Lotus has developed a range of interior and exterior options to boost personalisation of your new or old Lotus.

• Tailor made Lotus cars to individual customer requirements
• Created by the Lotus Design team & available for both new and pre-owned cars
• Exciting interior and exterior options, from subtle details to extensive personalisation

Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition. 

Combining traditional British craftsmanship with modern design and exhilarating performance, the service allows a comprehensive array of personalisation covering everything from colour coding through to race car preparation.

Developed by the Lotus Design team, the Lotus Exclusive scheme has been conceived to inspire customers to further personalise the character of their Lotus cars. With the ability to tailor vehicles to their personal taste, it provides an alluring alternative to an off-the-peg sports car.

Jean-Marc Gales, CEO of Group Lotus plc said, “In the past we have created a number of cars personalised to the specific requests of individual customers. 

These stunning cars were produced by a team of skilled craftsmen and women, using their expertise to create something exceptional and unique for the customer. Now all our customers will be offered this service, to create their own personalised car through Lotus Exclusive.”

Existing Lotus owners, as well as new car customers, can take advantage of Lotus Exclusive during the ordering process at their local Lotus dealership. Examples of what can be ordered will be on hand, providing inspiration and highlighting the areas of the car that can be personalised. 

Each customer’s requirements from minor details, for a subtle personal touch, to extensive customisation are then reviewed by the Lotus dealer and developed in conjunction with the Lotus Exclusive team at Lotus headquarters.

Key areas where Lotus Exclusive can provide customisation and personalisation:

Lotus Exclusive – Body Colours

As the starting point for personalisation, the colour of any Lotus is an important decision. Lotus Exclusive offers a range of heritage and race themed body colours to provide a modern finish to all its cars. 

These colours include Essex Blue, used first on the Essex Commemorative Lotus Esprit Turbo of 1980 and corresponding Lotus F1 cars in 1980 and 1981 and Motorsport Black, which debuted on the limited edition Lotus Sport Exige 240R, a car which introduced supercharging to Lotus road cars in 2005.

In addition to the headline colours, Lotus Exclusive provides customers with a colour matching service to personalise a body colour in matt, gloss, metallic or pearlescent, providing a vast palette of possible body colours. 

Lotus Exclusive - Body decals

Highlighting key components, such as door mirrors, sills, wings or spoilers, body work decals can be chosen in white, yellow, red or black colours. Race Stripes, again in the four key gloss colours are available in three styles (twin, single or asymmetric) and add a competition feel to any Lotus sports car.

The roof panel and mirror caps can be given larger graphics with national flags, including the Union Jack, giving an iconic look to the car.

Lotus Exclusive – Interior Trim

All Lotus cars interiors are skilfully hand sewn at the Lotus headquarters in Hethel, Norfolk. Five suggested leather colours and four stitch colours available on all models.

Market Availability

Lotus Exclusive is available on all Lotus cars including the new Lotus 3-Eleven, the latest road and race car from Lotus, which will include a full range of performance options making it truly made to measure. Lotus Exclusive is available for all Lotus customers in Europe through the Lotus dealer network, with expansion into other regions later in 2016.

The most beautiful David Brown Speedback GT to take America by storm, and it deserves success.

• Following huge success in Europe, Speedback GT launches in the USA for £495,000 (currently $753,000)
• Speedback will showcase the best of British craftsmanship to American audience at the exclusive Quail Motorsports Gathering rally and concours event
• Announcement of North American launch rounds off Speedback’s recent 1st anniversary celebrations since its European unveiling

Launched in March 2014, Speedback GT from David Brown Automotive heralded a new era for GT models, showcasing a classically styled car with modern mechanicals, reliability and comforts.

Designed, engineered and hand-crafted in Britain, Speedback GT is now launching officially in the United States, after triumphing in Europe both via media reaction and sales.

Displaying at The Quail, the famed motorsports gathering located at Quail Lodge in California, the event will be the perfect place to demonstrate Speedback GT’s merits to the American media and public for the first time. Initially showcasing at the Quail Rally Welcome Reception on 10th August, it will participate in the Rally on 11th and 12th August before the main Quail event on 14th August where it will feature on a stand.

Company founder and CEO David Brown said: “It’s been a fantastic year for Speedback GT since its launch. Having had such a warm reception at a number of world-leading shows in Europe, it is a natural progression to bring the car to an American audience, where we’re sure there will be plenty of fans. We have already received a lot of enquiries asking when we would be bringing the car over so we’re really excited to finally be making the journey across.

“The Quail is the ideal venue to exhibit Speedback GT, with its luxurious, elegant, classic setting that encapsulate the car’s virtues and is full of true  car enthusiasts.”

The culmination of an idea David Brown has been working on for many years, Speedback GT was created by the David Brown Automotive team, including highly-experienced Head of Design, Alan Mobberley. The car, which is hand built in Coventry, proudly uses traditional British materials and craftsmanship. Made to order, Speedback offers an array of exquisite detail including hand-formed panels and hand-crafted interior, as well as some special features such as a fold-down picnic seat.

 “This car appeals to anybody who desires a truly individual sports car, which can boast a fine British pedigree and which will only be produced in limited numbers, thus ensuring the kind of exclusivity associated with Britain’s once proud heritage of traditional, high-quality, automotive coach- building,” commented David.

He added: “Speedback is the realisation of a dream for me, and is the result of skilful and dedicated work by a team of highly talented designers, engineers and craftspeople. The Speedback name perfectly reflects the classic sports car tradition of the past, while also doing justice to the sophisticated silhouette of the car’s hand-built body and unique styling which features among plentiful detail, including a fold-down picnic seat.” 

Priced at £495,000 (currently $753,000), Speedback GT promises exceptional performance and handling, hosting a 5.0-litre V8 supercharged unit with 510bhp and 461lb ft, hitting 0-60mph in 4.6 seconds with a top speed of 155mph.