Oscar-winner Adrien Brody is celebrating its 60th anniversary of the awesome Fiat 500.

• The short movie is Fiat's gift to all Italians to mark the birthday of the 500.
• There are two stars at the party: Oscar-winner Adrien Brody and the new Fiat 500 Anniversary special series.
• The movie ‘See you in the future’ aired last night on the main Italian TV channels.
• Creativity is by Leo Burnett, and the film is directed by Ago Panini and produced by Movie Magic.

Oscar-winner Adrien Brody is back on board the Fiat icon in the new international advertising campaign celebrating its 60th anniversary. Premiering yesterday, 60 years after the model was born on 4 July 1957, the campaign began with a short movie which forms the commercial of the Fiat 500 Anniversary special series. 

The film is set in 60s Milan, the city par excellence for style and Italian design. The clothes of the passers-by around the Cathedral are unmistakable, as are the objects that guide the camera into the protagonist's home: small details that take viewers straight back to the Dolce Vita years.

One of these is the record player, playing “Come prima” sung by Mario Lanza, to which Adrien Brody dozes off. After a fade to black, the protagonist leaves the house and walks past his period Fiat 500, running his eyes lovingly over its iconic silhouette. 

Once through the front door, he feels that something is not quite right as the 60s have turned into the present day. This contrast is the leitmotif of the film, and it also features in the meeting with the female protagonist; she is wearing a vintage dress, but drives a Fiat 500 Anniversary. 

The actor is struck by the lines of the car with its new Riviera Green livery, and viewers can appreciate the historical Fiat logos, the vintage 16-inch alloy wheels and the chrome plated mirror caps, while the girl takes the key from the 500 Anniversary and invites him to get in.

The two young people enjoy a day in Milan together in the new Fiat 500 Anniversary, in a mix of past and present, with a few small misunderstandings to underline the fact that they come from different eras. 

However, they share the same love for the Fiat 500, the icon that unites the generations with its style and timeless coolness, which celebrates its 60th birthday today. The short movie ends as Adrien Brody returns home. “See you again in the future, I hope”, he whispers. 

The final shot returns to the sofa and shows the actor waking up, left unsure about the distinction between past and present, and between dream and reality.

His only certainty is the 500 heritage and the 500 Anniversary, the protagonists of the campaign and icons of a timeless love story. The final comparison between the 500 and the new special series, provides the common thread between the Dolce Vita era and the present day, and is a fitting way to celebrate the birthday of the Fiat icon, "forever young" for 60 years.

Sixty years ago the first FIAT 500 was launched, Today, we have 2 special birthday editions.

• A new special series created to celebrate the 60th birthday of the Fiat 500
• Available in two exclusive new colours, Riviera Green and Sicilia Orange
• Available with the 1.2-litre 69hp petrol engine, as both a hatchback and a convertible
• Available to order now, priced from £14,265 OTR.

To celebrate the 60th birthday of the iconic Fiat 500 a new special series, the Fiat 500 Anniversario, will be available to order from today.

The history of Fiat 500 has been punctuated by many special editions, launched throughout its life to underline its distinctive ability to combine exclusivity with mass appeal, while remaining very much true to itself. 

The design of the Fiat 500 has fired the imagination of artists and fashion designers, to create examples such as the “500C by Gucci”, the “500 by Diesel” and the recent 500 Riva, “The Smallest Yacht in the world”.

The Fiat 500 Anniversario is available as a hatchback or a convertible and honours the 1957 Italian-made icon with a contemporary re-interpretation of the stylistic features that made it famous in the Dolce Vita years. This new special series has a sixties look that references some of the key historic characteristics of the car, such as the two new exclusive colours, Sicilia Orange and Riviera Green, the chrome accents on the bonnet and door mirror caps, the vintage Fiat logos and the 16-inch vintage alloy wheels. An alternative 16-inch diamond finish alloy wheel is also available, as a no cost option, offering a modern take on the spokes of classic car wheels. The vintage elegance of the car is completed by the cursive “Anniversario” logo sported on the boot.

The Fiat 500 has always had an inimitable look, and with the Anniversario every detail is designed to capture the carefree style and mood of the sixties, but with a modern touch. Inside, the new seats channel the retro style with horizontal striped fabric, contrast piping in body colour and an embroidered 500 logo, while the body-coloured dashboard and "Anniversario" embroidered floor mats complete the look.

The sixties was synonymous with embracing new technology and the new Fiat 500 Anniversario does just that. With automatic climate control, cruise control and rear parking sensors as standard, customers can also specify the optional Tech Pack, which includes the 7-inch TFT instrument panel, the Uconnect 7-inch HD LIVE radio, Apple Car Play and Android AutoTM, and satnav on request, bringing the Fiat 500 Anniversario bang up-to-date.

Available in combination with the 1.2-litre 69hp petrol engine, the Fiat 500 Anniversario returns 60.1mpg on the combined cycle, emitting just 110g/km CO2, combined with the Dualogic gearbox this reduces to 105g/km CO2, while returning 62.8mpg.

It was on July 4, 1957 that the "great little car", the emblem of mass car ownership, was launched in Turin. Its success was refreshed in 2007 and then again in 2015, with this year seeing it reach a new milestone of two million cars sold worldwide. The Fiat 500 Anniversario is a gift from 500 to its fans with a special series packed with features at an affordable price.

Model	OTR Price
Fiat 500 Anniversario	£14,265
Fiat 500C Anniversario	£16,865

USA - Kia Motors America has announced pricing and specification for the All-New Niro Crossover.

• All-New Niro Crossover Offers Value, Utility and Exceptional Fuel Economy
• Five different trim levels offer a Niro for every buyer
• Crossover utility and hybrid efficiency at an affordable price

Kia Motors America (KMA) today announced pricing for the all-new 2017 Niro crossover hybrid.  When the Niro arrives in dealerships early in 2017 it will be offered in five trim levels – FE, LX, EX, Touring and a limited-production, Launch Edition. 

MSRP¹ for the FE is just $22,890¹ and the top-of-the-line Touring with its many luxury, infotainment and convenience features is $29,650.  Destination charges of $895 are not included in the MSRP.

“At Kia, we’re always striving to offer exciting new products that redefine their segments in all areas, including price,” said Orth Hedrick, vice president of product planning, KMA. 

 “The new Niro checks all the boxes – it provides crossover utility, good looks, outstanding fuel economy, it’s fun to drive and it’s affordable.”

The Niro FE, with a starting MSRP of $22,890 and 50-MPG (combined)², is equipped with a long list of standard features, including: 16-inch wheels; 6-way front seats; power windows; keyless entry; cruise control; 7-inch touchscreen display with rearview camera; UVO3 with Apple CarPlay^TM3, Android Auto^TM4 and a six-speaker audio system with steering-wheel-mounted controls.

Moving up to the $23,200 LX trim adds Smart Key with push button start, roof rails and LED rear combination lamps.  

Among the extras added to EX $25,700 are heated combination cloth and leather seating, leather-wrapped steering wheel, LED daytime running lights, heated power folding mirrors, front fog lamps, and Blind Spot Detection (BSD) with Rear Cross Traffic Alert (RCTA) and Lane Change Assist (LCA) driver assistance features⁵.

The Launch Edition is available in Snow White Pearl or Aurora Black Pearl exterior colors and offers an exclusive look via the unique Hyper Gray 18-inch alloy wheels with Michelin tires, unique metallic color grille, 10-way driver’s seat, 8-inch touchscreen navigation system, 8-speaker Harman Kardon^®6 premium audio and is $28,000.

Touring trim $29,650 is equipped with an amazing array of additional features – power tilt/slide sunroof, front and rear park assist, heated and ventilated seats, heated steering wheel, 10-way power driver’s seat with memory and 8-speaker Harman Kardon^® premium audio,

Three option packages are available.  Advanced Technology Package is offered on the LX at $1,450 and includes Forward Collision Warning, Autonomous Emergency Braking, and Lane Departure Warning System⁵.  Sunroof and Advanced Technology Package is offered on EX at $2,300 and includes power tilt/slide sunroof, Smart Cruise Control, Forward Collision Warning, Autonomous Emergency Braking, and Lane Departure Warning System⁵. The Advanced Technology Package $1,900 offered on Touring includes HID headlights, wireless phone charger and 110V inverter, Smart Cruise Control, Forward Collision Warning, Autonomous Emergency Braking, and Lane Departure Warning System⁵. 

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts

1 MSRP excludes destination and handling, taxes, title, license fees, options and retailer charges.  Actual prices set by retailer and may vary. $900 destination charges not included.

2 Based on EPA estimates. Actual mileage will vary with options, driving conditions, driving habits and your vehicle’s condition. Niro EPA estimated MPG city/highway/combined FE 52/49/50, LX 51/46/49, EX 51/46/49, Touring Launch 46/40/43, Touring 46/40/43.

3 Apple^®  and Apple CarPlay ™  are registered trademarks of Apple Inc.

4 Android™ and Android Auto^TM are trademarks of Google, Inc.

5 These features are not substitutes for safe driving, and may not detect all objects surrounding vehicle. Always drive safely and use caution.

6 Harman Kardon is a registered trademark of Harman International Industries, Incorporated