Ducati United Kingdom sets records with year to date sales up by 36%, and Q2 up 50%.

• Ducati UK sets records with year to date sales up by 36%
• Best ever first half sales for Ducati UK

Ducati UK continues to set records with year to date sales in the UK up 36% versus 2014 at nearly 2,200 motorcycles – the best ever first half sales for the company in the UK. The second quarter was also a best ever, up 50% at over 1500 sales and June itself was confirmed as the best month for sales in the history of Ducati in the UK with more than 550 registrations.

Sales records continue to topple in 2015 with March and May being the second and third best sales months ever in the UK and follow an unprecedented level of new model introductions. First to arrive this year was the new Scrambler family, followed quickly by the new 1299 Panigale and the all-new Multistrada 1200 DVT. The limited edition Diavel Titanium and Monster Stripe versions have also contributed to this result.

Tim Maccabee, Managing Director, explained “it’s very pleasing to see our Dealerships deliver such strong results, following on from a record breaking year in 2014. Top selling family so far this year has been the Scrambler which we have seen attract new customers to our brand but has also had widespread interest even outside of the Motorcycle world. Second best-selling family has been the Panigale with over 500 sales including the completely new 1299 models which have attracted excellent comments from press and customers alike. The all-new Multistrada is third best seller, even though we only received the bike in volume from May and we continue to deliver bikes to satisfy customer demand on both this, and the Scrambler families.”

Ducati gives parent company cause to celebrate with increased sales in 2014.

• Fifth consecutive growth year for Bologna-based bike manufacturer
• Record sales achieved thanks also to the new Monster and 899 Panigale
• USA confirmed as Ducati’s most important market, with Asia growing fast (+ 11%)

In 2014 Ducati Motor Holding spa achieved a new sales record by delivering 45,100 bikes to customers, 2% more than in 2013, marking the fifth consecutive year of growth.

This increase also stemmed from the introduction of new products that, despite market uncertainty, made a clear contribution to what has been an outstanding result for Ducati. More specifically, with the introduction of the new Monster 1200 and Monster 821, Monster family sales rose by 31%, with 16,409 new bikes sold. 

The Superbike family, thanks to the widespread introduction of the 899 Panigale, which scored a +74% sales success with 5,806 bikes delivered to customers, enjoyed an overall growth of 12%, with a total of 9,788 bikes sold in 2014.

North American sales performance was in line with that of 2013, with Mexico experiencing 8% growth. The U.S. continues to be Ducati’s top market, with 8,804 units delivered to customers. Despite difficult market conditions, sales in South America increased considerably, especially in Brazil (+ 74%, 1,174 bikes sold); this was achieved thanks to considerable expansion of the dealership network in that country and the market introduction of the full model range with local CKD production.

In Europe sales slowed a little (-3% with 19,743 bikes), mostly due to challenging conditions on several markets. However, while sales in Italy fell short of those attained the previous year (-14% with 4,284 bikes), other European countries were almost stable, with the UK actually experiencing significant double-digit growth (+16% with 2,742 bikes).

Double-digit growth was also seen in Asia, where Ducati achieved an all-time sales record (+11% with 5,787 bikes). Performance was particularly strong in Thailand (+22% with 3,057 units) and China where sales volumes, with respect to 2013, almost doubled (+97%).

Ducati also succeeded in boosting sales in Australia (+13% with 2,132 bikes) and strengthening its performance in Japan (+1% with 2,558 units).

The NEW Yamaha MT-125

Don’t be afraid of the Dark!

Yamaha's recently launched MT-09 and MT-07 have powered to the top of the sales rankings and captured the imagination of European motorcyclists who are looking for a new kind of riding excitement. Inspired by the Dark Side of Japan, these edgy new MT models are all about pure riding emotion. For 2014 Yamaha expand the MT range even further with the new MT-125 - its first streetfighter-style model in the 125cc category that aims to open the MT World to younger riders.

Serious ‘full-size’ bike image

The new MT-125 has been shaped by the strong MT family DNA to give it a charismatic appearance and a commanding street presence that is reinforced by its genuine big bike looks and advanced technology. Every detail on this new streetfighter - from the angular headlight through to the upswept tail - has been shaped by its MT DNA to create a new kind of 125 with a serious ‘full-size’ bike image.

Design Overview

Streetfighter looks with supersport technology

Being developed on the same platform as the 2014 YZF-R125, the new MT features a naked chassis that emphasizes its physical presence. Blending streetfighter style with supersport technology, the MT-125 brings real attitude to the class.

Sports riding position for everyday use

Like the larger capacity MT models, the new MT-125's ergonomics give a sporty and relatively upright riding position. Compared to the YZF-R125 supersport model, the MT-125 has a less extreme riding position for both the rider and passenger, making this radical new MT ideally suited to everyday fun in the city and on the open road.

Imposing frontal area

The unique character of the MT-125 is defined by the strong stature of the front end that features a low and angular headlamp with LED day lights whose aggressive image is emphasized by the high-shouldered air intakes. As well as giving a forceful and original face to the MT-125, the forward sloping headlamp and air intakes reinforce the dynamic downforce lines of the naked body.

High tech cockpit

The design of the full LCD instrumentation is inspired by smart phone aesthetics, and features bar style displays that include a shift light and rpm graphic - and when the bike is turned on there's an animated display that greets the rider.

Short tail design

The streetfighter looks are reinforced by an upswept tail that complements the forward sloping lines of the fuel tank and air intakes to give an aggressive silhouette with a crouching, mass-forward image. The bike's muscular and compact look is also underlined by the location of the LED taillight beneath the tail, which gives a short and uncluttered rear end.

Strong looking engine area

The MT-125's central area around the engine and fuel tank have been designed to be as compact as possible in order to accentuate the feeling of strength created by the aggressive silhouette and dynamic downforce lines. The single cylinder 125cc engine is equipped with a close fitting underguard that underlines the mass-forward image, and the impression of forward motion is highlighted further by the angled lines of the bodywork as well as the forward sloping cylinder. With the ducted side panels and matt black engine mounted closely around the Deltabox frame, the MT-125's tightly packed side profile projects an overall impression of strength and power.

High overall quality

In addition to its unique character and aggressive style, the MT-125 exudes a feeling of quality. The combination of smart design and high specification components creates a very special kind of motorcycle that opens up the choice available to our younger customers.

Design highlights

• Serious ‘full-size’ bike image
• Streetfighter style bodywork
• Shaped by charismatic MT family DNA
• Low, angular headlamp and wide air intakes give strong stature
• Sporty and commanding riding position
• Short tail with dynamic downforce design
• Fully exposed matt-black engine with lightweight underguard
• High-tech cockpit area with clear road view
• High-end supersport class chassis components

Technical Overview

New tank, seat, footrests and handlebars

The MT-125 features a new tank, seat and footrest design that gives a more upright position than the YZF-R125 supersport. Its shorter tank gives a hip position 42mm further forward, while seat height is reduced by 5mm to 820mm. Tapered handlebars with large aluminium clamps also contribute towards the new low-stress riding position by being 100m higher and 35mm further back than the YZF-R125. These MT-specific ergonomics make the MT-125 perfect for everyday usage and give increased bike control in the urban jungle.

Revised steering angle for high agility

Together with its new ergonomics, the MT-125 features a steering angle of 33.5 degrees. Combined with the lower seat height and new riding position, this revised steering geometry gives high agility - especially in lower speed urban riding - making the MT-125 a versatile bike that feels Yamaha Motor easy to manoeuvre in narrow or congested streets.

High specification front end

The MT-125's advanced supersport-derived technology includes 41mm upside down front forks that deliver high levels of rigidity for precise and confident steering and handling characteristics. With 130mm of travel at the front end together with 114mm available through the linked monoshock rear suspension, the MT-125 is built to give a sporty and comfortable ride. The front braking system is one of the most advanced in the class, and features a floating 292mm diameter disc that is equipped with a radially mounted caliper for excellent initial response combined with highly effective stopping power.

Lightweight race-style thin-spoke wheels

New race-style wheels feature a multi-spoke design consisting of six sets of thin Y-shaped spokes that emphasize the MT-125's high-tech and lightweight appearance. The new wheels run with a 100/80-17 front tyre and a 130/70-17 rear tyre that offer good levels of traction, and the wide section rear tyre underlines the bike's no-compromise streetfighter image.

LED taillight and new style muffler

The upswept tail end is fitted with a compact license plate holder that enhances the streetfighter look, and to keep overall length to a minimum the new LED taillight is mounted beneath the tail unit. There's also a newly designed muffler that gives plenty of cornering clearance and emits a throaty exhaust note.

Technical highlights

• Developed on the same platform as the 2014 specification YZF-R125
• Newly designed shorter tank, lower seat and minimalist bodywork for a more “urban” riding position
• Wide handlebars and revised steering angle for high agility in traffic
• Supersport-style 41mm diameter upside down front forks
• Linked monoshock rear suspension with spring preload adjustment
• Single 292mm diameter floating front disc brake with radial caliper
• New racing style thin-spoke wheels
• 125cc single cylinder liquid-cooled 4-stroke SOHC 4-valves
• Steel Deltabox frame for strength and light weight
• Dry weight 126kg / Wet weight 138kg

Accessories

A wide range of Genuine Yamaha Accessories will be introduced at the dynamic Press launch in June.

Colours

• Matt Red
• Matt Grey
• Race Blu

Availability

July onwards

Technical Specifications

For full technical specifications of all models in the range, please go to: www.yamaha-motor.eu

Ducati UK achieves record sales in March.

• Highest ever single month registrations since Ducati UK was first established
• Record sales of 483 Ducati motorcycles recorded in March 2014
• Three-figure sales across Monster, Multistrada and Superbike model families

After finishing the second half of 2013 with record registrations, Ducati UK has maintained momentum with March delivering the best ever registrations in a single month since Ducati UK became operational in 2000. The Ducati UK sales network of 33 dealers registered a total of 483 motorcycles in March, an increase of nearly 60% over the same month in 2013. 

Whilst the arrival of new models such as the 899 Panigale and Monster 1200 helped achieve this record, the month delivered success across all of Ducati’s model families with three-figure sales of Monster, Multistrada and Superbike for the first time ever.

Ducati UK Managing Director, Tim Maccabee, commented:  “Obviously, it is very satisfying to see motorcyclists endorsing the desirability of our new models and, indeed, the entire range. I think that more and more are recognising the work we have done to deliver high quality, innovation and value in our motorcycles in addition to the excellent sales and service provided through our network of professional Dealerships around the country.” 

The results show a strong overall model range that has a broad appeal and is now more affordable due to attractive Ducati TriOptions finance packages. The TriOptions PCP finance plans feature low deposits and low monthly payments from £89 per month for the Monster 696 up to £189 per month for the award winning 1199 S Panigale. 

Roberto Righi, Director of Sales at the Ducati factory in Bologna, added:  “We are delighted with current trend in the UK for Ducati and with two British stars riding Ducati on the world stage with Cal Crutchlow in MotoGP and Chaz Davies in World Superbike, I think we have combined sport-oriented interest with a great and accessible model line-up.”

Ducati announces national Demo Day to play on all the new bikes.

• Nationwide ‘Demo day’ on April 12
• Opportunity to see new 2014 model range
• Diavel will be the newest model on display at dealers
• Other new models include 899 Panigale and Monster 1200

Ducati dealers around the UK and Ireland will be opening their doors on April 12 for a demonstrator day that will give customers the chance to view and try out the latest 2014 Ducati model range. Visitors will be among the first in the country to see the newly arrived Ducati Diavel.  

The new Diavel arrives in dealerships boasting a range of updates to one of Ducati’s already most impressive models. The list of new Diavel features includes the latest version of the new Testastretta 11° DS engine, a new exhaust system and the latest technological elements such as the new full-LED headlight, ABS, Ducati Traction Control and Ducati Riding Modes. The new model follows the company’s “Performance Redefined” philosophy, using cutting-edge innovation and technology to provide a smoother, safer and more rider-friendly experience, enabling easier access for the ever-increasing number of people who desire the unique thrill of riding a Ducati.  

There will also be the opportunity to test ride some of Ducati’s latest models including the stunning 899 Panigale and the latest evolution of the iconic Monster, the Monster 1200 and Monster 1200 S.  There will also be a selected range of 2014 models on display and available to test ride although this will vary from dealer to dealer.  

It is advisable to book test rides in advance. Details of your nearest dealer can be found herewww.ducatiuk.com/find_dealers/index.do  Terms and conditions apply, please contact your dealer for details.

Niall Mackenzie announced as Ducati TriOptions Cup Ambassador.

Niall Mackenzie will take on the prestigious role of Ambassador for the 2014 Ducati TriOptions Cup following in the footsteps of such luminaries as Ducati legend and four times World Superbike Champion, Carl Fogarty and 2003 World Champion, Neil Hodgson.

Niall will begin his role at Brands Hatch on Easter weekend where the first round of Ducati TriOptions Cup takes place. This new race series is an evolution of the hugely popular 848 Challenge that now sees the new 899 Panigale as the predominant machinery in this prestigious one-make championship.

The former 500cc GP rider and three times British Superbike Champion will bring a wealth of knowledge and experience to the series and will be on hand to give advice and support to the Ducati riders in the paddock. Niall will also be a familiar face at the Ducati UK hospitality welcoming guests and sponsors as well as interviewing the Ducati riders during a race weekend.

Niall Mackenzie, Ducati TriOptions Cup Ambassador

“I was proud to finish my career with Ducati and it is great to renew that relationship. I am a big fan of one-make championships and look forward to seeing everyone in action for what should be a fantastic season.”

Tim Maccabee, Managing Director, Ducati UK

“Ducati UK has continued its strong support of British Superbikes through the Ducati TriOptions Cup and our hospitality presence in the paddock.  The Cup has gone from strength to strength over the last few years and this year race fans will have the chance to see the incredible spectacle of around twenty five 899 Superbikes lining up on the grid. Niall Mackenzie will be a great asset to the championship helping the riders throughout the season through his guidance and sharing his knowledge and experience –we are immensely proud to have him as our series Ambassador.”

The Ducati TriOptions Cup debuts at Brands Hatch, 18-21 April over the Easter weekend, part of an eight round calendar that visits some of the best circuits in the UK as well as an overseas round at Assen in September.

GENEVA - AUDI's sub brand Ducati launches new Diavel superbike,

• New Diavel models with many new features unveiled by Claudio Domenicali (Ducati CEO) during the VW Group Night on the eve of the Geneva Motor Show
• Stunning, Bologna-built sport cruiser boasts enhanced design, comfort and ergonomics and a new, even smoother and higher-performing engine
• New Diavel models to arrive in Ducati stores from April 2014 onwards

The brand new Ducati Diavel made its first public appearance at a special preview presentation in Geneva, during the prestigious Volkswagen Group Night. On the eve of the 84th edition of the International Motor Show of Geneva (running from 6-16 March), Claudio Domenicali (CEO of Ducati Motor Holding) personally unveiled the new model on stage during the important evening, providing a stunning preview of the latest machine to join the Ducati range during 2014.

Having introduced its new range of models at the Milan International EICMA Motorcycle Show in November 2013, Ducati’s latest presentation of the new Diavel now successfully achieves the company’s industrial development plan, which had promised one completely new model (the Monster 1200) and three ‘family-extension’ models: the 899 Panigale, the exclusive 1199 “Superleggera” and now the new Diavel.

Ducati now presents further enhancement of its sport cruiser model, featuring the latest version of the Testastretta 11° DS engine, a new exhaust system and latest technological elements such as the new full-LED headlight, all combining the powerful and assertive personality of the model with the sophisticated styling synonymous with the iconic Ducati brand.

The new Diavel follows the company’s “Performance Redefined” philosophy, using cutting-edge innovation and technology to provide a smoother, safer and more rider-friendly experience, enabling easier access for the ever-increasing number of people who desire the unique thrill of riding a Ducati.

The new machine remains in a class of its own, unique, innovative and bold and a benchmark that continues to attract motorcyclists around the world. Built to have a commanding presence, though lightweight and agile in typical Ducati style, the new Diavel takes the rider/motorcycle relationship to another level in absolute comfort. For connoisseurs of technology, the latest generation Testastretta 11° Dual Spark engine combines with full LED illumination, ABS, Ducati Traction Control and Ducati Riding Modes to deliver a confidence-inspiring superiority, while new styling, 162hp and 205kg* (452lb) of pure Ducati drives a comfortable sport lifestyle previously only dreamt of.

Merging the worlds of power and style is now achieved with convincing precision. A specially engineered 240 section rear tyre combined with Ducati chassis technology serves up mind-blowing handling and lean angles which defy the laws of physics, whether carving through curves or simply cruising the boulevards.

The new Diavel is dressed in stylish Dark Stealth livery, a black trellis frame and black wheels. The Diavel Carbon offers the choice of traditional Ducati Red over Matte Carbon with red frame or the stunning new Star White over Matte Carbon with white frame, both with black, forged wheels by Marchesini, turned and milled to expose the natural aluminium. Both models will start to arrive in Ducati stores around the world from April 2014 onwards.

A full Press Kit of information in English, French, German and Japanese plus high resolution images and video is available on Ducatipress.com here.

Ducati Motor Holding S.p.A – An Audi Group Company

Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.

These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.