Happy 60th Birthday for the iconic and still stunning DS, as beautiful now, as it was then.

• 2015 is landmark 60^th anniversary year for original DS
• Newly established DS brand to showcase heritage models at the inaugural London Classic Car Show
• London Classic Car Show kicks-off a full year of DS 60^th anniversary celebrations
• Two classic & two modern DS models to be displayed on the show stand
• DS 5 used at President Hollande’s inauguration & three more classic DS’ to parade on ‘The Grand Avenue’ motoring catwalk

Launched in 1955, the original DS will be 60 years young in 2015. To kick off a full year of celebrations, the newly established DS premium brand will be showcasing selected models from six decades of innovation and cutting-edge design at the first ever London Classic Car Show. The London Classic Car Show takes place at the ExCeL International Exhibition Centre in London’s Docklands, from 8 - 11 January 2015.

Two classic DS models will be on display on the DS show stand – a 1972 DS21 Prestige and an exceptionally rare 1966 DS21 Décapotable with coachwork by Henri Chapron. The multi-award-winning DS 3 – shown in Ultra Prestige form – and a flagship DS 5 Hybrid4 will represent the current range.

In addition to the static display, DS models will also make a number of star appearances on ‘The Grand Avenue’ – a unique motoring catwalk allowing the most iconic cars to be fired up and driven around the show. The DS cars will be a 1967 Citroën ID21 Safari; a 1972 DS Group V rally prototype; our very own 1961 ID19 (Reg. No. 57 EKX, newly added to the press fleet for 2015); and the DS 5 used by President Hollande at his inauguration.

The organisers of the new London Classic Car Show aim to build an event that will put London back on the classic car map, rivalling the top shows in Paris and Essen, by bringing together themes that have shaped the motor industry's incredible past.

Bek Hassan, Brand Director – Citroën/DS, commented; “The classic DS reaches an incredible landmark year in 2015. As we celebrate 60 years of DS – which it’s fair to say has helped shape modern day motoring – it seems very fitting for us to start a year of celebrations at the London Classic Car Show.”

DS has sold over 500,000 cars worldwide since the launch of DS 3 in 2010, with the multi-award winning DS 3 alone having sold over 320,000 examples. In the UK, DS has sold almost 95,000 vehicles, with DS 3 sales in excess of 77,000 since launch.

60 years old and still one the prettiest cars ever made.

The space age Citroën DS will be celebrating its 60^th birthday at the capital’s premium classic car show

To some it is the most beautiful car of all time, a ‘Goddess.’ To others, it was the most technically advanced car of its era, a revolutionary machine that was years ahead of its time.

Today, almost 60 years after its birth, the Citroën DS still has the ability to turn heads like few other classic cars.

The DS (pronounced Déesse, the French word for Goddess) was launched at the 1955 Paris Motor Show where its avant-garde design stunned show goers. Some 743 orders were taken in the first 15 minutes of the show opening and by the end of the first day that total had risen to an incredible 12,000.

At a time when most cars were rear-wheel drive and running on old-fashioned ‘cart springs’, the DS19’s futuristic specification featured front-wheel drive, hydropneumatic self levelling suspension, a semi-automatic gearbox and even a fibreglass roof to lower the centre of gravity.

To celebrate the diamond anniversary of the car that, according to French philosopher Roland Barthes, looked as if it had ‘fallen to earth’, the DS will be enjoying several significant birthday parties during 2015. These special celebrations will kick off when the original DS takes centre stage at the inaugural London Classic Car Show in January.

The homage to the DS and its sibling the ID (pronounced Idée, French for Idea) will include a number of different examples including the Break or Safari estate car and the highly collectable convertible or décapotable.

And bringing the story right up to date, the London Classic Car Show marks the UK debut of the new, stand-alone DS brand. The separation of Citroën and DS was announced on 1 June and the two marques exhibited side by side as two distinct brands for the first time in Europe at this month’s (October) Paris Motor Show. The aim of DS is to return the French automotive industry to the ranks of the premium carmakers, which could mean some future classics along the way.

Held at ExCeL in London’s Docklands from 8-11 January 2015, the London Classic Car Show will kick-start the New Year with a feast of mouth-watering and rare classic cars, many of which will be driven up and down The Grand Avenue, a highly original runway driving through the heart of the show.

While other car shows are static affairs, at the London Classic Car Show the exhibits will be brought to life. So as well as seeing the cars in action, visitors will be able to enjoy an orchestra of engines as they are fired up.

And with a number of V12-engined Ferraris, V8 American muscle cars and historic racing cars promised, the result will be one heck of a symphony!

The London Classic Car Show is the latest creation from Brand Events, the company behind all-action car shows like Top Gear Live. Grand Avenue will not be the show’s only innovation.

As well as special features from show curators TV chef James Martin and Top Gear’s James May, the London Classic Car Show will be running an investors’ forum explaining how a well chosen classic car could be a much better investment than stocks and shares… as well as being much more fun.

Tickets are now available from the show website – www.thelondonclassiccarshow.co.uk – where early bird discounts reduce the on-the-door standard entry price from £25 to just £22.50.

Also available are family and group tickets, premium entry packages and access to the exclusive Preview Evening on the opening night, Thursday 8^th January. Premium Tickets, which have limited availability, will give visitors access to The Grand Avenue’s premium viewing area, a complimentary drink, Fast Track entry and complimentary cloakroom and a free copy of Octane magazine.