Oscar-winner Adrien Brody is celebrating its 60th anniversary of the awesome Fiat 500.

• The short movie is Fiat's gift to all Italians to mark the birthday of the 500.
• There are two stars at the party: Oscar-winner Adrien Brody and the new Fiat 500 Anniversary special series.
• The movie ‘See you in the future’ aired last night on the main Italian TV channels.
• Creativity is by Leo Burnett, and the film is directed by Ago Panini and produced by Movie Magic.

Oscar-winner Adrien Brody is back on board the Fiat icon in the new international advertising campaign celebrating its 60th anniversary. Premiering yesterday, 60 years after the model was born on 4 July 1957, the campaign began with a short movie which forms the commercial of the Fiat 500 Anniversary special series. 

The film is set in 60s Milan, the city par excellence for style and Italian design. The clothes of the passers-by around the Cathedral are unmistakable, as are the objects that guide the camera into the protagonist's home: small details that take viewers straight back to the Dolce Vita years.

One of these is the record player, playing “Come prima” sung by Mario Lanza, to which Adrien Brody dozes off. After a fade to black, the protagonist leaves the house and walks past his period Fiat 500, running his eyes lovingly over its iconic silhouette. 

Once through the front door, he feels that something is not quite right as the 60s have turned into the present day. This contrast is the leitmotif of the film, and it also features in the meeting with the female protagonist; she is wearing a vintage dress, but drives a Fiat 500 Anniversary. 

The actor is struck by the lines of the car with its new Riviera Green livery, and viewers can appreciate the historical Fiat logos, the vintage 16-inch alloy wheels and the chrome plated mirror caps, while the girl takes the key from the 500 Anniversary and invites him to get in.

The two young people enjoy a day in Milan together in the new Fiat 500 Anniversary, in a mix of past and present, with a few small misunderstandings to underline the fact that they come from different eras. 

However, they share the same love for the Fiat 500, the icon that unites the generations with its style and timeless coolness, which celebrates its 60th birthday today. The short movie ends as Adrien Brody returns home. “See you again in the future, I hope”, he whispers. 

The final shot returns to the sofa and shows the actor waking up, left unsure about the distinction between past and present, and between dream and reality.

His only certainty is the 500 heritage and the 500 Anniversary, the protagonists of the campaign and icons of a timeless love story. The final comparison between the 500 and the new special series, provides the common thread between the Dolce Vita era and the present day, and is a fitting way to celebrate the birthday of the Fiat icon, "forever young" for 60 years.

Sixty years ago the first FIAT 500 was launched, Today, we have 2 special birthday editions.

• A new special series created to celebrate the 60th birthday of the Fiat 500
• Available in two exclusive new colours, Riviera Green and Sicilia Orange
• Available with the 1.2-litre 69hp petrol engine, as both a hatchback and a convertible
• Available to order now, priced from £14,265 OTR.

To celebrate the 60th birthday of the iconic Fiat 500 a new special series, the Fiat 500 Anniversario, will be available to order from today.

The history of Fiat 500 has been punctuated by many special editions, launched throughout its life to underline its distinctive ability to combine exclusivity with mass appeal, while remaining very much true to itself. 

The design of the Fiat 500 has fired the imagination of artists and fashion designers, to create examples such as the “500C by Gucci”, the “500 by Diesel” and the recent 500 Riva, “The Smallest Yacht in the world”.

The Fiat 500 Anniversario is available as a hatchback or a convertible and honours the 1957 Italian-made icon with a contemporary re-interpretation of the stylistic features that made it famous in the Dolce Vita years. This new special series has a sixties look that references some of the key historic characteristics of the car, such as the two new exclusive colours, Sicilia Orange and Riviera Green, the chrome accents on the bonnet and door mirror caps, the vintage Fiat logos and the 16-inch vintage alloy wheels. An alternative 16-inch diamond finish alloy wheel is also available, as a no cost option, offering a modern take on the spokes of classic car wheels. The vintage elegance of the car is completed by the cursive “Anniversario” logo sported on the boot.

The Fiat 500 has always had an inimitable look, and with the Anniversario every detail is designed to capture the carefree style and mood of the sixties, but with a modern touch. Inside, the new seats channel the retro style with horizontal striped fabric, contrast piping in body colour and an embroidered 500 logo, while the body-coloured dashboard and "Anniversario" embroidered floor mats complete the look.

The sixties was synonymous with embracing new technology and the new Fiat 500 Anniversario does just that. With automatic climate control, cruise control and rear parking sensors as standard, customers can also specify the optional Tech Pack, which includes the 7-inch TFT instrument panel, the Uconnect 7-inch HD LIVE radio, Apple Car Play and Android AutoTM, and satnav on request, bringing the Fiat 500 Anniversario bang up-to-date.

Available in combination with the 1.2-litre 69hp petrol engine, the Fiat 500 Anniversario returns 60.1mpg on the combined cycle, emitting just 110g/km CO2, combined with the Dualogic gearbox this reduces to 105g/km CO2, while returning 62.8mpg.

It was on July 4, 1957 that the "great little car", the emblem of mass car ownership, was launched in Turin. Its success was refreshed in 2007 and then again in 2015, with this year seeing it reach a new milestone of two million cars sold worldwide. The Fiat 500 Anniversario is a gift from 500 to its fans with a special series packed with features at an affordable price.

Model	OTR Price
Fiat 500 Anniversario	£14,265
Fiat 500C Anniversario	£16,865

GENEVA - SEAT to launch the new Ibiza as well as a couple of sporty Leon Cupra's

• All-New SEAT Ibiza will make its world debut at Geneva Motor Show 2017
• The fifth-generation of SEAT’s historic best-seller kick starts a very special year for SEAT. Sales already up by 16.5% in January
• Sharing stage limelight is New Leon CUPRA 300, plus, its endurance racing brother, CUPRA Evo 17 with 350PS
• Instead of traditional Press conference, SEAT will be hosting media using a more  accessible Press Talk format

The Geneva Motor Show is always a great occasion for the car industry, and this year’s will be a very special one for SEAT. 

Because above all, the fifth-generation of the All-New SEAT Ibiza, the Spanish brand’s historic best-seller,with more than 5.4 million units sold, will be making its world debut.

“SEAT is in a phase of consolidation and growth and we are working to become one of the most dynamic organisations in our industry” says Luca de Meo, Chairman of the Executive Committee of SEAT S.A.,“The new SEAT Ibiza will make a great leap forward for the brand and it is set to be a turning point in the segment”.

SEAT is now midway through its largest ever product offensive.  At the beginning, came the launch of the brand’s first SUV, Ateca, followed recently by the New Leon. 

Now it’s the eye-catching Ibiza’s turn, completing the reinforcement of the three main SEAT brand pillars. 

New models are still yet to come, including the compact crossover, Arona.The launch of the All-New Ibiza opens a very special year for SEAT, in commercial terms as well. The company has entered its fifth consecutive year of increased sales after posting 16.5% growth in January.

By the end of the year, each of the new products will give the brand substantial coverage increases across European markets. In addition, the brand is looking to conquest new customers through a wider offering, such as XCELLENCE, an alternative to the current sport-oriented FR. This trim level has been created to reach those looking for a sophisticated and distinctive design, combined with convenient and intelligent technology.  

A decisive model

The fifth generation of the SEAT Ibiza has been developed in Barcelona and is a decisive step forward in the future of SEAT.  Firstly, because it demonstrates the Volkswagen Group’s latest technology, the MQB-A0 platform (Modular Quer Baukasten) which shows the importance of the SEAT brand within the Volkswagen Group, as this platform application is the first in the supermini segment. And secondly, because it benefits from the most advanced technology, a notable increase in interior space, plus, a rewarding driving experience. This has led to the creation of a completely new model while, retaining Ibiza’s young spirit, dynamism, functionality and comfort. To achieve this, it gets a new, fresh, sporty and striking design, reflecting the unmistakable SEAT DNA. The surfaces have been accentuated even more in a way that gives a more sculptured, exciting and aerodynamic look.

“The new SEAT Ibiza embraces SEAT’s design DNA and ensures fantastic driving performance”, says Dr. Matthias Rabe, Vice-President of SEAT for Research and Development; “with the new modular MQB-A0 platform the SEAT Ibiza rises to technologies from higher segments and in terms of comfort, it improves its interior roominess and variability markedly.”

The All-New Ibiza is undoubtedly widening SEAT’s customer base, as well as improving the image of the brand, by combining elegance and style with dynamic character. It is also even more aspirational thanks to the aforementioned qualities, complete with a rounded, powerful design that ensures the car sits perfectly on the road.

One of All-New SEAT Ibiza’s key ingredients is that it establishes the Spanish brand as one that is looking to the future. Principally through practicality, intelligent technology and connectivity. The All-New Ibiza can be specified with driving assistance systems already seen in the Leon and Ateca, yet not commonplace in its class (Front Assist and Adaptive Cruise Control ACC, among others) as well as coming with a wireless charger and GSM signal amplifier.

In addition, the new SEAT Ibiza is 100% connected thanks to three options: Apple Car Play, Android Auto and Mirror Link. This certainly shows SEAT’s ambition to become a leader in in-car connectivity and in the development of new mobility solutions. All of this technology can be enjoyed for the first time through the integrated eight-inch touchscreen.

The car also features Beats sound-system:  the brand that with its premium sound entertainment brings energy, emotion and excitement to music lovers, changing the way that they listen to music. It uses a digital signal processor (DSP), six premium speakers, one high-end subwoofer and 300W amplifier.

In summary, the All-New SEAT Ibiza offers quality usually found in higher segments and is aimed at customers who not only know what they want and live with a young and dynamic spirit; but, also at those seeking a more sophisticated touch, with the latest and most advanced technology at their fingertips, for finding simple solutions in their daily lives.

The Leon CUPRA 300; the most powerful SEAT road car ever

The fastest street legal car that the Spanish brand has ever produced, the new SEAT Leon CUPRA 300, will be displayed in Geneva too. Although everyone will be talking about its 300PS engine with 380 Nm of maximum torque, the headline news is the Leon CUPRA coming equipped with 4Drive on the ST (Sports Tourer). Combined with the double-clutch DSG-auto gearbox, it dispatches 0-62 mph in just 4.9 seconds.

The latest and most powerful member of the CUPRA family provides intensity and performance. It also comes packed with the safety and connectivity that the rest of the Leon range boasts. Crucially, the brand flagship also offers variety, with a bodystyle to suit every need, from the three-door SC (Sports Coupé), to five-door and ST (Sports Tourer). A CUPRA always has to combine a great balance of passion and daily use, and as such, a solid combination of sporty design, cutting-edge technology, comfort and outstanding dynamic behaviour has been achieved like never before.

Joining its roadcar brother will be the spectacular SEAT Leon CUPRA Evo 17. Resplendent in grey matt paint, with carbon fibre interior elements and aesthetic details in copper inside and out, it is the competition version destined to be fielded in the TCR International Series. Available in two versions - one with DSG-auto and the other a manual sequential gearbox - the Leon CUPRA Evo 17comes with the same engine as the street version, but, with an uprated engine putting out 350PS (20 more than the 2016 version) and 420Nm of torque.

Looking ahead to the new season, improvements have been made, including to the brakes (and its control system), having developed an ABS and ESC to improve feel and handling. The SEAT Leon CUPRA Evo 17 is front-wheel drive with self-locking VAQ electro-hydraulic differential, 378mm diameter front disc brakes with six-piston calipers and 272mm discs at the rear. In order to adapt to the driver or racetrack needs, brake balance and anti-roll bar can be adjusted, as well as camber and toe of the front suspension (McPherson) and the height and camber of the rear suspension (multi-arm).

A new press talk format

On the SEAT stand, several Press Talks will be carried out throughout the day, with three topics for discussion given by different members of the board of directors at SEAT. First up will be Luca de Meo, Chairman of the SEAT Executive Committee, who will deal with the current business situation and other corporate topics,  also featuring Wayne Griffiths, SEAT Executive Vice-President for Sales and Marketing, who will provide a commercial company overview. The next pair will consist of Dr. Matthias Rabe, SEAT Executive Vice-President for Research and Development and Dr. Andreas Tostmann, SEAT Executive Vice-President for Production who will hold a talk about the All-New Ibiza and the MQB-A0 platform. On top of those, Alejandro Mesonero-Romanos, SEAT’s Design Director and Joaquin Serra, Director of Quality, will focus on the brand’s distinctive way of designing cars and the importance of quality.

The press talks will be given in English, German or Spanish, with a simultaneous translation system available in different languages. Each speaker will use a 27-inch tablet in order to present in the most flexible and approachable way to media guests. 

AUDI launches a selection of it's models for the 2017 model year, all with significant improvements.

Detail changes to the executive class Saloon, Avant and five-door Sportback ranges enhance styling, connectivity and comfort 

• New highlights for exterior, interior and equipment
• Even more connectivity and entertainment features
• A6 Saloon 2017 Model Year pricing from £32,995 OTR, Avant from £35,095
• S6 from £57,215 OTR, RS 6 Avant from £79,505 OTR
• A7 Sportback 2017 Model Year pricing from £46,865 OTR
• S7 Sportback from £64,380 OTR, RS 7 Sportback from £85,485 OTR
• UK ordering from May, first deliveries in the summer

In the spirit of ‘never standing still’ which is a key tenet of Vorsprung durch Technik, Audi is making some detail changes to its executive class A6 and A7 Sportback ranges. Carefully considered styling refinements enhance the perennially popular A6 Saloon and Avant lines, while all models benefit  from interior upgrades and new equipment. UK order banks for the latest A6 and A7 Sportback models and their S and RS counterparts will open in May and deliveries will start in the summer.

The basis for the newly updated A6 and A6 Avant ranges is a new SE Executive specification level, which replaces the entry level SE option available up to this point. It ushers in a new, bolder look courtesy of a new front apron incorporating more pronounced air inlets with gloss black horizontal struts, more sculpted side sills and a restyled rear bumper now housing a new diffuser at its lower edge.

The already more sporting stance struck by the S line and top flight Black Edition models has also been subtly enhanced by a new radiator grille with a matt black surround and chrome slats flanked by striking side air inlets also fringed with chrome.

Compatibility with the latest Audi connectivity and entertainment options is the headline news in the updated interiors of the A6 and A7 Sportback models. The Audi smartphone interface is now available for both models in combination with the optional Technology Pack, bringing Apple Car Play and Android Auto to the car.

If an iOS or Android smartphone is connected to the USB port (iOS from 7.1, Android from 5.0 Lollipop), the handset‘s contents such as navigation, phone, music and selected third party apps are offered in a separate MMI menu. They can be accessed conveniently by MMI or voice control. The Audi phone box feature that was already a part of the pack has also taken a step forward – as before it connects smartphones to the on‑board antenna by near-field coupling, but it now also offers the added convenience of inductive charging of compatible handsets (to Qi standard).   

Detail upgrades to the standard equipment lists have also been made across the A6, A7 Sportback, S6 and S7 Sportback and A6 allroad ranges, starting with the addition of LED interior lighting, front seat heating, electric lumbar adjustment and elegant Aluminium Ellipse inlays for A6 SE Executive models over and above the previous SE specification.

At the pinnacle of the range, the 560PS RS 6 and RS 7 Sportback and their even more powerful 605PS RS 6 performance and RS 7 Sportback performance counterparts are now available in an expanded palette of matt effect colours including Sepang Blue, Nardo Grey, Glacier White and Floret Silver.

Equipment highlights for every A6 and A7 Sportback model already include bi-xenon or all-LED headlamps with LED tail lights, acoustic front glazing, full leather upholstery, MMI navigation, deluxe four-zone climate control, the Audi Music Interface channelled through the 180-watt Audi Sound System and various versions of the Audi parking system.