

Against the background of a depressed European market and overseas markets with contrasting results, Automobiles Peugeot recorded 808,000 sales worldwide during the first half of 2013. Sales of assembled vehicles (808,000) are more or less stable compared to the first half of 2012 (812 000).

Peugeot has a number of opportunities to progress in the second half of 2013 and for the success of its strategy in the medium term. These include:

• The Marque’s  performance in the majority of the large growing markets
• The success of recent launches (208, 2008, 301, 308 China)
• Launches due to take place during the second half (in particular the new 308)
• The confirmation of its policy of moving up-market
• Successful launches

The first half of 2013 saw Peugeot continue its product offensive.

The 208 passed 400 000 units of production at its plants in France, Slovakia and Brazil. Barely a year after its launch, the heir to the Peugeot 2-series has won recognition throughout Europe, taking second position in the hotly contested B segment saloon category; at the end of May 2013, it had taken 1st place in the category in France, Holland and Denmark, 2nd in Switzerland, Norway and Portugal and 3rd in Belgium, Luxembourg and Slovenia.  

In early spring, the range was enhanced with two emblematic versions: 208 XY, the chic and exclusive urban car and the stunning 208 GTi.

208 is contributing towards Peugeot’s move up-market: during the first half, 30 % of orders were for the higher trim levels.

The international deployment of the 208 was completed during the first half of the year with the start of production in Brazil and sales in Latin America and Russia.

The 208 sold 179,000 units in the period (20,815 in the UK).

The 2008 Crossover, launched at the start of May 2013 in Europe (18 July in the UK), has been exceptionally well received (29, 000 orders in total); as a result, orders in Europe during June were ahead of plan by 31 % with strong demand for the upper trim levels in the range. This success will lead to an increase in production capacity at the Mulhouse plant and the creation of an additional production shift; from October, 615 2008 vehicles will come off the lines every day at the Alsace site. In the UK, 700 advanced orders have already been received.

During the first half of 2013, the Peugeot 301 continued its sales deployment that started in the final months of 2012. It recorded 37,000 sales (40 % ahead of objective for the period) and during the second half will benefit from increased momentum in the markets where it was first launched – Algeria & Turkey and from additional volume in the regions where it was launched during the 2nd quarter of 2013 – the Middle East & Russia.

Peugeot’s environmental commitment can be seen in the figures for the first half: the offer of three HYbrid4 Diesel Hybrid models, the optimisation of petrol and HDi engines, the extension through the ranges of the new generation of 1.0 litre and 1.2 litre 3-cylinder petrol engines (on 208, 2008 and 301) and the wide application of e-HDi Stop & Start, have allowed Peugeot to reduce the average weighted CO2 emissions of its European range to 116.3 g/km against 121.5 g/km in 2012.

Europe: resisting well in terms of market share against a very competitive context

In a European car and light commercial vehicle market down by 6.7 % in the first half of 2013, with a still sustained competitive background, by choosing the most profitable channels of distribution, Peugeot has adopted a sound approach to its sales; the Peugeot marque achieved 473,000 registrations (394, 000 cars and 7, 000 LCVs), a drop of 10.3 %, corresponding to a market share of 6.6 %, against 6.8 % a year ago.

This change reflects an unfavourable market mix, with the persistent weakness of the big markets in Southern Europe, traditionally the most important for Peugeot.

During the 1st half of 2013 Peugeot confirmed its position as the 4th European marque, with a market share for cars and LCVs that is growing slightly in several large countries in the area, particularly in France, Spain, Italy and Holland. Peugeot’s performance in Spain should be noted in particular: with 37,300 registrations (8.7 % of the market), Peugeot has taken 1st place (3rd in the first half of 2012) in a market that is stabilising.

Finally, Peugeot has increased its share of the demand in Europe for LCVs to 10.8% (10.6% in the first half of 2012), so supporting its 4th place in this market.

Acceleration in overseas markets: progress in sales in most of the large growing markets

Peugeot’s offensive in overseas markets accelerated sharply during the first half of 2013, with sales of assembled vehicles (348,000), increasing by 21.2 % compared to the 1st half of 2012. As a result, sales outside Europe represented 43 % of Peugeot’s sales worldwide, against 35 % a year ago.

Peugeot is outperforming in several large growing markets

In China, Peugeot’s second largest market, the marque recorded sales of 139,800 in the 1st half, up by 35 % (+ 16 % for the market). As a result Peugeot achieved a market share of 1.9 %, an increase of 0.3 point. With 43,700 registrations, the saloon version of 308 has been an instant success as has the Chinese version of the 3008, production of which started in China at the beginning of the year, with sales of 24,600 - 40 % above objective.

In Latin America, sales increased by 15 % (86 300) during the 1st half of 2013.

In Argentina, with 52,000 registrations (+ 25 %), Peugeot reached a market share of 10.9 % (+ 1.5 points).

In Brazil (27,500 registrations), Peugeot expects to quickly recover ground in the second half of the year, by making the most of the recent launch of the 208, now produced at the Porto Real plant  in the State of Rio de Janeiro.

In the Russian region, Peugeot invoiced 20,200 vehicles, before the build up of sales of the 208 and the 301, launched during the spring.

In the Mediterranean area, Peugeot is growing overall thanks to its performance in the Algerian market.

In Algeria, the 2nd largest market in Africa, Peugeot continues its strong growth, with the notable contribution from the 301, supporting its 1st place in the market: with 48,600 vehicles registered, up by 63 % (+ 13 % for the market), Peugeot recorded a penetration of 19 %, up 6 points compared to the 1st half of 2012.