McLaren launches it's cheapest and fastest (Max Speed) ever with an age range no higher than SIX for it's new owners.

• McLaren retailers to offer a pure electric McLaren P1^TM
• Central driving position and open roof configuration
• Rushes from zero to maximum speed in just two seconds
• to the tune of Hickory Dickory Dock

McLaren Automotive has already revealed that one of the key strategies of its TRACK 22 business plan is the development of a Pure Electric Vehicle (or EV) to one day sit in its Ultimate Series.  Meanwhile a Pure EV based on today’s McLaren P1™ is now available but only to a limited group of potential customers ... those under the age of six.  At least that’s the official guidance.   

The diminutive McLaren P1™ differs from its larger brother in two important areas.  Firstly, it has a central driving position, just like the iconic McLaren F1.  

Then secondly, the young will be able to experience what adults never could: an open-top McLaren P1™.  Yet cleverly the design still retains McLaren’s signature dihedral doors.  

And like every McLaren, its acceleration is startling.  The zero to maximum speed dash takes just two seconds. 

The car surges into life via a one-button stop/start function automatically activating the lights and ‘air-conditioning’ unit. An MP3 player and audio system is standard and helpfully already pre-programmed with every popular nursery rhyme.  It also features a reverse gear in addition to its three speed, forward transmission. Handy if you’ve arrived at the wrong playground.

In a contrast to McLaren’s usual policy of offering limitless colour and trim combinations, this time the choice for the busy six year old is made easy with only one colour on offer: Volcano Yellow. 

The Ride On, electric McLaren P1^TM is the first officially licensed product from McLaren Automotive to enter this growing market segment and is the most compact car yet to wear the McLaren badge.  Hence customers ideally should be between three and six years old to drive it.  Although young drivers beyond this age group might also fit.

It will be available from the end of October first from selected McLaren Automotive retailers around the world priced at £375.00, followed by recognised global toy retailers.

TECHNICAL INFO

Vehicle info	The Ride On McLaren P1TM
	Colour – Volcano Yellow
	Top speed –approximately 3mph
	Price – RRP: £375.00

Available globally at selected McLaren retailers

This product is Officially Licensed

FRANKFURT - Land Rover builds a peddle car based on the Defender, and like their cars, its overpriced at £10,000

• Exclusive Defender pedal car concept set for public debut at Frankfurt
• Pedal car hand built in the UK and previews production model, due to go on sale mid-2016
• Creation of scale Defender collector’s piece celebrates over 60 years of Defender production
• Authentic interior details featuring leather finish with trimmed seats, steering wheel and rear stowage
• Rugged aluminium body, protective door sill chequer plate, running bars and durable rubber tyres retain Defender’s traditional design characteristics

Land Rover has created a special collector’s Defender pedal car concept, previewing a full production pedal car model that will go on sale in Spring 2016.

With production of current Defender now in its final phase, the unique pedal car concept represents a fitting tribute to the one of the world’s most iconic vehicles; the Series Land Rover and Defender has been produced in Solihull, UK, since 1948.

The exclusive Defender pedal car is hand built in the UK and styled to commemorate the legacy of the first-ever pre-production Land Rover affectionately know as ‘Huey’ given its original numberplate of ‘HUE 166’.

The concept model is constructed using a rolled–edge aluminium frame complete with individual chassis number and personalised numberplate. It is hand finished in the same Loire Blue found on the full-scale Defender colour palette.

The show car is meticulously hand built in the UK and this exclusive version is constructed precisely to scale to incorporate all of the Defender’s distinctive characteristics such as protective chequer plate, cylindrical running bars and rugged off-road tyres complete with mudflaps.

The drive assembly is constructed to enable the young driver to pedal both forwards and backwards while a spring suspension and working brakes – complete with parking brake – will allow the little one to go on many big adventures.

It’s no different inside, where engineers have drawn on their passion and experience for creating special commissions by constructing an authentically styled dashboard, working hooter and rear stowage section with cover. A leather finish and trimmed seats and steering wheel complete the overall design of the Defender pedal car.

Jaguar Land Rover’s Director of Branded and Licensed Goods Lindsay Weaver said: “This is both a wonderful collector’s piece and children’s toy. It demonstrates our ability to produce goods with world class quality and attention to detail that can emulate our world class Jaguar and Land Rover cars.”

The final production version of the Land Rover pedal car concept is expected to cost around £10,000. (OMG - HOW MUCH)