McLaren launches it's cheapest and fastest (Max Speed) ever with an age range no higher than SIX for it's new owners.

• McLaren retailers to offer a pure electric McLaren P1^TM
• Central driving position and open roof configuration
• Rushes from zero to maximum speed in just two seconds
• to the tune of Hickory Dickory Dock

McLaren Automotive has already revealed that one of the key strategies of its TRACK 22 business plan is the development of a Pure Electric Vehicle (or EV) to one day sit in its Ultimate Series.  Meanwhile a Pure EV based on today’s McLaren P1™ is now available but only to a limited group of potential customers ... those under the age of six.  At least that’s the official guidance.   

The diminutive McLaren P1™ differs from its larger brother in two important areas.  Firstly, it has a central driving position, just like the iconic McLaren F1.  

Then secondly, the young will be able to experience what adults never could: an open-top McLaren P1™.  Yet cleverly the design still retains McLaren’s signature dihedral doors.  

And like every McLaren, its acceleration is startling.  The zero to maximum speed dash takes just two seconds. 

The car surges into life via a one-button stop/start function automatically activating the lights and ‘air-conditioning’ unit. An MP3 player and audio system is standard and helpfully already pre-programmed with every popular nursery rhyme.  It also features a reverse gear in addition to its three speed, forward transmission. Handy if you’ve arrived at the wrong playground.

In a contrast to McLaren’s usual policy of offering limitless colour and trim combinations, this time the choice for the busy six year old is made easy with only one colour on offer: Volcano Yellow. 

The Ride On, electric McLaren P1^TM is the first officially licensed product from McLaren Automotive to enter this growing market segment and is the most compact car yet to wear the McLaren badge.  Hence customers ideally should be between three and six years old to drive it.  Although young drivers beyond this age group might also fit.

It will be available from the end of October first from selected McLaren Automotive retailers around the world priced at £375.00, followed by recognised global toy retailers.

TECHNICAL INFO

Vehicle info	The Ride On McLaren P1TM
	Colour – Volcano Yellow
	Top speed –approximately 3mph
	Price – RRP: £375.00

Available globally at selected McLaren retailers

This product is Officially Licensed

The worlds Fastest and lightest pure electric two seater sports car has just had it's first car off the line in the UK

• First SP:01 pure electric sports car is produced at Leamington Spa, UK, facility
• All-new high-performance model destined for first customer
• SP:01 is the world’s lightest and fastest two-seat pure-electric sports car

The first production Detroit Electric SP:01, the lightest and fastest two-seat pure-electric sports car in the world, has rolled off the line at the company’s Leamington Spa manufacturing facility. The new SP:01 is destined for one of Detroit Electric’s export markets to be delivered to the EV company’s first customer.

The lightweight SP:01, which goes on sale in Asia and Europe over the coming weeks, combines a carbon fibre body with an aluminium chassis. It has a class-leading power to weight ratio and promises blistering acceleration, reaching 60mph from standstill in just 3.7 seconds* (0-100km/h in 3.9 seconds) and sprinting to an impressive top speed of 155mph (249km/h). 

Featuring a 285HP / 210kW electric motor, the car is fitted with a single-speed automatic transmission as standard, with the option of twin-speed automatic or 6-speed manual transmissions.

Albert Lam, Chairman and Group CEO of Detroit Electric commented: “We are thrilled to see our first production car roll off the line at our UK manufacturing site. Our first customer is sure to appreciate the unique experience of driving the SP:01 as we’ve worked hard to develop technologies that ensure it is one of the most rewarding pure electric sports cars to drive.

“Seeing our vision realised is hugely satisfying and we can now focus on fulfilling a growing bank of orders. As our production process builds momentum, we look forward to providing this unique electric sports car to our customers all over the world,” he added.

The battery in the SP:01 has been integrated into the chassis as a stressed member, adding stiffness to enhance handling and safety. The battery is the most energy-dense automotive battery pack in the world, offering over 140Wh/kg, benefitting range while keeping overall vehicle weight low.

Every Detroit Electric comes with built-in bi-directional charge and discharge capability. Made possible through the patented Detroit Electric home charging and power back-up unit – named ‘360-Powerback’ – the unit turns the vehicle into a power source for both the grid and the home. 

An advanced Battery Management System (BMS) gathers data about the car’s battery health and on-board telematics communicate it directly to the factory.

The SP:01 comes equipped with an app-based system called ‘SAMI’ (Smartphone Application Managed Infotainment), which utilises Android technology and is fully compatible with Android Auto, providing safe access to a host of apps and internet functionality. 

SAMI allows users to search for nearby roadside charge points and then pre-book charging time, as well as review billing and credit information relating to their charge-point use.

When away from the SP:01, owners can use SAMI as a remote control unit via GSM, enabling them to locate the vehicle, turn on the climate control system and check the charge status. 

When in the car, the SAMI-enabled smartphone is installed in the centre console and becomes the interface for a wide range of functions, including music player, satellite navigation, regenerative braking adjustment, interior lighting and vehicle systems status – such as the level of battery charge, range to recharge and other telemetry.

Detroit Electric has established distributors throughout Europe and Asia extending from the North (Iceland and Norway) and the East (Azerbaijan, South Korea, China and Hong Kong) to the South (South Africa), with additional countries due to join the growing global network over the coming months.  

Retail prices for the SP:01 in Europe and Asia will be announced shortly.

USA - OCTOBER SALES - Mitsubishi.

• Best October sales since 2008
• Sales are up a full 30.5 percent from last October
• Best-ever October sales for Outlander Sport

Mitsubishi Motors North America, Inc. (MMNA) posted its eighth consecutive month of year-over-year sales increases thanks to a strong sales month in October with vehicle sales through the month totaling 6,199 units, an exceptional 30.5 percent increase over the sales total from October 2013.

The Outlander Sport 5-passenger compact crossover – the brand's best-selling vehicle – posted outstanding sales of 2,468 units for the month. This was the best-ever October sales month for the popular and versatile Outlander Sport and the thirteenth consecutive month of year-over-year sales increases. Moreover, Outlander Sport sales are up 22.8 percent from last October and are up 24.8 percent year-to-date.

October marked the twelfth consecutive month of Mirage sales of more than 1,000 units, with total sales for the month of 1,374 units. Mitsubishi's 5-door hatchback model is the most fuel-efficient gasoline-powered non-hybrid vehicle in America with an EPA fuel mileage rating of up to 37 mpg city / 44 mpg highway / 40 mpg combined.

Mitsubishi's vehicle sales for October were further boosted by robust sales of the sporty and affordably-priced Lancer sports sedan (up 17.5 percent from last October), as well as the recently redesigned 7-passenger Outlander crossover (sales up 14.2 percent year-to-date) and the ultra-high-performance Lancer Evolution luxury sports sedan (up 10.5 percent year-to-date).

"The Outlander Sport has been leading the way for the brand in 2014 and Outlander has steadily increased compared to last year," said MMNA Executive Vice President, Don Swearingen. "But our sedans are also doing well with consistently strong Mirage sales and Lancer with a strong showing in October."

Highlights of October sales include:

• Mitsubishi Motors total vehicle sales are up 30.2 percent year-to-date
• 12 consecutive months of Mirage sales of more than 1,000 units
• Outlander sales are up 14.2 percent year-to-date
• Lancer sales up 17.5 percent from last October
• Lancer Evolution sales are up 10.5 percent year-to-date

	October		YTD
	2014	2013	2014	2013
Galant		56	122	1385
i-MiEV	17	28	166	1006
Mirage	1374	475	14240	495
Lancer	1364	1161	13458	16581
Outlander	976	1023	10958	9599
Outlander Sport	2468	2009	25620	20534
Total	6199	4752	64564	49600