Ducati UK achieves record sales in March.

• Highest ever single month registrations since Ducati UK was first established
• Record sales of 483 Ducati motorcycles recorded in March 2014
• Three-figure sales across Monster, Multistrada and Superbike model families

After finishing the second half of 2013 with record registrations, Ducati UK has maintained momentum with March delivering the best ever registrations in a single month since Ducati UK became operational in 2000. The Ducati UK sales network of 33 dealers registered a total of 483 motorcycles in March, an increase of nearly 60% over the same month in 2013. 

Whilst the arrival of new models such as the 899 Panigale and Monster 1200 helped achieve this record, the month delivered success across all of Ducati’s model families with three-figure sales of Monster, Multistrada and Superbike for the first time ever.

Ducati UK Managing Director, Tim Maccabee, commented:  “Obviously, it is very satisfying to see motorcyclists endorsing the desirability of our new models and, indeed, the entire range. I think that more and more are recognising the work we have done to deliver high quality, innovation and value in our motorcycles in addition to the excellent sales and service provided through our network of professional Dealerships around the country.” 

The results show a strong overall model range that has a broad appeal and is now more affordable due to attractive Ducati TriOptions finance packages. The TriOptions PCP finance plans feature low deposits and low monthly payments from £89 per month for the Monster 696 up to £189 per month for the award winning 1199 S Panigale. 

Roberto Righi, Director of Sales at the Ducati factory in Bologna, added:  “We are delighted with current trend in the UK for Ducati and with two British stars riding Ducati on the world stage with Cal Crutchlow in MotoGP and Chaz Davies in World Superbike, I think we have combined sport-oriented interest with a great and accessible model line-up.”

Ducati announces national Demo Day to play on all the new bikes.

• Nationwide ‘Demo day’ on April 12
• Opportunity to see new 2014 model range
• Diavel will be the newest model on display at dealers
• Other new models include 899 Panigale and Monster 1200

Ducati dealers around the UK and Ireland will be opening their doors on April 12 for a demonstrator day that will give customers the chance to view and try out the latest 2014 Ducati model range. Visitors will be among the first in the country to see the newly arrived Ducati Diavel.  

The new Diavel arrives in dealerships boasting a range of updates to one of Ducati’s already most impressive models. The list of new Diavel features includes the latest version of the new Testastretta 11° DS engine, a new exhaust system and the latest technological elements such as the new full-LED headlight, ABS, Ducati Traction Control and Ducati Riding Modes. The new model follows the company’s “Performance Redefined” philosophy, using cutting-edge innovation and technology to provide a smoother, safer and more rider-friendly experience, enabling easier access for the ever-increasing number of people who desire the unique thrill of riding a Ducati.  

There will also be the opportunity to test ride some of Ducati’s latest models including the stunning 899 Panigale and the latest evolution of the iconic Monster, the Monster 1200 and Monster 1200 S.  There will also be a selected range of 2014 models on display and available to test ride although this will vary from dealer to dealer.  

It is advisable to book test rides in advance. Details of your nearest dealer can be found herewww.ducatiuk.com/find_dealers/index.do  Terms and conditions apply, please contact your dealer for details.

Niall Mackenzie announced as Ducati TriOptions Cup Ambassador.

Niall Mackenzie will take on the prestigious role of Ambassador for the 2014 Ducati TriOptions Cup following in the footsteps of such luminaries as Ducati legend and four times World Superbike Champion, Carl Fogarty and 2003 World Champion, Neil Hodgson.

Niall will begin his role at Brands Hatch on Easter weekend where the first round of Ducati TriOptions Cup takes place. This new race series is an evolution of the hugely popular 848 Challenge that now sees the new 899 Panigale as the predominant machinery in this prestigious one-make championship.

The former 500cc GP rider and three times British Superbike Champion will bring a wealth of knowledge and experience to the series and will be on hand to give advice and support to the Ducati riders in the paddock. Niall will also be a familiar face at the Ducati UK hospitality welcoming guests and sponsors as well as interviewing the Ducati riders during a race weekend.

Niall Mackenzie, Ducati TriOptions Cup Ambassador

“I was proud to finish my career with Ducati and it is great to renew that relationship. I am a big fan of one-make championships and look forward to seeing everyone in action for what should be a fantastic season.”

Tim Maccabee, Managing Director, Ducati UK

“Ducati UK has continued its strong support of British Superbikes through the Ducati TriOptions Cup and our hospitality presence in the paddock.  The Cup has gone from strength to strength over the last few years and this year race fans will have the chance to see the incredible spectacle of around twenty five 899 Superbikes lining up on the grid. Niall Mackenzie will be a great asset to the championship helping the riders throughout the season through his guidance and sharing his knowledge and experience –we are immensely proud to have him as our series Ambassador.”

The Ducati TriOptions Cup debuts at Brands Hatch, 18-21 April over the Easter weekend, part of an eight round calendar that visits some of the best circuits in the UK as well as an overseas round at Assen in September.

DUCATI riding experience announces exclusive date at ASSEN

• Extra DRE 2014 event to be held on 9-10 July at famous World Championship circuit of Assen (Netherlands)
• DRE models include Ducati 899, 1199 and 1199 S Panigale, Monster 1200, Multistrada, Hypermotard and Hyperstrada
• Special guest Michele Pirro (Ducati Team official test rider) to attend alongside list of famous DRE instructors

The Ducati Riding Experience has announced 9-10 July to be an extra special addition to their 2014 calendar, with an incredible opportunity to learn track craft around one of the most famous World Championship circuits in the world, the Dutch circuit of Assen. 

Well known as the home of the Dutch TT in MotoGP and the scene of countless exciting races in World Superbike, the 4.5km (2.8 mile) circuit is now set to be the venue of a special round of the Ducati Riding Experience, providing a chance-of-a-lifetime event to hone riding skills aboard Ducati motorcycles.

As usual, DRE has been carefully structured to cover all riding levels of motorcycle experience. Street riders looking to further improve their road riding skills will have the opportunity to participate in the Intermediate course, while track riders can choose from a range of four levels of Racing courses, from those making their first track experience to those wishing to further perfect their existing track riding or racing skills.

Racing 1 and Master Racing courses will receive additional instruction on fast and safe riding with a dedicated classroom session prior to the track experience. To enable this, the courses will spread over two days, during which Racing 1 participants will start the first afternoon with a briefing and theoretical exercises designed to lay a firm foundation of knowledge before practical tuition on the track. For the more advanced Master Racing course, participants will have a highly informative classroom session with Ducati’s Factory Test Rider, Alessandro Valia, and Chief Instructor, Dario Marchetti, before taking to the track aboard Ducati’s impressive 1199 Panigale S Superbikes.

Participants of the highly prestigious Troy Bayliss Academy courses will be instructed in groups of five by the triple World Superbike Champion himself. Academy students will ride the Ducati 1199 Panigale S further equipped with a Termignoni exhaust system.

The Racing 2 course will take place on the first day and is intended for riders who already have track experience and wish to develop it further. In addition to many other details, they will work on details such as increasing corner turn-in and mid-corner speeds and on how fully capitalising on every last hp of acceleration can achieve a smoother, more fluid and confidence-inspiring riding style.

Enrolment for Racing 1 and 2 courses is limited to 50 students, divided into efficient learning groups of just five, whereas the Master Racing course is open to just 12 participants, divided into groups of three. While all groups are guided by an expert instructor, all track-riding participants must be holders of Class A driving licenses without engine size limitation.

For non-track riders, the DRE at Assen offers an Intermediate course to improve existing road skills and enhance their overall safety. These participants will use the Ducati Multistrada 1200 S, Hypermotard and Hyperstrada models and the brand new Monster 1200 with excellent user-friendliness and the enhanced ergonomics of an innovative adjustable seat height.

Within the cost of the courses, all DRE participants will be provided with a motorcycle and instructor as well as a welcome kit and lunch. For booking information visit the Experience section of Ducati.com.

The team of highly qualified instructors will be coordinated by DRE Technical Director and Chief Instructor, Dario Marchetti, and Alessandro Valia (Factory Test Rider and Chief Instructor of the Master Racing course). In addition to many more successful and celebrated riders, the list of DRE instructors include top names such as Troy Bayliss (2001, 2006 & 2008 World Superbike Champion and MotoGP race winner) Paolo Casoli (1997 World Supersport Champion), Manuel Poggiali (2001 125cc World Champion & 2003 250cc World Champion), Andrew Pitt (2001 & 2008 World Supersport Champion & World Superbike & MotoGP competitor). Ducati Team official MotoGP test rider, Michele Pirro, will be special guest attending the Assen event.

Assen DRE course schedule

9 July 2014

• Intermediate
• Racing 2
• Master Racing
• Troy Bayliss Academy

10 July 2014

• Intermediate
• Racing 1
• Troy Bayliss Academy

For more information on booking, visit the Experience section of Ducati.com at: http://www.ducati.co.uk/ducati_riding_experience/dre_at_assen.do