USA SALES JUNE - AUDI - the german luxury brand hits 78 months of continuous growth.

• Q5 sales rose 1.8 percent; Q7 sales jump 19 percent
• Sales of all-new A5 Sportback were 1,147; Demand for A4 sedan increased 7.9 percent
• Audi SUV sales increased 6.9 percent for the month

Audi of America reported a June sales increase of 5.3 percent to 19,416 vehicles, as the all-new Q5 and the all-new-to-the-U.S. A5 Sportback helped drive the demand.

June was the 78th consecutive month of record sales for Audi of America and the third-best sales month in the brand’s U.S. history. The previous June record was set last year with 18,445 deliveries. Through the first half of the year, Audi has sold 102,971 vehicles in the U.S., more than in any full year prior to 2010.

Deliveries of the new Q5 rose to 4,498 and have risen 17 percent for the year. Q7 sales rose 19 percent over last June to 3,114 and have risen 14 percent year-to-date. Q3 rose 1.3 percent to 1,741. 

Total Audi SUV sales were 9,353. Through the first half of the year, Audi SUV sales have risen 14 percent to 51,565.

Deliveries of the new A5 coupe, Sportback and Cabriolet, more than doubled to 2,374 vehicles. The A4 sedan posted sales of 3,022, a 7.9 percent increase for the month and 16 percent year-to-date, as Audi sedans continue to outperform a challenging sedan market overall. Audi car sales rose 3.8 percent to 10,063.

“The design, technology and quality of our new models are drawing customers to Audi showrooms and helping us do well in a tightening market,” said Cian O’Brien, chief operating officer, Audi of America. “The rollout of the Q5 and the arrival of the RS 3 and TT RS this summer, give us confidence that Audi will continue to win new fans.”

AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	June '17 Actual	June '16 Actual	Yr/Yr % change	June '17 YTD  Actual	June '16 YTD Actual	Yr/Yr % change
A3	1,904	2,818	-32.4%	10,417	14,642	-28.8%
A3 e-tron	324	353	-8.2%	2,120	1,942	9.2%
A4	3,022	2,802	7.9%	17,269	14,919	15.8%
A5	2,374	802	196%	6,739	4,334	55.5%
A6	1,425	1,690	-15.7%	7,969	8,328	-4.3%
A7	224	487	-54%	2,290	3,056	-25.1%
A8	301	303	-0.7%	1,601	1,941	-17.5%
allroad	251	134	87.3%	1,383	837	65.2%
Q3	1,741	1,719	1.3%	9,086	8,468	7.3%
Q5	4,498	4,419	1.8%	25,747	21,986	17.1%
Q7	3,114	2,613	19.2%	16,732	14,741	13.5%
R8	75	72	4.2%	481	262	83.6%
TT	163	233	-30%	1,137	1,478	-23.1%
Total Audi Sales	19,416	18,445	5.3%	102,971	96,934	6.2%
Total CPO Sales	3,290	3,842	-14.4%	22,236	23,064	-3.6%

NOTES:

- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet, but does not include A3 Sportback e-tron.

- A4 includes A4 Sedan and S4 Sedan, but does not include A4 allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.

WORLDWIDE SALES MAY - AUDI - The luxury brand drops sales in the month and YTD

• Sales in North America up 4.6 percent in the month, cumulative sales up 6.6 percent
• Around 159,600 deliveries worldwide in May – down 2.8 percent
• Sales chief Dietmar Voggenreiter: “Following agreement in China on our way to former market position” 

In May, AUDI AG delivered around 159,600 cars to customers, 2.8 percent less than in the same month in 2016. Around 738,300 deliveries over the first five months of the year represent a decrease of 5.9 percent worldwide. 

Despite the downturn of the total U.S. market, Audi managed to further increase sales in the United States in May too, achieving substantial growth in North America overall since the start of the year (+6.6%). In China, the sales balance for the past month (-4.0%) was still influenced by the negotiations on future collaboration, which have now been brought to a successful conclusion. 

The intended comprehensive deal was sealed in the second half of the month. The Chinese Audi dealers reported 48,012 units delivered in May, the highest monthly sales figure in the year to date.

“The breakthrough achieved with our partners in China opens the door for us to the market potential of the next decade. And it gives us a positive outlook for developments over the next few months,” says Dietmar Voggenreiter, Board member for Sales and Marketing at AUDI AG. “The last few days of May have already shown that we will see sales recover rapidly in China and that we will quickly get back to our former market position.”

Due to substantial falls over the past few months, sales in the Chinese market are down 15.2 percent year-on-year since January. For the month of May, deliveries were 4.0 percent below the 2016 figure. With 48,012 deliveries, Audi already managed to sell around a quarter more units in May than the monthly average total from January through April. In the first five months of the year, a total of 202,885 Chinese customers received keys for their new Audi.

In Western Europe, Audi sales increased slightly by 1.0 percent since the start of the year to around 357,750 cars. Sales of around 71,500 units in the past month were up 0.9 percent year-on-year. “The stable development in Europe is pleasing given the model changeovers for the A5 and Q5, as well as the very positive trend in our order balance,” says Voggenreiter. In particular, the ongoing model changeover for the Audi Q5 currently still has a dampening effect on deliveries. 

Engine variants will successively be available at dealerships for the much sought-after new edition of the SUV bestseller. The Q2 successfully opens up a new SUV segment for Audi: In Western Europe alone, around 33,750 customers decided to buy the all-new premium compact SUV in the first five months of the year. 

Across all models, Audi set a new record for cumulative sales in Germany (+0.8% to 139,297 cars). In May, the Four Rings closed the month on a par with 2016, up 0.3 percent to 28,118 units. France (+7.6% to 5,630 cars in the month) and the Southern European core markets in particular provided a positive impetus for Audi in the past month. 

In Italy, the brand’s sales were up another 5.5 percent to 5,826 customers in May. The books reflect cumulative growth of 9.0 percent with a total of 28,676 cars sold. Spain reported 5.8 percent growth to 5,141 units for May; 25,060 cars sold since January represent a year-on-year increase of 5.7 percent.

In the United States, Audi sales once again grew in the past month despite the declining overall market. Deliveries increased by 2.5 percent to 19,197 in May. The success of the Audi Q7 is a key factor in the substantial growth for the brand since the turn of the year (+6.5% to 83,555 cars). 

The full-size SUV continued to progress significantly in its largest sales market in May, with sales up 12.3 percent to 13,618 U.S. customers since January. The high level of demand for the Q family’s current top model ensures that in Canada Audi is making the largest gains overall of any of its major markets, with cumulative sales up 14.7 percent to 14,347 units. 

With the successful local market launch of the new A5 Sportback, May (+16.6% to 3,852 cars) was the strongest sales month ever in Audi history in Canada. For the region of North America as a whole, around 103,500 deliveries since January equate to growth of 6.6 percent; about 24,400 customers in May represent an increase of 4.6 percent.

Sales for AUDI AG	In May			Cumulative
	2017	2016	Change from 2016	2017	2016	Change from 2016
World	159,600	164,114	-2.8%	738,300	784,314	-5.9%
Europe	76,100	75,987	+0.2%	378,600	376,599	+0.5%
- Germany	28,118	28,031	+0.3%	139,297	138,138	+0.8%
- UK	13,824	14,020	-1.4%	74,786	75,405	-0.8%
- France	5,630	5,232	+7.6%	27,097	26,500	+2.3%
- Italy	5,826	5,520	+5.5%	28,676	26,312	+9.0%
- Spain	5,141	4,860	+5.8%	25,060	23,699	+5.7%
USA	19,197	18,728	+2.5%	83,555	78,489	+6.5%
Mexico	1,356	1,303	+4.1%	5,601	6,054	-7.5%
Brazil	736	795	-7.4%	3,646	5,804	-37.2%
China (incl. Hong Kong)	48,012	50,002	-4.0%	202,885	239,118	-15.2%

USA SALES MAY - AUDI - May marks month 77 of growth for the German giant.

• Q7 SUV sales rose 14 percent for second-best month
• SUV sales increased 6 percent for the month, 16 percent YTD
• Demand for A4 sedan increased 9 percent; A5 sales up 150 percent

Audi of America reported a May sales increase of 2.5 percent to 19,197 vehicles, as the SUVs and the A4, A5 models led the gains.

May 2017 marked the 77th consecutive month of record sales for Audi of America, as well as the fifth-best sales month in the brand’s U.S. history. The previous May record was set last year with 18,728 vehicles sold. Through the first five months of 2017, Audi sales have risen 6.5 percent to 83,555 vehicles.

Consumer demand for Audi SUVs boosted May sales, with total deliveries in the segment increasing 6 percent over last May and 16 percent year-to-date. The Q7 led the gains with 3,048 vehicles sold, an increase of 14 percent and the second-best month on record for the model. Sales of the Q5 rose 4 percent over last year to 4,909 vehicles, and the Q3 posted 1,733 sales for the month, an increase of 1 percent.

The A4 sedan posted sales of 3,011 vehicles, a 9 percent increase for the month and an 18 percent gain year-to-date. A4 allroad sales jumped 200 percent to 318 vehicles. The A5 models recorded 2,047 deliveries in May, an increase of 150 percent from last year and 24 percent year-to-date.

“As the summer selling season begins, we are confident that the Audi product portfolio will support our sales momentum,” said Mark Del Rosso, chief operating officer, Audi of America. “That, coupled with the high caliber of our dealer network, continues to attract new fans to the brand and gives us optimism about our performance in a tightening market.”

AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	May '17 Actual	May '16 Actual	Yr/Yr % change	May '17 YTD  Actual	May '16 YTD Actual	Yr/Yr % change
A3	1,822	2,679	-32.0%	8,513	11,824	-28.0%
A3 e-tron	294	361	-18.6%	1,796	1,589	13.0%
A4	3,011	2,756	9.3%	14,247	12,117	17.6%
A5	2,047	818	150.2%	4,365	3,532	23.6%
A6	1,358	1,661	-18.2%	6,544	6,638	-1.4%
A7	181	560	-67.7%	2,066	2,569	-19.6%
A8	216	323	-33.1%	1,300	1,638	-20.6%
allroad	318	106	200.0%	1,132	703	61.0%
Q3	1,733	1,719	0.8%	7,345	6,749	8.8%
Q5	4,909	4,736	3.7%	21,249	17,567	21.0%
Q7	3,048	2,663	14.5%	13,618	12,128	12.3%
R8	105	67	56.7%	406	190	113.7%
TT	155	279	-44.4%	974	1,245	-21.8%
Total Audi Sales	19,197	18,728	2.5%	83,555	78,489	6.5%
Total CPO Sales	3,922	3,836	2.2%	18,946	19,222	-1.4%

USA SALES APRIL - AUDI - the German luxury brand is now running at 76 months of growth.

• Q5 SUV sales increased 26 percent to 5,028 vehicles
• Sales of Q7 rose 22 percent; Second-best month for flagship SUV
• Consumer demand for A4 sedan increased 9 percent; A5 sales up 24 percent

Audi of America’s April sales increased 5 percent to 18,711 vehicles, a record. Demand was strong across the product lineup, with the Q5, Q7 SUVs and the A4 sedan leading the volume gains.

It was the best April sales result for Audi in the U.S., marking the brand’s 76th straight monthly record. The previous April record was set last year with 17,801 vehicles sold. Through the first four months of 2017, Audi sales have risen 8 percent to 64,358 vehicles.

April results were bolstered by strong demand across the brand’s SUV lineup, with total sales in the segment increasing 18 percent over last April and 19 percent year-to-date. 

The newly launched Q5 led the gains with 5,028 vehicles sold, an increase of 26 percent. Sales of the Q7 rose 22 percent over last year to 3,022 vehicles, the second-best month on record for the model. The Q3 posted 1,510 sales for the month.

Consumer demand for A4 and A5 models was also strong. The A4 sedan posted sales of 3,246 vehicles, a 9 percent increase for the month and a 20 percent gain year-to-date. A4 allroad sales jumped 61 percent to 236 vehicles. The A5 recorded 1,007 deliveries in April, an increase of 24 percent from last year.

“Customers are responding well to our new products,” said Mark Del Rosso, chief operating officer, Audi of America. “With the new Q5 in full force and the new A5, we have much cause to be optimistic that our product offensive will position us well for continued growth this year.” 

AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	Apr '17 Actual	Apr '16 Actual	Yr/Yr % change	Apr '17 YTD  Actual	Apr '16 YTD Actual	Yr/Yr % change
A3	1,803	2,548	-29.2%	6,691	9,145	-26.8%
A3 e-tron	301	321	-6.2%	1,502	1,228	22.3%
A4	3,246	2,983	8.8%	11,236	9,361	20.0%
A5	1,007	813	23.9%	2,318	2,714	-14.6%
A6	1,508	1,619	-6.9%	5,186	4,977	4.2%
A7	459	543	-15.5%	1,885	2,009	-6.2%
A8	291	330	-11.8%	1,084	1,315	-17.6%
allroad	236	147	60.5%	814	597	36.3%
Q3	1,510	1,635	-7.6%	5,612	5,030	11.6%
Q5	5,028	3,991	26.0%	16,340	12,831	27.3%
Q7	3,022	2,472	22.2%	10,570	9,465	11.7%
R8	102	96	6.3%	301	123	144.7%
TT	198	303	-34.7%	819	966	-15.2%
Total Audi Sales	18,711	17,801	5.1%	64,358	59,761	7.7%
Total CPO Sales	4,060	4,055	0.1%	15,024	15,386	-2.4%

NOTES:

- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet, but does not include A3 Sportback e-tron.

- A4 includes A4 Sedan and S4 Sedan, but does not include A4 allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.