Ducati celebrates the full year with sales climbing over and above 2015 in there 90th year.

• 55,451 Ducati motorcycles delivered to customers
• Claudio Domenicali, CEO of Ducati Motor Holding: “The pattern of constant company growth seen these last seven years continues”
• Andrea Buzzoni, Global Sales and Marketing Director Ducati: “Results on the Italian market were outstanding, with 20% growth”

Ducati Motor Holding enjoyed further growth in 2016, delivering 55,451 motorcycles to customers all over the world: that's an increase of 1.2% compared to 2015 (54,809 bikes).

“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction”, commented Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group's strategy and skills.”

This highly encouraging result also stemmed from the addition of new motorcycles to the 2016 Ducati  range: for example, sales of bikes in the Multistrada family were up by 16% compared to 2015.

The renewed Hypermotard family enjoyed double-digit growth (+15%), while the new Ducati XDiavel received an equally warm welcome on the market, with sales topping 5,200.

Moreover, during its second year on international markets, the Ducati Scrambler brand extended its worldwide success: over 15,500 bikes were delivered, a result achieved thanks also to the introduction of the new Scrambler Sixty2.

“In addition to a new sales record, 2016 saw consolidation of the considerable increase in volumes achieved in 2015, thanks also to the introduction of the Scrambler brand. This growth demonstrates the strength of both range and brand and, above all, the solid performance of the global sales network”, comments Andrea Buzzoni, Global Sales and Marketing Director of Ducati Motor Holding. “Results on the Italian market have been significant. Thanks to 20% growth in 2016 - and an excellent 84% over the two-year period 2015/2016 - Italy is again the second most important market, after the USA and ahead of Germany.”

The USA retained its position as Ducati's biggest market, with customers receiving a total of 8,787 new bikes. On European markets, Ducati repeated the excellent progress of the previous year, with Italy (+20%) , Spain (+38%) and Germany (+8%) doing especially well.

Beyond Europe, outstanding brand performance was also achieved in China, where Ducati more than doubled its year-on-year sales (+120%). In Brazil, bike deliveries increased by 36%, and in Argentina by a staggering 219%.

And, as 2016 comes to such a satisfying end, the seven new models presented for 2017 allow Ducati to look to the future with even greater confidence and optimism.

With the motto “More than Red – Evolution never stops”, the 2017 range is packed with all-new developments. “Red” for passion, performance and racing. "More" for an ever-expanding product range that includes more accessible, differentiated motorcycles and an unprecedented range of services.

For 2017 the Monster family is being refreshed and extended with the arrival of the 1200 and the all-new 797. What's more, already-presented bikes include the new Multistrada 950, Ducati SuperSport and the exclusive 1299 Superleggera.

Ducati Scrambler has launched two new bikes to extend the range of the new Ducati brand: the Café Racer and the Desert Sled.

At this time, Ducati has 1,594 employees, a network of 783 sales and assistance centres and is present in 90 countries.

Ducati United Kingdom sets records with year to date sales up by 36%, and Q2 up 50%.

• Ducati UK sets records with year to date sales up by 36%
• Best ever first half sales for Ducati UK

Ducati UK continues to set records with year to date sales in the UK up 36% versus 2014 at nearly 2,200 motorcycles – the best ever first half sales for the company in the UK. The second quarter was also a best ever, up 50% at over 1500 sales and June itself was confirmed as the best month for sales in the history of Ducati in the UK with more than 550 registrations.

Sales records continue to topple in 2015 with March and May being the second and third best sales months ever in the UK and follow an unprecedented level of new model introductions. First to arrive this year was the new Scrambler family, followed quickly by the new 1299 Panigale and the all-new Multistrada 1200 DVT. The limited edition Diavel Titanium and Monster Stripe versions have also contributed to this result.

Tim Maccabee, Managing Director, explained “it’s very pleasing to see our Dealerships deliver such strong results, following on from a record breaking year in 2014. Top selling family so far this year has been the Scrambler which we have seen attract new customers to our brand but has also had widespread interest even outside of the Motorcycle world. Second best-selling family has been the Panigale with over 500 sales including the completely new 1299 models which have attracted excellent comments from press and customers alike. The all-new Multistrada is third best seller, even though we only received the bike in volume from May and we continue to deliver bikes to satisfy customer demand on both this, and the Scrambler families.”

USA RECALL #1 - DUCATI - Cable may Prevent the Throttle from Closing

RECALL Subject : Cable may Prevent the Throttle from Closing

Report Receipt Date: MAR 16, 2015
NHTSA Campaign Number: 15V152000
Component(s): VEHICLE SPEED CONTROL
Potential Number of Units Affected: 5,962  

Manufacturer: Ducati North America

SUMMARY:

Ducati North America (Ducati) is recalling certain model year 2010-2014 Multistrada 1200 motorcycles. The inner sleeve of the opening throttle cable may move and prevent the full closing of the throttle.

CONSEQUENCE:

If the throttle cannot be fully closed, there is an increased risk of a crash.

REMEDY:

Ducati will notify owners, and dealers will replace the upper throttle cover with one that prevents the inner throttle sleeve from moving, free of charge. The recall is expected to begin May 11, 2015. Owners may contact Ducati customer service at 1-800-231-6696. Ducati's number for this recall is RCL-15-001.

NOTES:

Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Ducati gives parent company cause to celebrate with increased sales in 2014.

• Fifth consecutive growth year for Bologna-based bike manufacturer
• Record sales achieved thanks also to the new Monster and 899 Panigale
• USA confirmed as Ducati’s most important market, with Asia growing fast (+ 11%)

In 2014 Ducati Motor Holding spa achieved a new sales record by delivering 45,100 bikes to customers, 2% more than in 2013, marking the fifth consecutive year of growth.

This increase also stemmed from the introduction of new products that, despite market uncertainty, made a clear contribution to what has been an outstanding result for Ducati. More specifically, with the introduction of the new Monster 1200 and Monster 821, Monster family sales rose by 31%, with 16,409 new bikes sold. 

The Superbike family, thanks to the widespread introduction of the 899 Panigale, which scored a +74% sales success with 5,806 bikes delivered to customers, enjoyed an overall growth of 12%, with a total of 9,788 bikes sold in 2014.

North American sales performance was in line with that of 2013, with Mexico experiencing 8% growth. The U.S. continues to be Ducati’s top market, with 8,804 units delivered to customers. Despite difficult market conditions, sales in South America increased considerably, especially in Brazil (+ 74%, 1,174 bikes sold); this was achieved thanks to considerable expansion of the dealership network in that country and the market introduction of the full model range with local CKD production.

In Europe sales slowed a little (-3% with 19,743 bikes), mostly due to challenging conditions on several markets. However, while sales in Italy fell short of those attained the previous year (-14% with 4,284 bikes), other European countries were almost stable, with the UK actually experiencing significant double-digit growth (+16% with 2,742 bikes).

Double-digit growth was also seen in Asia, where Ducati achieved an all-time sales record (+11% with 5,787 bikes). Performance was particularly strong in Thailand (+22% with 3,057 units) and China where sales volumes, with respect to 2013, almost doubled (+97%).

Ducati also succeeded in boosting sales in Australia (+13% with 2,132 bikes) and strengthening its performance in Japan (+1% with 2,558 units).

Ducati UK achieves record sales in March.

• Highest ever single month registrations since Ducati UK was first established
• Record sales of 483 Ducati motorcycles recorded in March 2014
• Three-figure sales across Monster, Multistrada and Superbike model families

After finishing the second half of 2013 with record registrations, Ducati UK has maintained momentum with March delivering the best ever registrations in a single month since Ducati UK became operational in 2000. The Ducati UK sales network of 33 dealers registered a total of 483 motorcycles in March, an increase of nearly 60% over the same month in 2013. 

Whilst the arrival of new models such as the 899 Panigale and Monster 1200 helped achieve this record, the month delivered success across all of Ducati’s model families with three-figure sales of Monster, Multistrada and Superbike for the first time ever.

Ducati UK Managing Director, Tim Maccabee, commented:  “Obviously, it is very satisfying to see motorcyclists endorsing the desirability of our new models and, indeed, the entire range. I think that more and more are recognising the work we have done to deliver high quality, innovation and value in our motorcycles in addition to the excellent sales and service provided through our network of professional Dealerships around the country.” 

The results show a strong overall model range that has a broad appeal and is now more affordable due to attractive Ducati TriOptions finance packages. The TriOptions PCP finance plans feature low deposits and low monthly payments from £89 per month for the Monster 696 up to £189 per month for the award winning 1199 S Panigale. 

Roberto Righi, Director of Sales at the Ducati factory in Bologna, added:  “We are delighted with current trend in the UK for Ducati and with two British stars riding Ducati on the world stage with Cal Crutchlow in MotoGP and Chaz Davies in World Superbike, I think we have combined sport-oriented interest with a great and accessible model line-up.”

Ducati announces national Demo Day to play on all the new bikes.

• Nationwide ‘Demo day’ on April 12
• Opportunity to see new 2014 model range
• Diavel will be the newest model on display at dealers
• Other new models include 899 Panigale and Monster 1200

Ducati dealers around the UK and Ireland will be opening their doors on April 12 for a demonstrator day that will give customers the chance to view and try out the latest 2014 Ducati model range. Visitors will be among the first in the country to see the newly arrived Ducati Diavel.  

The new Diavel arrives in dealerships boasting a range of updates to one of Ducati’s already most impressive models. The list of new Diavel features includes the latest version of the new Testastretta 11° DS engine, a new exhaust system and the latest technological elements such as the new full-LED headlight, ABS, Ducati Traction Control and Ducati Riding Modes. The new model follows the company’s “Performance Redefined” philosophy, using cutting-edge innovation and technology to provide a smoother, safer and more rider-friendly experience, enabling easier access for the ever-increasing number of people who desire the unique thrill of riding a Ducati.  

There will also be the opportunity to test ride some of Ducati’s latest models including the stunning 899 Panigale and the latest evolution of the iconic Monster, the Monster 1200 and Monster 1200 S.  There will also be a selected range of 2014 models on display and available to test ride although this will vary from dealer to dealer.  

It is advisable to book test rides in advance. Details of your nearest dealer can be found herewww.ducatiuk.com/find_dealers/index.do  Terms and conditions apply, please contact your dealer for details.

Niall Mackenzie announced as Ducati TriOptions Cup Ambassador.

Niall Mackenzie will take on the prestigious role of Ambassador for the 2014 Ducati TriOptions Cup following in the footsteps of such luminaries as Ducati legend and four times World Superbike Champion, Carl Fogarty and 2003 World Champion, Neil Hodgson.

Niall will begin his role at Brands Hatch on Easter weekend where the first round of Ducati TriOptions Cup takes place. This new race series is an evolution of the hugely popular 848 Challenge that now sees the new 899 Panigale as the predominant machinery in this prestigious one-make championship.

The former 500cc GP rider and three times British Superbike Champion will bring a wealth of knowledge and experience to the series and will be on hand to give advice and support to the Ducati riders in the paddock. Niall will also be a familiar face at the Ducati UK hospitality welcoming guests and sponsors as well as interviewing the Ducati riders during a race weekend.

Niall Mackenzie, Ducati TriOptions Cup Ambassador

“I was proud to finish my career with Ducati and it is great to renew that relationship. I am a big fan of one-make championships and look forward to seeing everyone in action for what should be a fantastic season.”

Tim Maccabee, Managing Director, Ducati UK

“Ducati UK has continued its strong support of British Superbikes through the Ducati TriOptions Cup and our hospitality presence in the paddock.  The Cup has gone from strength to strength over the last few years and this year race fans will have the chance to see the incredible spectacle of around twenty five 899 Superbikes lining up on the grid. Niall Mackenzie will be a great asset to the championship helping the riders throughout the season through his guidance and sharing his knowledge and experience –we are immensely proud to have him as our series Ambassador.”

The Ducati TriOptions Cup debuts at Brands Hatch, 18-21 April over the Easter weekend, part of an eight round calendar that visits some of the best circuits in the UK as well as an overseas round at Assen in September.

Ducati announces world 1st production wireless integration with air-bag jackets.

Ducati announces world’s first production motorcycle wirelessly integrated with airbag riding jackets - The Multistrada D-Air®

• Ducati introduces first ever production motorcycle wirelessly integrated with airbag riding jackets
• Italian innovation makes significant contribution to two-wheel safety
• Ducati Multistrada D-Air® model  available in Europe only, from May 2014 onwards

Italy’s iconic motorcycle manufacturer, Ducati, announces the introduction of the Multistrada D-Air® model, featuring a fully integrated, intelligent system of sensors wirelessly connected to Ducati Apparel airbag jackets by Dainese. Marking a ‘world’s first’ in the motorcycle industry and combining the innovative designs from two famous Italian brands, the new Ducati model takes a significant step forward in two-wheel safety. 

Combining the expertise of both Ducati and Dainese, the intelligent passive safety system uses sensors built into the Multistrada’s existing electronics to constantly understand the vehicle’s dynamic situation and deploying only when subjected to a genuine accident scenario. The Multistrada D-Air® system completes the data analysis and airbag deployment inside both the rider and passenger jackets in just 45 milliseconds, considerably reducing the risk of injury upon impact. 

Ducati’s premiere of the technology, developed in cooperation with Dainese, further underlines the Italian motorcycle manufacturer’s commitment to enhanced safety, already represented by their Ducati Safety Pack consisting of multi-level ABS and traction control.

More information on the Ducati Multistrada D-Air® will be released on 15 April and the innovative new model will be available in European Ducati Dealerships from May 2014 onwards.

DUCATI riding experience announces exclusive date at ASSEN

• Extra DRE 2014 event to be held on 9-10 July at famous World Championship circuit of Assen (Netherlands)
• DRE models include Ducati 899, 1199 and 1199 S Panigale, Monster 1200, Multistrada, Hypermotard and Hyperstrada
• Special guest Michele Pirro (Ducati Team official test rider) to attend alongside list of famous DRE instructors

The Ducati Riding Experience has announced 9-10 July to be an extra special addition to their 2014 calendar, with an incredible opportunity to learn track craft around one of the most famous World Championship circuits in the world, the Dutch circuit of Assen. 

Well known as the home of the Dutch TT in MotoGP and the scene of countless exciting races in World Superbike, the 4.5km (2.8 mile) circuit is now set to be the venue of a special round of the Ducati Riding Experience, providing a chance-of-a-lifetime event to hone riding skills aboard Ducati motorcycles.

As usual, DRE has been carefully structured to cover all riding levels of motorcycle experience. Street riders looking to further improve their road riding skills will have the opportunity to participate in the Intermediate course, while track riders can choose from a range of four levels of Racing courses, from those making their first track experience to those wishing to further perfect their existing track riding or racing skills.

Racing 1 and Master Racing courses will receive additional instruction on fast and safe riding with a dedicated classroom session prior to the track experience. To enable this, the courses will spread over two days, during which Racing 1 participants will start the first afternoon with a briefing and theoretical exercises designed to lay a firm foundation of knowledge before practical tuition on the track. For the more advanced Master Racing course, participants will have a highly informative classroom session with Ducati’s Factory Test Rider, Alessandro Valia, and Chief Instructor, Dario Marchetti, before taking to the track aboard Ducati’s impressive 1199 Panigale S Superbikes.

Participants of the highly prestigious Troy Bayliss Academy courses will be instructed in groups of five by the triple World Superbike Champion himself. Academy students will ride the Ducati 1199 Panigale S further equipped with a Termignoni exhaust system.

The Racing 2 course will take place on the first day and is intended for riders who already have track experience and wish to develop it further. In addition to many other details, they will work on details such as increasing corner turn-in and mid-corner speeds and on how fully capitalising on every last hp of acceleration can achieve a smoother, more fluid and confidence-inspiring riding style.

Enrolment for Racing 1 and 2 courses is limited to 50 students, divided into efficient learning groups of just five, whereas the Master Racing course is open to just 12 participants, divided into groups of three. While all groups are guided by an expert instructor, all track-riding participants must be holders of Class A driving licenses without engine size limitation.

For non-track riders, the DRE at Assen offers an Intermediate course to improve existing road skills and enhance their overall safety. These participants will use the Ducati Multistrada 1200 S, Hypermotard and Hyperstrada models and the brand new Monster 1200 with excellent user-friendliness and the enhanced ergonomics of an innovative adjustable seat height.

Within the cost of the courses, all DRE participants will be provided with a motorcycle and instructor as well as a welcome kit and lunch. For booking information visit the Experience section of Ducati.com.

The team of highly qualified instructors will be coordinated by DRE Technical Director and Chief Instructor, Dario Marchetti, and Alessandro Valia (Factory Test Rider and Chief Instructor of the Master Racing course). In addition to many more successful and celebrated riders, the list of DRE instructors include top names such as Troy Bayliss (2001, 2006 & 2008 World Superbike Champion and MotoGP race winner) Paolo Casoli (1997 World Supersport Champion), Manuel Poggiali (2001 125cc World Champion & 2003 250cc World Champion), Andrew Pitt (2001 & 2008 World Supersport Champion & World Superbike & MotoGP competitor). Ducati Team official MotoGP test rider, Michele Pirro, will be special guest attending the Assen event.

Assen DRE course schedule

9 July 2014

• Intermediate
• Racing 2
• Master Racing
• Troy Bayliss Academy

10 July 2014

• Intermediate
• Racing 1
• Troy Bayliss Academy

For more information on booking, visit the Experience section of Ducati.com at: http://www.ducati.co.uk/ducati_riding_experience/dre_at_assen.do

Ducati Multistrada and Diavel awarded Motorcycle of the year in Germany.

• Motorrad magazine hold prestigious 'Motorrad des Jahres' in Stuttgart
• Multistrada and Diavel voted 'Motorcycle of the Year' in their respective categories
• With 899 and 1199 Panigale Superbikes and Hypermotard, Ducati collect five awards

Ducati took five awards at the annual 'Motorrad des Jahres' (Motorcycle of the Year) event in Stuttgart, Germany on Monday evening, when highly respected magazine, Motorrad, presented their annual awards at Stuttgart's Residenztheater.  Decided by the magazine's voting readers, the awards underline the increasing strength of the famous Italian brand in the German market.

Ducati Motor Holding CEO, Claudio Domenicali, was at the event to accept the awards. Ducati's versatile Multistrada lived up to it's 'four-bikes-in-one' character by being awarded 'Motorcycle of the Year' in the 'Allrounder' category, while the Diavel took 'Motorcycle of the Year' in the 'Cruiser' category, both very successful models for Ducati and benchmarks in innovative design and technology.

In the 'Sportbike' category Ducati's 1199 and 899 Panigale Superbikes collected 2nd and 3rd respectively and the Hypermotard took 3rd place in the 'Enduro/Supermoto' category, raising Ducati's awards total to five.

GENEVA - AUDI's sub brand Ducati launches new Diavel superbike,

• New Diavel models with many new features unveiled by Claudio Domenicali (Ducati CEO) during the VW Group Night on the eve of the Geneva Motor Show
• Stunning, Bologna-built sport cruiser boasts enhanced design, comfort and ergonomics and a new, even smoother and higher-performing engine
• New Diavel models to arrive in Ducati stores from April 2014 onwards

The brand new Ducati Diavel made its first public appearance at a special preview presentation in Geneva, during the prestigious Volkswagen Group Night. On the eve of the 84th edition of the International Motor Show of Geneva (running from 6-16 March), Claudio Domenicali (CEO of Ducati Motor Holding) personally unveiled the new model on stage during the important evening, providing a stunning preview of the latest machine to join the Ducati range during 2014.

Having introduced its new range of models at the Milan International EICMA Motorcycle Show in November 2013, Ducati’s latest presentation of the new Diavel now successfully achieves the company’s industrial development plan, which had promised one completely new model (the Monster 1200) and three ‘family-extension’ models: the 899 Panigale, the exclusive 1199 “Superleggera” and now the new Diavel.

Ducati now presents further enhancement of its sport cruiser model, featuring the latest version of the Testastretta 11° DS engine, a new exhaust system and latest technological elements such as the new full-LED headlight, all combining the powerful and assertive personality of the model with the sophisticated styling synonymous with the iconic Ducati brand.

The new Diavel follows the company’s “Performance Redefined” philosophy, using cutting-edge innovation and technology to provide a smoother, safer and more rider-friendly experience, enabling easier access for the ever-increasing number of people who desire the unique thrill of riding a Ducati.

The new machine remains in a class of its own, unique, innovative and bold and a benchmark that continues to attract motorcyclists around the world. Built to have a commanding presence, though lightweight and agile in typical Ducati style, the new Diavel takes the rider/motorcycle relationship to another level in absolute comfort. For connoisseurs of technology, the latest generation Testastretta 11° Dual Spark engine combines with full LED illumination, ABS, Ducati Traction Control and Ducati Riding Modes to deliver a confidence-inspiring superiority, while new styling, 162hp and 205kg* (452lb) of pure Ducati drives a comfortable sport lifestyle previously only dreamt of.

Merging the worlds of power and style is now achieved with convincing precision. A specially engineered 240 section rear tyre combined with Ducati chassis technology serves up mind-blowing handling and lean angles which defy the laws of physics, whether carving through curves or simply cruising the boulevards.

The new Diavel is dressed in stylish Dark Stealth livery, a black trellis frame and black wheels. The Diavel Carbon offers the choice of traditional Ducati Red over Matte Carbon with red frame or the stunning new Star White over Matte Carbon with white frame, both with black, forged wheels by Marchesini, turned and milled to expose the natural aluminium. Both models will start to arrive in Ducati stores around the world from April 2014 onwards.

A full Press Kit of information in English, French, German and Japanese plus high resolution images and video is available on Ducatipress.com here.

Ducati Motor Holding S.p.A – An Audi Group Company

Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.

These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.