25th anniversary limited-editionls feature exclusive content to commemorate the final year of Viper production.

• New 25th anniversary limited-edition models feature exclusive content to commemorate the final year of Viper production
  • 1:28 Edition ACR (American Club Racer) – Celebrating the current Laguna Seca single-lap record of 1:28.65
  • GTS-R Commemorative Edition ACR  – One of the most iconic Viper liveries of all-time
  • VooDoo II Edition ACR – Rebirth of the VooDoo ACR
  • Snakeskin Edition GTC – Inspired by the original Snakeskin, now with unique snakeskin stripe
  • Dodge Dealer Edition – Viper ACR special edition available through Tomball and Roanoke Dodge dealers
• Each limited-edition Viper model features a serialized instrument panel badge with the model name that can be customized with the customer’s name
• Customers can begin ordering special edition Vipers on June 24, 2016
• The 2017 Viper is available in more than 50 million unique build configurations, including the ACR package, through the “1 of 1” customization program for a truly one-of-a-kind snake American hand-built supercar

The Dodge brand is celebrating the 25th anniversary of the Dodge Viper with five limited-edition models that commemorate the final year of Viper production and highlight several of the most iconic special edition Vipers of the past.

“The Dodge Viper has had a great run, and 25 years after it was first introduced, it leaves the supercar world reaching for the records it continues to set,” said Tim Kuniskis, Head of Passenger Cars, Dodge, SRT, Chrysler, and Fiat – FCA, North America. 

“With more track records than any production car in the world, the Dodge Viper ACR will live on as the fastest street-legal Viper track car ever, the car that has set the benchmark for all that follows in its tracks.”

One of the most unique and exotic high-performance machines on the road today, Dodge is honoring the Viper’s rich, colorful and exceptional performance heritage on and off the track by paying tribute to some of the most iconic Vipers in its history. Beginning on June 24 and new for 2017 model year, customers can order their special snake in the following exclusive special edition configurations:

Viper 1:28 Edition ACR

• Pays tribute to the current production car single lap record of 1:28.65 set by champion driver Randy Pobst in a 2016 Dodge Viper ACR at historic Laguna Seca Raceway in Monterey, Calif., in October 2015
• Features black exterior and painted rear wing with red ACR stripes, Extreme Aero Package, Carbon Ceramic brakes, 1:28 Edition exterior sill decal, ACR interior with red accent stitching, serialized instrument panel 1:28 Edition badge, along with a custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
• As many as 28 units of this new special edition configuration will be built for the 2017 model year
• Looking back in Viper history: Using the same track record theme, Dodge previously produced 33 units of the 2010 Viper ACR 1:33 Edition to tout its previous track record of 1:33.915 set by SRT dynamics engineer Chris Winkler at Laguna Seca Raceway in November 2009

Viper GTS-R Commemorative Edition ACR

• Designed to pay tribute to one of the most distinguishable and iconic Viper paint schemes of all time – the white and blue combination of the 1998 Viper GTS-R GT2 Championship Edition
• Features Pearl White exterior with Blue Pearl GTS stripes, Extreme Aero Package, Carbon Ceramic brakes, Exterior Carbon Package, unique red Stryker badge decal, GTS-R exterior sill decals, USA flag B-pillar decals, ACR interior with red accent stitching, Header Red seat belts, serialized instrument panel GTS-R badge and a custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
• As many as 100 units of this new special edition configuration will be built for 2017
• Looking back in Viper history: 100 units of the 1998 Viper GTS-R GTS Championship Edition were produced to commemorate the Viper winning the 1997 FIA GT2 championship

Viper VoooDoo II Edition ACR

• Modeled after the original 2010 Viper VooDoo edition
• Features black exterior and graphite metallic ACR driver’s stripe with red tracer outline, Extreme Aero Package, Carbon Ceramic brakes, VoooDoo II exterior sill decals, ACR interior with silver accent stitching, serialized instrument panel VoooDoo II badge and custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
• As many as 31 units of this new special edition configuration will be produced for 2017
• Looking back in Viper history: 31 units of the original VooDoo Viper ACR were built in 2010

Viper Snakeskin Edition GTC

• Color was inspired by the original 2010 Snakeskin ACR
• Features new Snakeskin Green exterior with a custom snakeskin patterned SRT stripe, Advanced Aerodynamics Package, GT black interior, serialized instrument panel Snakeskin badge and a custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
• As many as 25 units of this new special edition configuration will be produced for 2017
• Looking back in Viper history: 31 units of the original Snakeskin Viper ACR were built in 2010

Dodge Dealer Edition ACR

• Available exclusively through Dodge’s highest sales volume Viper dealers, Tomball Dodge of Tomball, Texas, and Roanoke Dodge of Roanoke, Ill.
• Features Viper White exterior with Competition Blue center stripe, Adrenaline Red driver stripe, Carbon Ceramic brakes, Extreme Aero Package, ACR interior with red accent stitching and custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
• Serialized instrument panel ACR badge
• As many as 33 units of this new special edition configuration will be produced for 2017

Industry-first ‘1 of 1’ Viper customization program continues

Continuing for the 2017 model year is the exclusive Viper “1 of 1” customization program that enables buyers to create their one-of-a-kind “Snake” from the ground up. 

With 16,000 exterior color options, including matte exterior finishes, 24,000 custom stripe colors, 11 wheel options, 16 interior trims and seven aero packages, three brake packages and four suspension options, there are more than 50 million ways for buyers to customize their one-of-a-kind Dodge Viper. 

Each “1 of 1” model Viper features a personalized instrument panel badge with customer’s chosen name to commemorate their exclusive design. No two customers can order the same configuration, including color, in the same model year

ACR model returns as ultimate street-legal racer

The Dodge Viper ACR returns in 2017 as the indisputable “ultimate street-legal race car” with significant aerodynamic and suspension upgrades. Relaunched in 2016, the third edition (1999-2002, 2008-2010) of the Viper ACR has taken the performance car world by storm with more track records than any production car in the world — a total of 13 road course lap records as certified by the Sports Car Club of America.

USA - 39 Metro Detroit Dodge dealers are running a “Tickets for Test Drive” promotion for the The Hollywood Vampires/

Test Drive a Dodge Vehicle, Get Two Tickets to 'Dodge Presents The Hollywood Vampires – Alice Cooper, Joe Perry and Johnny Depp' at DTE Energy Music Theatre, July 16

• Nearly 40 Metro Detroit Dodge dealers are participating in "Tickets for Test Drive" promotion
• Take a test drive by July 11 and receive a voucher for two lawn tickets to the much anticipated July 16 Hollywood Vampires concert featuring Alice Cooper, Joe Perry and Johnny Depp
• Ticket giveaway open to Michigan residents 18 years or older with valid U.S. driver’s license
• Additional details available at 
• www.palacenet.com/hollywoodvampires

Thirty-nine Metro Detroit Dodge dealers are running a “Tickets for Test Drive” promotion, now until July 11, giving away up to 4,000 tickets to the “Dodge Presents The Hollywood Vampires” concert on Saturday, July 16 at DTE Energy Music Theatre to consumers who test drive a new Dodge vehicle. The Hollywood Vampires show features Alice Cooper, Joe Perry and Johnny Depp.

The ticket giveaway is open to Michigan residents, 18 years of age or older with a valid U.S. driver’s license at the time of the dealer visit. Each participant receives a voucher for two lawn tickets to the “Dodge Presents The Hollywood Vampires” concert, a total face value of $50. 

DTE Energy Music Theatre fees of $8.50 per ticket will still apply. Vouchers must be redeemed online for printed tickets atwww.palacenet.com/hollywoodvampires. Limit one voucher per person, household or address.

“We encourage Dodge fans and Hollywood Vampires fans to visit a Metro Detroit Dodge dealership to test drive a Dodge vehicle and walk away with a pair of lawn tickets on us,” said Jeff Hines, Director, Great Lakes Business Center, FCA US. “We’re all excited to see Alice Cooper, Joe Perry and Johnny Depp together live and want our local Dodge fans to be a part of the action.”

For full “Tickets for Test Drive” promotion details, participating dealerships and program rules, visitwww.palacenet.com/hollywoodvampires.

To participate:

• Visit one of 39 participating Metro Detroit Dodge dealers in Lapeer, Livingston, Macomb, Monroe, Oakland, Sanilac, St. Clair, Washtenaw and Wayne Counties
• Test drive a new Dodge vehicle
• Receive one concert ticket voucher, redeemable for two lawn seats atwww.palacenet.com/hollywoodvampires
• Tickets must be redeemed online and printed. Voucher is not valid for entry. Face value for each ticket is $25. A facility fee of $8.50 per ticket will still apply.

Earlier this year, the FCA US Great Lakes Business Center, the Detroit Pistons and Palace Sports & Entertainment announced a partnership that includes exclusive naming rights to the West Atrium at The Palace of Auburn Hills and naming rights to the Ivy Lounge at DTE Energy Music Theatre.

About Hollywood Vampires

Following their wildly successful concerts at the Roxy Theatre in Los Angeles, in front of 100,000 screaming fans at the Rock in Rio festival, and their spectacular worldwide television debut on the 2016 Grammy Awards® reaching a global audience of almost 25 million people, fans worldwide demanded more. 

The Hollywood Vampires – Alice Cooper, Joe Perry and Johnny Depp – always deliver and arranged their schedules to give their fans what they want. The Hollywood Vampires will perform at DTE Energy Music Theatre on Saturday, July 16 at 7:30 p.m. The concert is exclusively sponsored by Dodge, the performance brand of FCA US LLC.

This years Silverstone Classic will the biggest yet with a massive display of everything you can think of.

• American muscle cars out in force to mark UK club’s 20^th birthday 
• Special display and anniversary track parade on Saturday
• Car and Bike Clubs Display Package open until the end of May

As tradition dictates, this summer’s Silverstone Classic (29-31 July) will be home to a huge number of enthusiastic car clubs all celebrating significant model or marque milestones with vast displays and glittering track parades.

Recent events have exulted in record breaking birthday cavalcades of E-type Jaguars, Ferrari F40s, Porsche 911s, Ford Mustangs and Grand Prix racing cars. This year’s highlights will include an unprecedented gathering mighty Dodge Vipers, one of America’s most iconic muscle cars.

Originally conceived by Chrysler in the late eighties to be a modern day Cobra, the venomous Viper RT/10 Roadster first went on public sale in January 1992. While the finish of the dramatically styled two-door roadster was pretty spartan (there were no windows or exterior door handles!), it came with a Lamborghini-inspired 8-litre V10 engine and thus walloping 160+mph performance. A true US classic was born.

Four years later came a slightly more powerful and refined second generation Viper plus a GTS coupe version for road and track. Also in 1996, the United Kingdom Viper Club was formed and, thus, it is celebrating its 20^th anniversary with a record-breaking display at the 2016 Silverstone Classic. 

“The Classic weekend is going to be the biggest event for us in what’s a very special year,” enthused Adrian Swift, President of the UK Viper Club. “We have at least 16 Vipers coming from Europe to join us at Silverstone and expect to have more than 30 Vipers in Saturday’s track parade. It will be the largest number of Vipers that has ever been gathered together at one spot in the UK!”

It’s not only the UK Viper Club that will be out in force in July; a colossal number of car clubs now make the Silverstone Classic the base for their annual celebrations, and 2016 is set to be no different. Owners and enthusiasts will be marking 50 years of the iconic Lamborghini Miura, 70 years of Allard and 80 years since the introduction of the evergreen Morgan 4/4 – a car that is still being crafted in Malvern today making it the longest single model production run in automotive history.

Amongst all these varied celebrations, the retro-styled Nissan Figaro will be honoured 25 years since its launch. The distinctive little convertible has acquired a cult following in the UK, and is sure to be a standout feature at the Silverstone Classic.

Homegrown classics enjoying their weekend in the spotlight include the Lotus Esprit turning 40 this year, the Jaguar XK8 celebrating its 20^th birthday, plus the Triumph GT6 and Vitesse 2 Litre, which are both 50. In fact, wherever you turn within Silverstone’s vast infield, there will be huge club displays and festivities taking place.

And it’s not too late for others to join the party either – but time is running out. Special ‘Car Club Packages’ are available until the end of May. These offer members of registered car and bike clubs the chance to purchase two adult tickets plus a coveted infield display parking pass at a significantly discounted price. Club registration is free and full details can be found on the official website: http://www.silverstoneclassic.com/whats-on/clubs.

Whether drawn by the record numbers of Vipers or the myriad of other attractions at the world’s biggest classic motor racing festival, visitors must buy their tickets in advance. Adult admission starts at just £42 and sticks to the Classic’s widely-praised ‘access all areas’ policy. This provides admission to both National and Wing race paddocks, trackside grandstands, the vintage funfair, air displays and the live music concerts which this year include chart-toppers The Boomtown Rats, Reef and The Stranglers.

USA SALES MARCH - FCA grows as a group, but Fiat, Alfa and Chrysler are all down.

• Jeep® brand sales up 15 percent; best March sales ever
• Jeep Compass sales up 53 percent; best March sales ever
• Jeep Wrangler, Jeep Renegade and Jeep Cherokee post best March sales ever
• Dodge brand sales up 11 percent; Dodge Journey logs best March sales ever
• Ram pickup truck, Ram ProMaster and Ram ProMaster City post best March sales ever

FCA US LLC today reported U.S. sales of 213,187 units, a 8 percent increase compared with sales in March 2015 (197,261 units), and the group’s best March sales in a decade.

The Jeep®, Dodge and Ram Truck brands each posted year-over-year sales gains in March compared with the same month a year ago. The Jeep brand’s 15 percent increase was the largest sales gain of any FCA US brand during the month.

“Strong Jeep and Ram brand sales gave us a fast start to the important spring selling season and extended our year-over-year monthly sales gains to six full years,” said Reid Bigland, Senior Vice President - Sales, FCA - North America. “As consumers continue to shift their buying preference toward utility vehicles and trucks, they are walking directly into the FCA wheelhouse.”

Eight FCA US vehicles set records in the month of March, including the Jeep Compass, which posted its best March sales ever. In addition, Dodge Journey, the Ram pickup truck, Ram ProMaster Van, Ram ProMaster City, Jeep Wrangler, Jeep Cherokee and Jeep Renegade each posted their best March sales ever. On the brand side, the Jeep brand recorded its best March sales ever.

FCA US finished the month of March with an 82-day supply of inventory (644,474 units). U.S. industry sales figures for March are internally projected at an estimated 17.1 million units Seasonally Adjusted Annual Rate (SAAR).

Jeep Brand

Jeep brand sales were up 15 percent in March, the brand’s best March sales ever and its 30th consecutive month of year-over-year sales gains. The Jeep brand has set a sales record in every month dating back to November 2013. Sales of the Jeep Compass were up 53 percent, its best March sales ever. In addition, the Jeep Wrangler, Jeep Cherokee and Jeep Renegade each recorded their best March sales ever. Sales of the Jeep Grand Cherokee were up 10 percent for its best March sales in 11 years. Sales of the Jeep Renegade, the newest entry in the brand’s product lineup, were up 837 percent in its first month of year-over-year comparisons. The Jeep brand expanded its Grand Cherokee lineup with the introduction of a new Trailhawk model – the most capable factory-produced Grand Cherokee ever – at last month’s New York International Auto Show. The brand also introduced the 2017 Grand Cherokee Summit, bringing a new exterior appearance, a plush new interior and even more standard premium features to consumers looking for the ultimate premium full-size SUV.

Dodge Brand

Dodge brand sales were up 11 percent last month, the brand’s best March sales since 2014 and its fourth consecutive month of year-over-year sales gains. Sales of the Dodge Journey were up 8 percent, its best March sales ever. In addition, the Dodge Charger, Dodge Grand Caravan minivan, Dodge Viper and Dodge Durango each posted year-over-year sales gains in March. The Grand Caravan’s 117 percent increase was the largest percentage sales gain of any Dodge brand vehicle in the month and its best March sales since 2014. The Durango’s 25 percent increase was its best March sales performance since 2005. Following an enthusiastic reception from its Hellcat and SRT owners, the Dodge brand is expanding the popular Go Mango heritage exterior paint color to its entire Charger and Challenger lineups.

Ram Truck Brand

Ram Truck brand sales, which include the Ram pickup, Ram ProMaster and Ram ProMaster City, were up 11 percent in March, the brand’s best March sales since 2004. Ram pickup truck, Ram ProMaster and Ram ProMaster City each logged its best March sales ever. The Ram Truck brand last month unveiled the 2016 Ram 1500 Yellow Rose of Texas edition, a new, Texas-only addition to its half-ton lineup, at the Dallas-Fort Worth Auto Show. The Yellow Rose of Texas edition, which is distinguished by its Stinger Yellow paint package, will be offered in half-ton 4x2 and 4x4 crew cab versions of the Ram 1500 Lone Star. Ram Lone Star models are exclusive to the Texas retail sales market.

Chrysler Brand

Sales of the Chrysler Town & Country minivan were up 148 percent in March, the minivan’s best March sales in nine years. Chrysler 300 sales were up 21 percent, the full-size sedan’s best March sales since 2012. Chrysler brand sales were down 13 percent in March, compared with the same month a year ago. The all-new2017 Chrysler Pacifica minivan will begin arriving in Chrysler dealerships this month, followed by the Pacifica Hybrid in the fall. The Pacifica delivers unparalleled levels of functionality, versatility, technology and bold styling – all at a price that bests key competitors. The 2017 Chrysler Pacifica lineup features five highly equipped models, starting at $28,595 U.S. Manufacturer’s Suggested Retail Price (MSRP), not including destination.

FIAT Brand

FIAT brand sales, which include the Fiat 500, Fiat 500L and 500X, were down 24 percent in March, compared with the same month a year ago. The 2017 Fiat 124 Spider Elaborazione Abarth is the latest addition to the Fiat 124 Spider lineup, offering added performance features for a sportier, more spirited driving experience. The 124 Spider Elaborazione Abarth was revealed last month during the New York International Auto Show. After a thorough, in-depth evaluation by the staff at Autotrader.com, the 2016 Fiat 500X earned a Must Test Drive award in March.

		Month Sales		Vol %	CYTD Sales		Vol %
	Model	Curr Yr	Pr Yr	Change	Curr Yr	Pr Yr	Change
	Compass	8,282	5,420	53%	20,574	14,406	43%
	Patriot	9,837	11,849	-17%	28,747	29,692	-3%
	Wrangler	17,710	17,524	1%	41,741	42,118	-1%
	Cherokee	19,170	19,033	1%	49,534	48,213	3%
	Grand Cherokee	18,506	16,815	10%	47,050	43,377	8%
	Renegade	8,832	943	837%	21,951	943	2228%
	JEEP BRAND	82,337	71,584	15%	209,597	178,749	17%
	200	6,176	19,190	-68%	17,973	49,152	-63%
	300	6,474	5,359	21%	15,917	12,907	23%
	Town & Country	13,586	5,489	148%	31,616	19,874	59%
	CHRYSLER BRAND	26,236	30,038	-13%	65,506	81,933	-20%
	Dart	5,349	9,572	-44%	16,868	25,115	-33%
	Avenger	0	186	-100%	0	647	-100%
	Charger	9,817	8,828	11%	27,746	26,218	6%
	Challenger	5,369	6,110	-12%	16,039	15,957	1%
	Viper	52	50	4%	138	175	-21%
	Journey	9,986	9,222	8%	26,421	23,982	10%
	Caravan	12,925	5,960	117%	33,712	16,918	99%
	Durango	7,651	6,121	25%	19,585	14,499	35%
	DODGE  BRAND	51,149	46,049	11%	140,509	123,511	14%
	Ram P/U	44,874	41,595	8%	113,367	101,511	12%
	Cargo Van	0	582	-100%	1	2,623	-100%
	ProMaster Van	3,302	2,342	41%	8,394	5,549	51%
	ProMaster City	1,814	504	260%	4,551	723	529%
	RAM BRAND	49,990	45,023	11%	126,313	110,406	14%
	Alfa 4C	53	73	-27%	169	217	New
	ALFA ROMEO BRAND	53	73	New	169	217	New
	500	1,490	3,276	-55%	3,778	7,995	-53%
	500L	533	1,218	-56%	1,267	3,043	-58%
	500X	1,399	0	New	3,964	0	New
	FIAT BRAND	3,422	4,494	-24%	9,009	11,038	-18%
	TOTAL FCA US LLC	213,187	197,261	8%	551,103	505,854	9%
	TOTAL CAR	34,780	52,644	-34%	98,628	138,383	-29%
	TOTAL TRUCK	178,407	144,617	23%	452,475	367,471	23%

Method of Determining Monthly Sales. FCA US reported vehicle sales represent sales of its vehicles to retail and fleet customers, as well as limited deliveries of vehicles to its officers, directors, employees and retirees. Sales from dealers to customers are reported to FCA US by dealers as sales are made on an ongoing basis through a new vehicle delivery reporting system that then compiles the reported data as of the end of each month. Sales through dealers do not necessarily correspond to reported revenues, which are based on the sale and delivery of vehicles to the dealers. In certain limited circumstances where sales are made directly by FCA US, such sales are reported through its management reporting system.