Harrods and caterham collaborate for a special edition model designed by the store and available in many variants.

British car manufacturer Caterham has launched its first personalisation programme – Caterham Signature – with a special edition Seven designed by world-famous department store, Harrods.

The Harrods special edition car is now on sale exclusively in store and includes a host of special features which demonstrate the breadth of options new Caterham buyers can add to their vehicles.

These include paint colours and designs, dashboard and interior styling, embroidery and even the colour of the chassis.

The £59,999 Harrods special edition is on display in the famous London store throughout October for Harrods Man month, starting from Friday October 7. The special edition Harrods Seven – a 420S under the skin – is painted in Harrods green, with a custom white stripe and gold pinstripe while, beneath the bodywork, the chassis has been powder-coated in gold.

Inside the cockpit, the butterscotch leather upholstery also reflects Harrods’ colour scheme, while the store name is embroidered on the seat backs and the Harrods ‘H’ adorns the gear knob.

The car’s styling was created in conjunction with Harrods and its design team and buyers can pick one up in store along with their fashion and luxury items.

Caterham’s Chief Commercial Officer, David Ridley, said: “The Caterham Seven has always been one of the easiest cars on the road to personalise, because every car is hand-built and bespoke for each customer.

“But now we’ve formalised the personalisation options available to our customers into the Caterham Signature programme, which will outline the almost infinite combinations of options you can select. You can even have your name stitched into the seat.

“A Caterham Seven isn’t a car you need to buy, it’s a car you buy because you want it. As such, we believe you should make it your own in every way.

“Harrods is a global brand as proudly British as Caterham so it makes perfect sense that the very first Caterham Signature car has been created in partnership.”

Guy Cheston, Media Director of Harrods, said: “Caterham is one of Great Britain’s most famous and instantly recognisable motoring brands and it has been a pleasure to partner with the team there to create this Harrods special edition of the legendary Seven.

“We wanted to make our Harrods car a real object of desire, so our Harrods touches are subtle and understated and, at the same time, reflect genuine quality.”

The Harrods Seven is on sale exclusively in the Knightsbridge store, while the Caterham Signature programme is available now to new customers looking to place their orders.

The hugely retro Caterham Sprint was limited to just 60 units and sold out in the space of just one week only.

The latest incarnation of the Caterham Seven – the retro-heavy Sprint – has sold out in the space of a week.

All 60 of the £27,995 special edition built for the UK and Europe were snapped up within seven days of the car’s unveiling at the Goodwood Revival on Friday, Sept 9.

The car, which features the same three-cylinder, 80hp Suzuki engine as the entry-level Seven 160 and features bespoke styling harking back to the mid-1960s, heralds the start of celebrations for Caterham Cars’ 60 Years of Seven celebrations, which will culminate next year.

Caterham’s Chief Commercial Officer, David Ridley, said: “We have been overwhelmed with the response to the Sprint. We knew of course it was a great product but the reaction we got is unprecedented.

“In a typical year, we’ll sell around 500 cars meaning that, with the Sprint, we’ve sold more than 10% of our annual sales figure in a week. It’s been the perfect scene-setter to our 60 Years of Seven celebrations.”

The 60^th car was sold by Caterham at 11am on Friday September 16 but there is still a chance to scoop one of the immensely desirable cars via Caterham’s UK and European dealer network.

Caterham Launches it's all new car, £69, and made fully from plastic, we bring you the Seven Lego car.

Caterham has today unveiled a brand new model which features a rather different build process to its usual run of 500 cars a year – the brand’s very first immortalisation in LEGO® form.

Technicians from the legendary British sportscar manufacturer have downed their tools and picked up the plastic, teaming up with the equally iconic toy maker to create the first ever LEGO Caterham, due to hit the shelves this October.

 

The plastic bricks, resplendent in Caterham’s typically garish yellow, create the beautifully engineered LEGO Caterham 620R, capable of reaching a heart-racing* top speed of 6mph**.

Originally submitted by fanatic Carl Greatrix to the LEGO Ideas platform, in which fans can submit their ideas for new LEGO sets, the Seven gained the requisite 10,000 votes and the LEGO Ideas Review team selected the 620R to go into production.

Consisting of over 770 pieces, including a replica 620R engine and gear stick, the LEGO Caterham stands 10cm tall and 28cm long. Other unique features which may cause fans to blow a gasket include:

• Removable nose cone
• Removable engine cover
• Steering wheel
• Opening boot
• Functioning axle stands which allow the wheels to be removed

Caterham Chief Commercial Officer, David Ridley, said: “Caterham has always prided itself on producing bespoke, hand-built cars for its customers. Our army of fans who build their own Caterham Sevens are equally discerning when it comes to the detail and craftsmanship which is central to Caterham, and we worked closely with the LEGO team to ensure the LEGO model replicated that.

“The LEGO 620R has various unique features – the intricately-designed engine was certainly a surprise when we lifted the bonnet for the first time. It’s really satisfying to know that fans can recreate and build their own 620R with LEGO bricks.”

*Heart-racing for toy drivers

**not scientifically proven

Caterham launches a factory built model that comes straight out of the 1960's, it's pure history on four wheels.

Caterham Cars has built a variant of its iconic Seven that was seemingly planned in the mid-1960s but never launched – the Caterham Seven Sprint.

As though dug up in a time capsule, the retro detailing of the Caterham Seven Sprint will delight Seven purists and provides the perfect scene-setter to the brand’s ‘60 Years of the Seven’ anniversary, which will be celebrated next year.

The Sprint, priced from £27,995, will finally be available to order from September 9, when the car will be launched at the Goodwood Revival, a fittingly retro setting for a car with one wheel firmly planted in the ‘60s.

Powered by the same 80hp, three-cylinder Suzuki engine installed in Caterham’s entry-level Seven 160 model, the Sprint features a host of nostalgia-soaked features, including a choice of six paint colours that were original British manufacturer colours available in 1966/67.

Caterham Cars CEO, Graham Macdonald, said: “We have always prided ourselves on continually developing the Seven during the 44 years we have been custodian of the model.”

“But we never wished to dismiss our heritage either and I know there are plenty of Seven purists and aficionados out there who will really appreciate the level of detail we’ve gone to with the Sprint to resurrect the spirit of those early cars.”

“It’s a car that has been built today, with all the benefits that modern engineering brings with it, but the essence of the swinging ‘60s and is the perfect precursor to our 60^th-anniversary celebration in 2017.”

The launch of the Sprint heralds the start of Caterham’s ‘60 years of the Seven’ celebrations, which will culminate with a spectacular Caterham festival at Donington Park next summer. To reflect the anniversary further, only 60 Sprints will be destined for the UK and European markets.

The Sprint chassis is powder-coated grey, making it period-accurate for a Series 2 Lotus 7, while the suspension and rollover bar are also reminiscent of Colin Chapman’s original.

With flared front wings, polished exhaust silencer and uniquely retro-styled, individual rear lights, the Sprint harks back to the early days of the Seven and the choice of paint colours completes the exterior effect.

Wheels will be painted cream and finished with polished hubcaps, while the main bodywork, emblazoned with retro Caterham branding and Sprint logo, is available in original British colours, named by Caterham to reflect their heritage – Cream, Mellow Yellow, Regency Red, Camberwick Green, British Racing Green and Misty Blue.

Inside the cockpit, the sepia-toned impression continues, with a wooden-rimmed sports steering wheel and dashboard in wood effect, complete with a classic oOOo instrument layout. The tacho even features red and yellow sectors, in true ‘60s style.

Meanwhile, the interior panels and Muirhead Scottish seat upholstery is hand-stitched in the period style and finished in striking scarlet red.

The interior and luggage space are fully carpeted, as befits a ‘60s connoisseur and there are very few concessions to modern life, the main one being the three-pot Suzuki engine, which generates performance good enough to be considered beyond mundane but perfectly capable of a more leisurely application.

The Caterham Seven Sprint will be available as a factory-built car only.

Caterham surprises itself with the all new Seven 310, a perfect balance of power and driveability.

Caterham Cars will introduce a new addition to its range – the Seven 310 – and claims it represents the perfect balance of power and confidence-inspiring handling characteristics.

Harking back to the acclaimed Rover-powered Superlight R300 model, widely acknowledged to be the best-balanced Seven to date, the Seven 310 has emerged from engineering developments made by Caterham’s motorsport programme.

A necessary Sigma engine upgrade, allowing racers to move up to the Supersport category from Tracksport – which involved high-performance camshafts and revised mapping, generating as much as an extra 20bhp in the rev range – resulted in the surprise discovery.

While an associated aftermarket option was always mooted for owners of Seven 270s as a result of the race engine upgrade, the exceptional driver experience offered by the new set-up prompted Caterham to create a brand new model.

Priced £24,995 fully-built, the 152bhp Caterham Seven 310 is available to order now, with first deliveries estimated to arrive early 2017. For existing Caterham Seven 270 owners, the upgrade can be completed for £1,495.

The new Seven 310 will also be the first model to debut a new optional extra - LED headlamps; a first for Caterham, and an option which will be available across the range.

Reflecting the Caterham Seven’s historic beginnings as Colin Chapman’s ‘fit-for-purpose’ race car for the road, the 310 is also a perfect illustration of the company’s commitment to continue developing its iconic lightweight sportscar, already a benchmark in automotive handling and pure driving adrenalin.

Simon Lambert, Chief Motorsport and Technical Officer for Caterham Cars, said: “It’s entirely fitting that the Seven 310, which we feel perfectly synchronises power and handling, has come out of the motorsport engineering process.

“This car will be loved by Caterham enthusiasts but will also convert car fans in general who understand that creating a genuinely fun driving experience is not about simply adding more and more power; that often, less is more.

“When we were going through the engineering process on the race engine upgrade, we had one eye on the aftermarket, of course. But, once the re-worked car hit the road, we knew it was far too good to be marketed simply as an option. The Seven 310 was born.

“It’s like an unplanned baby. A wonderful surprise that instantly becomes your favourite. We weren’t expecting it but, of course, we wouldn’t change a thing now.

“If Caterham was only going to make one car for the rest of its days, this would be it.”

Caterham Cars will exhibit at the 2016 London Motor Show - the first major British motor show since 2008

Caterham Cars will exhibit at the 2016 London Motor Show - the first major British motor show since 2008.

The show is open to the public from Friday May 6 to Sunday May 8 and will be held at Battersea Evolution, featuring new and historic cars as well as motoring celebrities. Caterham will be present throughout the weekend, including the Press and Trade day on Thursday May 5.

Caterham will be based on stand L65 in Hall 1, and will showcase the Seven 360R, Seven 420R and the latest iteration of the Seven, the 620S.

A race car from the Caterham Academy - the brand’s novice motorsport championship - will also be on display.

David Ridley, Caterham’s Chief Commercial Officer, said: “As a proud part of Britain’s motoring heritage, we are delighted to announce Caterham will be at the 2016 London Motor Show. It is a fantastic opportunity to showcase all that Caterham has to offer and engage with the British motoring community. We can’t wait to be part of it.”

The 2016 London Motor Show will take place between May 5-8 and tickets are still available.

Caterham opens up new dealership at one of teh UK's Premiere race circuits. So, buy and race within minutes.

Caterham Cars has expanded its UK dealer network with the launch of the BookaTrack Caterham showroom at Donington Park race circuit.

The new showroom, based at one of Britain’s premier circuits, will sell Caterham’s full five model UK range of lightweight sportscars, as well as offering a full range of aftersales activities, including service, warranty and parts support.

Caterham’s Experience day activities will be housed at the new facility, relocating from Silverstone to Donington Park.

To celebrate the showroom launch, BookaTrack held a launch event on Saturday 5th March with a range of on and off track activities at Donington Park. Attendees were able to enjoy drifting action, with the Caterham Drift Experience, and test drives in a range of Caterham models, including the recently released Seven 620S.

Graham Macdonald, Caterham Cars CEO, and Christopher Tate, Donington Park Managing Director, attended the event as well as members from the local Caterham Seven owners club.

Graham Macdonald, said: “Over 16 years, we have forged a strong and close partnership with BookaTrack. To open our fourth UK dealership with a brand that is so clearly passionate about Caterham, is an exciting new chapter in this partnership.

“This wonderful, bespoke site at Donington Park will ensure midlands-based sportscar enthusiasts enjoy the full Caterham brand experience, in location truly reflecting our values and heritage."

BookaTrack is the UK's largest independent car track day organiser. Caterham has been working with the company since its inception in 2000 and throughout its progression as a premium track day provider. BookaTrack will continue to operate a fleet of Caterhams at around 120 events per year at race circuits across the UK and Europe.