Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.
Showing posts with label superbike. Show all posts
Showing posts with label superbike. Show all posts

Tuesday, 24 January 2017

Ducati celebrates the full year with sales climbing over and above 2015 in there 90th year.

  • 55,451 Ducati motorcycles delivered to customers
  • Claudio Domenicali, CEO of Ducati Motor Holding: “The pattern of constant company growth seen these last seven years continues
  • Andrea Buzzoni, Global Sales and Marketing Director Ducati: “Results on the Italian market were outstanding, with 20% growth
Ducati Motor Holding enjoyed further growth in 2016, delivering 55,451 motorcycles to customers all over the world: that's an increase of 1.2% compared to 2015 (54,809 bikes).
Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction”, commented Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group's strategy and skills.”
This highly encouraging result also stemmed from the addition of new motorcycles to the 2016 Ducati  range: for example, sales of bikes in the Multistrada family were up by 16% compared to 2015.






The renewed Hypermotard family enjoyed double-digit growth (+15%), while the new Ducati XDiavel received an equally warm welcome on the market, with sales topping 5,200.
Moreover, during its second year on international markets, the Ducati Scrambler brand extended its worldwide success: over 15,500 bikes were delivered, a result achieved thanks also to the introduction of the new Scrambler Sixty2.
“In addition to a new sales record, 2016 saw consolidation of the considerable increase in volumes achieved in 2015, thanks also to the introduction of the Scrambler brand. This growth demonstrates the strength of both range and brand and, above all, the solid performance of the global sales network”, comments Andrea Buzzoni, Global Sales and Marketing Director of Ducati Motor Holding. “Results on the Italian market have been significant. Thanks to 20% growth in 2016 - and an excellent 84% over the two-year period 2015/2016 - Italy is again the second most important market, after the USA and ahead of Germany.”
The USA retained its position as Ducati's biggest market, with customers receiving a total of 8,787 new bikes. On European markets, Ducati repeated the excellent progress of the previous year, with Italy (+20%) , Spain (+38%) and Germany (+8%) doing especially well.
Beyond Europe, outstanding brand performance was also achieved in China, where Ducati more than doubled its year-on-year sales (+120%). In Brazil, bike deliveries increased by 36%, and in Argentina by a staggering 219%.
And, as 2016 comes to such a satisfying end, the seven new models presented for 2017 allow Ducati to look to the future with even greater confidence and optimism.
With the motto “More than Red – Evolution never stops”, the 2017 range is packed with all-new developments. “Red” for passion, performance and racing. "More" for an ever-expanding product range that includes more accessible, differentiated motorcycles and an unprecedented range of services.
For 2017 the Monster family is being refreshed and extended with the arrival of the 1200 and the all-new 797. What's more, already-presented bikes include the new Multistrada 950, Ducati SuperSport and the exclusive 1299 Superleggera.
Ducati Scrambler has launched two new bikes to extend the range of the new Ducati brand: the Café Racer and the Desert Sled.
At this time, Ducati has 1,594 employees, a network of 783 sales and assistance centres and is present in 90 countries.

Wednesday, 13 January 2016

USA - BMW Motorrad gets sales spurt in part, due to Mission Impossible, and a vast range of models.

BMW Motorrad USA has set a new all-time year-end sales record. With 16,330 units sold in 2015, BMW motorcycle sales grew 9.3 percent above the total 14,945 units sold in 2014.

The S 1000 RR supersports bike, featured in the film Mission Impossible – Rogue Nation, was BMW’s best-selling model (accounting for 13.3 percent of total 2015 volume). Other best-selling models included the ever-popular R 1200 GS Adventure (12.2 percent of total volume) and the R 1200 GS (11.5 percent of total volume).

The S 1000 R power roadster and BMW’s first adventure sports bike -- the new S 1000 XR Adventure – also bolstered annual sales in the BMW Motorrad S-Series model range.

The classic customizable R nineT was one of the top performing models in December with 138 units delivered, and in combination with the new R 1200 RS sport tourer, helped grow flat-twin engine R-Series model retails by 21 percent to 575 units compared to 477 in December 2014. BMW’s F-Series middleweight machine sales grew by 11 percent in the month with sales of 235 units compared to 211 in December 2014.

“New and loyal customers; a broad, continuously enhanced model lineup; a high-performing dealer network; and accolades from the motorcycle press contributed to record growth for BMW Motorcycles in the United States, BMW Motorrad’s strongest export market,” commented Kris Odwarka, Vice President, BMW Motorrad USA.

BMW earned four “Best of 2015” awards from Motorcycle.com, and it was the only manufacturer to garner three coveted categories in Motorcyclist Magazine’s 2015 Motorcycle of the Year (MOTY) Awards. (See 2015 Awards below)

According to Odwarka, BMW’s robust product offensive will continue in 2016 with introduction of the R nineT Scrambler, the new BMW G 310 R – the first BMW roadster under 500 cc – and the new C 650 Sport and C 650 GT maxi scooters in the urban mobility segment.

Monday, 27 July 2015

Ducati United Kingdom sets records with year to date sales up by 36%, and Q2 up 50%.

  • Ducati UK sets records with year to date sales up by 36%
  • Best ever first half sales for Ducati UK
Ducati UK continues to set records with year to date sales in the UK up 36% versus 2014 at nearly 2,200 motorcycles – the best ever first half sales for the company in the UK. The second quarter was also a best ever, up 50% at over 1500 sales and June itself was confirmed as the best month for sales in the history of Ducati in the UK with more than 550 registrations.

Sales records continue to topple in 2015 with March and May being the second and third best sales months ever in the UK and follow an unprecedented level of new model introductions. First to arrive this year was the new Scrambler family, followed quickly by the new 1299 Panigale and the all-new Multistrada 1200 DVT. The limited edition Diavel Titanium and Monster Stripe versions have also contributed to this result.
Tim Maccabee, Managing Director, explained “it’s very pleasing to see our Dealerships deliver such strong results, following on from a record breaking year in 2014. Top selling family so far this year has been the Scrambler which we have seen attract new customers to our brand but has also had widespread interest even outside of the Motorcycle world. Second best-selling family has been the Panigale with over 500 sales including the completely new 1299 models which have attracted excellent comments from press and customers alike. The all-new Multistrada is third best seller, even though we only received the bike in volume from May and we continue to deliver bikes to satisfy customer demand on both this, and the Scrambler families.”

Wednesday, 28 January 2015

Honda (UK) has signed the fastest female on two-wheels to compete in the British Superbike Championship.

Honda (UK) has signed the fastest female on two-wheels to compete for its official team in the UK’s premier motorcycle racing series – the British Superbike Championship. Cheshire-based rider Jenny Tinmouth will be the only woman to race in the series in 2015, joining fellow riders Jason O’Halloran and Dan Linfoot on the three-strong Honda Racing squad.

Tinmouth – who has achieved many firsts for women in motorsport – has competed in the British Superbike Championship since 2011 and is the first and only female to have ever ridden in the series – an accolade for which she was awarded a Guinness World Record. Having previously run her own private team, Tinmouth will now join the official Honda squad, racing in the prestigious premier class aboard the championship-winning Honda CBR1000RR Fireblade.

Tinmouth’s racing career also includes numerous successes at the world famous Isle of Man Tourist Trophy (TT) road races, where she holds the current record as the fastest female around the notoriously difficult 37-mile course. Tinmouth broke the female lap record in her first year at the event and went on to break her own record the following year with an average lap speed of 119.9455mph – for both she received further Guinness World Records.

In 2012, Tinmouth received The Women’s International Film and Television Showcase, International Visionary Awards ‘IT Girl’ award for her commitment and dedication to her sport, siting her as an inspiration to women of all ages around the world. Tinmouth will begin her 2015 BSB campaign with Honda Racing at the first round of the 12-round championship at Donington Park from 4-6 April. To follow Jenny’s progress in the Championship follow Honda on Facebook and Twitter.

Nick Campolucci, Head of Motorcycles at Honda (UK), sees the addition to the squad as a natural progression for both Jenny and Honda Racing:

"There'll be a focus on Jenny because she's a female racer, of course. After all, she's the first and only woman rider to compete in British Superbikes. But she's a proven competitor and current Isle of Man TT lap record holder. Jenny joins the team on merit and we are very pleased that we have the opportunity to work with her. 

Honda has served up a number of firsts when it comes to broadening the representation of women in motorsport and Jenny is the latest female member of the Honda Racing family. She joins British motocross sensation Natalie Kane and Laia Sanz who achieved the highest ever placing in this year's Dakar Rally, by a female rider, finishing ninth overall in this year's race."

Jenny Tinmouth:

"I'm absolutely over the moon and cannot believe I'm riding for Honda Racing in the British Superbike Championship. The offer was totally unexpected. I went for a meeting with Nick (Campolucci) to discuss the season and had a few cheeky questions I wanted to ask about Honda helping me out with bikes, and when the offer came I couldn't believe what I was being asked. I went into the meeting thinking it would just be some help and came out as a full-time Honda rider. It's always been my ultimate dream to ride for the team and to have the opportunity this year is just amazing. I’m riding the Honda BSB bike for the first time during a team test in March and I can't wait."

Wednesday, 21 January 2015

Ducati gives parent company cause to celebrate with increased sales in 2014.

  • Fifth consecutive growth year for Bologna-based bike manufacturer
  • Record sales achieved thanks also to the new Monster and 899 Panigale
  • USA confirmed as Ducati’s most important market, with Asia growing fast (+ 11%)
In 2014 Ducati Motor Holding spa achieved a new sales record by delivering 45,100 bikes to customers, 2% more than in 2013, marking the fifth consecutive year of growth.

This increase also stemmed from the introduction of new products that, despite market uncertainty, made a clear contribution to what has been an outstanding result for Ducati. More specifically, with the introduction of the new Monster 1200 and Monster 821, Monster family sales rose by 31%, with 16,409 new bikes sold. 


The Superbike family, thanks to the widespread introduction of the 899 Panigale, which scored a +74% sales success with 5,806 bikes delivered to customers, enjoyed an overall growth of 12%, with a total of 9,788 bikes sold in 2014.

North American sales performance was in line with that of 2013, with Mexico experiencing 8% growth. The U.S. continues to be Ducati’s top market, with 8,804 units delivered to customers. Despite difficult market conditions, sales in South America increased considerably, especially in Brazil (+ 74%, 1,174 bikes sold); this was achieved thanks to considerable expansion of the dealership network in that country and the market introduction of the full model range with local CKD production.

In Europe sales slowed a little (-3% with 19,743 bikes), mostly due to challenging conditions on several markets. However, while sales in Italy fell short of those attained the previous year (-14% with 4,284 bikes), other European countries were almost stable, with the UK actually experiencing significant double-digit growth (+16% with 2,742 bikes).

Double-digit growth was also seen in Asia, where Ducati achieved an all-time sales record (+11% with 5,787 bikes). Performance was particularly strong in Thailand (+22% with 3,057 units) and China where sales volumes, with respect to 2013, almost doubled (+97%).
Ducati also succeeded in boosting sales in Australia (+13% with 2,132 bikes) and strengthening its performance in Japan (+1% with 2,558 units).

Thursday, 10 April 2014

Ducati UK achieves record sales in March.

  • Highest ever single month registrations since Ducati UK was first established
  • Record sales of 483 Ducati motorcycles recorded in March 2014
  • Three-figure sales across Monster, Multistrada and Superbike model families
After finishing the second half of 2013 with record registrations, Ducati UK has maintained momentum with March delivering the best ever registrations in a single month since Ducati UK became operational in 2000. The Ducati UK sales network of 33 dealers registered a total of 483 motorcycles in March, an increase of nearly 60% over the same month in 2013. 
Whilst the arrival of new models such as the 899 Panigale and Monster 1200 helped achieve this record, the month delivered success across all of Ducati’s model families with three-figure sales of Monster, Multistrada and Superbike for the first time ever.
Ducati UK Managing Director, Tim Maccabee, commented:  “Obviously, it is very satisfying to see motorcyclists endorsing the desirability of our new models and, indeed, the entire range. I think that more and more are recognising the work we have done to deliver high quality, innovation and value in our motorcycles in addition to the excellent sales and service provided through our network of professional Dealerships around the country.” 
The results show a strong overall model range that has a broad appeal and is now more affordable due to attractive Ducati TriOptions finance packages. The TriOptions PCP finance plans feature low deposits and low monthly payments from £89 per month for the Monster 696 up to £189 per month for the award winning 1199 S Panigale. 

Roberto Righi, Director of Sales at the Ducati factory in Bologna, added:  “We are delighted with current trend in the UK for Ducati and with two British stars riding Ducati on the world stage with Cal Crutchlow in MotoGP and Chaz Davies in World Superbike, I think we have combined sport-oriented interest with a great and accessible model line-up.”

Monday, 7 April 2014

Ducati announces national Demo Day to play on all the new bikes.

  • Nationwide ‘Demo day’ on April 12
  • Opportunity to see new 2014 model range
  • Diavel will be the newest model on display at dealers
  • Other new models include 899 Panigale and Monster 1200
Ducati dealers around the UK and Ireland will be opening their doors on April 12 for a demonstrator day that will give customers the chance to view and try out the latest 2014 Ducati model range. Visitors will be among the first in the country to see the newly arrived Ducati Diavel.  

The new Diavel arrives in dealerships boasting a range of updates to one of Ducati’s already most impressive models. The list of new Diavel features includes the latest version of the new Testastretta 11° DS engine, a new exhaust system and the latest technological elements such as the new full-LED headlight, ABS, Ducati Traction Control and Ducati Riding Modes. The new model follows the company’s “Performance Redefined” philosophy, using cutting-edge innovation and technology to provide a smoother, safer and more rider-friendly experience, enabling easier access for the ever-increasing number of people who desire the unique thrill of riding a Ducati.  

There will also be the opportunity to test ride some of Ducati’s latest models including the stunning 899 Panigale and the latest evolution of the iconic Monster, the Monster 1200 and Monster 1200 S.  There will also be a selected range of 2014 models on display and available to test ride although this will vary from dealer to dealer.  

It is advisable to book test rides in advance. Details of your nearest dealer can be found herewww.ducatiuk.com/find_dealers/index.do  Terms and conditions apply, please contact your dealer for details.

Niall Mackenzie announced as Ducati TriOptions Cup Ambassador.

Niall Mackenzie will take on the prestigious role of Ambassador for the 2014 Ducati TriOptions Cup following in the footsteps of such luminaries as Ducati legend and four times World Superbike Champion, Carl Fogarty and 2003 World Champion, Neil Hodgson.

Niall will begin his role at Brands Hatch on Easter weekend where the first round of Ducati TriOptions Cup takes place. This new race series is an evolution of the hugely popular 848 Challenge that now sees the new 899 Panigale as the predominant machinery in this prestigious one-make championship.
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The former 500cc GP rider and three times British Superbike Champion will bring a wealth of knowledge and experience to the series and will be on hand to give advice and support to the Ducati riders in the paddock. Niall will also be a familiar face at the Ducati UK hospitality welcoming guests and sponsors as well as interviewing the Ducati riders during a race weekend.
Niall Mackenzie, Ducati TriOptions Cup Ambassador
“I was proud to finish my career with Ducati and it is great to renew that relationship. I am a big fan of one-make championships and look forward to seeing everyone in action for what should be a fantastic season.”
Tim Maccabee, Managing Director, Ducati UK
“Ducati UK has continued its strong support of British Superbikes through the Ducati TriOptions Cup and our hospitality presence in the paddock.  The Cup has gone from strength to strength over the last few years and this year race fans will have the chance to see the incredible spectacle of around twenty five 899 Superbikes lining up on the grid. Niall Mackenzie will be a great asset to the championship helping the riders throughout the season through his guidance and sharing his knowledge and experience –we are immensely proud to have him as our series Ambassador.”
The Ducati TriOptions Cup debuts at Brands Hatch, 18-21 April over the Easter weekend, part of an eight round calendar that visits some of the best circuits in the UK as well as an overseas round at Assen in September.

Tuesday, 18 March 2014

Top DJ's to headline Isle of Man TT festival.

Honda has unveiled plans for the inaugural Honda TT Revolution – a series of events during the Isle of Man TT festival that in 2014 will see internationally-renowned DJs Carl Cox and Danny Howard headline exclusive opening and closing parties to top and tail race week.

The Honda TT Revolution will begin on the eve of the Superbike TT, Friday 30 May, with the Race Week Opening Party featuring rising superstar Danny Howard (from BBC Radio One), who was given his first date at Space in Ibiza by Carl Cox. Howard will be supported by the Futuristic Polar Bears, who will warm up the crowd with their unique brand of uplifting house. The exclusive night will mark the start of the world’s most famous road racing event.  
Seven days and nine epic races later, the Isle of Man TT will draw to a close with the final night of the 2014 Honda TT Revolution, the Race Week Closing Party, headlined by legendary Ibiza resident Carl Cox. Taking place on Friday 6 June following the most important on-track battle of the week – the Senior race – the night promises to round off the 2014 TT in spectacular style.

“I’m incredibly excited to be a part of the Honda TT Revolution,” explains Carl Cox – who is a keen biker himself and who also sponsors a successful New Zealand-based sidecar race team, which hopes to compete at the TT in the future. “The Isle of Man TT festival has been on my list of things to do for a long time and with the Honda project I get to combine both my passions – motorcycles and music. The TT is far more than just a motorcycle race though, it’s a showcase of almost unbelievable extreme sporting talent that literally takes your breath away whether you’re a bike fan or not. I can’t wait to be a part of it, hopefully celebrating a week of Honda wins at the Closing Party!”
The Honda TT Revolution Opening and Closing Parties will take place at The Courthouse, Douglas. Tickets will go on sale on at 9am on Monday 14 April at skiddle.com (£15 for the Opening Party with Danny Howard and £20 for the Closing Party with Carl Cox, booking fees will apply). Tickets will also be available to purchase locally at The Courthouse. 

Dainese continues to support British racers in 2014

Dainese is pleased to announce its continuing support of UK riders in British Superbike, World Superbike and road racing.
In the British Superbike Championship Tommy Bridewell will be flying the Dainese flag in his quest to lift the 2014 BSB trophy. Bridewell will also wear and help with the development of the new D-air Racing Thorax.
D-air Racing Thorax is a development of the original system, which extends to protect the trunk. The entire system has been redesigned to increase the area protected without sacrificing the ergonomics, a crucial aspect for professional riders. The size and geometry of the airbags has changed to extend to ‘hug’ the riders trunk, while a larger capacity gas generator has been introduced to maintain high inflation pressure.

Dainese will also continue in its role as the Official Safety Partner of the British Superbike Championship.

MCE BSB Series Director Stuart Higgs explained:
I am delighted to see that Dainese and Tommy Bridewell have continued their partnership into the 2014 season, which has the foundations for being his biggest opportunity to challenge for the title to date.
In terms of the Championship it is fantastic to see the D-air Thorax system utilised by one of our leading riders as we have been working very closely with our safety partner Dainese on the recent evolution to the D-air system. We have already seen from riders in the MotoGP World Championship classes that the D-air has proved extremely effective and this announcement shows Dainese’s latest commitment to rider safety within the MCE BSB Championship.
Tommy Bridewell, also commented:
It’s very special for me to be associated with Dainese. It was the first suit I wore when I first started racing and I really believe they offer the best protection in the world. The new suits with the D-air system are so technically advanced and I'm very proud to be involved with the development of the new versions with the Thorax and upper body protection. To be part of the same R&D team as Valentino Rossi feels amazing and I’m stoked to be part of this very unique family called Dainese.

In SBK Dainese will again back Tom Sykes, who will be defending his 2013 World Superbike Championship title, and Leon Haslam, who will compete aboard the Pata Honda SBK machine. Both riders will wear Dainese’s D-air Racing suit during the season. 
The Italian brand will also continue its support for road racing stars Guy Martin, Conor Cummins and James Hillier as they tackle the famous 37.5-mile mountain course at the Isle of Man TT, as well as the North West 200, Southern 100 and other road racing events. Dainese will also continue as the TT’s Official Safety Partner.
Aside form the UK contingent; Dainese will still support Valentino Rossi, Nicky Hayden, Stefan Bradl, Pol Espargaro and Andrea Iannone in their MotoGP assaults. Supported Moto2 riders include Franco Morbidelli, Luis Salom and Sandro Cortese, and in Moto3 Romano Fenati, Francesco Bagnaia and Niccolo Antonelli will all wear Dainese. 
Like Sykes and Halsam, all MotoGP, Moto2 and Moto3 riders will wear D-air Racing, with the exception of Espargaro, Salom and Fenati who, along with Bridewell, will continue to develop the new D-air Thorax system.
Dainese riders will continue their development role with D-air Racing, while also being protected by the system. Launched on the market three years ago, D-air Racing is a revolutionary airbag system fitted into a leather suit. The airbag works on internal equipment reading the track conditions and recognises when the bike starts to slide. The system is deployed within 45 millieseconds and takes just 10 seconds to deflate. 
To date all Dainese riders who have crashed wearing the D-air Racing system have escaped without neck, shoulder or collar bone injuries.

Wednesday, 12 March 2014

Ducati launches 2014 Monster in the UK

The eagerly awaited Monster 1200 arrives at Ducati dealerships throughout the UK.
  • Monster 1200 demonstrators now available in dealers throughout the country
  • New Superbike derived 1198 Testastretta 11° DS  engine
  • Innovative adjustable seat
  • Available from £129 per month on Ducati TriOptions finance
Ducati dealers throughout the UK have now taken delivery of their Monster 1200 demonstrators as this eagerly awaited icon arrives on UK shores.

Customers now have the opportunity to see for themselves a bike that that has been praised for the performance and fluidity of its engine, its neutral, yet agile handling and for the comfort that entices riders to come back for more.
It is twenty-one years on from the Monster’s first unveiling and Ducati now introduce the iconic  model’s  latest generation with the 2014 Monster 1200 and 1200 S powered by the formidable, Superbike-derived 1198 Testastretta 11° DS  engine. The brand new flagship of the family presents an entirely new chassis and muscular styling designed with premium components fully integrated with Ducati’s latest technologies.

High-spec  brakes,  suspension,  single-sided  swingarm  and  lightweight  wheels  combine  with  Ducati’s  best-yet  ergonomics  to  offer  the  Italian  manufacturer’s  most  attractive  Monster  ever.  Super comfortable  and introducing  an  innovative  adjustable  seat  height,  the  model  also  combines  8-level  traction  control,  3-level ABS and 3-level Ride-by-Wire into Ducati’s user-friendly, press-button Riding Modes.

The standard 135hp Monster 1200 is available in red, priced at £10,695 or can be ridden away on a Ducati TriOptions finance scheme from £129 per month. The higher spec ‘S’ version is available in red and white liveries, priced at £12,995 or can be ridden away on a Ducati TriOptions finance scheme from £149 per month.
To discover the Monster 1200 and how Ducati TriOptions can make every Ducati more affordable, visit your local dealer now.

Tuesday, 11 March 2014

Honda announces BSB entry team for 2014.

Honda (UK) confirms its official involvement in the 2014 British Superbike Championship with a three-strong line-up of riders competing under the Honda Racing banner in the Superbike and Superstock 1000 classes.
Former Australian Supersport Champion Jason O’Halloran and double Endurance World Champion Freddy Foray will form a two-man squad for the full Superstock 1000 Championship, competing aboard the new track-focused Honda CBR1000RR Fireblade SP machine in a tricolour design.
For four selected rounds of the British Superbike Championship, the Honda Racing team will be joined by current Endurance World Champion Julien Da Costa. The Frenchman will ride in the Superbike class at Snetterton, Donington Park, Silverstone and the final Brands Hatch outing as part of the continued development programme for the CBR1000RR Fireblade ahead of Honda’s planned full-time return to BSB in 2015.
The BSB line-up completes Honda (UK)’s racing activity for 2014, which also includes involvement in the Maxxis British Motocross Championship and the Pro Nationals series with Buildbase Honda and Putoline Apico Honda. Buildbase Honda will run a three-strong team in the MX1 class with Elliott Banks-Browne, Brad Anderson and Nez Parker aboard the Honda CRF450R, while Putoline Apico Honda will contest the MX2 class with James Harrison and Neville Bradshaw aboard the CRF250R.
The Maxxis British Motocross Championship kicks off on 16 March from Landrake MotoParc in Cornwall while the 2014 British Superbike Championship will begin on 21 April from Brands Hatch in Kent.
Neil Tuxworth – Honda (UK) Racing
While we’re obviously disappointed not to be defending our 2013 British Superbike title but we’re very pleased to have some involvement in the championship for 2014. Julien Da Costa competing in four rounds of the Superbike championship will enable us to continue developing the Fireblade machine ready for a full return to the class in 2015. We’re also excited to be contesting all rounds of the Superstock season with the new Honda CBR1000RR Fireblade SP. We’ve retained the services of Jason O’Halloran – who has won Superstock races for us before – and we’re also very pleased to welcome double EWC championship Freddy Foray to the team. It’s a strong line-up in road racing and we’re coming with a strong effort in off-road too in 2014. We’re looking forward to bringing home some positive results this season.
Jason O’Halloran
This will be my fourth consecutive season with Honda UK and my seventh year as a Honda rider (I spent three years with Honda Australia before I came to the UK). Honda has played a big part in my racing career so it’s great to be continuing with them for 2014. I’m looking forward to the challenges that lie ahead this season and I’m especially looking forward to racing the new Fireblade SP. With the new machine and Honda (UK) behind me I believe we have everything in place to succeed and I won’t be looking for anything less than a championship win. I’ve worked hard over the winter to prepare and I can’t wait to get started.

Freddy Foray
I’m really pleased to be back in the UK racing in the Superstock 100 championship and back with the Honda (UK) team, who I rode with for a few BSB rounds at the end of 2013. I can’t wait to race the CBR1000RR Fireblade SP and after a full winter test schedule, we will be well prepared for a successful 2014.


Julien Da Costa
I’m very excited to come back to British Superbikes, especially with the reigning championship team and machine. It is a fantastic opportunity for me to test and develop the new Fireblade SP and I’m really looking forward to the year ahead. I know it will be a tough challenge but I will do my absolute best to get on the podium before the final round at Brands Hatch.